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The Boss Mom Podcast

Welcome AMAZING BOSS MOM We are so glad you found us because that means you have a burning desire to create something in this world...something that positively impacts people AND also makes you money. You are in the right place. Here at Boss Mom, we know all too well the challenges of raising babies and businesses at the same time and you need more than just great resources (which we have) you also need a strong support system (we have that too). Just like all moms you need a simple business because life is complex and you should never have to apologize for having a sometimes unpredictable schedule. You can build a really successful (and profitable) business in 15 hours a week, you just have to know how (and we are going to show you). We interview amazing ladies who share their struggles and successes as well as solo episodes where I guide you through our Nurture to Convert System designed to help Boss Moms raise their business and babies at the same time. I'm Dana Malstaff, founder and CEO of Boss Mom LLC, and I'll be your host.
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Now displaying: July, 2021
Jul 29, 2021

Creativity is incredibly important for our children, but their imaginations are often stunted way more than we realize. What’s stopping them from tapping into their full creative potential, and what can we do about it, as parents? 

 

How do the stories our children read, hear, or watch influence their ways of thinking, and is there anything we should be monitoring? How can we foster creativity that will help them in the real world?

 

In this episode, award-winning author of the Britfield book series, Chad Robert Stewart shares how to engage our children’s minds. 

 

3 Things You’ll Learn in This Episode

 

  • The key to getting kids eager to learn

    Far too often, education is seen as a chore. How can we flip that on its head and help our kids find the FUN in learning? 

 

  • How to keep our kids’ imaginations alive while working from home

    Kids tend to be more imaginative when they’re interacting with their peers. How can we recreate a playful, creative environment while they’re learning remotely? 

 

  • How creativity benefits us as adults

    Could a creative background be more beneficial than we’re led to believe?

 

Guest Bio- 

 

Born in Newport Beach, California, Chad Robert Stewart has 20 years of experience in writing fiction, non-fiction, and screenplays. He is an award-winning, bestselling author, creativity specialist, and prolific writer. Founder of prestigious Britfield Institute, and Devonfield, an innovative company dedicated to the highest quality in publishing, film production, and education, Chad received a Bachelor of Arts in British literature and European history from Brown University; earned an MBA from Boston College, and is pursuing a Master of Science and a Ph.D. at Peter F. Drucker and Masatoshi Ito Graduate School of Management.

 

To find out more, go to:

https://www.britfield.com/ 

https://www.britfieldinstitute.org/ 

https://www.facebook.com/OfficialBritfield 

https://twitter.com/britfieldworld?lang=en 

 

One of the most awarded books in children's fiction, Britfield & the Lost Crown is a bestselling, fast-paced middle school adventure novel that transports the reader from the smoldering crags of Yorkshire, through the heart of England, and finally to the magnificent shores of Dover. Creating an interactive world of mystery and adventure, culture and education, Britfield is about friendship, family, loyalty, and courage. The first in a seven-book series, Britfield presents a real-world that children can embrace and not only entertains the reader, but educates them with accurate geography, literature, architecture, and history is interwoven throughout the exciting story.

 

Get a copy at:

https://www.britfield.com/store/

Jul 22, 2021

As busy moms with businesses, we want to make sales without working all the time, but how do we do it? Through evergreen emails that nurture and do the selling for us.

 

There’s a nuance and an art to getting people to buy. We have to nurture our audience, create a sense of belonging and clout so when they are asked to buy from us, they trust us, care about us, and believe that they belong in our space. 

 

Through a templated system, and series of emails, this process can be easy. 

 

What is the permission sandwich formula, how will it help us get sales, create loyalty, retention, and referrals? In this episode, I talk about how to write emails that convert. 



3 Things You’ll Learn in This Episode

 

  • How to get sales consistently without selling all the time

    We don’t have to work and sell all the time to grow our businesses. How can we leverage evergreen content so it becomes our very own sales rep? 

 

  • How buying decisions happen

    What are the 6 emails in the permission sandwich formula and how do they lead to buying decisions? 

 

  • The power of permission sandwiches

    Why do permission sandwich emails build loyalty and trust, and create a powerful sense of belonging that gets better results, lowers refund rates, and generates better referrals?
Jul 15, 2021

For most of us, being on camera while we're dealing with personal challenges is the last thing we want to do. However, building a brand requires us to push past the things holding us back, and if we want to make our mark we have to put ourselves out there.

How can we stop letting our insecurities get in the way of telling our brand's story more effectively? Is there anything we can do to feel more at-home in front of a camera? How can we bring our A-game to shoots as brand owners and photographers?

In this episode, owner of NicoleBRanderson and It's Not Brand Surgery, Nicole Anderson gives us a crash course on brand photography and how to do it right.

 

3 Things You’ll Learn in This Episode

  • How to prepare for a brand photography shoot

    What do photographers and brand owners need to do ahead of a shoot to ensure we get the best results? 

 

  • Where to share our brand photos

    We've had a ton of amazing pictures taken that highlight who we are and what our brands represent. Now, where do we put them? 

 

  • How to feel more confident on camera

    What can we do to feel like the best versions of ourselves at a photoshoot?

 

Guest Bio- 

Nicole Anderson is the Nashville-based owner of NicoleBRanderson, where she specializes in working with boss mom run small businesses, and It's Not Brand Surgery, where she trains other brand photographers. She is the wife of an Englishman and the mom to two kiddos, Jack & Olivia! She's seen all the Friends seasons 10 times, enjoys murder shows and will never pass up a charcuterie plate.

 

To find out more, go to:

www.instagram.com/nicolebranderson 

www.instagram.com/notbrandsurgery 

www.nicolebranderson.com 

www.itsnotbrandsurgery.com

Jul 8, 2021

At its core, marketing helps us share who we are with our audience, but just how much should we be sharing?

 

Building a brand based on our identities certainly comes with its challenges. How can we show our communities who we are without putting everything on the table? Is there anything we should avoid sharing altogether?

 

In this episode, the author of You Are the Brand and host of the Brand You Podcast, Mike Kim shares how to be more strategic when building a personal brand. 



3 Things You’ll Learn in This Episode

  • How to build a campfire around our businesses

    Is the content we share with our audiences warm and inviting? Could it help us build a community?

 

  • The difference between authenticity and transparency

    Can we be real and raw with our audiences without oversharing in a way that makes people uncomfortable?

 

  • How to stop trying to serve everyone

    We’ll never be for everyone, so where should we be channeling our efforts for stronger engagement instead?

 

Guest Bio- 

 

Mike Kim is a brand strategist for coaches who want to create an impact with their ideas and get their message heard. His refreshing approach has made him a sought-after consultant for top thought leaders. He is the author of You Are the Brand and host of the Brand You Podcast.

 

To connect with Mike, go to:

mikekim.com 

Instagram.com/mikekimtv

Linkedin.com/in/mikekimtv 

Twitter.com/mikekimtv

Facebook.com/mikekimtv

Youtube.com/youarethebrand

 

And to get a copy of Mike's new book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business, go to: youarethebrandbook.com

Jul 1, 2021

There are a ton of ways to make money using social media, but many women hold back from getting started because they’re afraid of the unknown. 

 

How can we stop letting fear hold us back from the lives of our dreams? Will we ever truly get over the fears that come with starting a business and making an income through the things we love to do?

 

In this episode, the author of the #1 bestselling Fear is Not the Boss of You, Jennifer Allwood shares how to stop holding back and start taking advantage of all the opportunities social media has to offer. 



3 Things You’ll Learn in This Episode

 

  • The trick to overcoming our fears

    Every Boss Mom has a big, beautiful brain, and we have access to all the knowledge we need to move our businesses forward, so how can we stop letting fear get in the way? 

 

  • How to pick a revenue stream that works for our unique abilities

    If there’s no one-size-fits-all revenue model, how can we find what works best for us

 

  • Why we need to get better at capitalizing on what we’re good at

    How can we shift our energies to the activities we enjoy and stop getting caught up in all the things we don’t?

 

Guest Bio- 

 

Jennifer Allwood is a business coach to several thousand women every month, giving them the tools they need to grow a business in the online space. What started as a desire to help pull her family out of financial desperation became a calling to help other women find the courage to do the same. Jennifer stands steadfast in the idea of using her business as a way to serve God and her family.

 

She uses her social media following of over a half million people, her podcast, The Jennifer Allwood Show, with almost 3M downloads, her coaching groups, and her #1 best selling book, Fear is Not the Boss of You, to help other women do for their businesses and life what she has done in hers.

 

Jennifer lives in Kansas City, Missouri with her husband of a gazillion years, four kiddos, and two golden doodles.

 

To connect with Jennifer, go to:

https://www.instagram.com/jenniferallwood/?hl=en 

https://www.facebook.com/themagicbrushinc 

https://itunes.apple.com/us/podcast/the-jennifer-allwood-show/id1206006469?mt=2 

https://jenniferallwood.com/ 

 

Take the quiz mentioned in this episode at:

https://jenniferallwood.com/quiz/ 

 

And to find out more about Jennifer's book 'Fear Is Not The Boss Of You', visit https://jenniferallwood.com/book/ 

 

Other products mentioned in this episode:

https://welcome.socialbluebook.com/

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