Running a business comes with its fair share of challenges, and there will be times when being an entrepreneur just isn’t fun. The question is, when are those challenges a necessary evil, and when is it time to try something else?

Pivoting in business can be vital for our sanity, but how can we be sure we’re moving into something we’re actually going to enjoy, and is there ever a ‘right’ time to make that move?

In this episode, Founder of Your Personal Tech Fairy, Bev Feldman explains how she went from jewelry designer to marketing technology consultant and strategist (and why she hasn’t looked back since!).

"If your business feels like an uphill battle everyday, consider that it might not be the business you’re supposed to have." -Dana Malstaff

3 Things You’ll Learn in This Episode

• Why we need to re-think our identities as business owners
  
  Pivoting into a new space can be tough when we’re known for something else. How can we stop letting our previous identities define us so we feel empowered to step into whatever we choose?

• How to tell when making a move is a necessity
  
  Is there ever a ‘right’ time to try out something new? 

• The key to knowing when we’re in the right line of work
  
  How can we know for sure if we’re in the right business? Does that kind of certainty even exist?

Guest Bio- 

Love your business but hate dealing with your email marketing platform? Then you need Bev Feldman -- Your Personal Tech Fairy. Bev helps service-based solopreneurs  to build seamless automations on ConvertKit so that you can save time, have energy to help your clients, and increase opportunities to earn money from your business without using icky-feeling marketing techniques.

To find out more, go to:

https://www.instagram.com/your.personaltechfairy 

https://www.facebook.com/yourpersonaltechfairy 

And for Bev's Email Automation VIP Day, visit http://yourpersonaltechfairy.com/vip

As Boss Moms, we all want to achieve big things, but that doesn’t always mean we have a clear idea of what that might look like. 

Luckily for those ladies who just aren’t sure what their bigger picture is, Virtual Assistance can be a great starting point. There’s no simple way to describe what a VA does, and for that very reason, it can be a great stepping stone to a ton of different opportunities. 

So, how does one get started as a VA, and how can we adapt the role as we go? How can we use virtual assistance as a way to generate revenue while freeing up time, without compromising on professional fulfillment?

In honor of the new Nurture to Convert VA Certification, in this episode, Boss Mom’s Director of Operations (and former VA!), Nicole Terrell and I discuss the amazing opportunities that come with being a virtual assistant. 

For anybody who isn't sure what they want to do, virtual assistance is a really great entry point. -Dana Malstaff

3 Things You’ll Learn in This Episode

• Why virtual assistance is a great option for non-salesy entrepreneurs
  
  Could virtual assistance be the perfect solution for business owners who just don’t feel comfortable doing sales? 

• The major benefit of virtual assistance for risk-averse Boss Moms
  
  Could virtual assistance be the perfect solution for the aspiring business owners who prefer to play it safe without sacrificing big results? 

• How to uncover your VA niche
  
  How can we build a VA business around the things that are most important to us, which align with our core values?

Guest Bio- 

Nicole Terrell is the Director of Operations and Success Partner at Boss Mom. A former virtual assistant, Nicole also has a background in trauma-informed manifestation coaching. 

To find out more, go to:

https://boss-mom.com/boss-mom-spotlight-nicole-terrell/ 

And for more on our VA Certification, go to:

nurturetoconvert.com/vacert

Building a business around something super specialized can be daunting, especially when we're worried we won't have enough people to serve, but the truth is, niching down can actually help us serve our clients at a higher level.

The question is, can we build a profitable business around a highly niched concept?

In this episode, post-adoption support specialist and Nurture to Convert Society member, Melissa Corkum shares how going all-in on her niche actually super-sized her business.

3 Things You’ll Learn in This Episode

• The importance of giving permission
  
  How can we create safe online spaces for our communities, where they feel comfortable opening up on topics not often discussed in day-to-day life? 

• The key to building trust with vulnerable audiences
  
  How can we show skeptical, previously under-served communities that we're genuinely on their side and ready to assist them?

• How to build an evergreen business in a B2C setting
  
  It's one thing to build courses and systems around running a business successfully, but is it possible to do the same thing in an area like counseling or therapy?

Guest Bio- 

As a post-adoption support specialist and Safe and Sound Protocol Practitioner, Melissa Corkum has helped hundreds of families shift to a brain-based view of behaviors so they can laugh more and yell less. She's a mom to six kids by both birth and adoption. They've taught her a lot about what creates thriving parent-child relationships...and what doesn't. You can find her de-stressing at the end of every day by crunching on the half-popped kernels at the bottom of the popcorn bowl and binging something on Netflix.

To find out more, go to:

https://instagram.com/melissacorkum_

https://instagram.com/postadoptionresources?utm_medium=copy_link

https://theadoptionconnection.com/

https://theadoptionconnection.com/listen/ 

More About the Safe and Sound Protocol:

Developed by Dr. Stephen Porges, the Safe and Sound Protocol (SSP) employs a practical, bottom-up approach to help individuals regulate their nervous system more consistently and independently. Based on Dr. Porges’ Polyvagal Theory, by calming the physiological and emotional state, the door is opened for improved communication and more success with other therapy modalities.

For more, go to https://www.thecorkboardonline.com/ssp

The new year is a time of hope, excitement, focus and intentionality. For entrepreneurs, it’s an opportunity to move our businesses forward in a meaningful way, but how do we prepare for the next 12 months so we can actually achieve our goals? 

With so many ideas and strategies flying at us, it can be hard to really focus on what’s actually in alignment with us. How do we make sure we’re starting 2022 without the baggage of the last year? 

In this episode, I'm joined by Online Marketing Strategist, Business Growth Expert and The Lead Generation Genie, Meliss Jakubovic to talk all about planning for the year ahead and how to create a positive refresh for ourselves. 

3 Things You’ll Learn in This Episode

• The connection between entrepreneurship and spirituality
  
  Why is it so important for entrepreneurs to dive into self-development and reflection? 

• How do we make sure we achieve our goals for this year
  
  How should we be looking at our businesses this year so that it’s better than the last?

• Why we need to devote a part of our day to mindset
  
  Entrepreneurship has good days and bad days. How do we strengthen our mindset muscle so we don’t get knocked down longer than we need to?

Guest Bio- 

Meliss Jakubovic, also known in the industry as the Lead Generation Genie, is an Online Marketing Strategist and Business Growth Expert to coaches and healers, the founder of Meliss Marketing, Author of #Expert, and Host of The Marketing Tips With Meliss Podcast. She helps coaches and healers add $10K+ to their months and scale their business in 90 days or less. She loves helping them end the feast/famine cycle and fill their 1:1 calendar and group programs so they can make an impact in the lives of others and abundance and freedom in theirs. She is also a single mom to 2 amazing boys.

For more information, head to https://melissmarketing.com/. You can also listen to her podcast or sign up for her program, Marketing With Intention there.