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The Boss Mom Podcast

Welcome AMAZING BOSS MOM We are so glad you found us because that means you have a burning desire to create something in this world...something that positively impacts people AND also makes you money. You are in the right place. Here at Boss Mom, we know all too well the challenges of raising babies and businesses at the same time and you need more than just great resources (which we have) you also need a strong support system (we have that too). Just like all moms you need a simple business because life is complex and you should never have to apologize for having a sometimes unpredictable schedule. You can build a really successful (and profitable) business in 15 hours a week, you just have to know how (and we are going to show you). We interview amazing ladies who share their struggles and successes as well as solo episodes where I guide you through our Nurture to Convert System designed to help Boss Moms raise their business and babies at the same time. I'm Dana Malstaff, founder and CEO of Boss Mom LLC, and I'll be your host.
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Sep 30, 2022

When your business relies on live launches, you have to use social media intensely, all the time which takes all the fun out of it.

 

With evergreen systems, we can build vibrant businesses without being beholden to social media, freeing up valuable mental energy and time.

 

How can we build systems that can sell consistently for years?

 

In this episode, I share why evergreen systems make growing our businesses so much easier.

 

If you’ve been running your business, creating content, doing all the things, but you’re not seeing growth, then you most likely have a messaging problem and the Nurture to Convert Society might be able to help. Check us out and schedule a call to find out if it’s the right fit for you.

www.nurturetoconvert.com

Sep 29, 2022

If we want to grow our business while spending less time on social media, we need a way to nurture people to know, like, trust us and want to buy from us. 

 

An email nurture system designed to build relationships makes this possible, all while reducing our reliance on social media and pushy sales tactics.

 

How does the permission sandwich system work?

 

In this episode, I share how to grow our businesses using email nurture.

 

If you’ve been running your business, creating content, doing all the things, but you’re not seeing growth, then you most likely have a messaging problem and the Nurture to Convert Society might be able to help. Check us out and schedule a call to find out if it’s the right fit for you.

www.nurturetoconvert.com

Sep 28, 2022

Using social media to grow our businesses puts the job of showing up, sharing, teaching and managing entirely on our shoulders - no wonder it’s exhausting.

 

Is it possible to reach people, build authority and lead people to buy from us without social media?

 

In this episode, I share why building community is an easier path to growth.

 

If you’ve been running your business, creating content, doing all the things, but you’re not seeing growth, then you most likely have a messaging problem and the Nurture to Convert Society might be able to help. Check us out and schedule a call to find out if it’s the right fit for you.

www.nurturetoconvert.com

Sep 27, 2022

One of the key things we need to do in our businesses is build authority. We have to show that we’re credible and trustworthy, an expert in our niche.

 

There are many ways we can go about building authority, and ladies, it doesn’t have to involve crazy TikTok videos. In this episode, I share why social media isn’t the only path to authority.

 

If you’ve been running your business, creating content, doing all the things, but you’re not seeing growth, then you most likely have a messaging problem and the Nurture to Convert Society might be able to help. Check us out and schedule a call to find out if it’s the right fit for you.

www.nurturetoconvert.com

Sep 26, 2022

Human beings are naturally social - we enjoy talking to people, getting to know them, and hanging out, so why does social media feel like such a drag? 

 

The reason we experience so much annoyance, cynicism, fear and hesitation around social media has nothing to do with the platforms and the people - it has EVERYTHING to do with our messaging. 

 

In this episode, I’m going to share why we don’t enjoy social media and how to start changing that!

 

If you’ve been running your business, creating content, doing all the things, but you’re not seeing growth, then you most likely have a messaging problem and the Nurture to Convert Society might be able to help. Check us out and schedule a call to find out if it’s the right fit for you. www.nurturetoconvert.com

Sep 22, 2022

If you thought of your business as a person with feelings, needs and dreams, you might just realize that you’re guilty of cheating on it.

So many of us consider ourselves multi-passionate, but dabbling in multiple things could leave our businesses feeling neglected, which affects what we get out of them.

What are the signs that our businesses feel neglected and want to be loved on a little more? How do we show up if we want to show our businesses that we love and value them?

In this episode, I’m going to share the value of building a monogamous relationship with your business and how to renew your vows with it.  

 

Maybe we’re not getting what we want from our business because our businesses aren’t getting what they want from us. -Dana Malstaff 

 

3 Things You’ll Learn in This Episode

  • What our human relationships can teach us about our businesses
    If you thought of your business as a person with feelings, how would that change what you do?

  • How you hurt your business’ feelings
    What do we have to tell our business and how should we show up to let it know that it’s valued?

  • Why our businesses end up feeling overwhelmed and neglected
    How do our businesses feel when we dump multiple projects on them and vacillate between a bunch of different things?
Sep 15, 2022

We all have these amazing things we want to accomplish in our businesses, and I totally believe that we can have everything we want. But we are messy human beings with baggage and challenges that can make it hard for things to work out. Sometimes that big barrier, and the thing that stops us most is ourselves.

Call it self-sabotage or limiting beliefs, we all have the ability to be our own impediment. How do we unpack these limiting beliefs and figure out why we’re getting in our own way?

In this episode, I’m going to talk about self-sabotage and what to do about it. 

 

If you’re getting in your own way, your emotions and your beliefs tell you something. The feeling you feel is useful if you unpack it. -Dana Malstaff 


3 Things You’ll Learn in This Episode

  • How to take stock of where you are
    What can our buying habits tell us about what’s going on emotionally?

  • The missing link between what we have and what we want
    How do we figure out why we aren’t implementing what we’re learning?

  • Why we have to evaluate our beliefs around money and our environment
    Can our beliefs around money get in our way?
Sep 8, 2022

When our businesses aren’t growing, we’re struggling with exactly what we want to say and social media feels hard - the problem lies in our messaging.

Our messaging is what gets people to care about what we do, and makes us authentic, intriguing and magnetic. It’s the thing that makes someone think, “OMG, this is my person” when they hear what you have to say. If our messaging is in any way wishy-washy, confusing and messy, how do we hone it and make it more specific?

How do we start coming up with the things that will make us stand out? In this episode, I’m going to share why messaging is so important and how to dial it in. 

 

When your messaging is honed in, you can’t keep quiet. You can’t not say what needs to be said. -Dana Malstaff 

 

3 Things You’ll Learn in This Episode

  • How to tighten up messy, wishy-washy messaging
    Can sharing on too many different topics actually do more harm than good?

  • Why our messaging makes everything easier
    Instead of trying to niche down first, should we put more effort towards honing our messaging?

  • Why our opinions are so valuable in our messaging
    What aspects make up the messaging of a business that’s authentic and magnetic?
Sep 1, 2022

Courses are everywhere - everyone’s talking about them, offering them and telling entrepreneurs to create them. I get it, the natural progression of knowledge and growth is making a course about it.

But before we even think of creating a course, certain things have to be in place because great content isn’t enough, even if it’s put together beautifully.

So what needs to happen before we create a course? Why is messaging so important? In this episode, I’m talking about how to get a course to work for you at the right stage in your business.

 

No matter how good your course is, if your messaging isn’t right all the course has to stand on is what it teaches, and that’s not enough. -Dana Malstaff 

 

3 Things You’ll Learn in This Episode

  • What gets a course to succeed
    Why do some courses struggle even though they have awesome content?

  • Why our messaging has to be dialed in
    As awesome as we are at what we do, there are other people in our space. How do we make sure we’re putting our beacon out to the right people?

  • Why we shouldn’t rush creating a course
    How do we know we’re making a course too fast and creating a recipe for sales PTSD?
Aug 25, 2022

A lot of the messaging we hear in business today is all about fast growth, overnight success, and things falling into place quickly, and we feel bad because we aren’t “successful yet”.

Building a really great business takes time, and that’s a good thing. We have to go through multiple iterations to figure out what works, and be the intern in our business before we can be the CEO.

If we forced our businesses to grow up faster we’d miss out on the powerful discoveries, market research, and incremental microshifts we get from slowing down.

In this episode, I’ll share why slow growth is so much better than overnight success.

Aug 18, 2022

Moms are notorious for letting clutter crowd our space. We rarely feel like we have our own dedicated space in our homes, and we’re always looking for a tiny nook and cranny to work and run our businesses.

Decluttering isn’t just about having a cleaner, more organized house, it’s about creating the space that supports our mental and emotional health. How does decluttering put us in creative flow and help us get more done?

In this episode, founder of Motherhood Simplified and Boss Mom Virtual Retreat speaker, Krista Lockwood returns to talk about the power of decluttering and creating space.

 

Our physical environment can support us in being who we naturally are. -Krista Lockwood 

 

3 Things You’ll Learn in This Episode

  • Why declutter benefits our businesses
    How does a declutter aid our creativity and put our brains into go-mode?

  • How to create a nook of productivity in your home
    Do we have to carve out a huge space for ourselves and our work, or could smaller actually be better?

  • How to eliminate visual, mental and emotional barriers
    How do we clear away clutter so cleaning doesn’t become a procrastination task or an excuse to avoid more important stuff?

 

Guest Bio

Krista Lockwood is the Founder of Motherhood Simplified, where she teaches decluttering for moms who don’t want to be full blown minimalists. In 2013, she and her husband moved from Alaska to Florida with only one suitcase each. While she doesn't believe you need to go that extreme, she has been able to master the balance of having enough, but not too much. Krista strongly believes we all have what it takes to create the lives and homes we want, no matter what that looks like. On top of her courses offered on decluttering, Krista is the host of the Motherhood Simplified Podcast.

 

To find out more about Krista, head to:

https://www.facebook.com/groups/2010014145929427/ 

http://motherhoodsimplified.com/

http://motherhoodsimplified.com/podcast/

Aug 11, 2022

One of the biggest pieces of marketing advice we’re given is to put considerable effort towards writing really good content - that the more well-written an email, sales page or website is, the better it is at connecting with people.

The truth is, filling pages with content just to tick a box isn’t just exhausting, it can also work against us.

What matters more than the content is the message and its ability to tap into people’s hearts and souls. In this episode, I’m going to share why writing good content shouldn’t be our primary focus, and how this actually makes marketing less stressful.

 

Business and spreading the message that you want to spread shouldn’t be exhausting, it should be invigorating, passionate, life-giving, exciting and impactful. -Dana Malstaff 

 

3 Things You’ll Learn in This Episode

 

  • The power of dialing in our messaging
    How can we reach and touch more people by making less content?

  • What makes our audience overlook things like typos
    How do we know if our messaging is tapping into people’s hearts and souls?

  • Why a firehose of content can dilute what we care about
    What should our messaging be centered on if we really want it to be impactful?
Aug 4, 2022

Going viral is something many business owners desire and even chase on social media, but does it actually help you and your business? Of course, going viral can draw more attention to your business, but it doesn’t have to be the primary goal behind every piece of content we create.

In this episode, I talk about the content that’s best for you to create instead of focusing on going viral.

 

A million of the wrong people are really unhelpful to your business. -Dana Malstaff 

 

3 Things You’ll Learn in This Episode

  • Why "going viral" should not be your main focus
    What are the reasons we shouldn’t lead our content creation efforts with going viral?

  • The types of content that work
    What should we create for social media if we want it to help our businesses?

  • How to use Truisms to make better content
    What do truisms mean, and why are they effective in content creation?
Jul 28, 2022

If you have daughters, you’ve had at least one person say that they are going to be difficult in their teenage years.

There are so many cultural stereotypes around teenage girls, and I’m tired of people telling me what kind of person my daughter will be.

Where does this negativity come from? How do we raise girls who will break this stereotype?

In this episode, mother-daughter relationship personal trainer, Dr. Michelle Deering returns, and she reveals how to respond to negative opinions about mother-daughter experiences.

 

Just because you had a bad experience does not mean it’s going to be another person’s experience. -Dr. Michelle Deering 

 

3 Things You’ll Learn in This Episode

  • How to unpack our bad experiences
    How do we overcome our negative experiences instead of projecting them onto others?

  • The best way to respond to negativity
    What should we do when someone projects negative experiences onto us?

  • The importance of speaking with our daughters
    How can we engage our daughters in conversations about the things they are exposed to?

 

Guest Bio

Dr. Michelle Deering is a mother-daughter relationship personal trainer who believes every mother and daughter should have a thriving loving relationship. This refreshing approach has made her a sought-after speaker, online educator, and consultant.

While Michelle is also a licensed psychologist in NC & NJ and a nationally board-certified sports psychologist, she has served as a Fortune 500 corporate trainer, business school admissions officer, and higher education professional. Nowadays, you’ll find her speaking at conferences, training for her next Reebok Spartan Sprint Race, and practicing rudiments on her drum kit — all while coaching, serving clients, and recording her hit podcast, Mother Daughter Connections™.

For more information, visit www.CurativeConnections.com.

Jul 21, 2022

I've never been a huge fan of doing our own summit because traditional virtual summits are typically a fire hose of content in your face – a massive amount of stuff that becomes overwhelming and ultimately unused.

So, we're reinventing what a virtual summit is known for.

In this episode, I share a little about how we’re doing things differently so that it’s valuable to you when building your own products and services.

 

Think about the words you really want to own and be known for. - Dana Malstaff

 

3 Things You’ll Learn in This Episode

  • How to plan your virtual summit differently
    In what ways can you make your virtual summits truly yours instead of doing things like others?

  • The downsides of sharing too much content at once
    Why is sharing too much content at a time not the best way to give value?

  • Why we do things the way we do them
    What’s the best way to give people long-lasting A-ha moments?
Jul 14, 2022

When our partners drive us crazy, we naturally get frustrated, and wait for them to fix themselves - which usually doesn’t work. At the same time, we give our children the love and understanding to be different and to grow in their own way. What if we could apply this concept of conscious parenting to our relationships?

Instead of thinking about how our partners need to change, we can actually create what we want by turning the lights on ourselves.

In this episode, Beth Rowles, a certified conscious relationship coach and founder of The Authentic Wife, talks about the simple 3-step framework that has helped hundreds of women fix their marriages and how you can apply the same to your marriage.

 

"Your husband responds to your concerns and not your commands." -Beth Rowles

 

3 Things You’ll Learn in This Episode

  • What to do when therapy doesn't work
    How do our attitudes affect our relationships?

  • The 3-step framework of ‘fixing’ Him
    Should we focus more on fixing what’s wrong with our partners or more on our behaviors?

  • Practicing effective communication
    How do we interpret our feelings so that our partners can understand them clearly?

 

Guest Bio

Beth Rowles is a Certified Conscious Relationship Coach and founder of The Authentic Wife. Over the past five years, her books and online courses have helped hundreds of women uncage themselves & their families through their marriage. She speaks about the importance of the third option when it comes to marriage or divorce and how important it is that we end the divorce culture in order to raise healthy children who love & value all of who they are. She lives with her young kids and husband of 12 years, who would rather eat tacos than her cooking. You can find her at www.theauthenticwifeandmom.com

Jul 7, 2022

If you sprained your ankle and you couldn’t walk properly, you’d take care of it so you could resume your life. However, when it comes to the pelvic floor, women struggle to do the same.

The topic of the pelvic floor is often embarrassing, but if you look closer, it's only embarrassing because people feel it's not normal. Experiencing pelvic floor problems is actually very normal and way more common than you think. It's never too late to work on it, no matter how old you are or how long you have lived with it.

What causes pelvic floor problems, and how do we work on them so we can return to what truly makes us happy without fear, worry, or embarrassment?

In this episode, Julie Demers, an experienced pelvic floor physiotherapist and creator of "Live with Confidence" shares why talking about this issue will help thousands of women improve their lives.

 

"Hiding natural things that happen in our lives from our kids isn’t helpful." -Dana Malstaff 

 

3 Things You’ll Learn in This Episode

  • How taboos are created around certain parts of the body
    How important is it to talk about natural processes in our bodies, especially with our kids?

  • Why Kegel exercises may not help with pelvic floor problems
    What determines the right kind of pelvic floor exercises we should do?

  • The connection between the different parts of our bodies
    Why is it important to pay attention to messages from our bodies?

 

Guest Bio

Julie is an experienced pelvic floor physical therapist and the creator of the program “Live with Confidence.” Her mission is to stop the silent struggle so many women experience with pelvic floor symptoms. She helps women who are feeling embarrassed with problems like incontinence or prolapse get back control of their pelvic floor holistically so they can return to the activities they love without worry, no matter how long they’ve been living with these issues.

For more information, visit https://www.juliedemers.com.

Jun 30, 2022

Is it possible to have babies and successful businesses? Heck yeah, we can do whatever we want, but we can’t pretend that there aren’t challenges that come with running a business and raising kids. Don’t ignore them - embrace them and allow them to exist.

The more we acknowledge and lovingly accept the truth of being a parent, the less hard we are on ourselves, and that makes this journey a lot easier.

What inevitable challenges will we experience as business owners with kids? What are some of the most rewarding and amazing parts of being Boss Moms?

In this episode, we’re having a real, candid conversation about how our kids impact our businesses.

 

When you’re hard on yourself, it makes it harder, and when you’re telling yourself you should be further along, it makes success less joyful. -Dana Malstaff

 

3 Things You’ll Learn in This Episode

  • The effect of being too hard on ourselves
    Why do we have to stop believing something is wrong with us when our journey is different?

  • What do we need to lovingly accept about running businesses as parents?
    How do children change the way we build and run our businesses?

  • The reward of having a business and children
    What do our kids learn from seeing us build something from the ground up?
Jun 23, 2022

As entrepreneurs and moms, our lives are made up of future plans, full schedules and urgency, which robs us of the ability to slow down and focus on what really matters.

Sometimes it’s necessary for us to pump the brakes, get quiet with ourselves and pay attention to what’s happening internally.

How do we make sure we’re not packing our schedules to avoid our real feelings?

In this delightful conversation, I’m joined by the host of the Goal Digger Podcast and author of the upcoming book, “How Are You, Really?”, Jenna Kutcher. We talk about the importance of quietness, slowing down and being with ourselves more.

 

I’ve really pumped the brakes in a lot of ways and a lot of spaces in my business, trusting that I know where the gas pedal is when I’m ready to run again. -Jenna Kutcher

 

3 Things You’ll Learn in This Episode

  • Why we struggle to slow down
    Are we packing our schedules and our days with procrastination tasks to avoid getting quiet with ourselves?

  • The necessity of quietness
    How do we stop burying what we have to deal with?

  • The importance of creating boundaries
    What do boundaries help us achieve, and why are they so important to us as entrepreneurs?

 

Guest Bio

Jenna Kutcher is a born-and-raised Minnesota wife, mother, and entrepreneur who aims for two things daily: helping others wake up to life and staying in comfy pants. Creator and host of the top-rated Goal Digger Podcast, she's helped thousands redefine success and chase bold dreams through her decade-long work as a leading online personality and educator.

Her new book, “How Are You, Really?” comes out June 28th and can be bought at www.howareyoureallybook.com.

Jun 16, 2022

It often feels like not doing all the things means that we'll miss out, fall short, and fall behind. At the same time, we fail to play big because we don't want to trip and stumble in front of the world.

Unfortunately, this makes us fall victim to both shiny object syndrome and getting stuck rather than making progress.

In this heartwarming conversation with life coach Deb Blum, we reveal how to stay out of the FOMO trap and also stop playing small in our lives.

"Everything ends up happening even slower when you don’t allow space for things." -Dana Malstaff

 

Three Things You’ll Learn In This Episode

  • Why many of us play small and what it means to play big
    How do we stop worrying about what other people think and learn how to say no in the face of FOMO?

  • Simple ways we can start playing big and how to start doing it
    What is incremental growth and how do we practice it?

  • The importance of templatizing
    How does templatizing make our lives easier?

 

Guest Bio

Deb Blum is a life coach with over 12 years of experience. After coaching women 1:1 and in groups for the past decade, she has finally put her life's work into a group coaching program and course called The Whole Soul Way. Her mission is to push women up against their edges so that they can find, accept and love more of themselves.

To find out more, visit www.thewholesoulway.com.

Jun 9, 2022

How do we raise wonderful, amazing sons if we do not necessarily understand all the things boys go through?

First, we need to get away from the idea that boys are simpler. We have to stop thinking that they’re not vulnerable, don’t get hurt, or have a big emotional life.

How do we create a safe space for our boys and ensure we do not box up their emotions?

In this episode, Tosha Schore, a mother-son relationship expert, reveals how we can build a genuine connection with our sons, and help them feel loved and understood so we can create a more fruitful relationship with them.

 

"We could have a huge impact on the world and create a peaceful world one sweet boy at a time." - Tosha Schore

 

3 Things You’ll Learn in This Episode

  • How to recognize signs of a struggling kid
    Why should we stop punishing kids in certain ways, and how do we connect with struggling kids to help them?

  • What doesn’t work in raising our sons
    Instead of shaming, punishing, blaming, or isolating boys, how do we instill good behavior in them?

  • What moms can do right now to start building sweet boys
    How do we raise boys who will be successful emotionally in all areas of life?

 

Guest Bio

Tosha Schore is a mom of 3 boys and a mother-son relationship expert. She is on a mission to create a more peaceful world, one sweet boy at a time, by supporting you to care for yourself, connect with your boy deeply, set limits lovingly, and play wildly!

A couple of times a year, she runs a course called "Out of Aggression," where she shows parents how to stop their boys' aggression and lift their parenting confidence. The course will be held again in September 2022.

For more information, visit https://www.parentingboyspeacefully.com.

Jun 2, 2022

In today’s world, there’s so much information out there and people are too exhausted to implement what they have learned.

How do we stand out, hook our audience, and remain in their minds so they can actually take action on what they learn from us?

The answer is choosing your one thing and talking about it with a good story.

In this episode, 35+ year advertising industry veteran, host of the Business of Story podcast, and the World’s Most Industrious Storyteller, Park Howell talks about how to efficiently share your ‘one thing’ with people using the ABT story-telling framework. 

 

"Narrative is leadership. If you bore, you lose people. If you confuse, you lose people. If you obfuscate, no one is going to follow you." - Park Howell

 

3 Things You’ll Learn in This Episode

  • The importance of focusing on ONE thing in your story
    How do you go through the process of selling a singular narrative, so you don’t confuse and lose people?

  • The three forces of a good story
    How do you make people care about what you say and offer?

  • How leveraging good stories help your business
    What’s the link between story-telling and business success?

 

Guest Bio

Park Howell is known as The World’s Most Industrious Storyteller, having grown purpose-driven brands by as much as 600 percent. He is a 35+ year veteran of the advertising industry and hosts the popular weekly Business of Story podcast, author of Brand Bewitchery, and co-authored The Narrative Gym for Business. He is sought after internationally to help leaders excel through the stories they tell.

For more information, head to https://businessofstory.com/

LinkedIn: https://www.linkedin.com/in/parkhowell 

Facebook: https://www.facebook.com/businessofstory/ 

Instagram: https://www.instagram.com/parkhowell/ 

Twitter: https://twitter.com/ParkHowell 

May 26, 2022

As Boss Moms, we all have these big beautiful goals and things we wish for the world but we get so stuck in the logistics of our lives. How do we know if what we’re doing right now is building towards what we want in the future?

I recently turned 41, and there are so many things I’m excited about, including all the things I’m planning to do in my business.

What is my true dream and desire for Boss Mom? In this episode, I’m going to give you a peek inside my 5-year plan and some of the amazing things I’m working towards.

"My true dream and desire is that I can help a million women wake up in the morning and not question how valuable, needed or worthy they are." -Dana Malstaff  

 

3 Things You’ll Learn in This Episode

  • Why we need to have a beacon of light
    How does having a vision help us to say yes or no to the right kinds of things?

  • The little tiny things we’ve done over time to build the community we want
    What makes us question our value, and how did we build our community to help women feel the value of contribution?

  • Why I want to change mentorship and education
    What is the bigger goal and desire behind the non-profit I want to build? 
May 19, 2022

With information so readily available, we see people with no training and experience make it in business coaching and online content, and it begs the question: does integrity matter?

If we want to be beacons of hope for our clients and build businesses that make an impact and stand the taste of time, integrity absolutely matters. How people see and perceive our businesses and what they’re known for is important.

What does having integrity actually look like in what we offer and how we sell it?

In this episode, I’m going to share why we need to work hard to live up to what we’re promising people.

"Integrity is being clear on the result we’re going to give people, whether or not we’ve actually experienced that result or if we’re still in the middle of it." -Dana Malstaff 

3 Things You’ll Learn in This Episode

  • Why integrity matters
    What happens when we don’t build a business with integrity?

  • Why brutal honesty isn’t necessarily integrity
    To have integrity, do we have to tell people how difficult and painful it will be to get the results they want?

  • The importance of knowing the limitations of our help
    Can we have integrity in our businesses if we’re still in the thick of the problem we’re trying to solve for people?
May 12, 2022

As parents, toys and play are a BIG part of our lives, but we don’t often think about what goes into creating, designing and marketing them. The world of toy invention is incredibly fascinating and fun, and an interesting space to build a business.

Creativity, invention, and using our brains to cultivate ideas and create wonderful things is something so many of us want to do, and today I’m joined by a woman who not only invents toys, but is also actively coaching toy inventors.

What goes into taking a toy from idea to product? In this episode I’m joined by inventor,  “The Toy Coach” Azhelle Wade to talk about the ins and outs of the toy industry.

 

Toy companies realize that it’s important for them to own certain properties that kids connect with so they can be NFT art or live in Roblox. -Azhelle Wade

 

3 Things You’ll Learn in This Episode

  • How to objectively vet an idea
    If you want to invent a toy, how do you know if you have a good idea in the first place?

  • The effect of digital play on toy design
    How have online retailers, video games, NFTs and even YouTube impacted toys?

  • The process from idea to a toy people can buy
    What steps can toy inventors take to get their creations carried in a large retailer like Target?

Guest Bio

Azhelle Wade, The Toy Coach, is a 3x patented inventor and who has worked in the toy industry for over a decade. She’s worked for Toys R Us, Party City, Madame Alexander, and Creative Kids. After climbing up the ladder from toy designer to VP, Azhelle decided to leave the corporate toy world to become The Toy Coach. Today, she helps educate inventors and entrepreneurs about the fun, crazy world of toys! In 12-weeks she can show you how to save time and money as you develop and sell your amazing ideas with her program Toy Creators Academy. Toy Creators Academy is the best solution to increasing your toy industry network and making your toy ideas REAL.

For more information about Azhelle’s program, head to https://www.thetoycoach.com/ and follow @thetoycoach on Instagram.

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