When it comes to getting featured, we need a pitch that gets people instantly captivated by what we have to share. It gives us an opportunity to get better at what we want to say and the way we say it.
How do we ensure that our pitches have the correct angle and are positioned in a way that makes featuring us a no-brainer? Why should we share stories and discussions when it comes to pitching other people?
CEO of Pursuing Results Matt Johnson joins me again to talk about pitching people with the right angle and getting featured. We also talk about college alternatives and leveraged mentorship.
Start pitching the discussion you want to have and the stories you want to talk about. -Dana Malstaff
3 Things You’ll Learn in This Episode
It’s evident that the world and how we do things is changing, especially how we grow and run our businesses. A big part of this comes down to the people within our businesses and the way we lead them.
College doesn’t necessarily equip the people we want to hire with the skills they need to be successful, so how can we step in and bridge that gap? How do we help our employees and teams be a part of something bigger?
In this episode, the CEO of Pursuing Results, Matt Johnson returns to discuss the power of leveraged mentorship and what the future of leadership looks like.
We’ve created this culture where we lift up people who went and sat in a classroom forever, but we somehow are demeaning to the people who went out and worked. -Dana Malstaff
3 Things You’ll Learn in This Episode
There’s nothing like walking into our homes and feeling like they’re truly ours, and that in every nook and cranny, our identities are apparent. We all have unique personalities, quirks, stories and styles, but so many of us don’t see those things reflected in our spaces, and that affects our wellbeing.
How do we bring our stories and lifestyles into how we arrange and decorate our homes? Can we take control of the clutter so that we feel calm in our spaces?
In this episode, certified Interior Designer and an entrepreneur, Jessica Velazquez talks about how to catapult your inner designer and decorate our homes with confidence.
For a home to be inspiring, it doesn’t have to be perfect, look like a furniture store or an Instagram influencer’s home. It’s a house where you walk in and you can see who lives there. -Jessica Velazquez
3 Things You’ll Learn in This Episode
Guest Bio
Jessica Velazquez is a certified Interior Designer and an entrepreneur. After graduating in Toronto, she worked in Panama combining design and real estate. In Canada, she founded Interiors by Jessica and uses her innovative Threefold Design Map to help her clients and students strategize their dreams, beat decor fatigue, and avoid budget regrets. As a firm believer that our well-being is inseparable from our environment, Jessica created “The 9 Limiting Beliefs Sabotaging Our Home-Dreams” and leads the virtual movement Self-Care Begins At Home. She is on a mission to empower others to design spaces that take care of us and set us up for success.
For more information, head to https://www.pinstoreality.com and follow @interiors_by_jessica on Instagram.
Many people don’t consider themselves creative by any measure of the word, but the truth is, creativity is something we’re all born with. If we tap into and nurture that part of ourselves, it can actually help us and our businesses thrive.
Why is it so important to understand creativity within ourselves and how our brain works? How can we hone this asset and extract value from it? How can we equip our creativity, and what are some of the things that lock it up?
In this episode, creator of Business School for Artists, Fiona Valentine joins me to discuss the creative process, what it means to have a creative mindset and why creativity plays a valuable role in both our personal and professional lives.
There are so many things that are creative that we don’t actually recognize they are. -Fiona Valentine
3 Things You’ll Learn in This Episode
Guest Bio
Business coach and artist Fiona Valentine believes all of us are creative.
Her signature coaching program Business School for Artists is designed to help artists make money from their art even if they've never sold any of their work before. She's also a certified Nurture to Convert Society Coach helping women move into creative freedom in their business so content creation flows more freely.
Her signature program Business School for Artists is designed to help artists make money from their art, even if they've never sold any of their work before.
Find out more at Business School for Artists
For more information, visit https://www.fionavalentine.com/
Find Fiona on Instagram @fionavalentineartist
A lot of times, once we reach our goals, we want to do more. The list of things we want to achieve keeps growing, and new goals take the place of old ones.
That’s perfectly natural. Our goals don’t have to be set destinations - they can be rolling milestones toward creating what we want.
Why do we yearn for more, and why do we grapple with deciding what to do? Can trial and error help when it comes to doing more, and how do we deal with failure?
In this episode life coach, podcast host and practicing attorney Tracey Coates joins me to discuss what it means to do more, why it differs from person to person and how we can embrace failure and use it as a currency for success.
You’ve got to know what the sacrifices are and be willing to make them. -Tracey Coates
3 Things You’ll Learn in This Episode
Guest Bio
Tracey is a life & career coach, attorney, podcaster, wife, and busy mother of 2!
She helps high-achieving women, like you, reduce the stress, anxiety and overwhelm that comes from trying to balance a successful career, a family and whatever else life throws at you!
If you’ve ever wanted to run kicking & screaming in the opposite direction of your life - you’re not alone – we’ve all been there. Tracey can help you!
Visit https://coachingwithtraceycoates.com/
Visit https://traceycoates.com/
Find Tracy on Instagram @iamtracycoates
Find Tracy on LinkedIn Tracy Coates
As moms, business owners and human beings in general, our lives are messy. We have scars because of what we’ve been through, and sometimes it feels like those experiences make it harder to be successful in our businesses.
The truth is, everything we’ve been through (good or bad) influences the fullness of who we are today, and there’s so much beauty in that.
In this episode, I share the power of being thankful for the things that have gotten us here, even the hard ones.
We have this immense power within us to take everything that’s ever happened to us and move ourselves into what we want to be. -Dana Malstaff
3 Things You’ll Learn in This Episode
As Boss Moms, we tend to bite off more than we can chew, and say yes to whatever comes our way even if it doesn’t align with where we want to be. Toxic hustle culture holds us to an unhealthy standard, leaving us with less time for the things that truly energize us.
It takes work to build a business and raise a family, so how can we track our time so that it’s spent doing the things that matter to us? Can we break away from hustle culture and reclaim our energy so that we are more energized to work on our passions?
In this episode, best-selling author and TEDx speaker Jadah Sellner returns to discuss some important aspects of her book She Builds: The Anti-Hustle Guide to Grow Your Business and Nourish Your Life which shares a new entrepreneurial model for women, one that focuses on reclaiming your time and energy and doing business on your own terms. We also chat about toxic hustle culture and how to break away from it.
For decades we’ve been reading business books that don’t reflect our truth. -Jadah Sellner
3 Things You’ll Learn in This Episode
Guest Bio
Jadah Sellner is a bestselling author, business coach, international keynote speaker, TEDx presenter, poet, and host of the Lead with Love® podcast. She's the author of SHE BUILDS: The Anti-Hustle Guide to Grow Your Business and Nourish Your Life. She’s also the co-author of the best-selling book Simple Green Smoothies where over one million people have embraced this simple and healthy habit.
As the founder of Jadah Sellner Media, Inc. and She Builds Collective, Jadah helps women build their businesses and their lives in a way that works for them—–with love. She has been featured in Forbes, O, The Oprah Magazine, and The Wall Street Journal. Learn more at jadahsellner.com or follow her on social media at @jadahsellner
When Jadah's not speaking on stage, you can catch her dancing to Beyoncé in her living room or sipping on a Chai tea latte by a cozy fireplace. She lives in the San Francisco bay area with her husband, daughter, and dog Beesly.
Visit https://shebuilds.com/
Find Jadah’s book on Amazon She Builds: The Anti-Hustle Guide to Grow Your Business and Nourish Your Life
Sales gives some people energy and they thrive on it, but for others, it can be taxing. A lot of people don’t want to sell because the idea of asking for things feels wrong.
If we nurture our audience in the correct way, we don’t actually have to sell at all! Connecting with our audience can help us make more without having to sell so much.
In this episode, I talk about the importance of nurturing your audience, ways to make sales easier to execute, and how to make selling not feel like selling.
If you nurture people in the right way then you don’t have to sell. -Dana Malstaff
3 Things You’ll Learn in This Episode
Boss Moms do a lot, but so many of us still feel inadequate when it comes to our careers, kids and relationships. These feelings are totally normal, and the more we talk about these struggles with each other, the less judged and alone we feel in them.
How does being vulnerable help us connect with other people? How can sharing stories help us work through difficulties?
In this episode, I am joined by the CEO and Founder of the Free Mama movement, Lauren Golden, who discusses the impact of sharing stories, what it takes to make courageous moves and making an impact on other women.
Women have such a road ahead of them when it comes to shifting who they are, what they’re about, what they care about and re-finding themselves. -Dana Malstaff
3 Things You’ll Learn in This Episode
Guest Bio
Lauren Golden loves helping mamas free themselves from the 9-5 grind. She launched The Free Mama Movement to show working moms that they don’t have to choose between family and financial stability. She is also a Speaker, Author and YouTuber. She has published two books, The Free Mama: How to Work from Home, Control Your Schedule, and Make More Money and The Free Mama, the Daily Five: Productivity Planner, Get More Done in Less Time.
Find Lauren on Instagram @laurengoldenfreemama
Desire is something really normal, but we don’t talk about it and the way intimacy can impact the way we feel about ourselves and the relationships we sustain.
A lot of the things we believe about intimacy and desire could actually work against creating a deeper connection, so how do we shift to something better?
How does desire actually work and how can the connection we have with our bodies influence desire?
In this episode, sex and couples therapist Annika Cook joins me to discuss what desire is, how it impacts our relationships, even the one we have with ourselves.
Obligation kills desire. -Annika Cook
3 Things You’ll Learn in This Episode
Guest Bio-
Annika Cook is a Couples Therapist, Sex Therapist, wife, mama of littles and person of deconstructed-reconstructed faith. Her passion is teaching couples how to cultivate intimate lives they feel great about, with the insight of a therapist and the perspective of a working mom, living in an ever changing body, ten years past the honeymoon phase.
For more information, head to https://www.growintimacy.com/, follow Annika on Instagram and Facebook.
Everyone’s got a story to tell and when we lean into those stories, and make them part of our messaging, we create a strong sense of belonging for the communities we build.
Our stories, unique experiences and the things we wish were different in the world are our superpowers. They make the people who resonate with us feel seen, and that’s key to getting people to buy from us.
How do we use these stories in our messaging? In this episode, I’m joined by The Pitch Whisperer John Livesay and actor Andrew Gray. They are the co-creators of The Superhero U, and in this episode they share how their program came to be, and who they want to help.
How can you feel confident in yourself if you don’t think you have any stories to tell? -Dana Malstaff
3 Things You’ll Learn in This Episode
Guest Bio
John Livesay and Andrew Gray are co-creators of The Superhero U which is a community to help people discover their superhero power and live a life full of confidence and creativity.
John Livesay, aka The Pitch Whisperer, is a sales keynote speaker who shows companies’ sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John’s award-winning career at Conde Nast, he shares the lessons he learned that turn sales teams into revenue rockstars. His TEDx talk: "Be The Lifeguard of Your Own Life" has over 1,000,000 views. Clients love working with John because of his ongoing support after his talk which includes implementing the storytelling skills from his best-selling book Better Selling Through Storytelling and the online course "Revenue Rockstar Mastery." His new book, The Sale Is in the Tale, is a business fable set in Austin, TX, and is about a sales representative whose old ways of selling are not working anymore. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships. John is a guest lecturer on how to leverage the power of storytelling in sales at multiple universities including the University of Texas at Austin (UTLA), Pepperdine Graziadio Business school, and the University of Chicago Booth School of Business and his book is now required reading for the UTLA course on Entertainment and Media studies.
Andrew Gray is an actor, humanitarian, producer, writer, model, public speaker, creative director, and an incredible athlete with an adventurous spirit. Sharing a unique background of being both Native American and Mexican, this has given him a purpose to advocate for representation and inclusion through his work in media and entertainment. Gray is known for acting in television & film on platforms such as Netflix, Amazon, Nickelodeon, and Discovery ID. Andrew has had the distinct privilege to have worked with top leading brands such as Gucci, Dior, Adidas, Sony, and Tanqueray. Gray has worked with numerous charities in the past - Mental Health Foundation, Big Brother Big Sister Los Angeles, Sacramento Children's Home, Kids Can Cosplay, Children's Hospital Los Angeles, Help Feed America, Run To Feed The Hungry, Make A Wish, and takes aim at The American Indian College Fund. Furthermore, Gray is currently associated with the non-profit It Starts with One Today.
For more information, visit http://superherou.com/
Follow @thepitchwhisperer and @andrewgray on Instagram.
It can be daunting trying to balance being an entrepreneur and a mom, especially when our kids are younger and need us around most of the time.
Our kids need to be able to relate to other children, recognize and understand their own emotions, but also empathize with others.
What tools can we use to raise emotionally intelligent humans? How do we make sure we show up for them?
In today's episode, CEO of Seed and Sew, Alyssa Blask Campbell shares insight on the 5 components of emotional intelligence, how to build it and how early it can be fostered in our kids.
As human beings, we are all striving towards connection.- Alyssa Blask Campbell
3 Things You’ll Learn in This Episode
Guest Bio
Alyssa Blask Campbell is the founder and CEO of Seed & Sew, an organization committed to giving parents, teachers and caregivers the tools to raise emotionally intelligent humans. An emotional development expert with a master’s degree in early education, Alyssa co-created the Collaborative Emotion Processing (CEP) method and researched it across the United States.
For more information, visit https://www.seedandsew.org/
Follow Alyssa on Instagram @seed.and.sew
As moms, it’s safe to say that our schedules can sometimes be unpredictable. Our lives are filled with unscheduled interruptions which make doing things in a long, uninterrupted flow extremely difficult.
What if we could create massive results without making huge leaps?
Let me introduce you to the micro-movement! It’s all about the power of micro-shifts and doing the little things that facilitate big changes.
In this episode, I talk about the micro-movement, why it’s where we need to be and how to hone micro-skills and micro-decisions to grow.
When we try to make big changes, 99% of the time they fail. -Dana Malstaff
3 Things You’ll Learn in This Episode
When your business relies on live launches, you have to use social media intensely, all the time which takes all the fun out of it.
With evergreen systems, we can build vibrant businesses without being beholden to social media, freeing up valuable mental energy and time.
How can we build systems that can sell consistently for years?
In this episode, I share why evergreen systems make growing our businesses so much easier.
If you’ve been running your business, creating content, doing all the things, but you’re not seeing growth, then you most likely have a messaging problem and the Nurture to Convert Society might be able to help. Check us out and schedule a call to find out if it’s the right fit for you.
www.nurturetoconvert.com
If we want to grow our business while spending less time on social media, we need a way to nurture people to know, like, trust us and want to buy from us.
An email nurture system designed to build relationships makes this possible, all while reducing our reliance on social media and pushy sales tactics.
How does the permission sandwich system work?
In this episode, I share how to grow our businesses using email nurture.
If you’ve been running your business, creating content, doing all the things, but you’re not seeing growth, then you most likely have a messaging problem and the Nurture to Convert Society might be able to help. Check us out and schedule a call to find out if it’s the right fit for you.
www.nurturetoconvert.com
Using social media to grow our businesses puts the job of showing up, sharing, teaching and managing entirely on our shoulders - no wonder it’s exhausting.
Is it possible to reach people, build authority and lead people to buy from us without social media?
In this episode, I share why building community is an easier path to growth.
If you’ve been running your business, creating content, doing all the things, but you’re not seeing growth, then you most likely have a messaging problem and the Nurture to Convert Society might be able to help. Check us out and schedule a call to find out if it’s the right fit for you.
www.nurturetoconvert.com
One of the key things we need to do in our businesses is build authority. We have to show that we’re credible and trustworthy, an expert in our niche.
There are many ways we can go about building authority, and ladies, it doesn’t have to involve crazy TikTok videos. In this episode, I share why social media isn’t the only path to authority.
If you’ve been running your business, creating content, doing all the things, but you’re not seeing growth, then you most likely have a messaging problem and the Nurture to Convert Society might be able to help. Check us out and schedule a call to find out if it’s the right fit for you.
Human beings are naturally social - we enjoy talking to people, getting to know them, and hanging out, so why does social media feel like such a drag?
The reason we experience so much annoyance, cynicism, fear and hesitation around social media has nothing to do with the platforms and the people - it has EVERYTHING to do with our messaging.
In this episode, I’m going to share why we don’t enjoy social media and how to start changing that!
If you’ve been running your business, creating content, doing all the things, but you’re not seeing growth, then you most likely have a messaging problem and the Nurture to Convert Society might be able to help. Check us out and schedule a call to find out if it’s the right fit for you. www.nurturetoconvert.com
If you thought of your business as a person with feelings, needs and dreams, you might just realize that you’re guilty of cheating on it.
So many of us consider ourselves multi-passionate, but dabbling in multiple things could leave our businesses feeling neglected, which affects what we get out of them.
What are the signs that our businesses feel neglected and want to be loved on a little more? How do we show up if we want to show our businesses that we love and value them?
In this episode, I’m going to share the value of building a monogamous relationship with your business and how to renew your vows with it.
Maybe we’re not getting what we want from our business because our businesses aren’t getting what they want from us. -Dana Malstaff
3 Things You’ll Learn in This Episode
We all have these amazing things we want to accomplish in our businesses, and I totally believe that we can have everything we want. But we are messy human beings with baggage and challenges that can make it hard for things to work out. Sometimes that big barrier, and the thing that stops us most is ourselves.
Call it self-sabotage or limiting beliefs, we all have the ability to be our own impediment. How do we unpack these limiting beliefs and figure out why we’re getting in our own way?
In this episode, I’m going to talk about self-sabotage and what to do about it.
If you’re getting in your own way, your emotions and your beliefs tell you something. The feeling you feel is useful if you unpack it. -Dana Malstaff
3 Things You’ll Learn in This Episode
When our businesses aren’t growing, we’re struggling with exactly what we want to say and social media feels hard - the problem lies in our messaging.
Our messaging is what gets people to care about what we do, and makes us authentic, intriguing and magnetic. It’s the thing that makes someone think, “OMG, this is my person” when they hear what you have to say. If our messaging is in any way wishy-washy, confusing and messy, how do we hone it and make it more specific?
How do we start coming up with the things that will make us stand out? In this episode, I’m going to share why messaging is so important and how to dial it in.
When your messaging is honed in, you can’t keep quiet. You can’t not say what needs to be said. -Dana Malstaff
3 Things You’ll Learn in This Episode
Courses are everywhere - everyone’s talking about them, offering them and telling entrepreneurs to create them. I get it, the natural progression of knowledge and growth is making a course about it.
But before we even think of creating a course, certain things have to be in place because great content isn’t enough, even if it’s put together beautifully.
So what needs to happen before we create a course? Why is messaging so important? In this episode, I’m talking about how to get a course to work for you at the right stage in your business.
No matter how good your course is, if your messaging isn’t right all the course has to stand on is what it teaches, and that’s not enough. -Dana Malstaff
3 Things You’ll Learn in This Episode
A lot of the messaging we hear in business today is all about fast growth, overnight success, and things falling into place quickly, and we feel bad because we aren’t “successful yet”.
Building a really great business takes time, and that’s a good thing. We have to go through multiple iterations to figure out what works, and be the intern in our business before we can be the CEO.
If we forced our businesses to grow up faster we’d miss out on the powerful discoveries, market research, and incremental microshifts we get from slowing down.
In this episode, I’ll share why slow growth is so much better than overnight success.
Moms are notorious for letting clutter crowd our space. We rarely feel like we have our own dedicated space in our homes, and we’re always looking for a tiny nook and cranny to work and run our businesses.
Decluttering isn’t just about having a cleaner, more organized house, it’s about creating the space that supports our mental and emotional health. How does decluttering put us in creative flow and help us get more done?
In this episode, founder of Motherhood Simplified and Boss Mom Virtual Retreat speaker, Krista Lockwood returns to talk about the power of decluttering and creating space.
Our physical environment can support us in being who we naturally are. -Krista Lockwood
3 Things You’ll Learn in This Episode
Guest Bio
Krista Lockwood is the Founder of Motherhood Simplified, where she teaches decluttering for moms who don’t want to be full blown minimalists. In 2013, she and her husband moved from Alaska to Florida with only one suitcase each. While she doesn't believe you need to go that extreme, she has been able to master the balance of having enough, but not too much. Krista strongly believes we all have what it takes to create the lives and homes we want, no matter what that looks like. On top of her courses offered on decluttering, Krista is the host of the Motherhood Simplified Podcast.
To find out more about Krista, head to:
https://www.facebook.com/groups/2010014145929427/
One of the biggest pieces of marketing advice we’re given is to put considerable effort towards writing really good content - that the more well-written an email, sales page or website is, the better it is at connecting with people.
The truth is, filling pages with content just to tick a box isn’t just exhausting, it can also work against us.
What matters more than the content is the message and its ability to tap into people’s hearts and souls. In this episode, I’m going to share why writing good content shouldn’t be our primary focus, and how this actually makes marketing less stressful.
Business and spreading the message that you want to spread shouldn’t be exhausting, it should be invigorating, passionate, life-giving, exciting and impactful. -Dana Malstaff
3 Things You’ll Learn in This Episode