Trigger Warning: In this episode, we discuss sensitive mental health topics.

As moms and as women, our mental health is incredibly important, and we should be having conversations about it. The problem is, many of us feel ashamed by the stigmas attached to the subject, and as a result, those conversations aren’t happening. 

How can we banish those feelings of shame for good, so we can talk about our experiences with others and get the help we need, when we need it? How can we start giving ourselves permission to open up so we don’t need to suffer in silence? 

In this episode, author of A Mouthful of Air and director of the film based on the novel, Amy Koppelman shares how to allow ourselves to feel true joy again. 

3 Things You’ll Learn in This Episode

• The key to feeling less alone
  
  Baby Blues affect approximately 80% of all mothers, so why is it that most women experiencing it feel so alone? Is there anything we can do to change that?

• 1 small step we can take to make a positive difference today
  
  Mental health issues affect such a big portion of women across the world that ‘solving’ the problem can seem impossible. What can we do to help just one person, everyday? 

• Why we need to re-think the impact social media has on mental health
  
  We hear a lot about the dangers of social media for mental health, but could there be a benefit to the platforms?

Guest Bio- 

Amy Koppelman is the author of three critically acclaimed novels: A Mouthful of Air, I Smile Back, and Hesitation Wounds, a 2016 Independent Publisher Book Award winner. She produced and co-adapted the film adaptation of I Smile Back, starring Sarah Silverman, who received a SAG award nomination for the role. The film premiered at the Sundance, Toronto, and Deauville film festivals. Her latest film, A Mouthful of Air, is her first undertaking as a screenwriter, director, producer, and illustrator. An outspoken advocate for women’s mental health, Amy lives in New York City with her family. 

To connect with Amy, go to:

https://www.instagram.com/amy_koppelman  

https://www.instagram.com/amouthfulofair 

And to get a copy of her book, go to:
https://www.amazon.com/Mouthful-Air-Amy-Koppelman/dp/1931561303

Whether you’re starting a business, growing a community or working through your entrepreneurial process, writing a book is a great way to clarify your purpose, ideas or brand. 

Many Boss Moms have a book in them, and even though writing a book is more accessible than ever, actually getting your ideas out of your head and onto a page can be quite daunting. 

We should always yearn to write something great, and that often means getting some help, even if you’re a talented writer. 

Today I’m joined by a book writing coach who helps people create their own masterpieces! In this episode, Danielle Fetherson shares the 4-step book writing process she uses to turn a collection of ideas into page-turners. 

We also talk about how to intentionally design the reader’s experience and why the process is so worthwhile. 

3 Things You’ll Learn in This Episode

• How the ghostwriting process works
  
  If you’re not the actual writer of your book, can you still claim it as your own?

• The importance of designing the reader’s experience
  
  How do we make sure our books make people feel like they’re having a real conversation with us?

• Danielle’s 4-step book-writing process
  
  What are the steps involved in defining what you want to say, refining your ideas, and making sure your book accomplishes what you want?

Guest Bio- 

Danielle Fetherson is a former college instructor turned ghostwriter turned book writing coach. She helps service-focused leaders and entrepreneurs turn their best ideas, stories and content into amazing books worth reading, even if they’ve been stuck for years and don’t consider themselves to be amazing writers.

Clients describe her four-step process for helping them finally finish their book as engaging, energizing and inspiring. When she is not helping authors make the world a better place with their messages, she is reading, dancing, or cracking jokes with her husband, their 1-year-old son or 5-year-old daughter. 

For more information, visit http://daniellefetherson.com/ or find her on Facebook.

Successful businesses come from the minds of people who notice what’s missing in the world and create it. Julie Rice saw something that she wanted to make better in the world of makeup, and Inner Beauty Cosmetics was born! 

The products are a delightful clean beauty experience, from packaging to performance and especially, the natural ingredients that look and feel good without harsh chemicals and toxins. 

What’s the story behind Inner Beauty Cosmetics, and how did Julie create a product that’s warm, inviting, playful and elegant? In this episode, she shares the vision behind the business, and why she’s so passionate about clean beauty. 

3 Things You’ll Learn in This Episode

• Why beauty shouldn’t come at the expense of wellness
  
  Clean beauty products make you look good without harming you on the inside. How does Inner Beauty Cosmetics weave this into every aspect of the products from application to taking it off at the end of the day? 

• How to use branding to make people fall in love with our products
  
  What is the true intention of branding, and the impact it makes when we’re intentional about it?

• How to use PR and influencer marketing to grow your customer base
  
  What are some of the strategies Julie Rice is using to increase the visibility of her brand and get the products into the hands of the right people? 

Guest Bio- 

Julie Rice is a product developer, clean beauty advocate and the founder of Inner Beauty Cosmetics.  With 15 years in the cosmetics industry, Julie Rice considered herself hip to beauty ingredients. That was until a Multiple Sclerosis diagnosis and news of her pregnancy drove her to a new level of precaution. Soon after, Inner Beauty was born. Julie’s mission: help women reclaim their health through beauty.

Inner Beauty Cosmetics are clean beauty like no one's ever seen. Formulated by toxicologists and naturopathic doctors alongside a woman with multiple sclerosis (MS) for people with sensitive skin (whether due to pregnancy, autoimmune disorders, or cancer). Inner Beauty is clean beauty that upholds the standards of mainstream beauty. To find out more about Inner Beauty and buy their awesome products, visit  innerbeautycosmetics.com and use the promo code BOSSMOM to get a discount on your purchase. Follow Inner Beauty on Instagram and send an email to julie@innerbeautycosmetics.com to get in touch.

Many women are sitting on an idea for a product that thousands would buy in a heartbeat. The question is: how do you take it from secret brainstorming and napkin sketches, to a product launch complete with tons of press and influencers showing it off? 

How do you even validate if it’s a good product idea in the first place? 

In today’s episode, I’m excited to be joined by fashion entrepreneur, product designer and business coach, Sarah Shaw. She shares her incredible story of creating a million dollar product, and how she’s helping female entrepreneurs do the same. 

"Make a sample so you can actually see your product. You can even make it out of paper to figure out the shape and size." -Sarah Shaw

3 Things You’ll Learn in This Episode

• Sarah’s amazing story of turning her own idea into a million dollar product
  
  How did Sarah go from costume designer to launching her own successful product?

• The importance of creating a tangible product sample
  
  If we want to validate our product idea, what’s the very first step we have to take?

• How to get influencers and magazines to talk about your product
  
  What tactics can we use to effectively vet influencers, and make contact so they actually respond?

Guest Bio- 

Sarah Shaw is a fashion entrepreneur, product designer and business coach that specializes in helping other women entrepreneurs to succeed. With her 20 years of experience - and 6 companies under her belt - Sarah has built a treasure trove of secrets for launching your product line, getting your products into stores and boutiques, getting your products to A-List celebrities, and getting massive publicity in order to grow her companies quickly.

For more information, visit https://sarahshawconsulting.com/ and book a call with her.