Info

The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
RSS Feed
The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
2021
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August


All Episodes
Archives
Now displaying: February, 2021
Feb 25, 2021

Debt is something many of us have gone through, but most of us just don’t want to talk about it, and that’s because we’re talking about it the wrong way.

Opening up about our financial situations can be intimidating, but it’s something we need to get comfortable doing if we want to move forward. The only thing is, so many of us are trapped in silence because we’re afraid of being judged. 

How can we stop the cycle of shame for good and change the way we think about debt? Can we change the way we talk about money with our kids, so they don’t need to go through the same mistakes we’ve made?

In this episode, Founder of Inspired Budget, Allison Baggerly shares how to change our spending habits for the better.

 

Three Things You’ll Learn in This Episode

  • Why we need to end the stigma around debt:

    So often, when people find themselves in debt, they end up keeping it to themselves because they feel ashamed, but that isn’t productive, and it doesn’t solve the problem. We have to remember that debt doesn’t make us unlovable, and with the right plan, we can get out of it. 

  • How our emotions play a role in our debt:

    For many women, shopping gives us an outlet to our emotions, so we end up spending money for short-term joy. The problem is, these moments never last long, so we have to get better at sitting with our emotions, instead of splurging the moment they arise.

  • Why high-earners need to change how they think about money:

    When we’re bringing in a ton of money, it’s easy to spend on unnecessary luxuries, but that doesn’t mean we should. It’s important to think about what we really want/ what deserves to be splurged on and stop diverting from that path.

 

Guest Bio- 

Allison Baggerly is a blogger, influencer, and the founder of Inspired Budget. As a former teacher and small business owner, Allison combined her passion for teaching and finances to help others learn how to start budgeting. Inspired Budget helps women all over the world get started with budgeting when they feel lost and overwhelmed. She has built a tribe of over 109K Instagram followers that turn to her for budgeting advice and inspiration to save more than they ever imagined!

To find out more, go to:

https://www.instagram.com/inspiredbudget/ 

http://facebook.com/inspiredbudget 

http://twitter.com/inspired_budget 

And to join the Inspired Budget Inner Circle Webinar, go to: https://inspiredbudget.lpages.co/inner-circle/

Feb 18, 2021

Choosing our children’s college is the biggest financial decision our families will ever make, so we have to be as informed as possible going into it. 

The problem is, many of us simply don't know how much college costs, or how much we should be paying for it. How can we begin to advise our kids when we don't even know where to start ourselves? 

The only way we'll find out is by asking the right questions. So what should we be asking?

In this episode, New York Times Columnist and author of The Price You Pay for College, Ron Lieber shares what we need to know about college tuition.

 

Three Things You’ll Learn in This Episode

  • How to change the way we think about thrift:

    In recent years, the word ‘thrift’ has got some bad press, but there’s nothing negative about it. Thrift is about spending money on the things we value most, while saving on everything else. 

  • How to prepare our kids for the biggest financial decision of their lives:

    We can’t expect our children to make great financial choices if their biggest purchase to date is a bicycle, so teach them to understand how money works from a young age. Give them an allowance and let them learn through trial and error, so when the bigger decisions arise they’ll have a better idea of what to do.

  • How to calculate how much to spend on college:

    The key to working out how much college should cost lies in asking really good questions. Before making a final decision on any college, we have to do the research to unearth how much value our kids will get from the experience, and what they’ll be able to do with their qualification, post-graduation.

 

Guest Bio:

Ron Lieber is the author of The Price You Pay for College: An Entirely New Road Map for the Biggest Financial Decision Your Family Will Ever Make, and the "Your Money" columnist for The New York Times. Ron is also the author of The Opposite of Spoiled. He lives in Brooklyn with his wife and two daughters. 

To find out more, visit:

https://ronlieber.com/ 

https://ronlieber.com/books/the-opposite-of-spoiled/ 

https://ronlieber.com/books/what-to-pay-for-college/

https://www.instagram.com/ronlieber/ 

https://www.facebook.com/ronlieberauthor 

https://twitter.com/ronlieber 

Books mentioned in this episode: 

https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248

Feb 11, 2021

The copywriting space is booming, but with so many writers from a ton of different industries moving into it, it's more important than ever before to set ourselves apart. Creating a personality for our brand is a great way to do that, but how can we make sure it still feels authentic to who we are? 

Assuming a character helps keep us top of mind for our clients, but it's only effective when it fits in with our existing personalities. Is there a way to strike a balance between the two? 

What can we do to ensure our work is a true reflection of us, our personalities, and our quirks? 

In this episode, Co-Founder of The Copywriter Club and self-proclaimed Copy Chef, Kira Hug shares how to build a business by being unique.

Three Things You’ll Learn in This Episode

  • How to take the plunge into the copywriting pool:

    Copywriters get a lot of work opportunities from other copywriters, so get in the same room as them and start building genuine relationships. The great thing is, it’s easier than ever before to get into those rooms because so many have moved online.

  • What makes copywriting essential in any business:

    Without the right words to express our brands and what we stand for, no one will hear our voices. Great copywriting makes it easier to stand out in a sea of competitors.

  • Why business owners should have a working knowledge of copywriting:

    It’s easier to give direction or edit when necessary when we have a general understanding of the processes that go into copywriting. Knowing the basics is a valuable skill for any business owner to have, so take the time to learn more about it. 

 

Guest Bio- 

Kira Hug is a conversion copywriter who specializes in personality-driven launch copy. She also helps business owners package their ‘weird’ and figure out their brand strategy following her signature Weird Trifecta Framework™.

In a previous life, Kira was an art major (yep) and ended up working with global brands like Estee Lauder Companies. She also led the marketing team for startups like ActionableBooks.com and global health nonprofits (what up, glaucoma and breastfeeding).

Today, Kira refers to herself as a Copy Chef (she dresses the part!), and she leads a team of multiple copywriters in a flex micro-agency focused on personality-driven sales copy for course, membership, and product launches.

Kira is also the Co-Host of The Copywriter Club Podcast and Co-Founder of The Copywriter Club, an online community focused on helping copywriters go from struggling freelancers to fully-booked business owners making $200K+ in their businesses. 

Kira currently lives in Washington, DC with her partner, 2 kids, and pet Snowball.

 

To find out more, go to:

https://www.instagram.com/kirazhug/?hl=en

Thecopywriterclub.com

Thecopywriterunderground.com

Feb 4, 2021

When it comes to standing out in our markets, we tend to think of things like social media marketing as our first port of call. However, while being visible online is important, it’s not the first step to cementing our place in the market, creating a framework is.

Whether we refer to it as our framework, model, or system, being known for what we do and how we do it is the key to standing out in our ideal clients’ eyes. The question is, how do we create a model worthy of being spoken about in the first place?

What does a successful system look like? Is there a central blueprint we should all be working from?

In this episode, you’re invited to a Nurture to Convert training session on establishing effective business frameworks that clients will remember us by. 

Three Things You’ll Learn in This Episode

  • Why defining our system is non-negotiable in sales:

    Each product we sell takes our clients from point A to point B. As the suppliers, we have to be able to pinpoint exactly what each of those points looks like, and what it takes to get there. 

  • How to identify our process, step by step:

    Our plans shouldn’t be too elaborate, in fact, they should be simple enough to sketch on the back of a napkin in a matter of seconds. From Venn Diagrams to pyramid charts, there are a ton of ways to do it, but the most important thing is to find what works for us. 

  • Why talking about our frameworks is more important than we think:

    We have to talk about our business model anywhere and everywhere, from social media to offline engagements. The only way we’ll become famous for our processes is if people know we’re the ones behind them.
1