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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Now displaying: 2021
Feb 25, 2021

Debt is something many of us have gone through, but most of us just don’t want to talk about it, and that’s because we’re talking about it the wrong way.

Opening up about our financial situations can be intimidating, but it’s something we need to get comfortable doing if we want to move forward. The only thing is, so many of us are trapped in silence because we’re afraid of being judged. 

How can we stop the cycle of shame for good and change the way we think about debt? Can we change the way we talk about money with our kids, so they don’t need to go through the same mistakes we’ve made?

In this episode, Founder of Inspired Budget, Allison Baggerly shares how to change our spending habits for the better.

 

Three Things You’ll Learn in This Episode

  • Why we need to end the stigma around debt:

    So often, when people find themselves in debt, they end up keeping it to themselves because they feel ashamed, but that isn’t productive, and it doesn’t solve the problem. We have to remember that debt doesn’t make us unlovable, and with the right plan, we can get out of it. 

  • How our emotions play a role in our debt:

    For many women, shopping gives us an outlet to our emotions, so we end up spending money for short-term joy. The problem is, these moments never last long, so we have to get better at sitting with our emotions, instead of splurging the moment they arise.

  • Why high-earners need to change how they think about money:

    When we’re bringing in a ton of money, it’s easy to spend on unnecessary luxuries, but that doesn’t mean we should. It’s important to think about what we really want/ what deserves to be splurged on and stop diverting from that path.

 

Guest Bio- 

Allison Baggerly is a blogger, influencer, and the founder of Inspired Budget. As a former teacher and small business owner, Allison combined her passion for teaching and finances to help others learn how to start budgeting. Inspired Budget helps women all over the world get started with budgeting when they feel lost and overwhelmed. She has built a tribe of over 109K Instagram followers that turn to her for budgeting advice and inspiration to save more than they ever imagined!

To find out more, go to:

https://www.instagram.com/inspiredbudget/ 

http://facebook.com/inspiredbudget 

http://twitter.com/inspired_budget 

And to join the Inspired Budget Inner Circle Webinar, go to: https://inspiredbudget.lpages.co/inner-circle/

Feb 18, 2021

Choosing our children’s college is the biggest financial decision our families will ever make, so we have to be as informed as possible going into it. 

The problem is, many of us simply don't know how much college costs, or how much we should be paying for it. How can we begin to advise our kids when we don't even know where to start ourselves? 

The only way we'll find out is by asking the right questions. So what should we be asking?

In this episode, New York Times Columnist and author of The Price You Pay for College, Ron Lieber shares what we need to know about college tuition.

 

Three Things You’ll Learn in This Episode

  • How to change the way we think about thrift:

    In recent years, the word ‘thrift’ has got some bad press, but there’s nothing negative about it. Thrift is about spending money on the things we value most, while saving on everything else. 

  • How to prepare our kids for the biggest financial decision of their lives:

    We can’t expect our children to make great financial choices if their biggest purchase to date is a bicycle, so teach them to understand how money works from a young age. Give them an allowance and let them learn through trial and error, so when the bigger decisions arise they’ll have a better idea of what to do.

  • How to calculate how much to spend on college:

    The key to working out how much college should cost lies in asking really good questions. Before making a final decision on any college, we have to do the research to unearth how much value our kids will get from the experience, and what they’ll be able to do with their qualification, post-graduation.

 

Guest Bio:

Ron Lieber is the author of The Price You Pay for College: An Entirely New Road Map for the Biggest Financial Decision Your Family Will Ever Make, and the "Your Money" columnist for The New York Times. Ron is also the author of The Opposite of Spoiled. He lives in Brooklyn with his wife and two daughters. 

To find out more, visit:

https://ronlieber.com/ 

https://ronlieber.com/books/the-opposite-of-spoiled/ 

https://ronlieber.com/books/what-to-pay-for-college/

https://www.instagram.com/ronlieber/ 

https://www.facebook.com/ronlieberauthor 

https://twitter.com/ronlieber 

Books mentioned in this episode: 

https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248

Feb 11, 2021

The copywriting space is booming, but with so many writers from a ton of different industries moving into it, it's more important than ever before to set ourselves apart. Creating a personality for our brand is a great way to do that, but how can we make sure it still feels authentic to who we are? 

Assuming a character helps keep us top of mind for our clients, but it's only effective when it fits in with our existing personalities. Is there a way to strike a balance between the two? 

What can we do to ensure our work is a true reflection of us, our personalities, and our quirks? 

In this episode, Co-Founder of The Copywriter Club and self-proclaimed Copy Chef, Kira Hug shares how to build a business by being unique.

Three Things You’ll Learn in This Episode

  • How to take the plunge into the copywriting pool:

    Copywriters get a lot of work opportunities from other copywriters, so get in the same room as them and start building genuine relationships. The great thing is, it’s easier than ever before to get into those rooms because so many have moved online.

  • What makes copywriting essential in any business:

    Without the right words to express our brands and what we stand for, no one will hear our voices. Great copywriting makes it easier to stand out in a sea of competitors.

  • Why business owners should have a working knowledge of copywriting:

    It’s easier to give direction or edit when necessary when we have a general understanding of the processes that go into copywriting. Knowing the basics is a valuable skill for any business owner to have, so take the time to learn more about it. 

 

Guest Bio- 

Kira Hug is a conversion copywriter who specializes in personality-driven launch copy. She also helps business owners package their ‘weird’ and figure out their brand strategy following her signature Weird Trifecta Framework™.

In a previous life, Kira was an art major (yep) and ended up working with global brands like Estee Lauder Companies. She also led the marketing team for startups like ActionableBooks.com and global health nonprofits (what up, glaucoma and breastfeeding).

Today, Kira refers to herself as a Copy Chef (she dresses the part!), and she leads a team of multiple copywriters in a flex micro-agency focused on personality-driven sales copy for course, membership, and product launches.

Kira is also the Co-Host of The Copywriter Club Podcast and Co-Founder of The Copywriter Club, an online community focused on helping copywriters go from struggling freelancers to fully-booked business owners making $200K+ in their businesses. 

Kira currently lives in Washington, DC with her partner, 2 kids, and pet Snowball.

 

To find out more, go to:

https://www.instagram.com/kirazhug/?hl=en

Thecopywriterclub.com

Thecopywriterunderground.com

Feb 4, 2021

When it comes to standing out in our markets, we tend to think of things like social media marketing as our first port of call. However, while being visible online is important, it’s not the first step to cementing our place in the market, creating a framework is.

Whether we refer to it as our framework, model, or system, being known for what we do and how we do it is the key to standing out in our ideal clients’ eyes. The question is, how do we create a model worthy of being spoken about in the first place?

What does a successful system look like? Is there a central blueprint we should all be working from?

In this episode, you’re invited to a Nurture to Convert training session on establishing effective business frameworks that clients will remember us by. 

Three Things You’ll Learn in This Episode

  • Why defining our system is non-negotiable in sales:

    Each product we sell takes our clients from point A to point B. As the suppliers, we have to be able to pinpoint exactly what each of those points looks like, and what it takes to get there. 

  • How to identify our process, step by step:

    Our plans shouldn’t be too elaborate, in fact, they should be simple enough to sketch on the back of a napkin in a matter of seconds. From Venn Diagrams to pyramid charts, there are a ton of ways to do it, but the most important thing is to find what works for us. 

  • Why talking about our frameworks is more important than we think:

    We have to talk about our business model anywhere and everywhere, from social media to offline engagements. The only way we’ll become famous for our processes is if people know we’re the ones behind them.
Jan 28, 2021

When we’re caught up in the hustle and bustle of running our businesses, it’s easy to lose sight of the impact we’re making on our clients. However, sometimes even the smallest service we provide can make all the difference in someone else’s life.

As business owners, we have the potential to transform our clients’ lives, from how they get things done, to how they feel about themselves. Wouldn’t it be great to tap into that power and use it for good?

How can we channel our energies into creating something that truly makes a difference in our clients’ lives, so they can shine a little brighter in their own world and pay it forward?

In this episode, Co-CEO and Master Cosmetologist at Transformations Beauty Studio, Derricka Traylor shares how she’s built a hair salon that goes beyond offering a service. 

 

Three Things You’ll Learn in This Episode

  • How to use our businesses to create safe spaces for women:

    Creating an environment where women can share their stories, catch up with friends and truly unwind does more good than we sometimes realize. Make a point of building genuine relationships with clients so they feel comfortable in the space. 

  • The key to connecting with clients on a deeper level:

    It’s one thing to listen to clients when they’re talking, it’s another to remember small details and check in with them a couple weeks down the line. Get invested in their lives and show them their stories are worthy of attention and love. 

  • How to unwind in times of trauma:

    We all go through difficult periods, and the key to surviving them lies in relaxing activities. This could be reading, catching up with a friend, or even going to the salon, but the most important thing is to find what works for us.

 

Guest Bio- 

A woman with exceptional strength, especially one who successfully manages a home, brings up children, and has a full-time job is identified as Superwoman. Derricka Traylor is Superwoman without a cape. Born and raised in Atlanta, GA Derricka is the Co-CEO and Master Cosmetologist at Transformations Beauty Studio. Not only does she run a successful salon with her twin sister Erricka Traylor, but she is also a proud mom to two amazing boys and a wife of eight years. 

From a young age, Derricka has had a passion for the beauty industry. She was introduced to cosmetology as a child, washing hair in her grandfather's salon. In 2010 she pursued her dreams of becoming a Master Cosmetologist and obtained her license. However, in 2015, her life took a turn for the worse. Derricka, her husband at the time, and young son experienced a home invasion, leaving her husband learning to walk again and leaving their family to rebuild from nothing. Being left with trauma and much confusion, Derricka began to lose herself. From that day forward she realized how important it was to have multiple streams of income and a place women could let go, rebuild, and transform from traumatic moments in their life.  

When she’s not doing the hair of your favorite celebrities, she’s reading, traveling, and spending time with her friends and family. Being big on family and generational wealth, Derricka is seeking to have multiple rental properties to pass down to her kids. Pushing her philanthropy effort, she plans on developing an organization to empower and encourage people. As she continues to grow in her career, she plans to expand TBS with her sister and open a beauty school.  

To find out more, go to:

https://transformationsbeautystudio.com/
https://www.instagram.com/transformationsbeautystudio/ 

https://www.instagram.com/transformedbyderricka/

Jan 21, 2021

Having strong relationships with our children is something all mothers aspire to, but in the case of girl moms, it may be even more important than we realize. That’s because when raising daughters, we have an opportunity to empower the future generation of women.

As Boss Moms, many of us are motivated by the thought of using our businesses to uplift other women, but sometimes shifting our focus to creating a strong foundation for our own daughters can make an even bigger impact. 

That being said, girl moms often struggle to draw the line between creating ‘mini-me’s’ and allowing our daughters to become the best versions of themselves

How do we find the balance between guiding them to great things and giving them the space to decide who they are? How do we become parents to daughters who thrive in their own right?

Is it possible to do all that when we’re dealing with baggage of our own? 

In this episode, host of the Mother Daughter Connections Podcast, Dr. Michelle Deering shares how to build stronger, more empowering relationships with our daughters. 

 

Three Things You’ll Learn in This Episode

  • The key to healthier communication with our children:

    Understanding is vital for real conversations with our kids. When disagreements arise, we have to be mindful of where they’re at and what they’re going through, and then tailor our responses to that.

  • Why moving forward requires reflection:

    We can’t fix anything without facing it first. By taking a deep look into what’s going on in our own lives, we’ll be able to better understand why certain words, actions, and behaviors trigger us

  • How to unearth our personal issues when we aren’t aware of them:

    Self-reflection is often easier said than done, and more so when we aren’t aware of what’s holding us back. Sometimes it’s helpful to have someone else point those things out to us, whether that person be a friend, family member, or a therapist.

 

Guest Bio- 

Dr. Michelle Deering believes that every mother and daughter should have a thriving and loving relationship. This refreshing approach has made her a sought-after speaker, online educator, and consultant. 

Before running her consulting business, Michelle served as a licensed clinical and sport psychologist at a BIG 10 University, Fortune 500 corporate trainer, and higher education professional. Nowadays, you’ll find her speaking at conferences, training for her next Reebok Spartan Sprint Race, and practicing rudiments on her drum kit — all while coaching, serving clients, and recording her hit podcast, The Mom Stops Here™/Mother Daughter Connections™. Michelle is the author of What Mothers Never Tell Their Daughters: 5 Keys to Building Trust, Restoring Connection, & Strengthening Relationships.

To find out more, go to:

http://www.CurativeConnections.com 

To connect with Michelle on social media, go to:

https://www.instagram.com/motherdaughterconnections/

https://www.facebook.com/groups/TheMomStopsHere/

https://bit.ly/DrDeeringLinkedIn 

Listen to Michelle’s podcast at:

TheMomStopsHere™ Episode 2: Personal Downtime (https://apple.co/3bePyyO

And subscribe at http://bit.ly/themomstopsherewebsite or https://www.curativeconnections.com/mother-daughter-connections-pod/ 

Get her book at:

https://www.amazon.com/What-Mothers-Never-Their-Daughters-ebook/dp/B07CFPHZZ4/ref=sr_1_1?dchild=1&keywords=What+Mothers+Never+Tell+Their+Daughters%3A+5+Keys+to+Building+Trust%2C+Restoring+Connection%2C+%26+Strengthening+Relationships&qid=1609942117&s=digital-text&sr=1-1 

For the FREE PDF on Lessening Arguments With Your Daughter mentioned in this episode, go to bit.ly/lessarguments

And for the FREE TLMR® Tip Sheet PDF, go to: 

https://bit.ly/tlmrtipsheet

Jan 14, 2021

Running a business while being a mom isn’t always easy, and the events of last year only added to the challenges. However, there is something to be grateful for every day, and sometimes we just need a shift in perspective to see it.

Finding the ray of sunshine in any situation isn’t always easy, but it’s possible if we’re willing to look past the obstacles we’re faced with. 

How can we find joy each day, no matter what life throws our way? What can we do to remind ourselves that we are enough as we are, and channel that energy into everything we do?

In this episode, host of The Small Victories Podcast and founder of One Leg Up Productions, Pauline Victoria shares how she finds happiness each day as a woman born without limbs. 

 

3 Things You’ll Learn in This Episode

  • How to stop letting hard times get us down: 
    Most entrepreneurs can relate to super high highs and devastating low lows. While no one wants to hit a low point, it’s important to remember that the most growth comes from the hard times.

  • Why we need to stop trying to do it all on our own: 
    Over the past couple of years, it’s become a badge of honor to say we do everything on our own… but the truth is no one enjoys doing everything, and no one is good at juggling it all. Have the right people on hand and know when to ask for help. 

  • How to overcome rejection: 
    The two things that keep us from going after our dreams are judgment and feelings of unworthiness. Combat the first by remembering that people’s reactions to our products, businesses, and even ourselves are a reflection of them, not us.

 

Guest Bio- 

Pauline Victoria is a Thought Leader offering transformational perspectives based on her experiences as a woman born without limbs. She is the founder of One Leg Up Productions, hosts The Small Victories Podcast, and coaches emerging entrepreneurs through her Made for More Facebook Group. With a “can do” attitude, she inspires people to have a “no excuses” approach to life.

 

To find out more, go to:

https://www.facebook.com/groups/madeformoreimpactandincome

https://www.facebook.com/onelegupproductionsllc 

https://www.facebook.com/paulinevictoriallc  

https://www.instagram.com/onelegupproductions/

https://www.youtube.com/channel/UC1LexyRvhmrDQWowhbdjiVQ?view_as=subscriber 

 

About the event mentioned in this episode:

The Entrepreneurial Rollercoaster Tour is a free virtual event kicking off January 25, 2021 where 10 leadership experts and successful entrepreneurs will come together to share the mindset and business strategies that helped them get on and stay on the ride to success. To access your free pass to this powerful lineup, please get registered at https://paulinevictoria.aweb.page/p/bdb6996b-26d4-444d-b269-c8a981517380 

Or  boss-mom.com/rollercoaster

Jan 7, 2021

We all want to have great businesses that make money, solve problems, and help people to get results. 

As e-learning continues to boom, it’s become more critical to have tools that allow people to learn on their mobile devices. More and more people want to learn on-the-go and in podcast format. 

The more spaces we can create that make education easy, the more we can cut through the challenges of getting people to use and implement our content. 

My guest today is a Boss Mom who built an audio platform that allows course creators to turn their content into private podcasts. How does the platform work, and how can it help people get better results from our courses? 

In this episode, entrepreneur and founder of Hiro.fm, Carla White shares the power of learning through listening, and why the future of e-learning is on our phones. 

 

3 Things You’ll Learn in This Episode

  • Why e-learning still has so much opportunity and room to grow:

    E-learning is a multi-billion dollar industry, but it hasn’t really changed much since its inception. Much of e-learning is still tethered to computers, which makes it hard for us to learn on-the-go. Hiro.fm allows course creators to upload their content in podcast form, allowing people to listen and learn on-the-move.  

  • How to meet the demand of today’s e-learning students:

    People want relevant, on-demand content that solves specific problems. They want targeted educational information that is dispensed through a channel that makes internalizing and implementing it easier. 

  • How to publish content that matches how we learn:

    There are 3 levels of education, listening, learning, and implementation. When e-learning is tethered to a computer, a lot of people are only able to listen, they don’t have the time or the space to implement it. The people who find the most success in our programs are the ones who can actively listen to things over and over. If we can allow people to learn on-the-go, while they’re making dinner, driving their kids around, or working out, we can give them more space to internalize and implement. 

 

Guest Bio:

Carla is an entrepreneur and creator of the apps Gratitude and Hiro.fm. After getting an MBA, working at the Pentagon, and learning how to speak multiple languages, Carla White found herself living out of her car and eating leftovers off of people’s plates. She went from having $47 in her pocket to flying first class around the world through "power rituals". Carla became the first woman to launch an iPhone app and now Hiro.fm. She has helped countless people transform their lives via her apps, public speaking, newsletters, seminars, and books. Her #1 bestseller app, Gratitude, has been downloaded by thousands, featured on Oprah, NBC, NYTimes, and countless other publications, and continues to grow in popularity around the globe. Due to popular demand, she launched the podcast Radical Shift, aligning neuroscience with ancient wisdom in a way that has never been done before. 


To learn more and to sign up, visit https://hiro.fm/.

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