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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Now displaying: 2021
May 6, 2021

We often hear that time heals all wounds, but unfortunately, that isn’t always the case. Trauma is tricky, and if we aren’t dealing with it head on, we run the risk of reliving our darkest days, or worse: passing them on to our kids.

 

How can we get started with the process of healing our scars, so we can prevent them from festering in other areas of our lives? Is there a way to cure our trauma for good, so it stops controlling us?

 

In this episode, Licensed Marriage and Family Therapist and founder of MomConnections, Amelia Mora Mars shares the steps we can take to stop letting our past control our present and define our future. 




Three Things You’ll Learn in This Episode

 

  • How to recognize the lies we tell ourselves
    Many of us tell ourselves we’re too busy to sit with our thoughts and really feel them, but that’s just not true. Slowing down to listen to our inner voices is uncomfortable, but it’s also completely necessary.

 

  • Why forgiveness is about us, first and foremost
    Hating a person for their actions towards us may feel like it’s hurting them, but it hurts us more. 

 

  • When to shift our focus within
    Bad experiences throughout our lives can put us into constant survival mode, and that’s exhausting. How do we start focusing on what’s best for ourselves and our mental health?

 

Guest Bio- 

 

Amelia Mora Mars is a Mom to 6 daughters and four sons, a psychotherapist, and a coach to women raised by emotionally unavailable mothers. She empowers women to break the cycle of trauma to heal their hearts, reclaim their lives, and leave a lasting legacy of love for their children and generations to come.

 

To find out more, go to: 

https://www.instagram.com/momconnections/ 

https://www.facebook.com/groups/ReMotheringTribe 

https://www.facebook.com/Momof10Coach 


And for more on Moms Breaking the Cycle of Trauma, visit:
www.momconnections.com 

Apr 29, 2021

Running flash sales is a great way to bring in a ton of revenue, so it’s something all Boss Moms should consider adding to their business models. Where do we start, and is there a right way to do it? 

 

In times like these, when so many people are uncertain about their financial futures, our best bet is to limit our flash sales to lower-priced items. The only question is, how big can our results be from small sales? 

 

Can sales on low-priced items translate to something bigger? 

 

In this episode, I share why flash sales are the method used by millionaires

 

Three Things You’ll Learn in This Episode

 

  • Why we should never discount the power of a low-priced product
    Flash sales on smaller products don’t always sound exciting, but the results can be incredible. Charging between $27 and $47 for something small but useful creates an ‘easy yes’ for customers, and can quickly translate into $10,000 in just one day.

 

  • How to add an upsell to ‘easy yes’ products
    Our customers may be on our websites for a sale, but that doesn’t mean they won’t be interested in other, similar products. Link relevant items on the checkout page and suggest them as add-ons.  

 

  • How to ensure an ‘easy yes’ really is easy
    A lower price point makes it easy for customers to agree to, but a complicated product will keep them thinking twice. Make sure ‘easy yes’ products offer simple solutions to very specific problems, like gaining 15 more Instagram followers or making 5 additional sales.
Apr 22, 2021

Intimacy is an incredibly important part of any relationship because it helps us relate to our loved ones. However, getting that intimacy right isn't always easy.

 

For many women, intimacy comes with challenges, and many of those stem from not understanding what our loved ones need from us, or what we need from them. Real intimacy takes work, but it's worth it. The only question is, where do we start?

 

How can we get better at connecting with our significant others when it feels like we're just not in sync? Is it possible to completely connect when we have so much going on in our lives already?

 

In this episode, best-selling author, speaker, and intimacy coach, Leona Carter shares how to foster deeper connections with our partners.

 

Three Things You’ll Learn in This Episode

  • Why intimacy is something we have to work towards

    By the time both we and our partners have come home from work, we've spent hours apart, so we shouldn't expect to be in the mood as soon as we walk through the door. Especially as women, we have to feel connected to our partners, so start by having a conversation and connecting.


  • How to get into the right headspace for intimacy

    It's tough to be present when just a minute ago we were getting the kids to bed or hopping off a business call. Instead of heading right into the bedroom with our partner, it's a good idea to take a moment to re-center and feel like ourselves, outside of being business owners and moms.


  • The importance of communication

    Most of us are guilty of thinking our partner should know what we want or need, but that just isn't the case. We have to get better at expressing ourselves, and if we're still finding that challenging, seek the help of a coach!

 

Guest Bio- 

 

Leona Carter empowers women to build intimacy with their husbands through the power of dating again. She is a speaker, best-selling author, and intimacy coach. Married since 1995, Leona, and her high school sweetheart, Omarr, have six children and one grandson. As Leona says, "My energy gets the party started!"

 

To connect with Leona, go to: 

LeonaCarter.club

https://www.facebook.com/SheBuildsIntimacy 

https://www.linkedin.com/in/SheBuildsIntimacy/ 

https://www.youtube.com/channel/UCpxswMwi2miupRfov8kfQ1g 

https://www.instagram.com/intimacy_with_her_husband/ 

https://twitter.com/i_n_t_i_m_a_c_y 

https://api.whatsapp.com/message/74LXMQ5NDKOPM1 

 

And to get a copy of her book, visit:

https://www.amazon.com/gp/aw/d/B01N1SHSML/ref=dbs_a_w_dp_b01n1shsml 

 

More on Leona's 28 Dates Intimacy (Group) Coaching Program:

28 Dates is an intimacy coaching program where you are going to refresh, renew, and reset the course of your marriage through the power of dating your spouse again over the next 28 days. With Rekindle Assignments and weekly, live, group coaching sessions, you will rebuild a stronger foundation of connection, communication, and intimacy with your husband.


You can learn more by going to https://www.podiumsandpages.com/groupcoaching or LeonaCarter.club

Apr 15, 2021

Setting boundaries is a huge part of taking control of our lives, but doing that can be ridiculously difficult if we're codependent. The only problem is, many of us don't know if we fall into that category or not.

 

Despite codependence being a buzzword we're hearing a lot at the moment, many of us are still unsure about what exactly codependency is. So, what is it?

 

Could we be codependent without realizing it? Is there anything we can do to break the cycle of people-pleasing for good if we know we're in the habit?

 

In this episode, psychotherapist Michelle Farris shares the tell-tale signs of codependency and what to do about it!

 

Three Things You’ll Learn in This Episode

  • What codependency means

    At its core, codependency is a relationship pattern where we focus on other people's best interests at our own expense. While it's perfectly normal to make sacrifices for loved ones from time to time, with codependency it becomes the rule, rather than the exception.


  • How to tell the difference between being helpful and being codependent

    There will always be times we don't feel like doing something, but when we really don't want to, we'll feel it in our gut. If we're ignoring our intuition because we're worried about someone else's reaction (and if we're doing it repeatedly) we're not just being helpful, we're breaking our boundaries.


  • Why codependency breeds resentment

    When we set unrealistic expectations of people-pleasing for ourselves, we start believing the people around us should be acting the same way without ever communicating that to them. This only leads to bitterness in the long term, and it could all be avoided in the first place.

 

Guest Bio-

 

Michelle Farris is a licensed psychotherapist in San Jose California. In her private practice Michelle found her sweet spot in teaching relationship skills that are easy to implement fast. She believes that being a good therapist means doing your own work. Her guilty pleasure is a Venti latte from Starbucks!

 

To connect with Michelle, go to:

https://www.counselingrecovery.com/ 

https://www.facebook.com/counselingrecovery 

https://www.pinterest.com/mshellmft/  

https://www.instagram.com/counseling_recovery/ 

https://www.twitter.com/mshellmft/ 

www.linkedin.com/in/michellefarrismft/ 

https://www.youtube.com/c/MichelleFarrismft 

 

To get a copy of the The Codependency Workbook - A Guide to Being Your Best Self, visit:

https://www.counselingrecovery.com/online-courses/the-codependency-workbook

Apr 8, 2021

We’ve spent an entire year in various forms of lockdown, so it’s no surprise that discussions about mental health are a top priority for many of us at this moment. As moms, we must check in with ourselves, and we have to ensure our kids are feeling their best, too.

 

Feeling needed, loved, and worthy are essential for survival, but getting to that point isn’t always easy. 

 

What can we do to start feeling genuine self-love, so we can model that kind of behavior for our children? Outside of reminding our kids that they’re worthy, how can we help them start believing that to be true?

 

In this episode, award-winning author and teen confidence expert, Jacqui Letran shares how to build real, unconditional self-love in ourselves and our children.

 

Three Things You’ll Learn in This Episode

  • Why we're approaching mental health all wrong

    Far too often we treat the symptoms of anxiety and depression when we should mitigate them from the start. It's more beneficial to deal with the source, rather than the outcome.


  • When positivity becomes damaging

    Telling ourselves we’re amazing every day may sound like a good idea, but if we don’t feel like we’re amazing, it could be detrimental. Instead of focusing on the words we say to ourselves, we have to think about how we feel.


  • How to start believing affirmations, one step at a time

    Ambitious affirmations can get overwhelming fast, so start small. Rather than saying we are brilliant, or even saying we ‘feel’ brilliant, it’s a good idea to start with ‘I am willing to be or feel brilliant’.

 

Guest Bio- 

 

Jacqui Letran is an Award-Winning Author, Nurse Practitioner, and Teen Confidence Expert with over 20 years of experience guiding youth to optimal physical and mental health. Her multi-award-winning book series, Words of Wisdom for Teens has earned eighteen awards and is regarded as a "must-read" collection of books for teens and young adults struggling with low self-esteem, anxiety, or depression.

 

To connect with Jacqui, visit:

https://www.jacquiletran.com/ 

Instagram.com/JacquiLetran

Facebook.com/JacquiLetran

Linkedin.com/in/JacquiLetran

 

And to find out more about her Words of Wisdom for Teens book series, go to 

https://www.amazon.com/Jacqui-Letran/e/B00O752IY0

Apr 1, 2021

Experiencing some kind of pain has become normalized in our society, but it shouldn’t be. We shouldn’t have to put up with stomach aches, back pain, or headaches for the sake of it, because it’s not normal to feel physically uncomfortable.


The only problem is, the main alternative to pain is an over-the-counter medication, and no one wants to be popping pills every day.


Is there a way to address our ailments without giving into chemical solutions filled with ingredients we can’t even read, let alone say out loud?


In this episode, the Founder of Ashima Natural Remedies, Ashima Bhaidasna shares how she used extensive research and cultural knowledge passed down to her through generations to create a brand that helps people treat their ailments naturally. 



3 Things You’ll Learn in This Episode

  • Why natural remedies are a mom’s best friend

    On top of over-the-counter medications having a ton of chemical ingredients we can’t even pronounce, many medications cannot be administered to children. That makes natural products a great alternative for our little ones when they’re feeling under the weather.


  • How herbal solutions nix guilt

    Essential oils can make us feel good physically and have an added benefit over painkillers. When we use natural treatments instead of chemical ingredients, we have peace of mind knowing exactly what we’re putting on or into our bodies.


  • What makes natural alternatives a great option for busy families

    Many of us gravitate towards over-the-counter medications for convenience, but natural remedies don’t need to be time-consuming. Natural medicine can save us time and stop us from going to the doctor any time we need relief from things like back pain and menstrual cramps.

 

Guest Bio- 


Ashima Bhaidasna is the Founder of "Ashima Natural Remedies". Why? 40 years of Practical REMEDY experience for Holistic, Healthier & Happy self. Bringing, "Plant-based Clean Natural Alternatives for common issues/discomfort" to Holistically optimize your wellbeing by using Remedies for your Body & Mind.


To connect with Ashima, visit: 
https://www.instagram.com/ashimanaturalremedy 

https://www.linkedin.com/company/ashima-natural-remedies 


More about Ashima's small but mighty brand:

You'll be happy you found a Conscious Holistic Brand for your Clean Healthy Living.

Plant-based Clean Natural Alternatives for common issues/discomfort, like pain, sinus, common cold, colic, premature grey hair, clean mineral sunscreen, and assistance with menstrual cramps.

Made using ingredients that Grow on Mother Earth like herbs, spices, plant oils (yeah, the flavors that Indian spices bring with Indian Curries, Chai Masala, Garam Masala which is authentic to Indian roots with hidden health benefits). Ashima decided not to limit these Herbs and Spices to food but to also Heal Body & Mind in the Holistic Journey of Living - NATURALLY.

https://ashimanatural.com/shop/ 


And to get 20% off Ashima Natural Remedies products, use the code ‘Boss Mom 20 Off’ 

Mar 25, 2021

A lot of Boss Moms think they're alone in struggling to get clarity in their businesses, but that couldn't be further from the truth! Grappling with clarity is something most entrepreneurs deal with. 

What is it that makes clarity so difficult to attain? Is there a way to get clarity, once and for all, or is that entirely unrealistic? 

If clarity is elusive for business owners across the board, what can we do to get closer to it, one step at a time? 

In this episode, I share how to rethink clarity in our businesses. 

 

3 Things You’ll Learn in This Episode

  • Why clarity doesn't exist in a vacuum

    Many of us can relate to taking time to find clarity, only to have reality creep in and leave us feeling even more confused than before. That's because clarity needs to coexist with the real world.


  • Why there's no single path to clarity

    Even the biggest billion-dollar corporation doesn't have constant clarity, and that's because as our audience evolves, we need to adapt. True clarity comes from a constant state of market research.


  • How to stop letting rejection throw us off balance

    Many of our ideas will never come to life because they're just not feasible, but that's not something to get offended over. There's always a first draft for everything, and with every tweak to our original ideas, we get closer to bigger results.
Mar 18, 2021

Sports are a big part of many people's lives, so having an idea of what's going on in the sporting world is a great way to foster relationships. The only question is, what if we aren't into it ourselves? 

For those of us who aren't major sports fanatics, the thought of participating in discussions about last night's game can feel a little daunting. However, we don't need to become experts just to join a conversation.

What can we do to empower ourselves to join in with conversations about sports when we're not avid fans? Is there a way to do it without spending hours understanding a game? 

In this episode, the Founder of Last Night's Game, Amy Buchan Siegfried shares why a little bit of information goes a long way.

 

3 Things You’ll Learn in This Episode

  • Why bite-sized bits of information make a bigger impact
    No one wants to spend hours reading up on a sport just to make conversation. Short, sweet, to the point reads give us just what we need without going down a rabbit hole.

  • How having a basic knowledge of sports helps us connect with others
    Even if we aren't into sports ourselves, a lot of people are, and that means having a working knowledge of recent sporting events puts us at an advantage. Whether we're jumping into conversations with our loved ones or using our knowledge to build connections with our colleagues and business partners, having even a small understanding is an asset.

  • The importance of keeping learning fun
    No one is going to learn anything by watching a box score. If we're interested in learning about a sport (or anything, for that matter!) we've got to keep it fun.

 

Guest Bio- 

After seeing how the ability to talk sports gave her the upper hand as a woman in business, Amy, a third-generation entrepreneur, created Last Night’s Game to give her friends the same advantage. Last Night’s Game empowers its readers to join the sports conversation, even if they don’t know the first thing about sports. Amy is the host of the Sports Curious Podcast.

 

To find out more, visit: 

lastnightsgame.com

https://podcasts.apple.com/us/podcast/sports-curious/id1401017786

https://open.spotify.com/show/7MVOMqDaWrGY3DVWxobDcw?si=qNP2o-FpQ22Vt9ydiqzqkQ&utm_source=copy-link 

http://instagram.com/lastnightsgame 

https://m.facebook.com/lastnightsgame 

http://twitter.com/lastnights_game

Mar 11, 2021

Building a brilliant business doesn’t always mean we have to come up with an entirely new idea. Sometimes, all it takes is looking at existing concepts in a new way.

Unfortunately, there are times when that can be easier said than done, but even that doesn’t mean it’s the end of the road for our creativity. All that means is we need to create the right partnerships- but how do we do that?

How can we create the type of partnerships that help us see things in new, exciting ways? When will we know if we’ve found the ‘right’ business partner?

In this episode, Co-Founder of Doddle & Co., Nicky Radzely shares how she and her business partner rethought pacifiers and built a million-dollar business. 

 

Three Things You’ll Learn in This Episode

  • Where to find inspiration for product design
    It’s often tempting to look at current trends for ideas, but that only limits us. Scour around, look at design techniques in entirely different industries, and think about what the consumer 3 years into the future wants. 

  • The importance of building a family of products that look related
    The best-known brands are the ones with a cohesive look and feel, so everything in our product lines should feature similar characteristics. We want our consumers to know it’s our product without even seeing a brand name.

  • How to develop new products out of old ideas
    No product in the world can’t be reworked or tweaked to meet the needs of today’s consumers. Sometimes, all it takes is meeting someone whose vision is different from our own.

 

Guest Bio- 

Nicki Radzely is the co-founder of Doddle & Co. Starting with the launch of the patented Pop® pacifier in 2017, Doddle & Co is a radical innovator in the baby market and a million-dollar company. And yes, she created the winning pacifier you saw on Shark Tank! She currently resides with her partner Gregg and their two sons. 

 

To find out more, visit:

https://doddleandco.com/collections 

https://www.nordstrom.com/brands/doddle-co--15122 

https://www.instagram.com/doddleandcompany/ 

https://www.facebook.com/doddleandco/ 

https://www.instagram.com/nickiradzely/ 

https://www.linkedin.com/in/nickiradzely/

Mar 4, 2021

As moms and business owners, balancing time and energy between our different kinds of babies can feel overwhelming on its own, but what happens for those of us who have fur babies too?

Our pets are an important part of our lives, and having them around during stressful times like these is an absolute blessing. However, we also have to ensure we’re giving them the attention and training they need, and when we already have a lot going on, that can feel like a chore. 

How can we stop looking at training from a purely logistical perspective and turn it into something fun? Is it possible to make training feel like we’re playing with our pets? 

In this episode, Founder of Miss Behavior, Laura Gendron shares how to change the way we look at pet training. 

Three Things You’ll Learn in This Episode

  • How to keep training our pets when we have a lot going on:

    By the time we’ve finished everything we need to do in a day, training often feels like too much, but by incorporating that training into our existing routines, we can change that. Start with things like teaching a dog to down-stay every time we open the fridge or getting them to sit by themselves when we go into another room.

  • How to proactively replace our dogs’ bad behavior:

    To get our dogs to stop doing one thing, we have to replace that action with something else. Teach them a skill that becomes more rewarding for them than the initial behavior, like going into a down-stay instead of barking excessively.

  • What to do when we’re dealing with emotional dogs:

    Some dogs are more reactive and emotional than others, and that can become a challenge. However, we have to remember that we’re not the only ones in the situation, and small replacements of bad behavior go a long way.

 

Guest Bio- 

Laura Gendron is a mom of two and the owner and founder of Miss Behavior, serving as a behavior consultant, coach, and certified professional dog trainer for family dogs and their people. With degrees in both Animal Science and Psychology, she has found creative ways to bring both worlds together. After running her business through one-on-one training since 2008, Laura pivoted to the online space and found ways to scale her business through courses, challenges, and her monthly membership. She lives for systems, efficiency, and continually strives to push aside perfectionism every day.

To find out more, go to:

https://www.facebook.com/MissBehaviorTraining 

https://www.instagram.com/missbehaviortraining/ 

https://www.youtube.com/user/MissBehaviorNH 

To find out more about The Canine Homeschooler Academy, a monthly membership to help dogs and their families learn about training and behavior from the comfort of home, in their pajamas, using on-demand videos, challenges, and a community of support, visit: https://missbehaviortraining.com/homeschooler.html 

 

And to take part in the 5-day attention building challenge, go to:

missbehaviortraining.com/attentionchallenge

Feb 25, 2021

Debt is something many of us have gone through, but most of us just don’t want to talk about it, and that’s because we’re talking about it the wrong way.

Opening up about our financial situations can be intimidating, but it’s something we need to get comfortable doing if we want to move forward. The only thing is, so many of us are trapped in silence because we’re afraid of being judged. 

How can we stop the cycle of shame for good and change the way we think about debt? Can we change the way we talk about money with our kids, so they don’t need to go through the same mistakes we’ve made?

In this episode, Founder of Inspired Budget, Allison Baggerly shares how to change our spending habits for the better.

 

Three Things You’ll Learn in This Episode

  • Why we need to end the stigma around debt:

    So often, when people find themselves in debt, they end up keeping it to themselves because they feel ashamed, but that isn’t productive, and it doesn’t solve the problem. We have to remember that debt doesn’t make us unlovable, and with the right plan, we can get out of it. 

  • How our emotions play a role in our debt:

    For many women, shopping gives us an outlet to our emotions, so we end up spending money for short-term joy. The problem is, these moments never last long, so we have to get better at sitting with our emotions, instead of splurging the moment they arise.

  • Why high-earners need to change how they think about money:

    When we’re bringing in a ton of money, it’s easy to spend on unnecessary luxuries, but that doesn’t mean we should. It’s important to think about what we really want/ what deserves to be splurged on and stop diverting from that path.

 

Guest Bio- 

Allison Baggerly is a blogger, influencer, and the founder of Inspired Budget. As a former teacher and small business owner, Allison combined her passion for teaching and finances to help others learn how to start budgeting. Inspired Budget helps women all over the world get started with budgeting when they feel lost and overwhelmed. She has built a tribe of over 109K Instagram followers that turn to her for budgeting advice and inspiration to save more than they ever imagined!

To find out more, go to:

https://www.instagram.com/inspiredbudget/ 

http://facebook.com/inspiredbudget 

http://twitter.com/inspired_budget 

And to join the Inspired Budget Inner Circle Webinar, go to: https://inspiredbudget.lpages.co/inner-circle/

Feb 18, 2021

Choosing our children’s college is the biggest financial decision our families will ever make, so we have to be as informed as possible going into it. 

The problem is, many of us simply don't know how much college costs, or how much we should be paying for it. How can we begin to advise our kids when we don't even know where to start ourselves? 

The only way we'll find out is by asking the right questions. So what should we be asking?

In this episode, New York Times Columnist and author of The Price You Pay for College, Ron Lieber shares what we need to know about college tuition.

 

Three Things You’ll Learn in This Episode

  • How to change the way we think about thrift:

    In recent years, the word ‘thrift’ has got some bad press, but there’s nothing negative about it. Thrift is about spending money on the things we value most, while saving on everything else. 

  • How to prepare our kids for the biggest financial decision of their lives:

    We can’t expect our children to make great financial choices if their biggest purchase to date is a bicycle, so teach them to understand how money works from a young age. Give them an allowance and let them learn through trial and error, so when the bigger decisions arise they’ll have a better idea of what to do.

  • How to calculate how much to spend on college:

    The key to working out how much college should cost lies in asking really good questions. Before making a final decision on any college, we have to do the research to unearth how much value our kids will get from the experience, and what they’ll be able to do with their qualification, post-graduation.

 

Guest Bio:

Ron Lieber is the author of The Price You Pay for College: An Entirely New Road Map for the Biggest Financial Decision Your Family Will Ever Make, and the "Your Money" columnist for The New York Times. Ron is also the author of The Opposite of Spoiled. He lives in Brooklyn with his wife and two daughters. 

To find out more, visit:

https://ronlieber.com/ 

https://ronlieber.com/books/the-opposite-of-spoiled/ 

https://ronlieber.com/books/what-to-pay-for-college/

https://www.instagram.com/ronlieber/ 

https://www.facebook.com/ronlieberauthor 

https://twitter.com/ronlieber 

Books mentioned in this episode: 

https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248

Feb 11, 2021

The copywriting space is booming, but with so many writers from a ton of different industries moving into it, it's more important than ever before to set ourselves apart. Creating a personality for our brand is a great way to do that, but how can we make sure it still feels authentic to who we are? 

Assuming a character helps keep us top of mind for our clients, but it's only effective when it fits in with our existing personalities. Is there a way to strike a balance between the two? 

What can we do to ensure our work is a true reflection of us, our personalities, and our quirks? 

In this episode, Co-Founder of The Copywriter Club and self-proclaimed Copy Chef, Kira Hug shares how to build a business by being unique.

Three Things You’ll Learn in This Episode

  • How to take the plunge into the copywriting pool:

    Copywriters get a lot of work opportunities from other copywriters, so get in the same room as them and start building genuine relationships. The great thing is, it’s easier than ever before to get into those rooms because so many have moved online.

  • What makes copywriting essential in any business:

    Without the right words to express our brands and what we stand for, no one will hear our voices. Great copywriting makes it easier to stand out in a sea of competitors.

  • Why business owners should have a working knowledge of copywriting:

    It’s easier to give direction or edit when necessary when we have a general understanding of the processes that go into copywriting. Knowing the basics is a valuable skill for any business owner to have, so take the time to learn more about it. 

 

Guest Bio- 

Kira Hug is a conversion copywriter who specializes in personality-driven launch copy. She also helps business owners package their ‘weird’ and figure out their brand strategy following her signature Weird Trifecta Framework™.

In a previous life, Kira was an art major (yep) and ended up working with global brands like Estee Lauder Companies. She also led the marketing team for startups like ActionableBooks.com and global health nonprofits (what up, glaucoma and breastfeeding).

Today, Kira refers to herself as a Copy Chef (she dresses the part!), and she leads a team of multiple copywriters in a flex micro-agency focused on personality-driven sales copy for course, membership, and product launches.

Kira is also the Co-Host of The Copywriter Club Podcast and Co-Founder of The Copywriter Club, an online community focused on helping copywriters go from struggling freelancers to fully-booked business owners making $200K+ in their businesses. 

Kira currently lives in Washington, DC with her partner, 2 kids, and pet Snowball.

 

To find out more, go to:

https://www.instagram.com/kirazhug/?hl=en

Thecopywriterclub.com

Thecopywriterunderground.com

Feb 4, 2021

When it comes to standing out in our markets, we tend to think of things like social media marketing as our first port of call. However, while being visible online is important, it’s not the first step to cementing our place in the market, creating a framework is.

Whether we refer to it as our framework, model, or system, being known for what we do and how we do it is the key to standing out in our ideal clients’ eyes. The question is, how do we create a model worthy of being spoken about in the first place?

What does a successful system look like? Is there a central blueprint we should all be working from?

In this episode, you’re invited to a Nurture to Convert training session on establishing effective business frameworks that clients will remember us by. 

Three Things You’ll Learn in This Episode

  • Why defining our system is non-negotiable in sales:

    Each product we sell takes our clients from point A to point B. As the suppliers, we have to be able to pinpoint exactly what each of those points looks like, and what it takes to get there. 

  • How to identify our process, step by step:

    Our plans shouldn’t be too elaborate, in fact, they should be simple enough to sketch on the back of a napkin in a matter of seconds. From Venn Diagrams to pyramid charts, there are a ton of ways to do it, but the most important thing is to find what works for us. 

  • Why talking about our frameworks is more important than we think:

    We have to talk about our business model anywhere and everywhere, from social media to offline engagements. The only way we’ll become famous for our processes is if people know we’re the ones behind them.
Jan 28, 2021

When we’re caught up in the hustle and bustle of running our businesses, it’s easy to lose sight of the impact we’re making on our clients. However, sometimes even the smallest service we provide can make all the difference in someone else’s life.

As business owners, we have the potential to transform our clients’ lives, from how they get things done, to how they feel about themselves. Wouldn’t it be great to tap into that power and use it for good?

How can we channel our energies into creating something that truly makes a difference in our clients’ lives, so they can shine a little brighter in their own world and pay it forward?

In this episode, Co-CEO and Master Cosmetologist at Transformations Beauty Studio, Derricka Traylor shares how she’s built a hair salon that goes beyond offering a service. 

 

Three Things You’ll Learn in This Episode

  • How to use our businesses to create safe spaces for women:

    Creating an environment where women can share their stories, catch up with friends and truly unwind does more good than we sometimes realize. Make a point of building genuine relationships with clients so they feel comfortable in the space. 

  • The key to connecting with clients on a deeper level:

    It’s one thing to listen to clients when they’re talking, it’s another to remember small details and check in with them a couple weeks down the line. Get invested in their lives and show them their stories are worthy of attention and love. 

  • How to unwind in times of trauma:

    We all go through difficult periods, and the key to surviving them lies in relaxing activities. This could be reading, catching up with a friend, or even going to the salon, but the most important thing is to find what works for us.

 

Guest Bio- 

A woman with exceptional strength, especially one who successfully manages a home, brings up children, and has a full-time job is identified as Superwoman. Derricka Traylor is Superwoman without a cape. Born and raised in Atlanta, GA Derricka is the Co-CEO and Master Cosmetologist at Transformations Beauty Studio. Not only does she run a successful salon with her twin sister Erricka Traylor, but she is also a proud mom to two amazing boys and a wife of eight years. 

From a young age, Derricka has had a passion for the beauty industry. She was introduced to cosmetology as a child, washing hair in her grandfather's salon. In 2010 she pursued her dreams of becoming a Master Cosmetologist and obtained her license. However, in 2015, her life took a turn for the worse. Derricka, her husband at the time, and young son experienced a home invasion, leaving her husband learning to walk again and leaving their family to rebuild from nothing. Being left with trauma and much confusion, Derricka began to lose herself. From that day forward she realized how important it was to have multiple streams of income and a place women could let go, rebuild, and transform from traumatic moments in their life.  

When she’s not doing the hair of your favorite celebrities, she’s reading, traveling, and spending time with her friends and family. Being big on family and generational wealth, Derricka is seeking to have multiple rental properties to pass down to her kids. Pushing her philanthropy effort, she plans on developing an organization to empower and encourage people. As she continues to grow in her career, she plans to expand TBS with her sister and open a beauty school.  

To find out more, go to:

https://transformationsbeautystudio.com/
https://www.instagram.com/transformationsbeautystudio/ 

https://www.instagram.com/transformedbyderricka/

Jan 21, 2021

Having strong relationships with our children is something all mothers aspire to, but in the case of girl moms, it may be even more important than we realize. That’s because when raising daughters, we have an opportunity to empower the future generation of women.

As Boss Moms, many of us are motivated by the thought of using our businesses to uplift other women, but sometimes shifting our focus to creating a strong foundation for our own daughters can make an even bigger impact. 

That being said, girl moms often struggle to draw the line between creating ‘mini-me’s’ and allowing our daughters to become the best versions of themselves

How do we find the balance between guiding them to great things and giving them the space to decide who they are? How do we become parents to daughters who thrive in their own right?

Is it possible to do all that when we’re dealing with baggage of our own? 

In this episode, host of the Mother Daughter Connections Podcast, Dr. Michelle Deering shares how to build stronger, more empowering relationships with our daughters. 

 

Three Things You’ll Learn in This Episode

  • The key to healthier communication with our children:

    Understanding is vital for real conversations with our kids. When disagreements arise, we have to be mindful of where they’re at and what they’re going through, and then tailor our responses to that.

  • Why moving forward requires reflection:

    We can’t fix anything without facing it first. By taking a deep look into what’s going on in our own lives, we’ll be able to better understand why certain words, actions, and behaviors trigger us

  • How to unearth our personal issues when we aren’t aware of them:

    Self-reflection is often easier said than done, and more so when we aren’t aware of what’s holding us back. Sometimes it’s helpful to have someone else point those things out to us, whether that person be a friend, family member, or a therapist.

 

Guest Bio- 

Dr. Michelle Deering believes that every mother and daughter should have a thriving and loving relationship. This refreshing approach has made her a sought-after speaker, online educator, and consultant. 

Before running her consulting business, Michelle served as a licensed clinical and sport psychologist at a BIG 10 University, Fortune 500 corporate trainer, and higher education professional. Nowadays, you’ll find her speaking at conferences, training for her next Reebok Spartan Sprint Race, and practicing rudiments on her drum kit — all while coaching, serving clients, and recording her hit podcast, The Mom Stops Here™/Mother Daughter Connections™. Michelle is the author of What Mothers Never Tell Their Daughters: 5 Keys to Building Trust, Restoring Connection, & Strengthening Relationships.

To find out more, go to:

http://www.CurativeConnections.com 

To connect with Michelle on social media, go to:

https://www.instagram.com/motherdaughterconnections/

https://www.facebook.com/groups/TheMomStopsHere/

https://bit.ly/DrDeeringLinkedIn 

Listen to Michelle’s podcast at:

TheMomStopsHere™ Episode 2: Personal Downtime (https://apple.co/3bePyyO

And subscribe at http://bit.ly/themomstopsherewebsite or https://www.curativeconnections.com/mother-daughter-connections-pod/ 

Get her book at:

https://www.amazon.com/What-Mothers-Never-Their-Daughters-ebook/dp/B07CFPHZZ4/ref=sr_1_1?dchild=1&keywords=What+Mothers+Never+Tell+Their+Daughters%3A+5+Keys+to+Building+Trust%2C+Restoring+Connection%2C+%26+Strengthening+Relationships&qid=1609942117&s=digital-text&sr=1-1 

For the FREE PDF on Lessening Arguments With Your Daughter mentioned in this episode, go to bit.ly/lessarguments

And for the FREE TLMR® Tip Sheet PDF, go to: 

https://bit.ly/tlmrtipsheet

Jan 14, 2021

Running a business while being a mom isn’t always easy, and the events of last year only added to the challenges. However, there is something to be grateful for every day, and sometimes we just need a shift in perspective to see it.

Finding the ray of sunshine in any situation isn’t always easy, but it’s possible if we’re willing to look past the obstacles we’re faced with. 

How can we find joy each day, no matter what life throws our way? What can we do to remind ourselves that we are enough as we are, and channel that energy into everything we do?

In this episode, host of The Small Victories Podcast and founder of One Leg Up Productions, Pauline Victoria shares how she finds happiness each day as a woman born without limbs. 

 

3 Things You’ll Learn in This Episode

  • How to stop letting hard times get us down: 
    Most entrepreneurs can relate to super high highs and devastating low lows. While no one wants to hit a low point, it’s important to remember that the most growth comes from the hard times.

  • Why we need to stop trying to do it all on our own: 
    Over the past couple of years, it’s become a badge of honor to say we do everything on our own… but the truth is no one enjoys doing everything, and no one is good at juggling it all. Have the right people on hand and know when to ask for help. 

  • How to overcome rejection: 
    The two things that keep us from going after our dreams are judgment and feelings of unworthiness. Combat the first by remembering that people’s reactions to our products, businesses, and even ourselves are a reflection of them, not us.

 

Guest Bio- 

Pauline Victoria is a Thought Leader offering transformational perspectives based on her experiences as a woman born without limbs. She is the founder of One Leg Up Productions, hosts The Small Victories Podcast, and coaches emerging entrepreneurs through her Made for More Facebook Group. With a “can do” attitude, she inspires people to have a “no excuses” approach to life.

 

To find out more, go to:

https://www.facebook.com/groups/madeformoreimpactandincome

https://www.facebook.com/onelegupproductionsllc 

https://www.facebook.com/paulinevictoriallc  

https://www.instagram.com/onelegupproductions/

https://www.youtube.com/channel/UC1LexyRvhmrDQWowhbdjiVQ?view_as=subscriber 

 

About the event mentioned in this episode:

The Entrepreneurial Rollercoaster Tour is a free virtual event kicking off January 25, 2021 where 10 leadership experts and successful entrepreneurs will come together to share the mindset and business strategies that helped them get on and stay on the ride to success. To access your free pass to this powerful lineup, please get registered at https://paulinevictoria.aweb.page/p/bdb6996b-26d4-444d-b269-c8a981517380 

Or  boss-mom.com/rollercoaster

Jan 7, 2021

We all want to have great businesses that make money, solve problems, and help people to get results. 

As e-learning continues to boom, it’s become more critical to have tools that allow people to learn on their mobile devices. More and more people want to learn on-the-go and in podcast format. 

The more spaces we can create that make education easy, the more we can cut through the challenges of getting people to use and implement our content. 

My guest today is a Boss Mom who built an audio platform that allows course creators to turn their content into private podcasts. How does the platform work, and how can it help people get better results from our courses? 

In this episode, entrepreneur and founder of Hiro.fm, Carla White shares the power of learning through listening, and why the future of e-learning is on our phones. 

 

3 Things You’ll Learn in This Episode

  • Why e-learning still has so much opportunity and room to grow:

    E-learning is a multi-billion dollar industry, but it hasn’t really changed much since its inception. Much of e-learning is still tethered to computers, which makes it hard for us to learn on-the-go. Hiro.fm allows course creators to upload their content in podcast form, allowing people to listen and learn on-the-move.  

  • How to meet the demand of today’s e-learning students:

    People want relevant, on-demand content that solves specific problems. They want targeted educational information that is dispensed through a channel that makes internalizing and implementing it easier. 

  • How to publish content that matches how we learn:

    There are 3 levels of education, listening, learning, and implementation. When e-learning is tethered to a computer, a lot of people are only able to listen, they don’t have the time or the space to implement it. The people who find the most success in our programs are the ones who can actively listen to things over and over. If we can allow people to learn on-the-go, while they’re making dinner, driving their kids around, or working out, we can give them more space to internalize and implement. 

 

Guest Bio:

Carla is an entrepreneur and creator of the apps Gratitude and Hiro.fm. After getting an MBA, working at the Pentagon, and learning how to speak multiple languages, Carla White found herself living out of her car and eating leftovers off of people’s plates. She went from having $47 in her pocket to flying first class around the world through "power rituals". Carla became the first woman to launch an iPhone app and now Hiro.fm. She has helped countless people transform their lives via her apps, public speaking, newsletters, seminars, and books. Her #1 bestseller app, Gratitude, has been downloaded by thousands, featured on Oprah, NBC, NYTimes, and countless other publications, and continues to grow in popularity around the globe. Due to popular demand, she launched the podcast Radical Shift, aligning neuroscience with ancient wisdom in a way that has never been done before. 


To learn more and to sign up, visit https://hiro.fm/.

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