The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy






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Nov 22, 2018

When dealing with prospects, it can be tough to figure out when our advice should be paid for, and how much we should give away so people fall in love with us and want more from us. How we find the right balance between coaching and selling so we’re giving value but not giving away what we should be paid for? When is coaching the best way to sell or when should you just plain sell our program? On this episode, I talk about how to coach someone when they are still a prospect.

When you’re with a prospect, you have to be a walking sales letter. -Dana Malstaff


3 Things We Learned From This Episode

  • 6 elements of sales pages: frustration, transformation, will they gain the most from what you have to offer, how do you fit into solving their frustration, what are the benefits and features of what they are getting and what is your social proof.
  • If someone says, “I have a lot to think about, this has been a great call,” you have given too much away.
  • A coach guides people to come to their own conclusions. A consultant tells you what to do and gives you a recommended course of action.  


In everything we do, we are the sales rep of our businesses. This is especially true when we’re talking to prospects, how we interact with them depends on our goals, the problems we’re solving and frustrations and challenges our prospect is facing. What we need to learn to balance is giving value to bring people into our world and giving just enough of that away that people still want to buy from us. We have to fill in their gaps to show our value and then when they see our value, we can ask them to invest in us.

Nov 20, 2018

Communicating with animals is something we think only very few people can do, but we all have the ability. How do we tap into that gift and come into collaboration and partnership with our pets? How do we create a better family communication structure with our animals and help our children communicate with them? What are the techniques we can use to communicate better with animals and people?

On this episode, I talk to The Real Dr. Doolittle, Val Heart about better communication and solving behavior problems collaboratively.  

Animals are really like our angels, teachers, guides and healers. -Val Heart


3 Things We Learned From This Episode


Why animals are so important in our lives (03:24 - 03:55)

Animals serve a very important purpose in our lives. They are our angels, teachers, guides and healers. When we learn to recognize, respect and revere them for who they truly are, they help us become the best versions of ourselves.


Why we shouldn’t treat animals like they need to be fixed (15:38 - 15:48)

When we come at something with the idea of trying to fix someone it sets us as an authority when we’re actually supposed to be in partnership and on one even playing field.


How not to treat our animals like property we own (16:26 - 18:04)

It’s easy to treat our animals like something we just own, but this is the wrong way to go about it. When we treat animals, or even other people like we own them or like they are a problem to be fixed, it immediately creates resistance and pushback. We’re not owners, we’re caretakers and guardians.  


We all have the ability to talk with animals, and if we know how to tap into it, it would help even how we communicate with other people. When we communicate with animals, we have to approach animals from a neutral, witness, observer space. How we do this is to start by hearing the animal without judgement, evaluating the issue, taking action to change what’s not working, relief and clearing resistance and teamwork and trust. If we want to communicate with our animals we have to see it, feel it and say it. This is a gift we’ve all been given and can start using now.


Guest Bio-
Val Heart, aka The Real Dr. Doolittle is the world's leading animal whisperer. She is the CEO of Heart Communication Enterprises Inc, Founder of The HEART System™ for solving problems with pets. She is the bestselling author and a featured expert on ABC, NBC and Fox News, as well as in People Magazine, My S.A., and Great Day S.A. She solves problem with pets & teaches cat, dog, horse & animal communication. Val fell in love with horses when she was five years old and began her long term relationship getting to know and understand horses. Her work with horses led to intensive study in developing her gifts with animal communication and other supporting healing techniques. Go to for more information.

Nov 15, 2018

When we’re trying to grow our businesses, it can feel like we need to invest in and buy #allthethings to get to that next level. Whether it’s coaching or a course, it can be hard to commit to just one thing. How can we make sure we’re investing only in what we need? What steps can we take to create decision confidence? On this episode, I talk about the 5 questions we need to ask ourselves in order to get clarity on what we should be investing money, time and effort in.

If you ask these 5 questions, you’re going to have a more confident and easy time knowing what to invest in for your business so that you are investing in the right things. -Dana Malstaff


3 Things We Learned From This Episode

  • Sometimes it’s the discomfort of putting money down on something that gets you to commit to the success of an investment.
  • Invest in something only when it makes sense for your business.
  • Think about your current resources and whether you are utilizing them to their fullest. That last thing you want to do is resource hop.
  • Ask yourself: What emotional, financial and environmental factors would ensure the success of the commitment? On the other hand, what emotional, financial and environmental factors would stop it from succeeding?


In order to invest in something that will actually help our business, we have to have a clear goal of what we want that thing to achieve. We need to know where we’re most challenged in reaching that goal, and whether we’re really maximizing on current resources. We also need to know the things that will fuel the success of this investment and the potential roadblocks we can plan to overcome. Remember, we also have to ask ourselves if we’re willing to get uncomfortable in the commitment so that it actually works.

Nov 13, 2018

As moms and entrepreneurs, one thing we’re often guilty of is putting ourselves at the bottom of our long to-do lists. How does this negatively impact our kids and businesses? Why should we treat self-care as an urgent essential in our lives? Why are systems the only way we can grow a business that won’t burn us out?

On this episode, business growth coach and author, Kelly Roach, shares the mindset shifts that changed her life and how to add systems and leverage into our businesses to give ourselves more freedom.

Our kids don’t listen to us—they model after us. And the best way to be a great mom is by being a happy person. -Kelly Roach


3 Things We Learned From This Episode

Life isn’t perfect, but we can find beauty in it (04:23 - 04:53)
The human experience is filled with crisis, turmoil, and juggling acts all mixed with the good stuff. You can find reason to be sad or wish your life was perfect, but you also have the opportunity to find the beauty in life and dig deep to make the best of it.


Put self-care in the “essential” category, not a luxury we can do without (08:28 - 09:15)
Most of us categorize working out as a luxury, but we have to make the mindset shift that it is an essential. Kelly works out during the business day, and she considers training a business priority. Exercise is essential to our happiness, our health, and how we show up as parents and business owners.


Take care of the most precious asset in your business (12:27 - 13:14)
It’s no coincidence that the most successful online entrepreneurs are very healthy people. Because we are our personal brands, we are our most expensive assets. Anytime you’re too tired or stressed to be productive, you are losing money in your business.


One of the biggest mistakes we make in life and business is not prioritizing our own self-care or having so much work on our plates that it leads to misery. There is nothing wrong with us asking for and getting help, and setting boundaries so we’re healthier and happier. The best thing our kids can see is us at our very best. If we’re miserable and frustrated, they will model themselves after that. If we want to instill the right habits into our kids, we have to prioritize our own self-care and build businesses that don’t burn us out.


Guest Bio

Kelly Roach is a highly sought after business growth strategist on a mission to help 1,000,000 entrepreneurs launch and scale their dream business… without compromising their quality of life or going broke in the process. From NFL Cheerleader to Fortune 500 exec and now million dollar mogul, Kelly is the author of the #1 international bestselling book and the new book, Bigger Than You. Kelly has been featured in Inc, Forbes, Bloomberg Businessweek, and ABC Good Day.

Go to to get a copy of the book or for more information and check out her podcast, Unstoppable Success Radio here

Nov 8, 2018

Staying focused is hard, especially when we start a business and have kids running around. Is focus something that can be maintained consistently? Why are we more focused on certain parts of the day or certain days of the week, and how can we leverage this? What actions can we take in our business to generate more income using the power of focus? In this episode, I talk about how to stop getting pulled in so many directions and focus on what’s important for you and your business!


There is a cycle to our ability to stay focused. -Dana Malstaff


3 Things We Learned From This Episode

  • Focus is cyclical. As a consequence, we shouldn’t blame ourselves for not being able to work at 100% all the time, because nobody can give their best nonstop. After a while, our focus and attention wear off.

  • Because focus comes and goes, we should find out the pattern. What parts of the day are we more likely to stay focused? What days of the week are we more productive?

  • Once we find out the answers to these questions, we can reschedule the work that needs the most focus on the days we do tend to be more focused. This tactic not only helps us get better at what we already do, but it also forces us to push unimportant tasks to the side.


Our business requires focus, but we can’t stay focused if we’re trying to do too many things at once. There are many things that could help our business grow, but we have to limit our options if we want to perfect what we’re currently doing.

When we’re laser-focused on one thing, that endpoint can generate more income than spreading our focus out across several areas.

Nov 6, 2018

As entrepreneurs, we often feel like something is holding us back from getting to the next level. In a lot of the cases, it’s our own minds and negative stories we tell ourselves about taking a certain action. How does the way we mentally and emotionally process a challenge or opportunity impact whether we execute on it or not? What can we do to start telling and believing a story that’s more beneficial to us? On this episode, I talk to mindset mastery coach and consultant, Tracy Bech about how we create reality with our thoughts, and how to overcome the mental stumbling blocks in our businesses.

At some point you have to engage a certain mindset in order to deal with and process the opportunities and challenges you’re presented with. -Tracy Bech


3 Things We Learned From This Episode


  1. The real reason we struggle to take action (17:16 - 19:01)

    When we find ourselves not taking action on something, it’s the thoughts we’ve attached to the task that prohibit us from doing it. There’s something underneath we haven’t voiced outwardly, our your subconscious is protecting us from whatever it is we don’t want to experience. When we attach a negative story to taking that action, that’s going to hold us back.

  2. Why we shouldn’t leave a decision open-ended (22:39 - 23:15)

    We need to put a finite amount of time on how much we’re going to research and figure out before we make a decision. The more unmade decisions we have, the more stressed out and indecisive we’re going to feel. Indecision stacks up which makes it chaotic and makes us feel like we have no control.

  3. The science behind how our subconscious tells us things that aren’t true (25:40 - 28:04)

    Human beings can only process so much data and information, and on a daily basis, we’re inundated with so much of it. Our brains will start to generalize, distort and delete as much data as possible, and the stories we tell ourselves are a huge part of that. Once we believe the world is an overwhelming place, our minds will generalize and distort everything that happens to get to that conclusion, and they will delete anything that doesn’t support that.

The challenges we face as business owners are often unique to entrepreneurship,  we have to push through a lot of obstacles, and we have to do it with a brave face. When doing a certain task feels unbearable it tells us that there’s something we’re not expressing that’s keeping us from doing it. In our subconscious we’ve planted a story about the task causing us to self-sabotage. In order to overcome, we have to remove the blinders we move through life with, and opt for a lens that’s more optimistic and supporting of the goal we have for our businesses and lives. If we clean that up subconsciously, nothing will stop us.


Guest Bio-

Tracy is a mindset mastery coach, consultant and the founder of Good Path Consulting.

For more information, go to and follow @goodpathconsulting on Instagram.

Nov 1, 2018

Appearing on podcasts is a great way to establish ourselves as experts and land more clients by reaching people who are in need of our help. But what kind of podcasts should we pitch? How can we find our niche? What should a pitch look like? And should we spend time sending pitches ourselves? In this episode, Matt Johnson talks about how to find the right podcasts and write a pitch that gets noticed.


Everyone is pitchable for the right show. -Matt Johnson


3 Things We Learned From This Episode

  • Sometimes, being invited as a guest on a big podcast isn’t as beneficial to our business as we would like. Because the audience is so wide, they all have different problems to solve.

  • When we focus on podcasts that are very niche, and everyone in the audience has a problem that we can solve, that’s where we get the traction we need.

  • The best way make sure we actually get featured on a podcast is to find the right show. Finding the right niche makes it easier for us to come up with a story and have useful experiences to share on the podcast.

The process of discovering new podcasts and pitching takes quite a bit of time. This is why it’s so important for us to have someone do the pitching for us so we can spend our time on higher value activities. Another shortcut to successful pitching is using pitching templates that are proven to work.


Guest Bio

Matt Johnson is a marketer, entrepreneur, musician, and podcast host/expert. As founder of Pursuing Results, a podcast PR & production agency based in San Diego, Matt runs a worldwide virtual team helping business coaches and agencies break in and dominate new markets through podcasting.

Matt currently hosts and co-hosts niche business shows such as The YouX Podcast and Real Estate Uncensored. He also speaks to experts and entrepreneurs on how to turn a rockstar business into a YouX Machine. As a featured podcast guest he speaks to audiences around the US, Canada, and Australia.

Oct 30, 2018

Scaling our business doesn’t mean we have to work more or try harder. Why do only certain types of businesses fit the scalable model? How we can take our current business and make it scalable? Why do the owners of bigger businesses step out of production, and what’s their new role? In this episode, business owner, and Self-Made Magazine Top Entrepreneur, Allison Maslan talks about how to get to the next level.

Business owners are change makers. -Allison Maslan


3 Things We Learned From This Episode

  1. We can’t scale unless we put together a team (12:00-13:10)

Once we reach a higher level and we want to scale, we can’t do everything by ourselves. If we do, we’ll only end up burned out. We have to replicate what we do with a team. To do so, we need the right systems and processes, as well as competent people who are able to implement them.


  1. Why people leave our team (16:00- 18:00)

The best way to keep turnover rates low and get the best from our team is to share our vision with them. If we can get our team excited about the work they’re doing, they’ll tell others about us and become more loyal and willing to walk the extra mile for us.


  1. We need to say no to projects that aren’t aligned with our vision (20:00-23:20)

Learn to say no to clients or activities that aren’t priorities. It doesn’t mean that we have to sacrifice things we want to do for our business, but it does mean we can’t do it all right now. Adopting this attitude not only frees up our plate but it also helps us gain the respect of our clients.


We can’t scale a business if our income is based solely on how much we get paid per hour for our services. We can transform our business from the 1 to 1 model to 1 to many. Instead of us serving one client at a time, we can hire other people who offer the same services and duplicate our efforts. With this model, we can step out of production and shift our focus to managing our team and working on our business instead of serving the client directly.


Guest Bio-

Allison Maslan is the CEO of Allison Maslan International and was recently named “One of the Top Women Entrepreneurs Who Inspire” by Self Made Magazine. Alisson built 10 successful businesses from scratch on her own and now makes it her mission to help others build their way to the top as well.

Her experience and mentorship often put her in the spotlight, as she was featured on ABC, CBS, NBC, and Fox.

You can find out more about Allison here.

Oct 25, 2018

During the holidays, it’s very easy for us to fall behind or work too much, but all of this can be prevented with a bit of planning. How do your industry and offerings determine how much time you should put into holiday promotions? What is the holiday revenue that you want? Why is it important to find out what our ideal clients do during this time of the year? In this episode, I talk about how to make the best out of the holidays by planning in advance.


In business owning, not all months and days are alike and not all industries are alike. -Dana Malstaff


3 Things We Learned From This Episode


  • Before we start planning for the holidays, we have to ask ourselves how important this time of the year is for us and our family. The more time we plan to spend with our family, the quicker we need to plan everything ahead.

  • Many of our buying decisions are cyclical, so we have to make sure we prepare our strategy before the holidays kick in. For example, if you have a fitness business, it’s wise to launch a program that focuses on preventing weight gain before the holidays kick into gear.

  • The holidays don’t always have to be about promotions. If our focus is consulting, for example, then list building and prospecting on social media might work best for our business model.

We have to think about our ideal client and ask ourselves what sort of buyer behaviors they have during the holidays. Are they more likely to buy our products during this time of the year? The answers to these questions will determine how much time we need to invest in our holiday promotions ahead of time.


Oct 23, 2018

For many women, it feels like there are obstacles that stop them from getting to that next level and they desperately need someone to help them shed light on the path. Why isn’t it the best strategy to make friends and family the people to hold us accountable? How can we start spending time in the activities that get us closer to our goals? On this episode, Optio founder, Charlena Smith shares overcoming her biggest challenge, and how that helped her find her passion and legacy.


If you put your mind to it and you create the right goals, have the right partner and the right attitude, you can break through a lot of glass ceilings. -Charlena Smith


3 Things We Learned From This Episode


One factor that leads to burnout (07:19 - 09:09 )

Charlena went through two difficult pregnancies, one of which turned into an illness that completely derailed her life. Even when she was going through it, she still struggled to tell her loved ones she needed help, and overwhelmed herself with tasks. This is something many moms struggle with, because we feel like we should be good at multitasking and working well under pressure but this can easily burn us out.  


The nurturing mistake we make (09:18 - 10:06)

As women, we are naturally nurturers and we’re wired to feel valued when we’re nurturing, whether it’s necessary or not. We always seek out ways to try and nurture, and very often we forget that it’s about the end result. So if our children need to be fed, we don’t necessarily have to do the cooking, we just have to make the food available.


How to find the right accountability partner (21:31 - 22:57)

One huge thing that holds us back from achieving our goals is having the wrong priorities. An accountability partner isn’t just about reminding us what we need to get done, it’s keeping us responsible to spending time in the right places. For this to be truly effective we need an outsider who can help us see those things and call us out on it when we’re not.


Guest Bio-

Charlena is the founder of Optio an organization that empowers women to live their best, most inspired lives through Matched and Guided Accountability. Go to for more information.

Get $50 off your first month of Optio with the promo code BOSS MOM.

Oct 18, 2018

Opt-ins have become very popular because they are a way for entrepreneurs to grow their email list and for consumers to get access to bits of free content. What are the two key things we should know before we do an opt-in? Where should our opt-in journey start? On this episode, I share a step-by-step roadmap for developing really good opt-ins, and outline some ideas to get you started.  


When it’s in writing, people don’t read it in your tone. They read it in their tone, and their tone has baggage. -Dana Malstaff


Things We Learned From This Episode


  • Opt-ins aren’t just random pieces of content— they represent relationships and opportunities.
  • Start with the thing you’re actually selling. What is the final commit?
  • Ask yourself what people need to believe in order to make a decision and buy your product.
  • The best opt-in is something people can infuse into their daily habits and carry with them everyday.  


Getting someone’s email is like a first date: we have to make a great impression and present ourselves well. Our opt-ins are something we should be taking seriously. At the same time, we shouldn’t take too long to put them out. You’d rather see the response and make changes, or leverage what’s working, than to wait to make the right opt-in. We have to put the opt-in within a bigger context, which is the product we want them to buy from us. It’s also critical that we’re clear on what they need to believe, and find a way for our opt-in to become infused in their daily lives and give them a quick win.

Oct 16, 2018

For many moms who are frustrated with 9-5 jobs, freelancing is a great way to make money and make time for their families. What’s driving this demand for freelance workers? How can we find the right jobs in freelancing? How can we leverage what we’re good at? On this episode, Micala Quinn shares how she turned her freelancing experience into a successful coaching business, and how moms can get into freelancing.


A lot of smart people will outsource some of the tasks they either don’t know how to do or want to do to a team of freelancers. -Micala Quinn


3 Things We Learned From This Episode


Why freelancing has exploded (16:11 - 16:41)

A lot of people who run businesses don’t want or need full-time employees and they have a demand for part-time workers who can work on a specific project. This is what has led to rise of freelance and project-based consulting.


How to find the right freelance opportunity for you (16:46 -  18:55)

Freelance work presents so many different opportunities that suit different skill sets and people. Working as a virtual assistant is a good start and so is social media management. Recently Pinterest strategy and management have really exploded and presented opportunities for freelancers.


Where to start when you don’t know the right freelance job for you (20:11 - 20:36)

When we’re not clear on what we’re good at and what kind of freelancing work we can do, just start as a VA. There are no set skills or requirements and we get to learn more about what we’re good at through that work. Not every business owner wants an expert, they might only have a budget for a beginner, so that can work perfectly.


Guest Bio-

Micala Quinn is a wife, mom, teacher, and founder of Live Free, Mama where she helps working moms leverage their current skills and talents into a profitable freelance career. When she’s not working she can be found going on a walk to the park with her daughter, making a home cooked meal, or watching Friends for the millionth time. If you’re thinking of starting your own freelance business, be sure to take Micala’s course. Go to for more information.  



Oct 9, 2018

We’re all told we should save more and spend less. However, while budgeting helps, does it build wealth? Why should we take a look at our assets and liabilities instead? And what should we do to pour our money in investments that generate income instead of just paying off loans? In this episode, Natali Morris talks about how to build wealth by adding more performing assets to our lives.


For most people, their only performing asset is their body. -Natali Morris


3 Things We Learned From This Episode


  1. Budgeting doesn’t build wealth  (21:00-22:20)

Saving money keeps us afloat, but it doesn’t bring financial freedom. Instead of budgeting all the time and trying to save each penny, we should look into what we can do to grow our income.


  1. Avoid throwing your income at liabilities  (22:30-25:00)

Most of our income goes towards our liabilities to pay for assets that don’t generate any income. Instead of throwing money at assets that don’t generate money, we need to look into ways to increase the number of assets we have. Most of us have one asset: our labor.


  1. Identify your limiting beliefs  (26:30-28:00)

Every journey should begin with identifying limiting beliefs about how much income we can generate. Otherwise, we’ll end up repeating the same financial patterns. We also have to come up with a freedom number. How much money do we have to make in order to leave our day job?


Guest Bio-

Natalie Morris is a broadcaster, writer, the anchor of Code Forward on MSNBC, and a contributor for CNBC.

Her specialties are business, technology, and personal finance, and her mission is to share with others how they can generate income, invest, and build wealth.

Her writing was published in Consumer Reports, WIRED, Variety Magazine, MarketWatch, TechCrunch, The San Francisco Examiner, PC Magazine, ELLEgirl, and many others

You can find her book How To Pay Off Your Mortgage In 5 Years here.

Oct 4, 2018

If an offer is always available, there’s no rush for our potential clients to buy, and they might forget about us altogether. How can we implement the notion of scarcity of time? Why is a countdown timer a must? What are the other two types of scarcity, and how can we combine them?

In this episode, I talk about why scarcity helps us sell more and how to implement it.


Scarcity brings you back on the priority list, back in focus, and makes people make decisions. -Dana Malstaff


3 Things We Learned From This Episode

  • Taking advantage of the scarcity of time involves discounting offers or bonuses for a limited period.
  • The number one scarcity tactic is when we only make an offer to the first few people who buy our products and services.
  • The scarcity of price strategy is usually paired with the scarcity of time. This tactic involves a discounted offer but only for a limited period of time or under certain conditions.

We often ignore how important it is for people to see how much time they have left until an offer is no longer available. A countdown timer is a vital part of the offer because it increases people’s sense of urgency. If we use a timer, our audience can see when the offer expires, which makes it easier for them to prioritize.

Oct 2, 2018

Selling is one of the hardest parts of being a business owner, but it’s also a necessity. How can we sell without being salesy? What does good selling look like? What alternatives are there for introverts?

In this episode, Kendrick Shope talks about how we can sell with integrity while improving or ability to sell.

In order to passionately pursue and get what you want, you need to know what that is. -Kendrick Shope


3 Things We Learned From This Episode

The two steps of selling (10:35-11:22)

Sales is a people-based process, and the first two steps of selling are prospecting and engaging. Many business owners think selling is all about overcoming objections when in fact it’s about solving problems. Good selling involves helping people, not pushing them towards a sale.


We shouldn’t tweak something if we don’t know how it works (25:50-27:00)

When we purchase books, courses, or get advice from sales professionals, we have to follow it thoroughly. We should only tweak the script once we’ve had some success to prove that we understand the process.


There are sales strategies suitable for introverts as well  (27:49-30:06)

One of the biggest fears many of us have when it comes to sales is getting on a call. Yet, selling doesn’t necessarily require phone calls. There are other ways we can sell that are more comfortable for us. In most cases, bad experiences can be avoided if we stick to the script because we sound professional and aren’t forced to reinvent the formula.


Guest Bio

Kendrick Shope is the CEO and creator of Authentic Selling. She’s also an author, speaker, media personality, and Radio/Podcast host. She was featured as a guest expert on NBC, Lady Business Radio, The Daily Times, and many others. Her mission is to empower other women to sell without sacrificing an ounce of integrity.

You can find her 10 keys to double your sales in 6 months for free HERE.

Sep 27, 2018

Business routines are challenging to build because there’s always that fear of missing out or making mistakes. Why isn’t there a size-fits-all routine we can all follow? Why should we ask ourselves questions instead of using to-do lists? Why is it important to always keep an eye on generating new leads?

In this episode, I talk about 3 questions I ask myself every day before I start working.


In the realm of making money, knowing what are you going to sell and how you are going to sell is extremely important. -Dana Malstaff


3 Things We Learned From This Episode

  • The first thing we should ask ourselves in the morning is, “Do we have anything that needs to get done in order for someone else to do their job?” If we skip this step, we slow down everyone else on our team, so it’s important to get this out of the way.
  • The second question is linked to our most important projects: “What is the next task we need to complete in order to move the project forward?” Ideally, we should have up to 3 projects if we work with a team and one project if we work alone.
  • The third question is, “What can we do today to ensure we’re making money?” Each day we have to think about what tactic drives the most business and the largest chunk of income, and then we need to put it on repeat.

Focusing on driving income should be an everyday priority, but it gets complicated when there are no leads in the pipeline. This usually happens because we aren’t clear on what we sell and what problems we solve. It’s not enough to work on visibility. We have to know what our packages are and how we can bring value to people. 


Sep 25, 2018

Subscription programs are rising in popularity, but it’s a model that works better for some than others. What’s the best way to test the waters before launching products? What are the two business models that work for subscriptions? What types of subscription businesses are more likely to succeed?

In this episode, Julie Ball talks about how she became a boss mom by building a subscription-based company.

Product discovery is a big reason why people like subscription boxes.

-Julie Ball


3 Things We Learned From This Episode

Build an audience before launching the product (09:40:08:40)

We buy from companies we feel connected to, and one of the best way to connect with potential clients is to give them a sneak peek inside our business. To do so, we can use email campaigns where we share our business journey, ask for feedback, etc. This gets us in front of people and helps us build trust before we invest any money in building our products.

Subscriptions programs have a unique draw (10:00-13:00)

People love subscription programs because there’s a joy of discovery. There’s always something new. Plus, once you set it up, you can forget about it and the packages will still arrive. However, if we want to start a business like this, we have to narrow down our niche.


Pick one business model and stick with it  (15:50-17:30)

In the subscription space, we have to know what our business model is from the start. Should we go for subscriptions that are focused on brief periods of our clients’ lives, such as expecting a child? Should we focus on aspects of people’s lives that are unlikely to change, like motherhood or entrepreneurship? Figuring this out allows us to determine whether we need to focus more on retaining our current clients or chasing new ones.


Why create a product before we know whether our audience will like it? We need to engage with potential clients first and ask for feedback before launching our product. This way, we get to know what our clients really want without wasting money on developing products that won’t sell. Email campaigns are a great way to connect with potential clients and launch a pre-sale to gather the funds first.


Guest Bio

Julie Ball is the CEO of Sparkle Hustle Grow, speaker, and community builder, and author. She’s been featured in Forbes, Business Insider, Thrive Global, POPSUGAR, Mashable, and Buzzfeed. Julie ran an all female website design and development firm but wanted to make the switch to working from home and being there for her daughter, and this is how her online business was born. Today, she runs a subscription business for female entrepreneurs with the purpose of bringing positivity and words of encouragement to their lives.

Sep 21, 2018

Media appearances aren’t just for celebrities and big companies. Small businesses can leverage them as well. What are the first steps we should take towards exposure in the media? Are a few appearances enough to generate leads for years to come? How does the media cycle impact the number of times we need to be seen to stay relevant?

In this episode, Christina Nicholson shares why media appearances are superior to advertising and how we can leverage them.

You have to continue to put yourself out there because the cycle is always moving and changing.

-Christina Nicholson


3 Things We Learned From This Episode

Why it’s beneficial to make the transition from freelancer to business owner (13:00-14:00)

Being a freelancer and a business owner is almost the same thing, but people perceive these words differently. Plus, when we make the shift, we can add more people to our team who can help us out and free up our time.


How to leverage media appearances  (17:37-19:20)

People assume that once they appear in the media everyone is going to see it and clients will flock to them. We still have to do our own PR and promote our appearances.


The importance of continually investing in media (24:01-25:08)

Like the stock market, we can’t just invest money, make a small win, and retire. We have to continue to invest in our PR efforts or we won’t get leads on a consistent basis. Our media appearances only stay relevant for so long, making it important to pursue and create new opportunities for exposure.


Earned media is different from advertising because our audience knows we're getting the coverage because of our value. Anyone can pay for ads, but it takes a certain level of skill and expertise to be featured on a major media outlet. This is why PR is so important for our businesses. It gives our audience clues about our value and what we can bring to the table.


What makes earned media different from advertising is our audience knowing that it’s because of our value that we get coverage. Anyone can pay for ads, but it takes a certain level of skill and expertise to be featured on a major media outlet, and this is why PR is so important for our businesses. It gives our audience clues about our value and how much we can bring to the table.


Guest Bio

Christina Nicholson is a former TV reporter and anchor who has worked in markets from New York City to Miami. She is still telling stories, but instead of doing it for a newscast, she's doing it to help businesses grow. With her business, Media Maven, she helps entrepreneurs reach thousands, even millions, of their ideal customers or clients in minutes instead of months through the power of media without spending big bucks on advertising. You can still see her in front of the camera as a host on Lifetime TV, in national commercials, and read her work online in Huff Post, Inc. Magazine, and Fast Company. Christina also has a local lifestyle and family blog, Christina All Day. She lives in South Florida with her husband and two young children.

Go to for more information, find her on Facebook and follow @ChristinaAllDay on social media.

Sep 12, 2018

We often think of childbirth as a physical process, but it’s a lot about the mind too. How can we find the balance between mind and body to make labor less stressful?  What can a doula teach us about birthing, motherhood and shifting our paradigms about labor? How can a better understanding of manifestation help us to guide our thoughts and actions into the life we want?

On this episode, Chelsea Alders shares on her journey to becoming a mother, a doula, and a business owner.

The more your brain tries to jump in and interrupt, the less your body and intuition will take over.

- Chelsea Alders


3 Things We Learned From This Episode

The universe manifests what you ask of it (14:47- 15:09)

What you think and what you say out loud is a lot of what will manifest for you. You’ll find that the universe often seems to do what you want. It's important that our actions line up with what we want in our lives.


Manifesting vs. gut instincts (16:17 - 16:49)

There’s always going to be a push-and-pull between creating our reality by manifesting it or following what our gut tells us we're capable of.


How we can breathe our pain away (17:15-19:08)

When we’re scared and stressed, our bodies contract, which makes labor so much harder. Hypnobirth leans on the fact that we’re more at ease when we breathe, which decentralizes the pain. When we offer breath to an ache, it eases it. Our bodies let go, and they can be in a space to do what they're meant to do.


 We all have paradigms shaped by our experiences, and they can often be very limiting. The more well-rounded experiences we have, the more we expand our options and ideas about what works for us.


Guest Bio

Chelsea Alders is a mom of 3, owner of Sun Dreams Productions, a corporate entertainment and artist agency, running and coordinating entertainment for companies like Nordstrom, UGG Australia, Ted Baker, Bloomingdales, Neiman Marcus, Dillards, etc. She is the Co-owner of Om Mamas Blog, Owner of Om Mamas Doulas, and a Labor Doula, Placenta Specialist and licensed HypnoBirthing® Practitioner.

Go to for more information.

Sep 6, 2018

We love solving problems, but what happens when our clients need something else from us? Perhaps support or just someone who can listen to their problems? How can we identify ways to better serve our clients? When should we give advice and when should we just listen as a friend?

In this episode, I talk about when we’re needed as coaches and when we should just sit back and acknowledge our clients issues.


The answer is not always to solve the problem. Sometimes, the answer is to listen. -Dana Malstaff


3 Things We Learned From This Episode

  • As business owners on a sales call, the first instinct we have is to identify the problem, diagnose the root of it, and deliver the solution. But because we run a business, we need to stop solving problems for free. We should only give a free diagnosis.
  • At times, our clients aren’t necessarily looking for solutions to their problem. They just want someone to listen to them and acknowledge how hard the whole process is.
  • Many of us are frustrated when we don’t have people like us to engage with. This could happen to our clients as well. Maybe they need someone in their lives who they can vent to about their journey.

How do we know if we’re helpful when our clients come to us? How do we identify if they need a solution or just someone who listens and supports them? One of the indicators of what clients need is how open they are to the idea of taking action. For example, consider a situation where we inform a client how to solve their problem but they ignore it. If they begin to vent, it’s probably a sign that they need our support, not business advice.

Sep 4, 2018

Negative experiences in our lives come with emotional scars, baggage, and other burdens. How can we unpack these things and overcome the emotional consequences of what we’ve faced? How do we bring a bit more confidence and bravery into our daily lives? How do we know when a fear is serious and needs to be addressed?

On this episode, founder of In-Courage Living and professional encourager, Sarah Humes, shares how she’s healed from the tragedies in her life and how she’s empowering people to live in freedom, confidence, and bravery every day.

Challenging circumstances come with emotional consequences.
-Sarah Humes

3 Things We Learned From This Episode

  1. Fear comes in many different packages (09:24 - 09:48)
    There are different shades of fear, whether it's lack of confidence or more severe emotional obstacles. There’s a big difference between a bit of nervousness and the kind of paralyzing, debilitating fear that makes it impossible for us to do what we need to do.

  2. Childhood experiences affect us more than we care to admit (11:35 -14:46)
    People try to pretend that we're not affected by the things that happen to us when we’re growing up, but our childhood undoubtedly impacts how we see the world or what we expect out of life’s events. As an adult, it's important to try to unpack early life experiences that may be negatively affecting us today.

  3. Use compliments as affirmations (24:11 - 24:43 )
    Affirmations work well, but sometimes we need something different to really give us encouragement. When our friends and loved ones give us compliments, we can actually start writing them down and using them as affirmations.


When fear stops us from doing everyday things like making dinner for our families or going after our goals, it’s time to look inward and perhaps talk to someone who can help us unpack all this. We all have fears, insecurities, and negative experiences that have shaped us, but we can also overcome them and start living brave and confident lives. Bravery isn’t about not being afraid— it’s about pushing through it. Confidence is security in who we are, and it doesn’t have to be based on what we look like or sound like. It’s just about what we believe our value is—and we are all valuable. Tapping into that makes us happier, helps with what we contribute to the world, and it heals us.


Guest Bio-
Sarah is a professional encourager and the founder of In-Courage Living.  After struggling with anxiety and fear, In-Courage Living was born out of the desire to share her experiences with others to help them realize they they are strong.  Over the past 5 years, she has taught small audiences and groups many different life skills to deal with life's little problems. Go to or find her on Facebook or on Instagram @HumesSarah for more information.


Aug 30, 2018

Have a failed launch in your past? It happens to the best of us, and it can make us dread the idea of launching a new product or service. How do we get to the point where we no longer need launches to generate income? What are the most common mistakes we make when we launch, and why should we avoid "soft" launches?

In this episode, I talk about why we fear launches so much and how we can build a business that doesn’t rely solely on launching new products or services to generate revenue.


If you have a nurture system, then you won’t be holding onto the launch. -Dana Malstaff


3 Things We Learned From This Episode

  • Most of the time, the reason why businesses fail is because they believe their product or service alone is good enough so investing in marketing isn’t needed.
  • The truth is people need to be persuaded before they buy. Even big companies like Apple have spent billions on their marketing efforts.
  • A successful company isn’t built on perpetual launches but on constantly tweaking products and having a nurture system that consistently converts leads into buyers.


When we find something that works, it’s better to improve what we already have instead of always chasing something new. This way, we get even better at what we do and we can create businesses that don’t rely on stressful launches but on nurturing systems that always convert leads into sales in the background.

Aug 29, 2018

Funding is a common challenge for many of us, but how can platforms like Kickstarter get our products in front of people? How do we determine if there’s a market for our products? What role does storytelling play in promoting our Kickstarter campaigns?

On this episode, the founders of Love Powered Co., Anna Lozano and Lindy Sood, share how they built a six-figure business by selling positive affirmation cards made for children, and they give insights on successful crowdfunding.

Running a 30-day Kickstarter campaign is like running a marathon. We had to strategically map out the pre-launch, launch, and post-launch. -Anna Lozano

3 Things We Learned From This Episode

  1. More and more parents are interested in self-development (10:00-12:30)


The modern mom wants to do more than provide shelter and food for her children. There’s a demand for self-improvement materials, even for children. There’s also a large market out there for methods of instilling confidence in children from an early age because adults know difficult life can be without it.


  1. The impact of affirmations on both parents and children (15:00-16:30)


Affirmations are beneficial for adults, too. Also, parents will often spread the word about the products they just purchased, giving added reach for your brand.


  1. Your campaign has to have a message and a mission (18:00-19:30)


Successful Kickstarter campaigns are more about the brand message and less about the product. The first thing our audience sees is the solution we provide and how we want to make a small change around us. If we just promote a commodity, we won’t stand out. We have tell a story of how our product can improve the lives of the people who purchase it..


A Kickstarter campaign is not a sprint, but a marathon. Many of us make the mistake of just launching the product or service when we need to map out the pre-launch, the launch, and what happens after. This usually means we need to craft an entire brand message that will be sent to our audience. It is a lot of work, but it is worth it for an impactful and effective campaign.


Guest Bio-

Anna Lozano and Lindy Sood are the founders of Love Powered Co., a card company that uses positive affirmations to empower children in their own journey. You can find their positive affirmations cards and downloadable prints here. Follow them on social media and

Aug 24, 2018

We’re all aware that routines can make our personal lives easier, but what about business routines? Do you have a daily business routine that doesn't focus on just mundane tasks but also on specific steps that lead to more sales? How is a routine like this built? How can we use it to measure whether our current actions are beneficial for our business? In this episode, I talk about why successful entrepreneurs have a business routine and how we can build one for ourselves.


It’s in the repetitive act of doing that we see success. -Dana Malstaff


3 Things We Learned From This Episode

  • After interviewing many successful people, I’ve found that the people who are most successful have a routine.
  • A routine doesn’t always involve doing repetitive tasks.
  • In the end, what makes a business successful is finding actions that attract clients and make more sales, then putting those actions on repeat.


Routines can help us measure success and productivity. When we focus on the same things over a prolonged period, it’s easier to find out what works, what doesn’t, and where we should make some tweaks. When we don’t have a routine in place, we can only guess what we’re doing wrong because our actions are inconsistent. It can also help our productivity, as we’re most likely to put in the work if we create a daily habit out of it.


Aug 22, 2018

More and more people are looking for straightforward, streamlined and uncomplicated content. Is this something you can do in your own business? Are people willing to pay for content that was once published for free? If so, under what conditions? What are the steps you can take to make sure your content marketing strategy thrives?

In this episode, Allie Casazza talks about how she turned her life around by living a simpler life and how she brought this to her business, too.

Writing for virality can be done on purpose. -Allie Casazza


3 Things We Learned From This Episode


  1. People are willing to pay for curated, straight-forward content (10:40-11:20)


Just as many people want minimalism in their homes, they also want a more simple approach to information. Often, business owners mistakenly of believe that once they put a lot of content out there for free, nobody will be willing to pay for a course. However, there is additional value in having information compiled and easily accessible.

  1. Virality is not a matter of luck (14:30-15:20)


Don’t merely wish for success and increased online exposure— work for it. There are many tools like BuzzSumo that can help you find out what goes viral in your niche. You can use this information to get a grasp of what your potential clients want.

  1. You can carve out your own niche in the industry (18:00-19:20)


Being early to the party isn’t the only way you can stand out in business. There will always be competition, but what can set you apart is carving your own niche and finding what’s different about your approach to solving a problem.


It’s easy for us to lose out on great growth opportunities when we underestimate people’s desire for simpler content. Instead of trying to churn out as much content as possible, why not curate and streamline our offering? There is so much value in curation of content and crafting a course that saves time, yet keeps the essentials. This makes it worth the money for our audience, because they don’t have to go through pages and pages to find what they need.


Guest Bio-

Allie Casazza is an entrepreneur and a mother of four who started her business journey 7 years ago by blogging. Today, she runs a full-blown business with staff all over the country while helping other busy moms get more done with less effort by embracing a minimalist lifestyle.

You can get your free minimalist kit here.

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