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The Boss Mom Podcast

Welcome AMAZING BOSS MOM We are so glad you found us because that means you have a burning desire to create something in this world...something that positively impacts people AND also makes you money. You are in the right place. Here at Boss Mom, we know all too well the challenges of raising babies and businesses at the same time and you need more than just great resources (which we have) you also need a strong support system (we have that too). Just like all moms you need a simple business because life is complex and you should never have to apologize for having a sometimes unpredictable schedule. You can build a really successful (and profitable) business in 15 hours a week, you just have to know how (and we are going to show you). We interview amazing ladies who share their struggles and successes as well as solo episodes where I guide you through our Nurture to Convert System designed to help Boss Moms raise their business and babies at the same time. I'm Dana Malstaff, founder and CEO of Boss Mom LLC, and I'll be your host.
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Now displaying: 2021
Dec 30, 2021

‘Tis the season of goal setting for the new year, and as moms who have a million distractions all the time, it’s important to find the most efficient and effective way to get to where we want to go. 

 

How do we set goals that are aligned with our capabilities? How do we build off of what worked this year? There will be moments where we’ll veer off the path, how do we get back on track when it happens? 

 

In this episode, I share a plan that will help us accomplish our financial, environmental and emotional goals in 2022. 



3 Things You’ll Learn in This Episode

 

  • How to use the F-E-E test to set our goals

    Why do we need to consider financial, environmental and emotional outcomes in our goal setting? 

 

  • How to avoid goal setting strategies that make us feel overwhelmed and guilty

    Not all strategies are created equal - how do we create a plan that we’ll actually follow through on? 

 

  • The importance of creating a daily focus

    What steps can we take to translate our overarching goals into daily actions?
Dec 23, 2021

As we near the start of a new year, many of us have begun thinking about what we want to achieve over the next 12 months, and for some, picking a ‘word of the year’ is their first port of call. 

 

When we can narrow down everything we want to accomplish into just one word, that can become our guiding light throughout the year; our North Star that promises to not only keep us on track with our goals, but can also play a role in decision-making over the coming months. 

 

The only problem is, picking just one word to encapsulate everything we want to achieve can be overwhelming in itself. Is it even possible to narrow our dreams down to such a degree? More importantly, is it really necessary?

 

In this episode, Matt Johnson returns to the show to share how he’s gotten better at defining his word of the year, and how it’s impacted his business. 

 

Things You’ll Learn in This Episode

 

  • How to stay focused when we’re multi-passionate

    Narrowing down our dreams to just one word is a great way to stay focused, but what happens when our dreams are all over the place? Is it even possible to be successful if we’re multi-passionate

 

  • 1 thing to consider when picking a word of the year

    Is there a way we can ensure our word of the year continues to hold value for us over the full 12-month period? 

 

  • How to pick our words of the year

    Is there a fool-proof formula to picking a word of the year that genuinely resonates with us?
Dec 16, 2021

Niching down is by far the most effective way to make more money, while simultaneously making our lives easier, so it’s no surprise why so many business experts are all for narrowing our scopes. 

 

The problem is, however, most of us already know this, but when it comes to actually carving out a niche, we’re more than a little hesitant. 

 

What is it that’s stopping us from niching down? Is there ever a good reason to forgo finding a niche and simply aim to serve everybody?

 

In this episode, producer of the show and host of the MicroFamous podcast, Matt Johnson shares why most solopreneurs are reluctant to niche down, and why we need to do it anyway! 

 

3 Things You’ll Learn in This Episode

 

  • Why not niching down does our audience a disservice

    How much value can we actually offer if we’re constantly trying to be everything to everyone? 

 

  • How to get over the fear of there not being ‘enough’ people to serve

    Is it really feasible to build a business so niche that only a very select group of people would buy in?

 

  • How to pinpoint a profitable niche

    It’s one thing to serve a very specific audience. How can we be sure that audience has the means to buy what we’re selling?

 

Guest Bio- 

 

Matt Johnson is the founder of done-for-you podcasting agency, Pursuing Results and host of the MicroFamous podcast. Also the author of the book of the same name, Matt is passionate about the benefits of niching down and becoming famously influential to a small group of people. 

 

To find out more, go to:

https://pursuingresults.com/

https://getmicrofamous.com/

Dec 9, 2021

Black Friday has come and gone, and I didn't do a sale this year. Why? I just didn't want to.

 

So many of us get wrapped up in doing seasonal sales because that's what we think we 'should' be doing, but we seldom give much thought to whether or not we actually want to do them. Ladies, I don't want that for us! Our lives should be full of the things we enjoy.

 

That being said, choosing not to follow the trends isn't always easy, especially if we're constantly seeing and hearing what everyone else is doing. How can we get better at focusing on what's important to us?

 

In this episode, I'm introducing the idea of business meditation, so we can stop feeling pressure to follow the trends and zone in on creating the kind of lives that bring us joy. 



3 Things You’ll Learn in This Episode

 

  • How to use meditation in our businesses

    Many of us use meditation to re-center ourselves in our daily lives, but how could we apply the practice in our businesses? 

 

  • The key to re-evaluating what we really need to do

    How many opportunities are we actually losing out on by not following the trends, and what do we just think we're missing? 

 

  • How to approach the tasks we do need to do (but don't want to)

    Sometimes, there are things that have to be done, regardless of whether or not we enjoy them. Is there a way they could be handled without our direct involvement?
Dec 2, 2021

For most Boss Moms, taking two weeks off would put us two weeks behind. Wouldn’t it be great if our businesses got better even when we’re not there? 

 

The great news is, that’s possible. We just have to think about our businesses from a different perspective, and shift from thinking day-to-day, to looking to what’s next. 

 

That being said, that can be easier said than done. How can we think about the long-term and plan for it effectively, while staying focused on what needs to be done now?

 

In this episode, I’m introducing 2 concepts spoken about in the Nurture to Convert society: focus milestones and increasing your levels of norm.

 

3 Things You’ll Learn in This Episode

 

  • How to sidestep shiny object syndrome

    Let’s face it, it’s tough to stay focused when shiny objects abound. How can we stay dialed in to what needs to be done, right now?

 

  • Why giving ourselves time to think is more helpful than we realize

    Aside from short-term focus, how can letting our ideas marinate for a while benefit our businesses? 

 

  • The key to increasing our levels of norm

    We’re so used to thinking in terms of what our lives look like now, but what if we started thinking in terms of how those norms shift?
Nov 25, 2021

Once upon a time, not too long ago, who we let into our worlds was based on who lived nearby, but that’s no longer the case, and today, we can base our relationships on who really brings us joy, no matter where they are. 

 

However, let’s face it: that can be super overwhelming at times! If the world is our oyster when it comes to the people we’re closest to, where do we even begin? 

 

Who should we be bringing into our lives, and is there anyone we should avoid altogether?

 

In this episode, I’m sorting through the 5 people everyone should have in their lives (plus, the people we should keep out!). 

 

3 Things You’ll Learn in This Episode

 

  • What to do about friendships that don’t serve us right now

    When is it time to move on from a relationship altogether, and when is it possible to change the existing dynamic we have with certain people in our lives? 

 

  • How to seek out the kinds of relationships we need

    What happens if we don’t already have the ‘right’ kind of friends? How can we start building relationships with them, and where do we even begin to look in the first place? 

 

  • The importance of becoming the friend others need

    Everyone wants to be surrounded by the right people in their lives, but what can we do to ensure we’re that person for the people we love?
Nov 18, 2021

For many of us, Pinterest is a baffling conundrum inside of an enigma, and it’s hard to pin down the kind of strategies we need to implement to market our brands on the platform.

 

Is it a search engine or a social network? Can it work for people who sell business products? 

 

Well ladies, today I’m excited to be joined by a business owner who will answer these questions and more, and share how to implement a simplistic, aligned long-term Pinterest strategy. 

 

In this episode, founder and owner of Simple Pin Media, Kate Ahl talks about how Pinterest can serve your business, and simple ways to create great content. 



3 Things You’ll Learn in This Episode

 

  • How to use Pinterest when you don’t have a consumer-facing business

    Are there industries that have an easier time on Pinterest than others?  

 

  • The kind of content should we making for Pinterest

    How do we create content that aligns with what people are searching for, and get them to fall in love with what we do? 

 

  • How to build your “content library” on Pinterest

    What’s Simple Pin Media’s slow and steady but highly effective Pinterest strategy, and why is it so perfect for Boss Moms?

 

Guest Bio

 

Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast. 


For more information and free resources, visit https://www.simplepinmedia.com/ and to binge on all the episodes of the Simple Pin Podcast head to https://www.simplepinmedia.com/simple-pin-podcast/.

Nov 11, 2021

As Boss Moms, we don’t have to choose between having a meaningful business and our families. We can build what we want, grow it the way we want, and in the case of our guest, run a tech company while living on a farm! 

 

Being intentional about what we grow is super important, and when we want a particular life for ourselves, we often have to go against the grain of fast growth. 

 

In today’s episode, I’m joined by the founder of AccessAlly, Nathalie Lussier. How has the lifestyle she wants for her family dictated her growth strategy? How is she helping people build thriving online communities? 

 

In this episode, Nathalie talks about how she built a very different software company, and the power of growing a business at the pace you want. 



3 Things You’ll Learn in This Episode

 

  • How to build a membership site people love being a part of

    Nathalie put a lot of thought and intention behind every aspect of AccessAlly, what are some of the features that help people build thriving online communities? 

 

  • Why we don’t have to build a great business by way of fast growth

    How does Nathalie’s lifestyle dictate the growth strategy of her business? 

 

  • How Nathalie merged her high-tech business with farm living

    Why do our businesses give us so much freedom to build the lives we want? 

 

Guest Bio- 

​​Nathalie Lussier is an award-winning entrepreneur who has been making websites since she was 12 years old. She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to start her own business right out of college. As the founder of AccessAlly, the powerful digital course and membership solution for industry leaders, she believes that access to education can help defy stereotypes and make the world a better place, while providing a sustainable livelihood for enterprising teachers. Nathalie has been featured in Forbes, Inc., Fast Company, Success Magazine, Entrepreneur, Venture Beat, and Mashable.

 

For more information visit https://accessally.com/, and subscribe to Nathalie’s YouTube channel


To keep up with Nathalie’s farm adventures subscribe to Waykeeper Farm and Nerdery.

Nov 4, 2021

From dirty diapers to imaginary friends and dating as a single mom, motherhood comes with its own unique experiences. Raising happy, healthy children is something we take seriously, but that doesn’t mean we can’t laugh or joke about it too. 

 

There is definitely room for humor in the craziness of motherhood, and when we do it together, it’s validating, liberating and uniting. 

 

In today’s episode, I’m joined by the creators of the hugely popular podcast, Band of Mothers, Shayna Ferm and Tracey Tee. In this delightful conversation, Shayna and Tracey give us a unique and hilarious take on being a woman who also happens to be a mom and share their mission to validate and support all the aspects of motherhood we don’t often get to talk about. 

 

3 Things You’ll Learn in This Episode

 

  • How to have more honest conversations about motherhood

    There’s this preconceived notion that we’re not allowed to talk about the less glamorous parts of motherhood. How can we use humor to get rid of this barrier? 

 

  • Why comedy gives us more freedom to express our feelings

    What makes humor such a validating and uniting experience?

 

  • The story of Band of Mothers and why it resonates with so many women

    How did two friends build a great business by being their authentic selves?

 

Guest Bio- 

 

Shayna Ferm and Tracey Tee, are creators of the hugely popular, nationally touring comedy show for moms, “The Pump and Dump Show,” continue their mission to support and validate motherhood through this binge-worthy, weekly variety-style podcast that’s sure to make you laugh your C-Section scar open.

 

Through fascinating interviews, live podcast recordings, original music, games, insights and mind-blowing stories from their #BandOfMothers, these two moms, and childhood friends, weave information and entertainment together into this unique and hilarious take on being a woman who also happens to be a mom.

 

To submit your own motherhood story follow @bandofmothersofficial and visit https://www.bandofmothers.com/shareyourstory


To listen to the podcast, head to https://www.bandofmothers.com/podcast.

Oct 28, 2021

Trigger Warning: In this episode, we discuss sensitive mental health topics.

 

As moms and as women, our mental health is incredibly important, and we should be having conversations about it. The problem is, many of us feel ashamed by the stigmas attached to the subject, and as a result, those conversations aren’t happening. 

 

How can we banish those feelings of shame for good, so we can talk about our experiences with others and get the help we need, when we need it? How can we start giving ourselves permission to open up so we don’t need to suffer in silence? 

 

In this episode, author of A Mouthful of Air and director of the film based on the novel, Amy Koppelman shares how to allow ourselves to feel true joy again. 

 

3 Things You’ll Learn in This Episode

 

  • The key to feeling less alone

    Baby Blues affect approximately 80% of all mothers, so why is it that most women experiencing it feel so alone? Is there anything we can do to change that?

 

  • 1 small step we can take to make a positive difference today

    Mental health issues affect such a big portion of women across the world that ‘solving’ the problem can seem impossible. What can we do to help just one person, everyday? 

 

  • Why we need to re-think the impact social media has on mental health

    We hear a lot about the dangers of social media for mental health, but could there be a benefit to the platforms?

 

Guest Bio- 

 

Amy Koppelman is the author of three critically acclaimed novels: A Mouthful of Air, I Smile Back, and Hesitation Wounds, a 2016 Independent Publisher Book Award winner. She produced and co-adapted the film adaptation of I Smile Back, starring Sarah Silverman, who received a SAG award nomination for the role. The film premiered at the Sundance, Toronto, and Deauville film festivals. Her latest film, A Mouthful of Air, is her first undertaking as a screenwriter, director, producer, and illustrator. An outspoken advocate for women’s mental health, Amy lives in New York City with her family. 

 

To connect with Amy, go to:

https://www.instagram.com/amy_koppelman  

https://www.instagram.com/amouthfulofair 


And to get a copy of her book, go to:
https://www.amazon.com/Mouthful-Air-Amy-Koppelman/dp/1931561303

Oct 21, 2021

Whether you’re starting a business, growing a community or working through your entrepreneurial process, writing a book is a great way to clarify your purpose, ideas or brand. 

 

Many Boss Moms have a book in them, and even though writing a book is more accessible than ever, actually getting your ideas out of your head and onto a page can be quite daunting. 

 

We should always yearn to write something great, and that often means getting some help, even if you’re a talented writer. 

 

Today I’m joined by a book writing coach who helps people create their own masterpieces! In this episode, Danielle Fetherson shares the 4-step book writing process she uses to turn a collection of ideas into page-turners. 

 

We also talk about how to intentionally design the reader’s experience and why the process is so worthwhile. 



3 Things You’ll Learn in This Episode

 

  • How the ghostwriting process works

    If you’re not the actual writer of your book, can you still claim it as your own?

 

  • The importance of designing the reader’s experience

    How do we make sure our books make people feel like they’re having a real conversation with us?

 

  • Danielle’s 4-step book-writing process

    What are the steps involved in defining what you want to say, refining your ideas, and making sure your book accomplishes what you want?

 

Guest Bio- 

 

Danielle Fetherson is a former college instructor turned ghostwriter turned book writing coach. She helps service-focused leaders and entrepreneurs turn their best ideas, stories and content into amazing books worth reading, even if they’ve been stuck for years and don’t consider themselves to be amazing writers.

 

Clients describe her four-step process for helping them finally finish their book as engaging, energizing and inspiring. When she is not helping authors make the world a better place with their messages, she is reading, dancing, or cracking jokes with her husband, their 1-year-old son or 5-year-old daughter. 


For more information, visit http://daniellefetherson.com/ or find her on Facebook.

Oct 14, 2021

Successful businesses come from the minds of people who notice what’s missing in the world and create it. Julie Rice saw something that she wanted to make better in the world of makeup, and Inner Beauty Cosmetics was born! 

 

The products are a delightful clean beauty experience, from packaging to performance and especially, the natural ingredients that look and feel good without harsh chemicals and toxins. 

 

What’s the story behind Inner Beauty Cosmetics, and how did Julie create a product that’s warm, inviting, playful and elegant? In this episode, she shares the vision behind the business, and why she’s so passionate about clean beauty. 



3 Things You’ll Learn in This Episode

 

  • Why beauty shouldn’t come at the expense of wellness

    Clean beauty products make you look good without harming you on the inside. How does Inner Beauty Cosmetics weave this into every aspect of the products from application to taking it off at the end of the day? 

 

  • How to use branding to make people fall in love with our products

    What is the true intention of branding, and the impact it makes when we’re intentional about it?

 

  • How to use PR and influencer marketing to grow your customer base

    What are some of the strategies Julie Rice is using to increase the visibility of her brand and get the products into the hands of the right people? 

 

Guest Bio- 

 

Julie Rice is a product developer, clean beauty advocate and the founder of Inner Beauty Cosmetics.  With 15 years in the cosmetics industry, Julie Rice considered herself hip to beauty ingredients. That was until a Multiple Sclerosis diagnosis and news of her pregnancy drove her to a new level of precaution. Soon after, Inner Beauty was born. Julie’s mission: help women reclaim their health through beauty.


Inner Beauty Cosmetics are clean beauty like no one's ever seen. Formulated by toxicologists and naturopathic doctors alongside a woman with multiple sclerosis (MS) for people with sensitive skin (whether due to pregnancy, autoimmune disorders, or cancer). Inner Beauty is clean beauty that upholds the standards of mainstream beauty. To find out more about Inner Beauty and buy their awesome products, visit  innerbeautycosmetics.com and use the promo code BOSSMOM to get a discount on your purchase. Follow Inner Beauty on Instagram and send an email to julie@innerbeautycosmetics.com to get in touch.

Oct 7, 2021

Many women are sitting on an idea for a product that thousands would buy in a heartbeat. The question is: how do you take it from secret brainstorming and napkin sketches, to a product launch complete with tons of press and influencers showing it off? 

 

How do you even validate if it’s a good product idea in the first place? 

 

In today’s episode, I’m excited to be joined by fashion entrepreneur, product designer and business coach, Sarah Shaw. She shares her incredible story of creating a million dollar product, and how she’s helping female entrepreneurs do the same. 


"Make a sample so you can actually see your product. You can even make it out of paper to figure out the shape and size." -Sarah Shaw

 

3 Things You’ll Learn in This Episode

 

  • Sarah’s amazing story of turning her own idea into a million dollar product

    How did Sarah go from costume designer to launching her own successful product?

 

  • The importance of creating a tangible product sample

    If we want to validate our product idea, what’s the very first step we have to take?

 

  • How to get influencers and magazines to talk about your product

    What tactics can we use to effectively vet influencers, and make contact so they actually respond?

 

Guest Bio- 

Sarah Shaw is a fashion entrepreneur, product designer and business coach that specializes in helping other women entrepreneurs to succeed. With her 20 years of experience - and 6 companies under her belt - Sarah has built a treasure trove of secrets for launching your product line, getting your products into stores and boutiques, getting your products to A-List celebrities, and getting massive publicity in order to grow her companies quickly.


For more information, visit https://sarahshawconsulting.com/ and book a call with her.

Sep 30, 2021

Your big, beautiful brain creates amazing things that help people. If we don’t mention these things, it’s impossible to build anticipation and get people to actually buy them from us. 

 

The programs we offer are worthy of being mentioned, but how do we bring them up without sounding like we’re selling in every blog or podcast? 

 

In the last of our solo episode series, I share simple statements you can incorporate into your marketing to effortlessly talk about your offers.  

 

3 Things You’ll Learn in This Episode

 

  • The mention-it-and-move on method that doesn’t feel salesy

    We don’t have to talk about our offers in paragraphs. What short but effective statements can we include in our conversations? 

 

  • Why we have to create anticipation through our mentions

    Marketing is a form of foreplay. How do we create anticipation, interest and intrigue so people want to get to know us and buy from us? 

 

  • How to get people other than you to validate the value of your offer

    In a world that’s focused on the results we get for people, it’s easy to become egotistical about what we do. How do you put the spotlight on your members instead?
Sep 23, 2021

Humanity may not be as dialled into our physical communities as we once were, but there’s still a need for us to connect with one another regarding different parts of our lives. That’s why building online communities around our businesses is so important. 

 

The problem is, many of us are holding back from doing that. What’s causing us to pause and how can we push through those fears? How can we build truly great communities that bring our members value and increase our chances of doing business with them?

 

In this episode, I’m busting the top myths surrounding Facebook Groups and sharing how we run the Boss Mom community. 



3 Things You’ll Learn in This Episode

 

  • The difference between Facebook Groups and social media, more generally

    If our communities are using social media platforms to connect with one another, is there really a need for a private group?

 

  • The RIGHT way to run a Facebook Group

    Using our communities to ‘train’ our members is the quickest way to lose engagement on Facebook. What should we be doing instead? 

 

  • How to keep our groups focused (and disciplined!)

    Let’s face it: running a community can feel a little like herding cats. How can we ensure the content posted in our communities is relevant and actually fosters engagement?
Sep 16, 2021

We can’t get clients or grow our businesses without having conversations and getting on calls with prospects, but selling to someone in real-time can be overwhelming. 

 

Getting on a call will feel a lot easier when we shift our goals and change our approach. 

 

Instead of trying to close prospects in one call, a two-call strategy takes the pressure off, builds trust and helps you feel more in control of the process. 

 

How do we execute these calls in order to get the result that we want? 

 

In this episode, we’re going to talk about how to prepare for calls and set them up for a higher conversion rate. 




3 Things You’ll Learn in This Episode

 

  • How to triage your prospecting

    Not all prospects are created equal, and we have to assess who we can really help. How do we use our calls to triage our prospects? 

 

  • The power of multiple calls

    We don’t have to get prospects to buy from us in one call. Why do we build more trust and increase our conversion rate by flipping to 15-minute calls? 

 

  • The key ingredients of a successful sales process

    Sales is about pacing and getting permission. How do we build these two critical pieces into all our calls, and lead people more effectively?
Sep 9, 2021

Labor Day is like New Year for Boss Moms: kids go back to school, and we have a chance to make some big sales ahead of the holiday season. The only question is, how do we make those sales?

 

For those of us who aren’t marketing and sales experts, it can feel a little overwhelming. How can we convince our audiences that they have a problem, and that we’re the only ones who can solve it?

 

More importantly, is it possible to do that without feeling sneaky and manipulative?

 

In this clip, I’m sharing my guide to creating sales copy that actually converts. 



3 Things You’ll Learn in This Episode

 

  • The importance of creating great sales copy

    We know we’re good at what we do, so why should we say anything other than that? 

 

  • How to identify what problem we’re solving

    As entrepreneurs, we’re problem solvers. How can we get a clear idea of the exact problem we’re providing a solution to, so we can articulate it in our marketing? 

 

  • The key to building authority in our areas of expertise

    How can we position ourselves as the go-to experts in our spaces?  
Sep 2, 2021

Using social media for our businesses is great, but it’s tricky to stay consistent on those platforms without being present all day, everyday. Our best bet for sustainable growth is to get people into our email systems through a relevant opt-in

 

How can we create the kind of opt-ins that get people excited about what we have to offer, so it doesn’t feel like we’re pulling teeth trying to get people on our email lists? Where have we gone wrong until now, and what should we be doing instead?

 

In this episode, I’m sharing how to create opt-ins that not only convert, but generate excitement about what we have to offer. 



"Keep hold of the ultimate goal, which is having an opt-in that works to set you free!" -Dana Malstaff

 

3 Things You’ll Learn in This Episode

 

  • How to nix opt-ins that lead to low conversions and wasted time

    What are the most common mistakes people make when creating opt-ins? 

 

  • How to find great opt-in topics

    How can we come up with great ideas for opt-ins without spending weeks (or more!) creating them? 

 

  • The secret to creating more enticing headlines for our opt-ins
    Will a ‘How To’ headline generate enough buzz to convert, or should we be doing something else, instead?
Aug 26, 2021

Whether online or in person, children are bullied every single day, and as moms, we can sometimes feel a little powerless over the situation. How do we even begin to help them through the experience?

 

Better yet, how can our kids find what they need to not only deal with the experience, but rise from it and assist others, through the help of their peers?

 

In this episode, mother-daughter duo and co-founders of Girl Gang Strong, Kennishia and Kyree Duffus share how they turned Kyree’s experience with cyberbullying into a platform to empower young girls. 



3 Things You’ll Learn in This Episode

 

  • The first step to helping our daughters deal with bullies

    How can we equip our daughters with everything they need to handle bullies, online or in person?

 

  • How to help our children stand up for their beliefs

    For kids and adults alike, it’s easy to fall into a rut where we go with what our friends are doing or saying, even if we don’t necessarily agree with it ourselves. What can we do to break that cycle? 

 

  • The best time to help girls grow their confidence

    When do young girls go from feisty and headstrong to doubting themselves, and what can we, as moms, do about it?

 

Guest Bio- 

 

Kennishia Duffus is a Mom of three, an Event Planner and the owner of Girl Gang Strong Inc. Co-founded with her daughter Kyree, Girl Gang Strong Inc. is a subscription box & online community for preteen and teen girls.

 

Kyree Duffus is the co-founder of Girl Gang Strong. After going through cyber- and real life bullying herself, Kyree partnered with her mom to create a community for young girls dealing with the same experience, so they can rise from the ordeal and help others in the same situation, too. 

 

To find out more, go to:

https://girlgangstrong.com/ 

https://www.facebook.com/girlgangstronginc/ 

https://www.instagram.com/girlgangstronginc/ 

https://twitter.com/girlgangstrong_ 

https://www.pinterest.ca/girlgangstronginc/_shop/

Aug 19, 2021

Growing a business takes a ton of time - something many Boss Moms just don’t have enough of. The solution is to make more time, and the only way to do that is by hiring people. 

 

For small business owners, onboarding freelancers is the most economical route, but how do we get started with that? What are the biggest differences between hiring freelancers and appointing employees, and how can we ensure we’re finding the best fit for the job? 

 

In this episode, creator of The Hiring Fix course, Emily Perron shares the right way to hire freelance talent. 



3 Things You’ll Learn in This Episode

 

  • Who to hire first

    Which roles should we onboard first, and how can we be sure we’re making the right hires for our needs?

 

  • How to get better at delegating

    For many business owners, it’s tempting to try to do everything ourselves. How can we get more intentional about handing tasks over to others? 

 

  • The difference between micromanagement and checking in

    Is it possible to ensure our recruits are on the right track without making them feel like we’re constantly looking over their shoulder?

 

Guest Bio- 

 

Emily Perron helps bloggers and creative entrepreneurs expand and improve their teams with talented freelancers. Her number one goal is to align the right person with the right role. She teaches her strategic hiring process inside her signature course, The Hiring Fix, and also works one-on-one with clients looking to bring on high-quality support.

 

To connect with Emily, go to:

https://www.thehiringfix.co/

https://www.instagram.com/emily.perron/ 

https://www.pinterest.com/perronemily/ 

https://www.emilyperron.com/ 

https://www.linkedin.com/in/emily-perron/ 


And for the FREE course mentioned in this episode, head to: https://www.emilyperron.com/minicourse

Aug 12, 2021

Few things feel as exciting as creating a business around the things we use in our own lives, and sometimes, our coping mechanisms can turn into professional ventures.

 

How can we turn something like meditation for stress alleviation into a business, so we can use what’s helped us to assist countless others? How can we fall in love with our daily practices enough to promote them?

 

In this episode, CEO of Expectful, Nathalie Walton shares how she became the co-founder of a business that helped her through her difficult pregnancy. 



3 Things You’ll Learn in This Episode

 

  • How to develop a regular meditation practice

    Most of us have heard about the benefits of meditation, but how can we find the time (and the willpower!) to get started? 

 

  • How stress impacts fertility

    What can we do to reduce the effects stress has on our reproductive systems? 

 

  • How to get started with hypnobirthing

    What is hypnobirthing, and how can we more women start using it in their own birth plans?

 

Guest Bio- 

Nathalie Walton is the CEO and Co-Founder of Expectful, the number one go-to wellness app for women and growing families.

While she was working at some of the world’s most admired companies, Airbnb, Google, and eBay, she was always on a constant search for deeper fulfillment. This search launched a self-discovery process that resulted in the cultivation of a wellness & mindfulness practice; Nathalie began meditating and practicing yoga daily, became mindful of her eating, and read incessantly about finding purpose. Not long after, she became pregnant and discovered that she was at high risk for placental challenges in the second half of her pregnancy. She went from an uneventful pregnancy to a high-stress pregnancy where every day she worried about her baby’s survival. During her third trimester, she saw an ad for Expectful, which was not only life-changing but the next step into her future. Within a week of diving into the meditations and deeping her hypnobirthing practice, her condition managed to stabilize and she made it to term. 

 

After becoming familiar with Expectful, she soon met Mark Krassner, who was looking for the right person to succeed him as CEO/Co-Founder. As a user, a new mother, a longstanding wellness enthusiast, and the person who built the roadmap for scaling Google’s Local Commerce offerings, this was the perfect opportunity for Nathalie. 

 

Nathalie knew that she was passionate about the prospect of making Expectful available to every pregnant woman, especially those whose doctors hadn’t offered them the support and resources they could be utilizing. 

 

Since becoming CEO, Nathalie has raised over $4M for Expectful. As Expectful’s CEO, as of September 2020, Nathalie’s mission is to solve the wellbeing crisis facing the 21 million women in the U.S. who are new parents, pregnant, or aspiring to conceive.

 

To find out more, go to: 

https://expectful.com/ 

https://www.instagram.com/expectful/ 

https://www.instagram.com/nathaliewalton/

Aug 5, 2021

There's a huge difference between having people who drift in and out of our lives and being surrounded by truly great human beings who will help us achieve anything we set our minds to. 

 

How can we start saying no to the relationships that don't serve us, so we can focus all our energies on the connections that consistently inspire and fulfil us, instead? Is it even possible, when so many women struggle with saying no? Where do we get the confidence to believe we can say no, in the first place? 

 

In honor of our 500th episode, author, podcaster and productivity expert, Whitnee Lynn Hawthorne shares how to start saying no to the things that stunt our growth, so we have more space to say yes to the things we want to do. 



3 Things You’ll Learn in This Episode

 

  • How to build lives that make us happy

    Once we've moved past the stage of self-preservation, are we spending our time doing things that really fulfil us? 

 

  • 1 thing to remember when saying no to something

    For years, women have been taught that saying no is a sign of weakness. Is there any truth to that, or are we way off the mark? 

 

  • The key to a guilt-free NO

    How can we stop feeling bad for saying no to things we don't want to do? Is it possible to do it without hurting anyone's feelings?

 

Guest Bio- 

Professional speaker, author,  certified coach, Podcast host, Fortune 500 executive, productivity expert, successful entrepreneur, self-care guru, passionate mom and wife, Whitnee Hawthorne is a woman with many hats. 

Whitnee leads by example and loves to inspire aligned action in others. She teaches her audiences steps they can take right now to increase their productivity, grow their confidence, and bring more joy to their lives.

With broad experience working with women from all over corporate America and in communities, Whitnee's message will resonate strongly with working moms, caregivers, and leaders alike. 

To find out more, go to:

www.thesavvyworkingmom.com 

https://thesavvyworkingmom.com/podcast/ 

https://www.instagram.com/thesavvyworkingmom/ 

http://bit.ly/TheSavvyWorkingMomOnSpotify 

Whitnee offers courses to Moms that aim to give clarity, confidence and peace.

Her digital courses include:

  1. Get Ahead Without Staying Late
  2. Grace and Joy Morning Routine
  3. Sustainable Self Care
  4. How To Delegate Masterclass
  5. 10 Minutes to Better Days Video Course

And she also offers the following workbooks:

  1. Mom Reboot Workbook
  2. Guilt Detox

For Whitnee's 'How to Get Unstuck' video course, go to: getunstuckmama.com

Jul 29, 2021

Creativity is incredibly important for our children, but their imaginations are often stunted way more than we realize. What’s stopping them from tapping into their full creative potential, and what can we do about it, as parents? 

 

How do the stories our children read, hear, or watch influence their ways of thinking, and is there anything we should be monitoring? How can we foster creativity that will help them in the real world?

 

In this episode, award-winning author of the Britfield book series, Chad Robert Stewart shares how to engage our children’s minds. 

 

3 Things You’ll Learn in This Episode

 

  • The key to getting kids eager to learn

    Far too often, education is seen as a chore. How can we flip that on its head and help our kids find the FUN in learning? 

 

  • How to keep our kids’ imaginations alive while working from home

    Kids tend to be more imaginative when they’re interacting with their peers. How can we recreate a playful, creative environment while they’re learning remotely? 

 

  • How creativity benefits us as adults

    Could a creative background be more beneficial than we’re led to believe?

 

Guest Bio- 

 

Born in Newport Beach, California, Chad Robert Stewart has 20 years of experience in writing fiction, non-fiction, and screenplays. He is an award-winning, bestselling author, creativity specialist, and prolific writer. Founder of prestigious Britfield Institute, and Devonfield, an innovative company dedicated to the highest quality in publishing, film production, and education, Chad received a Bachelor of Arts in British literature and European history from Brown University; earned an MBA from Boston College, and is pursuing a Master of Science and a Ph.D. at Peter F. Drucker and Masatoshi Ito Graduate School of Management.

 

To find out more, go to:

https://www.britfield.com/ 

https://www.britfieldinstitute.org/ 

https://www.facebook.com/OfficialBritfield 

https://twitter.com/britfieldworld?lang=en 

 

One of the most awarded books in children's fiction, Britfield & the Lost Crown is a bestselling, fast-paced middle school adventure novel that transports the reader from the smoldering crags of Yorkshire, through the heart of England, and finally to the magnificent shores of Dover. Creating an interactive world of mystery and adventure, culture and education, Britfield is about friendship, family, loyalty, and courage. The first in a seven-book series, Britfield presents a real-world that children can embrace and not only entertains the reader, but educates them with accurate geography, literature, architecture, and history is interwoven throughout the exciting story.

 

Get a copy at:

https://www.britfield.com/store/

Jul 22, 2021

As busy moms with businesses, we want to make sales without working all the time, but how do we do it? Through evergreen emails that nurture and do the selling for us.

 

There’s a nuance and an art to getting people to buy. We have to nurture our audience, create a sense of belonging and clout so when they are asked to buy from us, they trust us, care about us, and believe that they belong in our space. 

 

Through a templated system, and series of emails, this process can be easy. 

 

What is the permission sandwich formula, how will it help us get sales, create loyalty, retention, and referrals? In this episode, I talk about how to write emails that convert. 



3 Things You’ll Learn in This Episode

 

  • How to get sales consistently without selling all the time

    We don’t have to work and sell all the time to grow our businesses. How can we leverage evergreen content so it becomes our very own sales rep? 

 

  • How buying decisions happen

    What are the 6 emails in the permission sandwich formula and how do they lead to buying decisions? 

 

  • The power of permission sandwiches

    Why do permission sandwich emails build loyalty and trust, and create a powerful sense of belonging that gets better results, lowers refund rates, and generates better referrals?
Jul 15, 2021

For most of us, being on camera while we're dealing with personal challenges is the last thing we want to do. However, building a brand requires us to push past the things holding us back, and if we want to make our mark we have to put ourselves out there.

How can we stop letting our insecurities get in the way of telling our brand's story more effectively? Is there anything we can do to feel more at-home in front of a camera? How can we bring our A-game to shoots as brand owners and photographers?

In this episode, owner of NicoleBRanderson and It's Not Brand Surgery, Nicole Anderson gives us a crash course on brand photography and how to do it right.

 

3 Things You’ll Learn in This Episode

  • How to prepare for a brand photography shoot

    What do photographers and brand owners need to do ahead of a shoot to ensure we get the best results? 

 

  • Where to share our brand photos

    We've had a ton of amazing pictures taken that highlight who we are and what our brands represent. Now, where do we put them? 

 

  • How to feel more confident on camera

    What can we do to feel like the best versions of ourselves at a photoshoot?

 

Guest Bio- 

Nicole Anderson is the Nashville-based owner of NicoleBRanderson, where she specializes in working with boss mom run small businesses, and It's Not Brand Surgery, where she trains other brand photographers. She is the wife of an Englishman and the mom to two kiddos, Jack & Olivia! She's seen all the Friends seasons 10 times, enjoys murder shows and will never pass up a charcuterie plate.

 

To find out more, go to:

www.instagram.com/nicolebranderson 

www.instagram.com/notbrandsurgery 

www.nicolebranderson.com 

www.itsnotbrandsurgery.com

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