As Boss Moms, we all have these big beautiful goals and things we wish for the world but we get so stuck in the logistics of our lives. How do we know if what we’re doing right now is building towards what we want in the future?
I recently turned 41, and there are so many things I’m excited about, including all the things I’m planning to do in my business.
What is my true dream and desire for Boss Mom? In this episode, I’m going to give you a peek inside my 5-year plan and some of the amazing things I’m working towards.
"My true dream and desire is that I can help a million women wake up in the morning and not question how valuable, needed or worthy they are." -Dana Malstaff
3 Things You’ll Learn in This Episode
With information so readily available, we see people with no training and experience make it in business coaching and online content, and it begs the question: does integrity matter?
If we want to be beacons of hope for our clients and build businesses that make an impact and stand the taste of time, integrity absolutely matters. How people see and perceive our businesses and what they’re known for is important.
What does having integrity actually look like in what we offer and how we sell it?
In this episode, I’m going to share why we need to work hard to live up to what we’re promising people.
"Integrity is being clear on the result we’re going to give people, whether or not we’ve actually experienced that result or if we’re still in the middle of it." -Dana Malstaff
3 Things You’ll Learn in This Episode
As parents, toys and play are a BIG part of our lives, but we don’t often think about what goes into creating, designing and marketing them. The world of toy invention is incredibly fascinating and fun, and an interesting space to build a business.
Creativity, invention, and using our brains to cultivate ideas and create wonderful things is something so many of us want to do, and today I’m joined by a woman who not only invents toys, but is also actively coaching toy inventors.
What goes into taking a toy from idea to product? In this episode I’m joined by inventor, “The Toy Coach” Azhelle Wade to talk about the ins and outs of the toy industry.
Toy companies realize that it’s important for them to own certain properties that kids connect with so they can be NFT art or live in Roblox. -Azhelle Wade
3 Things You’ll Learn in This Episode
Guest Bio
Azhelle Wade, The Toy Coach, is a 3x patented inventor and who has worked in the toy industry for over a decade. She’s worked for Toys R Us, Party City, Madame Alexander, and Creative Kids. After climbing up the ladder from toy designer to VP, Azhelle decided to leave the corporate toy world to become The Toy Coach. Today, she helps educate inventors and entrepreneurs about the fun, crazy world of toys! In 12-weeks she can show you how to save time and money as you develop and sell your amazing ideas with her program Toy Creators Academy. Toy Creators Academy is the best solution to increasing your toy industry network and making your toy ideas REAL.
For more information about Azhelle’s program, head to https://www.thetoycoach.com/ and follow @thetoycoach on Instagram.
Success in business always comes down to one thing: branding.
With the right branding, we can reach whatever goals we set for ourselves. The only question is, what does the ‘right’ branding actually entail?
More importantly, is it possible to get that branding right without adding a ton of work to our plates?
In this episode, brand strategist and StoryBrand Certified Guide, Naomi Gee shares the simple, yet effective way to come up with brand messaging that delivers results.
3 Things You’ll Learn in This Episode
Guest Bio-
Naomi Gee is a Brand Strategist, Designer, and StoryBrand Certified Guide. She helps businesses transform from cute but forgettable into a recognizable brand their audience needs - all without adding 100 marketing tasks to your to do list.
To find out more, go to: