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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Jul 9, 2020

How can we create great content that not only sells a product, but makes a massive impact on our audiences?

 

When we think of memorable marketing, most of us are likely to feel overwhelmed. How do we even begin to craft something that people resonate with, for years to come?

 

Most of the time, the best ideas come from the moments we separate ourselves from daily tasks and allow our minds to wander.

 

In this episode, Co-Founder and Chief Creative Officer of Harmon Brothers, Daniel Harmon joins me to discuss how memorable marketing campaigns come to life.

 

There is so much value in boredom. Some of the best ideas come from white space. -Daniel Harmon

 

3 Things You’ll Learn in This Episode

 

Become the customer

To market a product the right way, we need to use it ourselves to see what sets it apart. We have to become genuinely passionate about it. Remember, nothing sells better than the truth.

 

Relax

The best ideas tend to come to us when we’re relaxed. Do enough work beforehand so that when we’re in a state of relaxation, our brains can fill in the blanks. 

 

Go out and experience culture

When we’re passionate about what we do, it’s easy to slip into a cycle of only consuming information related to our businesses. Go out and see what the audience is doing; otherwise, we risk repeating what everyone in our space is already doing.

 

Guest Bio- 

Daniel Harmon is the Co-Founder and Chief Creative Officer of Harmon Brothers, the advertising agency behind the most viral ads in internet history. Under Daniel’s creative direction, the agency’s groundbreaking ads have collectively driven more than 1.5 billion views and over $400 million in sales. Daniel was actively involved in revolutionizing the way products are marketed, having helped write and creatively direct a campaign for Poo~Pourri- and today, he is also the host and creative teacher at Harmon Brothers University, a new school for creators seeking to learn the Harmon Brothers method. 

 

To find out more about Daniel and Harmon Brothers, head to: https://www.linkedin.com/in/danielharmon/ 

https://harmonbrothers.com/home 

Harmonbrothersuniversity.com

 

Books mentioned on this episode:

Essentialism: The Disciplined Pursuit of Less by Greg McKeown https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382 

Jul 2, 2020

There is so much fear and uncertainty in our current reality that it’s easy to be caught up in a panic, but we should be using this time to take stock of our lives and our businesses as they are, and how we want them to be. Is it possible to make the most of this period?

While it’s normal to feel worried about the future, it’s also important for us to live in the moment and think about how we want to look back on this time. How can we build memories for our children so they can remember this period?

By choosing to slow down, assess our goals and embrace the changes we’re going through, we can make quarantine something to remember for the right reasons. 

On this episode, music therapist and Founder of veredmusic.com, Vered Benhorin shares how to make the most of life in quarantine. 

 

Do your best to create memories of this time with your children- and not just through photos and videos. Take a few moments to improvise vocally and create songs for your children. -Vered Benhorin

 

3 Things You’ll Learn in This Episode

Take a moment to assess
With the world on pause, we finally have a moment to think deeply about who we are. Take advantage of the lull we’re going through to assess where we are, and where we want to be. 

Bond through music
Music is a great way to form bonds with the people closest to us, so take a moment each day to improvise vocally. Sing a little song about our current reality; our kids will remember this for years and may even pass it on to their own children. 

Embrace the change
While the changes we’re seeing in the world are unnerving, it’s times like these that force us to take our businesses to the next level. Instead of trying to get back to the way things were, use this time to adapt to our new reality and keep moving forward.

Jun 25, 2020

When sadness becomes a daily, persistent experience that isn’t dramatically terrible, it can turn into stable misery. We can get so used to being unhappy, it becomes a bearable normal, even though it’s not healthy or fulfilling. 

 

The good news is, we do have the power to move ourselves out of this place, and we can make our lives more fulfilling and joyful. But until we recognize and honor the things that need to be healed, they will keep showing up in our lives and impact how we show up in all our relationships. 

 

In order to get out of stable misery, we need to be willing to dive into the things that trigger us, and work on moving towards joy step-by-step. 

 

How can we identify stable misery in ourselves? Why should we explore the things that trigger us? In this episode, psychologist and family empowerment coach Dr. Lynyetta G. Willis, joins us to discuss the tools we can use to overcome triggers and unhealthy patterns. 

 

Anything that you’re avoiding in your own personal journey is going to inevitably in some way, shape or form, be passed on to your kids. -Lynyetta Willis

 

3 Things You’ll Learn in This Episode

 

The 4 Horsemen of Parenting 
Pain, blame, shame and avoidance are some of the negative experiences we might have faced in childhood. These things can make us feel unworthy, not good enough, and thinking that our voices aren’t important enough. These horsemen will gallop with us into adulthood and even into parenthood and need to be addressed. 

 

Going from sadness to joy is a process, not a sudden change 
Getting out of stable misery is not like a light switch, it’s more of a dimmer switch. We’re not going to go from stable misery to complete happiness in one go. Instead of thinking about completely getting out of misery, it’s about taking one step each day to bring us closer to joy. 

 

Deal with the trigger internally, not externally 
Unless we deal with the thing that’s bothering us, it will weigh us down like a rock and just get heavier the more we avoid it. Dealing with triggers doesn’t mean addressing them externally, it’s more about dealing with them internally. It’s more about not ignoring why it’s coming up and why it’s triggering us.

Jun 18, 2020

Many women are hesitant to pitch themselves to be on podcasts because they fear they may not be welcomed, or that they don’t have the right stories to share, and this is especially true for women of color.

Let’s face it, it’s difficult to compliment ourselves, so how can we overcome that? And for those of us who do have a platform, how can we encourage more women to feel more comfortable with pitching us?

On this episode, Visibility Strategist and Relationship Facilitator, Amelia Roberts shares why it’s so important for everyone to share the information within themselves, and how to pitch our stories.

 

 

3 Things You’ll Learn in This Episode

 

Do the mindset work

So often, we hold back from sharing our ideas because we aren’t sure they’re enough. A great way to combat this is by hiring a coach, someone who can help us sort through good ideas and those that need tweaking, and who can hold us accountable to taking action.

Do the research

To be featured on a podcast, do some research on the audience. Understand what they’re struggling with, and pitch with that in mind. If we know we have a solution to a common problem, we’re the perfect candidate to share our stories.

Create an inclusive environment

For those of us who do have a platform to share stories, it’s important to create a culture where everyone feels comfortable pitching to us. Do some research to find out how to serve those who aren’t pitching to us.

 

Guest Bio

Amelia Roberts is a Visibility Strategist and Relationship Facilitator, and Founder of Solutions by Amelia. Amelia is a digital native who officially became a practitioner of online marketing twelve years ago with a role as a virtual assistant. Student loans from nursing school inspired her to put her love of observing human nature, showing empathy and previous marketing experience to work in new ways and as a result, she was able to pay off her student loans in under 2 years as a social media manager. 

Now alongside other roles, you can find Amelia helping under-recognized professionals stand out and "get first dates" in business so that they can become thought leaders in the healthcare industry and beyond.

Amelia is the host of The Business of Nursing podcast.  

When she is not optimizing human potential Amelia enjoys planning real and imagined food tours.

 

To find out more about Amelia, visit:

www.solutionsbyamelia.com 

https://www.linkedin.com/in/ameliaroberts/

Instagram: https://www.instagram.com/rn_solutions

Twitter: https://twitter.com/RN_Solutions

 

To take advantage of Amelia’s freebie, head to:

http://bit.ly/getinfrontofanyone

 

And if you’re interested in coaching, Amelia suggests 

Renee Hughes, Whole Living coach. Listen to her podcast where she talks about getting over fear

Shemeca Tankerson, Sales Coach. After a staff member betrayed Shemeca’s trust, she has gone on to teach others how to TRUST their own value despite what all may happen in life and business. This gives an idea of her work:  https://www.facebook.com/AskShameca/photos/a.145232632276451/667671976699178 

May 28, 2020

Many of our Boss Moms run businesses that require them to meet clients in person. If your business is a face-to-face, belly-to-belly operation, the covid-19 pandemic has forced you to close doors and lose your bread and butter business. 

 

The good news is there is a way to keep our businesses going and income coming in if we pivot and shift what we create, promote and sell. 

Photographers are one of the most impacted professional groups, and one business owner managed to shift her photography operation to suit new consumer needs and challenges, create income and earning opportunities for fellow photographers. 

How can we use this time to focus on what can move the needle in our businesses? What business lessons have we learned during this time? In this episode, I’m joined by photographer, entrepreneur and creator of the Swaddle Pro, Michelle Brewster. We talk about pivoting in a hard hit industry. 

 

Even in this time, we can still show up virtually and help our clients. -Michelle Brewster  

 

3 Things You’ll Learn in This Episode

 

  1. How coronavirus will shape new businesses 
    Many people are going to emerge from this with newfound hobbies, interests and skills; and even with a reignited passion for a creative activity. These skills can become the foundation of brand new businesses. 

  2. Why this time can help us find focus 
    Quarantine can help us focus and notice things when it comes to our children’s education. This can also apply to our businesses. Many products are just not sellable right now so we need to focus on where we can get results. This time gives us the space to intensify on what’s going to get us results right now.  

  3. The importance of showing up virtually 
    Even if we can’t be in the same room as clients and customers, we can still show up virtually for them, drive value and make an impact in people’s lives in meeting their challenges. 
May 21, 2020

With everything that’s happened in the world in the wake of COVID-19, a lot of us have gotten stuck in a rut and having our kids home all the time has taken a toll on our creative processes. However, to create sellable products, we have to find ways to jolt ourselves out of that foggy state of mind.

How can we kickstart our creativity during this period? Is it even possible to run a business smoothly in-between home-schooling our children and keeping them entertained?

While we have to give ourselves grace in this time, at the end of the day, we have businesses to run and things to do. 

On this episode, we discuss how to create sellable products while we’re trapped in survival mode. 

 

Having our kids around all the time can be very distracting. Try the 10-minute method: brainstorm for just 10 minutes at a time and see what sparks of creativity you get.  -Dana Malstaff 

 

3 Things You'll Learn in this Episode

  1. Stay creative by breaking brainstorming sessions up into 10-minute periods.
  2. A lot of us are struggling to get good quality sleep at the moment, but to be creative as possible, we have to make sure we’re getting enough rest. Take naps with the kids or download an app with sleep stories.
  3. Once we’ve created a product, it’s important we keep it as simple as possible. Now more than ever, people are easily overwhelmed and anything that seems complicated will struggle to sell. 
May 14, 2020

This time has been challenging for many of us Boss Moms because we’re out of our normal routines, and we’ve experienced the frustration of dealing with altered, shifted and even broken routines. 

Routines are incredibly valuable to our performance, and when we don’t have them, things can be incredibly hard for our children and even for us. We need a structure to rely on, keep us moving forward and even to give us some freedom. 

Why are routines so important to the way we tick as parents, business owners and families? What are the 4 core aspects of building an effective and personalized working routine as a working mom? 

In this episode, blogger, speaker and founder of I Swear I Love My Kids, Allison Braasch, talks about her WAKE system and how she uses it to help moms create  routines that work for them. 

 

Psychologically, having a routine helps us get through certain things. Knowing we have a routine to fall back on helps us breathe. -Allison Braasch  

 

3 Things You’ll Learn in This Episode

  • How routines lead us to more freedom and creativity 
    Routines are as much for parents as they are for our kids because it gives us something to rely on. Getting a routine down is the first step, once it’s ingrained in us and our kids, we can now start to alter and create moments of freedom. It can give us the space to show creativity, initiative and confidence. 

  • Why routines need to be formed around our individuality 
    Before habit and routine formation, we need to start with reading the kind of people we are. Everyone functions differently, so we all need routines that work with who we are and how we want to be held accountable. It’s important to find out how you respond to expectations internally and externally, and then we can create a routine that makes sense for us around that. 

  • Why space for our own mental health matters right now 
    Especially at a time like this, when our kids are learning from home and everyone is more confined, our mental health as parents is so important. We need to have time for ourselves to recenter and refocus, and we can condition our kids to give us that time. 

 

Guest Bio- 

Allison is a blogger, speaker and entrepreneur. She helps moms who love work AND their kids (most of the time) with self-care programs, sanity-saving strategies, and permission to be them. She is a writer, speaker, and course creator in her company, I Swear I Love My Kids.

Your Power Hour: The Best Morning Routine for Working Moms 

https://www.iswearilovemykids.com/ Follow @iswearilovemykids for more information.

 

Check out this episode on our website, Apple Podcasts, or Spotify and don't forget to download the app on iTunes or the Podcast app, and leave a review if you had a blast listening to this show. Your review will help our show grow and help us connect with more amazing people like you. Thank you for being awesome! 

May 7, 2020

The COVID-19 crisis has put a pause on all aspects of our lives; our children’s school schedules and daily routines, our habits and how we operate from day-to-day, and of course, our businesses.

 

The pause doesn’t mean we have to stop completely. We can keep moving forward if we learn how to navigate our new reality. If we focus our energies correctly, this can be a great launching pad for business growth. 

 

Where should we be focusing our energies right now? How can we regain some control over our lives during the pandemic? On this episode, lawyer for online businesses and host of the Get Legit Law & Sh!t podcast, Emily D. Baker, shares how to push forward while the world is on pause. 

 

3 Things We Learned From This Episode

 

  1. Focus on the foundation
    So often, we neglect the foundational work of our businesses because it doesn’t feel fun. Now that we have more time on our hands, we can channel our energy into vital foundational elements like accounting and legal paperwork.
  2. Keep making money
    A lot of business owners feel uncomfortable about continuing to operate during the crisis, but we have to give ourselves permission to make money. While we definitely have to evaluate our strategies and acknowledge what’s going on, there’s no reason why we shouldn’t adapt to the times and keep making a profit.

  3. Control what can be controlled
    We have very little control over any form of natural disaster or pandemic, so instead of trying to control something out of our hands, we should be focusing our attention on the small things we do have power over, like our daily schedules. Control what can be controlled, and release the rest of it. 

 

Guest Bio- 

Emily D. Baker is the badass lawyer for online business and the host of the popular Get Legit Law & Sh!t podcast. Emily is a former Deputy District Attorney, has run multi seven-figure businesses with her husband and, with over 15 years of experience, has seen it all. Emily helps her clients create common-sense legal protection while empowering them to create the businesses and lives they want. Emily makes the unsexy side of business fun and helps those around her unlock their inner badass.

 

To find out more about Emily, head to:

www.Instagram.com/theemilydbaker 

www.Facebook.com/theemilydbaker 

www.YouTube.com/c/theemilydbaker  

https://www.emilydbaker.com/bizguide

Apr 30, 2020

With everything going on in the world right now, one of the biggest changes and challenges parents are facing is having their children at home. Our kids are also dealing with changes to their daily schedules and activities, which is overwhelming and leading to more tantrums and emotional outbursts. When our children experience negative emotions, we need to be equipped to help them process what they are feeling in a constructive and positive way. 

 

What is positive parenting and why is it such a constructive approach for both children and parents? How do we teach our kids that expressing their negative emotions can be healthy? How do we set the household culture and mindset around emotions? 

 

On this episode, parenting coach and positive parenting expert, Lindsay Ford, talks about the importance of being proactive, not reactive when our kids throw a tantrum. 

 

Tantrums are an emotional outlet and sometimes it’s okay to let them happen. They will get through the tantrum and it teaches them to be emotionally resilient. -Lindsay Ford 

 

3 Things We Learned From This Episode

 

How to handle a tantrum 

Recognize the signs, and notice the build up of emotion. If we’re aware of the precursors of the tantrum, we can mitigate it and validate their feelings which helps them feel better. Lindsay shares ways to help our kids through a tantrum. 

 

What is positive parenting?

Positive parenting is about treating our kids with respect, not putting blame or shame on them, and remembering that they do better and behave better when they feel better. When they express their emotions, we shouldn’t make them feel like emotion cannot be tolerated because that creates negativity. 

 

Parents also need to mitigate their emotions

Sometimes as parents, we need to put ourselves in time out and be the ones to give ourselves space to process and deal with our own emotions. We’re much more effective as parents when we’re calm, than when we’ll be when we’re reacting in the moment. Learn practical tips to help you maintain your calm in the episode.

 

Guest Bio- 

 

Lindsay Ford is a parenting coach, certified in Positive Discipline. She helps moms interpret what their child is really saying when they act out and gives them the strategies they need to restore a sense of calm and cooperation back into their homes.  




To get The Practical Guide to Working at Home With Kids visit thinkfeeldecide.com

Apr 23, 2020

As women entrepreneurs, we are often shocked to find that collaboration over competition takes work, but as long as we become more mindful of ourselves, that doesn’t need to be a problem. Why is it so important to understand what makes us different from the other women in our space? Can we ever completely get rid of feelings of jealousy we may have towards all the successful ladies in our lives?

On this episode, women empowerment coach, Marta Spirk shares how to build stronger relationships with other women business owners. 

 

Most of the time, feelings of competitiveness with other women come from a lack of understanding about how unique we are as individuals. -Marta Spirk 

 

3 Things We Learned From This Episode

 

Understand what makes us unique (11:57- 13:35)
A lot of the time, when women compete with each other, it’s because we’ve been trained to think we’re all the same and need to prove why we’re better than one another. The truth is, we are all unique. We have to understand what makes us different from other women entrepreneurs, not to prove we’re better, but to see where our distinct talents lie.

 

Become more aware of reactions (15:12- 16:31)
Most of us have had a moment when we’ve been jealous of another woman’s success and sometimes the successful woman in question is a close friend. The truth is, we will probably always have pangs of jealousy from time to time. The trick is to notice when we’re doing it and being mindful of not acting on our thoughts. 

 

Stop looking at other people (18:48 - 19:30)
We can’t change other people, so stop trying to! Instead of focusing on other women’s achievements and lives, we have to start looking at our own. This can improve our gratitude for what we already have.

 

Guest Bio- 

Marta Spirk is a writer, podcaster and woman empowerment coach. Her focus is teaching women how to increase their self-esteem and improve self-image by going on a deep-dive in inner work and personal development. Through her podcast The Empowered Woman, her virtual self-improvement school and in-person workshops, she hopes to encourage and uplift women to step into their own power and realize they can DO IT ALL!

 

To find out more about Marta, head to:
http://www.instagram.com/martaspirk 

http://www.facebook.com/spirkmarta 

www.martaspirk.com

https://www.facebook.com/theempoweredwomanshow/


Books mentioned on this episode:
The Five Love Languages by Gary Chapman

Apr 16, 2020

As busy moms and business owners, so many things need to get done and as a result, our marriages slide down the priorities list. Why do so many couples end up feeling more like roommates and logistical partners rather than romantic partners? How can we start improving our marriages on our own? How do we rekindle fun and intimacy in our relationships?

On this episode, marriage strategist Rachel Ballard shares on the importance of prioritizing your relationship and how to get back on track if you and your spouse are in a rut. 


Being in a relationship and fixing your marriage is a job on some level.
-Rachel Ballard 

3 Things We Learned From This Episode

It’s important to prioritize our marriages the way we do our parenting (05:11 - 07:20) 
Our society focuses on how important children should be and that makes us prioritize them over our marriages. The truth is, our marriages also need focus and attention, and if we neglect it, the whole household suffers. Kids are happier and more well adjusted when they’re parents are happy, not where we’re putting them first above our partners. 

Making our marriages better doesn’t have to directly involve our partners (09:41 - 11:15)
In order for us to be happier in our marriages, we need to be happier individually. We have to learn the skill of making ourselves happy and exercise it. True happiness comes from working on ourselves, liking ourselves and being nicer to ourselves.  

Sometimes we need to break the ice to rekindle the romance (16:42 - 18:21 )
Taking the first step to rekindling the romance in your marriage can be scary, and an icebreaker helps. Rachel developed a resource to give ideas for what you can text to your spouse to get the positive vibes, and banter going. It can initiate the types of conversations and interactions that will improve your marriage.

 

Guest Bio- 

Rachel Ballard is a real-world, tell-it-like-it-is, marriage strategist and creator of the How To Like Your Husband Podcast. Rachel will shine a light on how you can generate loving energy into your partnership and (re)discover the foundation of your marriage, as you choose to move closer to designing a life (and solid friendship) with your husband built on love, lust, and loyalty! 

Get Rachels 50 Sexy Texts here http://50sexytexts.com


Visit  https://mrsrachelballard.com/ for more information, to learn more about Rachel’s Marriage Intensive or to listen to the podcast. You can also follow @mrsrachelballard.

Apr 9, 2020

Right now, with all that’s going on in the world, community is everything. People want to connect with people more than ever, and that’s why it’s a great time to set up a Facebook group. 

How do we set up a Facebook group in a way that drives connection and momentum in our business? 

Why do we need to stop pushing information, and what do we need to be doing instead? 

In this episode, the final of our four-part series about managing during challenging times, we’ll talk about the power of Facebook groups.  



If you have a Facebook group, you can now switch to a question-based think tank model. Flip from a teach-and-tell to an act-and-respond model. -Dana Malstaff 

 

Takeaways 

  • Just pushing information isn’t good enough for us to stand out and gain momentum 
  • If you had a Facebook group and worked on getting pitched on podcasts, you will see exponential and amazing growth in your business. 
  • We start discussions by asking questions, not by saying statements. If we want to grow our Facebook group, we need to focus on the former. 

Learn all the amazing ways you can leverage a Facebook group and maximize organic growth. Listen to the podcast now!

Apr 2, 2020

We’re all in crisis mode and emotional turmoil with all that’s going on right now and the adjustments we’ve had to make. Many of us still want to be able to make money to support our families and the economy, and that good news is we can earn money online. 

What are some of the ways we can start earning some money right now? 

In this episode, we discuss where there are still money making opportunities in this tough time.

 

Even if you’re in emotional turmoil, you can still do things to make money. -Dana Malstaff 

 

3 Things We Learned From This Episode

 

  1. If you want to do coaching don’t jump into it too quickly. If you’ve done something long enough, you know the best practices and have gotten results for other people, you can do it. 

  2. If you’re going to do course work, opt for a smaller course. People aren’t willing to pay a lot of money for something that won’t give them a tangible financial growth result right now. 

  3. If you already have a blog or a YouTube channel, get paid by monetizing those spaces. 

Learn the rest of the amazing ways you can earn money online right now. Listen to the podcast now!

Mar 26, 2020

The typical marketing rule is to churn out a lot of stuff, but I believe putting out too much content can actually diminish our effectiveness. We need to define down our content, especially at a time like this. What type of content should we be posting right now? What is an easy social media content formula that can allow us to have impact, connect and sell our products? In this episode, we discuss a more beneficial content schedule and content sequence that we can follow, and how it will boost our businesses. 

 

Don’t make so much so much content, don’t just keep teaching, we want to create authority and leadership, and it’s not done by just putting stuff out there, it’s about refining what you’re putting out there. -Dana Malstaff 

 

Takeaways 

  • We need to make less content and repeat what we’re saying more often. 

  • Make content that is relevant to pulling people in with what’s happening in the world. 

  • Now is the best time to build authority, community and connection, not put out as much content as possible.
Mar 19, 2020

For any business owner, right now is a bit of a scary time. 

 

Because of Covid-19 and the subsequent changes we’ve all had to make to our daily lives, it can be hard to know how to keep our businesses up and running. 

 

Right now, it’s important for us to be leaders when it comes to dealing with our clients. How can we offer our support to them? What does it take to be indispensable right now? 

 

What are the actions we can take to solidify client relationships? On this episode, I share how we can become irreplaceable in the eyes of our clients.

Mar 12, 2020

Social media advertising is vital for online businesses, so all entrepreneurs should be looking into it. Is there a right time to start advertising? What happens if we don’t have a big online following yet? Do we need to be hesitant to use retargeted advertising? On this episode, host of The Art of Online Business podcast, Rick Mulready, shares how to advertise effectively on social media. 

 

It’s never too early to start using ads. Start running them as soon as you have an audience. -Rick Mulready

 

3 Things We Learned From This Episode

  • Start using ads as soon as possible (20:07- 21:58)
    As soon as we have a social media presence and an audience, we should be leveraging ads. There’s no time like the present to start using ads if we have an audience. 

  • Build an audience (22:41- 24:01)
    Those of us new to a platform may not have established audiences yet. The best way to build these audiences is by doing Facebook Lives, which we can later use as advertisements to build our following.

  • Rethink advertising (20:07- 21:58)
    A lot of people are hesitant to use retargeted advertising, because there’s a common belief that this is an invasion of privacy. We have to shift our mindsets away from that - advertising isn’t going anywhere, so we may as well provide useful information to the right people. 
Mar 5, 2020

Opt-ins are a vital part of us building relationships with more people and growing our businesses. Why are they so effective? How do we make sure our opt-ins are aligned with what we sell? On this episode, you’ll learn about what it takes to create effective, highly converting opt-ins. 

Getting people on your email list and nurturing them creates a much longer relationship. -Dana Malstaff 

 

3 Things We Learned From This Episode

  • Recognize that your opt-in isn’t part of your identity and if it doesn’t work, it’s not because of you, it’s just that you didn’t position it correctly. Approach opt-ins as a place for testing. 
  • You don’t need to learn something to teach your opt-in, it has to be something you’re already familiar with. 
  • On the thank you page, ask them to do something discussing next steps.
Feb 27, 2020

Many people who identify as true artists struggle with the idea of making money off doing what they love and being called entrepreneurs. How do we start to shift in how we see creative entrepreneurship? Why is it so important to rethink, renew and realign our identities around what we can or cannot build and be? What are some of the dangers of the limiting beliefs creatives have? On this episode, business coach and mindset ninja for creatives, Naphtali Roberts, shares how she helps artists feeling scared to sell what they create get rid of limiting beliefs, and build thriving and aligned businesses. 

 

The heart of a thriving creative business is being consistent, having priorities and having systems. -Naphtali Roberts  

 

3 Things We Learned From This Episode

 

Don’t get limited by labels (08:14 - 10:26)
It’s easy for entrepreneurs to fall into the trap of the negative hustle, where they are working themselves to the bone to fit into the “struggling artist” identity. It’s also easy to be so afraid of the entrepreneur label because it feels like so much more is required. Very often, all it takes is a change in mindset. For example, a freelancer and an entrepreneur are the exact same thing with a different label. 

 

Creativity and good business practices can work well together (17:21 - 21:30)
Many creatives have the belief that good creatives can’t be good business owners because they have to be flighty, struggling and in pain all the time. They believe that there has to be sadness and pain and that there can’t be logic and consistency. This in turn drives sadness and depression that’s associated with creative people because those beliefs influence the creative’s unhealthy habits and practices. 

 

Selling what you create isn’t selling out (10:30 - 11:57)
Creative people are so often conditioned around the fear of selling out, that they feel like putting a price on what they create means they aren’t a true artist. Ultimately, what we earn from what we make is a reflection of the time and energy we’re putting into something.

 

Guest Bio- 

Naphtali is a business coach, “mindset ninja” for creatives, systems expert and Go-To Gal for born creatives and artists who want to Thrive doing what they love without all the hustle, bustle and burnout. She is a mother, wife to a creative freelancer in the entertainment industry, and host of The Thriving Creative Podcast and Licensed Therapist. Naphtali is a Nero psychology nerd and Coffee Loving Snob who loves that she gets to change the burnout culture of life creatively through her work.


For more information visit https://naphtaliroberts.com/ or DM @NaphtaliVRoberts, listen to the Thriving Creative podcast https://naphtaliroberts.com/podcast/ and check out her Facebook Group On Purpose Creatives here.

Feb 20, 2020

Building new relationships with other parents, and maintaining existing ones, can be tricky when we have different parenting styles, so it’s important to know what type of mom we are. How can we find out our parenting type and should we avoid other types of parents altogether? How can we set boundaries with other parents without offending them? On this episode, educators and co-hosts of the Modern Manners for Moms and Dads podcast, Sarah Davis and Evie Granville, share how to navigate friendships with other parents. 

 

Spend time with other parents who share your parenting style. When you connect with someone who has a similar perspective to you, it makes your relationship easier. -Evie Granville

 

Building new relationships with other parents, and maintaining existing ones, can be tricky when we have different parenting styles, so it’s important to know what type of mom we are. How can we find out our parenting type and should we avoid other types of parents altogether? How can we set boundaries with other parents without offending them? On this episode, educators and co-hosts of the Modern Manners for Moms and Dads podcast, Sarah Davis and Evie Granville, share how to navigate friendships with other parents. 

 

3 Things We Learned From This Episode

 

Take a quiz to find out what kind of mom you are (05:50- 07:37)
There are three main ‘types’ of parents: self-preservers, accommodators and protectors. While we may not adhere to our own ‘types’ all the time, knowing which category we fall into can make it much easier for us to understand why we make certain decisions and be more understanding of others. 

 

Spend time with like-minded parents (12:00- 14:59)
Being friends with people who have a similar parenting style to our own can make spending time with each other much easier. Knowing what type of parent we are can help us create bonds with people who fit into our lives more easily. That being said, don’t cut off people with a different parenting style, just be mindful of the differences.

 

Set boundaries (33:28- 36:22)
When our children are visiting their friends, it’s important for us to know and share our boundaries with other parents. For example, if we’re not happy with our kids being in a house with a gun, we need to raise that. Setting boundaries is often something we avoid because we don’t want to offend other parents, but there’s nothing to worry about if we handle every situation respectfully.

 

Guest Bio- 

Sarah Davis, EdD, and Evie Granville, MEd, are a real-life best friend duo that shares refreshingly realistic advice on all those “what the h**l do I do now?” parenting moments. 

Educators and mothers to six young kids between them, Evie and Sarah teach moms and dads how to prioritize their own needs, their child’s, and everyone else’s when parenting in public. With their simple online quiz, you can discover which you naturally prioritize, and how that can help you shine or hold you back when it comes to building your confidence, character, and connections.

On their five-star podcast, Modern Manners for Moms and Dads, Evie and Sarah answer reader and listener questions. And stay tuned for the upcoming book in fall 2020!

 

To find out more about Sarah and Evie, head to

https://www.facebook.com/EvieandSarah/ 

https://www.facebook.com/groups/modernmannersformomsanddads/ 

https://www.instagram.com/evieandsarah/ 

 

And to find out your parenting style, take the quiz at EvieandSarah.com/quiz to discover which Parenting Perspective defines you, and how it's helping you shine or hold you back!

 

You can also call them 857-MANNERS

Feb 6, 2020

Affiliate marketing is a great way to make money, but most people don’t know how to get started. Is it possible to be successful in affiliate marketing if we don’t already have a huge audience? How can we find brands interested in partnering with us? Is it ever worth recommending goods and services we wouldn’t use ourselves? On this episode, co-founder of Screw The Nine To Five, Jill Stanton, shares how to make money through affiliate marketing. 

 

In affiliate marketing, you don’t even need to ‘sell’ anything. You’re just suggesting products you love. -Jill Stanton

 

3 Things We Learned From This Episode

Get an audience (19:48 - 20:42)
To be successful at affiliate marketing, what we need is a group of people who follow us and listen to our opinions. This group doesn’t need to be huge; on the contrary, a small group can be easier to influence. 

 

Research and reach out (21:35 - 22:48)
Finding affiliate programs doesn’t need to be complicated. All we need to do is type the product name and the word ‘affiliates’ into Google. However, if we don’t find any results, we can also reach out directly to business owners and ask if they would be interested in implementing a referral fee for any followers we send their way. 

 

Recommend good things (26:37 - 27:19)
Trust is the currency of affiliate marketing, so we should only be suggesting good products/services and ideally, things we’ve used ourselves. Don’t compromise integrity by going for quick cash.

 

Guest Bio- 

Jill Stanton is the co-founder of Screw The Nine To Five where she helps people quit their jobs, start online businesses and get them past the $100,000/year mark. Coined by Forbes as “a destination for up-and-coming online entrepreneurs,” Screw The Nine To Five has inspired tens of thousands of new entrepreneurs to quit their jobs, build thriving businesses, and live lives of meaning and purpose. In addition to her chart-topping podcast, The Screw Show, her honest-yet-cheeky style has landed her on shows like The Sunny Show, Entrepreneurs On Fire, and Amy Porterfield’s Online Marketing Made Easy to name a few. Jill has been featured in Forbes, Entrepreneur, Inc, and Digital Marketer.

 

Find Jill on Instagram at http://instagram.com/screwtheninetofive/ 

And on Facebook: http://facebook.com/saynotoninetofive 

You can also listen to her podcast at TheScrewShow.com

 

For more on Screw The Nine To Five, visit http://screwtheninetofive.com 

And for tickets to their live event, head to https://www.bbdbonus.com/live-event-checkout/

Jan 31, 2020

One thing that will be driving all the action we take this year is the belief that anything in our business can be templatized or built into a framework, and that includes how we build relationships and convert people. What is the nurture to convert system and how does it work? How can it help us run a smoother business process? On this episode, I share more on the new system we have developed and how you can leverage it to make your business more efficient and successful. 

The nurture to convert system is a revolutionary way of systematizing how we engage online and with our prospects and our audience. -Dana Malstaff 

3 Things We Learned From This Episode

  • Everything can be distilled down to a method, framework or template. 

  • If people don’t know what our opinions, beliefs and methodologies are, it’s hard for us to become well-known or an authority in that area. 

  • We need to be clear on what we want to do with our audience. We need to feel like we have a congruent life and business, so we don’t feel like there’s a tug of war for our time and attention.
Jan 23, 2020

Building and growing an engaging community organically is one of the most important parts of running a business today. What are the two key things we need in order to start creating a community? What does it take for the sense of community to take place in the virtual space? On this episode, you’ll learn about the engaged community framework, and how to implement it in your business. 

 

In today’s business world, community has to be part of our brand. It’s so important to not just sell things but to connect people. -Dana Malstaff 

 

3 Things We Learned From This Episode

  • You need to stop putting pressure on yourself to have all the answers; your community has all the answers and they are yearning to contribute, so let them. 

  • A post is just a gateway so that real conversations can happen. Getting people to answer “yes” or “no” is just the first level of engagement. After that, we can allow for deeper connections to happen by having conversations. 

  • One of the key parts of building a community is creating a feeling of belonging, so that  people can feel accepted, heard and understood.

 

Listen to the Mark Shaefer episode of the Boss Dad podcast here: 

https://boss-mom.com/how-to-build-a-business-people-trust-w-mark-schaefer/

Jan 16, 2020

Many people are eager to escape the stress and unfulfillment of climbing the corporate ladder, but fear that they may not have the same income and level of impact. What they might not realize, is that consulting is a great way to make the switch from employee to high-value entrepreneur. What are the advantages of consulting over having a corporate job? How do we get a steady stream of clients? How does consulting differ from coaching?

On this episode, business consultant and founder of Billable at the Beach® Amy Rasdal, shares on getting started in the consulting world and how to turn consulting gigs into a steady business. 

 

To build a successful consulting business, you have to break beyond your circle and immediate network, and start developing the outreach to build new relationships. -Amy Rasdal  

 

3 Things We Learned From This Episode

A consulting business is only as healthy as its pipeline (07:08 - 08:23)
Many consultants are able to find success early, but the work starts to slow down because the circle of people who know you have already hired you. The key to keeping the business growing is a steady pipeline, which we build by going out of our immediate circle, developing an outreach strategy and following through on it. 

Being a present parent and a successful professional are not mutually exclusive (17:29 - 19:04)
It often feels like we’re forced to pretend that we don’t have children in order for us to be able to excel professionally, or that they have to be invisible. More people need to see that we can have both children and a great mind. 

Consulting can be an impactful and a more lucrative alternative to the corporate ladder (25:07 - 29:07)
Becoming a consultant allows us to have more impact than we would as employees, while we also get to earn more money with more time freedom. People often feel like the only way to advance is through the corporate track, but consulting opens us up to more opportunities.

 

Guest Bio- 

Amy is the founder of Billable at the Beach®. She has been running her multiple 6-figure consulting business for 15 years. Amy liberates 6-figure earners by empowering them to build 6-figure consulting businesses through Billable at the Beach®. She has helped hundreds of people over the past 10 years. For more information, visit https://www.billableatthebeach.com/

To get Amy’s free course 3 Action Steps to Generate Revenue Now visit https://www.billableatthebeach.com/free-course/.

Jan 9, 2020

Astrology is experiencing a huge Renaissance because it’s relevant and extremely applicable to our current daily lives. What are the basics of astrology that one should become familiar with? How can we plan our lives and personal development around it? How do we take action that is energetically supported by astrology?

On this episode, I’m joined by CEO and Founder of Astrology Hub, Amanda ‘Pua’ Walsh, who shares her journey of discovering astrology and building her business. 

When it comes to personal growth, if you align with the themes that are astrologically-based, you will have the wind in your sails. You’re focused on the thing that is supported energetically at that time. -Amanda ‘Pua’ Walsh  

 

3 Things We Learned From This Episode

Pregnancy creates huge shifts
There’s something about being pregnant that brings clarity. It helps us realize that we’re unhappy, need to make a change or a big idea comes up. But that clarity doesn’t mean we won’t face challenges. Sometimes, before the doors open, there will be a moment of breakdown, but that doesn’t mean we’re broken; it’s part of the process and actually, the fact that it’s happening is a sign that you’re exactly where you need to be. 

Astrology goes a lot deeper than the zodiac
Most people have a superficial understanding of what astrology is. Astrology is the language of the stars; it’s very mathematical, but also incredibly intuitive. The sun travels through every single zodiac sign throughout the year, and this is what created zodiac signs. Astrology goes deeper than the horoscope, and actually, it’s timing and patterns can reveal a lot about how we’re feeling at a specific point in time. 

All Zodiac signs have progressions of expression
Some people like to make excuses for bad behavior by blaming it on the flaws of their zodiac sign. Every low expression of a zodiac sign has a higher expression for it. Being aware of the low expression of the sign, and finding a way to turn it into a positive, can help us become more cognisant of our strengths and weaknesses, and help others dealing with similar issues.

 

Amanda is hosting her free 2020 Global Forecast Marathon Event today (January 9) through Sunday, January 12. If you would like to join her today and throughout the weekend, please visit astrologyhub.com/2020forecast
Jan 2, 2020

The path to finding our purpose isn’t the same for everyone. For many entrepreneurs and creatives, finding out what we want to do is a process of peeling back the layers. This is the process filmmaker Greg Koorhan took, going from a job in a marketing agency, to one focused on storytelling. What can we learn from the journey Greg took? What’s the right mindset to have about success? Why is the idea that people have one purpose and one purpose only a huge myth? On this episode, award-winning film director, best-selling author, speaker and coach, Greg Koorhan, discusses his projects, his creative children and the path to his purpose. 

 

3 Things We Learned From This Episode

Structure in storytelling is key (17:13 - 18:55) 
There’s a difference between talking about a bunch of events and telling a story. A story has structure and conflict, and paying attention to these things makes us more effective storytellers. 

Short-form content can be extremely effective (23:33 - 24:32) 
In the day and age of storytelling through ads and social media content, we only have 1-2 minutes to tell someone’s story. Within a minute or two, we can actually say a lot and resonate with people. 

There’s no perfect formula for the path to success (33:30 - 35:44)
Some people knew their passion from early on, but a lot of people actually discover their passion through a process of evolving, pivoting and iterating new pathways. There’s nothing wrong with either approach.

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