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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Now displaying: October, 2020
Oct 29, 2020

The world of entrepreneurship is dominated by masculine energy. For female entrepreneurs, learning about business from the perspective of masculine energy can cause burnout, self-sabotage, and not running our businesses on our own terms. 

 

Masculine and feminine energy clash because they are distinctly different. Facing this clash internally often leads to us feeling disconnected and misaligned with our own businesses. It can also make us struggle to find a pricing model that is true to what we care about. 

 

How can we run better businesses and lead happier teams by leading with feminine energy? What are some of the key parts of feminine energy we can bring into our businesses? How can we set boundaries from a feminine energy perspective? 

 

In this episode, I’m joined by entrepreneur, DEI educator, and CEO of The Digital Market.co, Jocelyn J. Kopac. She shares how to improve our businesses by changing the energy we lead them with, and how that helps us create a more aligned financial model. 

 

Things You’ll Learn in This Episode

  • How pricing structures affect how we feel about our businesses:

    If we don’t believe in the pricing structure and the financial model we’re using to scale our businesses, we may end up sabotaging ourselves and our businesses. Instead of pricing according to everyone else’s model, we have to find the model that’s in alignment with our values. 

  • How to establish a pricing structure that aligns with our energy:

    Our pricing shouldn’t be about charging for our time, it’s about charging our worth. No one can ever pay us enough for our time because it’s too valuable. Charge according to your values, boundaries, and how much time you can spend on a task. Charging by account, rather than by the hour, also gives us the time and space to nurture our projects without feeling overwhelmed. 

  • What stops women entrepreneurs from setting more boundaries:

    Feminine energy prioritizes helping others, and as a result, many women end up feeling guilty for setting boundaries. Boundaries can also feel harsh if we’re viewing them from a masculine energy perspective. It is possible to create boundaries that don’t exclude, eliminate, or reject people.

  • How to identify the activities we should be outsourcing:

    It’s easy to slip into the habit of overworking ourselves when our energy is driven towards helping others. To avoid taking on too many tasks, keep a record of every activity done in a day and rank them in terms of enjoyment. After 2 weeks, we’ll have a good idea of what we should be delegating to others.

 

Guest Bio- 

Jocelyn J. Kopac is the CEO and Strategist at The Digital Market.co. A serial entrepreneur, Jocelyn started her first business at the age of 7. Knowing from a young age that running and growing businesses would be a huge part of her future, today she is also a business coach who helps leaders become confident in their growth plans, make sales, and build an audience through unfettered honesty, positivity, and doable strategies. Her ingenuity and positive attitude represent true leadership, but she attributes a lot of her success to the power of abundance, paying it forward, and a great cup of coffee.

 

To learn more about Jocelyn’s agency visit https://thedigitalmarket.co/. To sign up for her Business Readiness program visit https://www.jocelynjkopac.com/program/ and follow @jocelynjkopac on Instagram and Facebook

Oct 22, 2020

Virtual assistants are in high demand because they provide an important service to busy entrepreneurs. Working as a virtual assistant is also a gateway to your own entrepreneurial journey. It prepares us for launching our own products and building businesses that fulfill us and give us freedom.

Some of the most successful online entrepreneurs started out as virtual assistants and worked their way up to become CEOs in their own right.

Offering our services online allows us to uncover what we’re good at, what we love, and where we can offer the most value. This allows for us to build something that will make an impact. How do we get into the world of virtual assistance? What kind of services can we offer?

In this episode, I’m joined by Abbey Ashley, founder of The Virtual Savvy. She shares how she went from VA to CEO, and how she found success by focusing on one product.

 

The best way for me to make money is to improve on the things I already have, instead of creating new things. -Abbey Ashley

 

3 Things You’ll Learn in This Episode

  • There is a huge market for VAs:

    As businesses grow, it stops making financial sense for the owner to spend their time on tasks that don’t make more money or move the business forward. More and more entrepreneurs are realizing they need help, and the virtual assistant niche is thriving as a result.

  • How to go from generalist VA to niched down entrepreneur:

    Being a VA is an entry point to offering services online. It gives us the launching pad to figure out the problem we can solve, which becomes the service we offer. Starting out as a generalist allows us to attract clients, build our confidence, and then we’ll start seeing what we’re good at. Gradually that will lead to the development of a valuable service.

  • How building upon one product/service gives us time freedom:

    It takes longer to get traction on a new product and marketing avenue than it does to pour our time and effort into perfecting a product that already exists. By pouring fuel on a product and service we already have, we can prioritize better, maximize our time freedom, and build something that has long-term value.

 

Guest Bio- 

Abbey Ashley is the Founder of The Virtual Savvy. She helps aspiring virtual assistants launch and grow their own at-home business from scratch. Abbey started her own virtual assistant business as a new mom and was able to double the salary from her full-time corporate job, working only 20 hours a week... in just 30 days! She's since gone on to grow a seven-figure business and retire her husband ALL from her at-home business. It's now her passion to help others start their own VA business so they can taste the freedom and flexibility of entrepreneurship as well. 


To register for Abbey’s free training on Becoming a Booked Out Virtual Assistant visit https://boss-mom.com/abbey/.

Oct 15, 2020

Many of us would love to make a bigger impact on more people, but we aren't sure how. The great news is that our habits and choices as consumers are some of the biggest ways we can be impactful today.

There are emerging businesses that are becoming the supplier and marketer for amazing products made by talented people in third world countries.

How can we adapt our consumer behavior to make a bigger impact? As entrepreneurs, what can we do to bring about meaningful change in people’s lives? And how can we reward good work?

In this episode, Founder and Executive Director of Purse & Clutch, Jen Lewis shares how she is making a difference in the world one purse at a time.

 

We are connected to the people that make our stuff, even if we don’t know it. Shouldn’t we have a story attached to our belongings? - Jen Lewis

 

3 Things You’ll Learn in This Episode

 

  • The importance of taking baby steps:

    We might not have the resources to impact 100 people today, and that’s okay. Focus on helping one person at a time and ultimately, all our efforts will add up.

  • How to create positive change as a consumer:

    We’re all connected to the people who make the products we buy. When we support “slow” businesses that prioritize expertise and quality over mass-produced items, we’re contributing towards someone’s sense of purpose. 

  • Why we should focus on celebrating good work:

    For entrepreneurs thinking of partnering with local artisans, it’s important to remember we’re not doing so for charity. Instead, we’re doing it to support skilled craftsmanship and amazing work.

 

 

Guest Bio- 

Jen Lewis is the Founder and Executive Director of Purse & Clutch, a slow fashion brand working to create sustainable jobs for men and women in developing countries - starting from the raw materials and ending with the consumer carrying the most beautiful bag in the room. Jen holds a degree in Chemistry and a Master’s degree in Leadership & Ethics, and in her spare time she enjoys vegetable gardening from seeds with her 2 ½ year old daughter, despite mixed results. 

 

To find out more, visit:

www.purseandclutch.com  

www.instagram.com/purseandclutch 

www.pinterest.com/purseandclutch 

www.facebook.com/purseandclutch

Oct 8, 2020

In over ⅔ of US families, women manage the household budget. While we’re good at the budgeting aspect and making sure everything is good month-to-month, we struggle with long-term planning, thriving, and creating financial freedom. 

Money is tied into absolutely everything we do, and when we have kids, this is amplified. We have to provide for them, but we also have to teach them to nurture a healthy view of money. This starts with us and what we believe and put into action financially. 

It’s impossible to teach a healthy financial mindset and be effective at our financial planning if we have underlying limiting beliefs and a scarcity mentality around money. 

If we can get control of our money mindset and align our money with our values, we’ll be able to afford the things we want in our lives and plan for the future. 

How do we overcome the financial hang-ups, fears, and mindsets that hold us back? What are the things moms need to know about money and how we talk about it with our children? 

 

In this episode, I’m joined by the founder of Smart Money Mamas and the online summit, Mamas Talk Money, Chelsea Brennan. We discuss the upcoming 2020 summit, and how we can cultivate a thriving money mindset. 


When our kids grow up hearing “we can’t afford that”, it creates a scarcity mindset. -Chelsea Brennan

 

3 Things You’ll Learn in This Episode

 

How to create an empowering, thriving money mindset:
 
Many of us feel a sense of helplessness around money, and that we aren’t in control of it. Even if we aren’t financially stable yet, it’s important to remember that we have autonomy in our choices with money. If we feel like our financial circumstances just happen to us, we’ll never be able to empower ourselves or our children. 


Why money is a form of self-care:

On a societal level, women have been conditioned to not value things that benefit us because we’re often so focused on taking care of everyone else. The side effect of this is a deeply ingrained scarcity mindset around money. By overcoming it, we can get rid of our mental and emotional blocks around money and allow it to be a positive in our life, not a negative. 


The impact of a negative money mindset:

Our budgets won’t work if we’re still viewing and relating to money through the lens of scarcity and struggle. No money strategy can overpower an underlying limiting belief. If we want to improve our money situations and teach our children the right lessons about it, all our strategies have to start with how we think and feel about money.

 

 

Guest Bio- 

Chelsea is the founder of Smart Money Mamas and the annual online summit, Mamas Talk Money. An ex-hedge fund manager turned financial educator, Chelsea helps moms connect with all aspects of their money in a way that lets them overcome emotional blocks, identify what they most want, and create the healthy money habits that will help them achieve their goals while modeling positive money relationships for the next generation. 

 

For a free ticket to Chelsea’s online summit, Mamas Talk Money visit https://boss-mom.com/money 

 

Check out Chelsea’s money quiz here http://mamastalkmoney.com/quiz/

Oct 1, 2020

Building Boss Mom over the last 6 years has been an adventure, to say the least. I created a video a little while back that shared how I built Boss Mom and the lessons I learned along the way in hopes that it helps you see that anything is possible and to help you reach your goals faster than I did.

I walk you through the different decisions and phases of building the community and business and what worked and what didn't. I want you to come away from this episode feeling empowered to build a life and business that aligns with you and your dreams.

 

Successful entrepreneurs don't worry about the 80% that doesn't work, they leverage and scale the 20% that does work. -Dana Malstaff

 

Things You’ll Learn in This Episode:

 

When you give people permission to be who they are and create a feeling of belonging for them, you build trust.

The only difference between you and the people who seem to have it figured out is that they keep going and never give up, even when things don’t go according to plan.

You have what it takes to create a business that you care about, a well- run space where you can nurture people and create a community and sense of belonging.

When we create a system and everyone who comes into our world takes the same journey, that creates consistency. Once we have consistency, we can scale, track results, and see what’s working.

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