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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Now displaying: December, 2020
Dec 31, 2020

Last week I talked about the 3 areas we need to think about as we visualize what we want in the future.  

Those emotional, environmental, and financial goals form a baseline and a scaffolding for what we have to prioritize. 

In order to commit to the activities that get us what we want, we have to get clear on the opportunities we should seize and what we need to let go of. If we try to leverage too many things, we risk diluting our effectiveness. 

In this episode, I share the two things that will help you commit to and stick with what you want to accomplish.

 

3 Things You’ll Learn in This Episode 

  • Every single day presents opportunities. A New Year isn’t what triggers renewal or a commitment to our goals. It's a mental choice we have to make, and we can make it at any time of the year. 
  • Saying no to things is a learned skill, it takes practice and courage to get comfortable with it. Practice saying no out loud to overcome the fear and discomfort you might have around saying it to other people. 
  • No matter how strong your commitment to a goal is, distractions, setbacks, and unpredictable moments are inevitable. Accept that you’ll need mental, emotional, and personal space, and plan for it.
Dec 24, 2020

The holidays are a time to celebrate family, love, connection, and giving. They are also the time we start thinking about what we want in the new year. 

 

As we reflect on our lives, our businesses, and what we want to accomplish, how do we do so with hope and motivation? How can we overcome fear and uncertainty and plan for the future with excitement? 

 

In this episode, I share how we can get motivated through a 3-step visualization process, and why it’s so valuable.  

 

3 Things You’ll Learn in This Episode

  • When we visualize where we want to be this time next year, it gives us motivation and inspiration. We’re able to turn the things we want to achieve into beacons of hope,  rather than things to worry about. 

  • Focusing on both the financial state we want and creating an environment that serves us will help us gain clarity on the changes we need to make.

  • When we think of what we want to accomplish in the future, that’s when fear, uncertainty, and overwhelm will inevitably creep in. Remember that getting what we want is something we control with the action we take every single day.
Dec 17, 2020

Most Boss Moms can relate to feeling like we’re doing too much, and that’s because while we’re giving our all to our businesses, we’re not paying enough attention to our own wellbeing. As a result, we’re running on empty tanks, and that’s completely unsustainable.

 

Prioritizing our businesses may reap amazing financial rewards, but success is about more than making money. If we’re feeling depleted constantly, we need to change how we approach rest and relaxation. 

 

What can we do to fill our own cups and start each day feeling refreshed, rather than burnt out? How do we start working from a place of rest while still running a booming business?

 

In this episode, founder of Refreshed Moms, Deanna Mason shares how we can rest our way to success. 

 

3 Things You’ll Learn in This Episode

 

  • The importance of taking the right approach to rest:

    It’s not always easy forecasting the cost of making our dreams a reality, and that’s why so many of us run out of steam. We have to learn how to rhythm in and out of healthy rest approaches that don’t require us to step out of our businesses to feel refreshed. 

 

  • Why relaxation is vital for a thriving business:

    Learning how to run a successful business is great, but without the energy to implement the strategies, we’ll never sustain it. We have to learn how to work from a place of rest, rather than needing to rest from our work. 

 

  • How taking time for self-care impacts every area of our lives:

    When we make room to pour into ourselves, it’s easier to pour into our businesses and families. It all starts with filling our own cups first. 

 

Guest Bio- 

Deanna Mason founded Refreshed Moms in 2018, right after spending 3 years on a business “hiatus.” That’s because, after running a non-profit and magazine publishing company for 8 years, she had totally burned out. She had spent years running her business her way, striving for her definition of success and doing way too much. She knew that in order for things to be different this time around, she had to do things differently. 

 

Deanna is a firm believer that running a business is not just about sales and income. If you allow yourself, you can learn all of the marketing skills needed to get your magic to the people God has called you to. But, you also have to make sure you're taking care of other vital priorities, such as your faith, self-care, emotional wellness, and being present for the people you love. Without this, no matter how much money you make, it won't be sustainable.

 

And there is no way she could do any of this well without her consistent connection with God.

 

Now, as she journeys with God in her work, she allows Him to guide her tasks, projects, and creativity, which helps her eliminate the noise, remove the mental clutter, and focus on the things that matter the most. In doing so, He has faithfully kept her profitable and growing, and she relies completely on Him as He helps her support her community in doing the same thing.

 

To find out more, head to:

https://deannamason.com/ 

https://deannamason.com/prayerroom/ 

https://podcasts.apple.com/us/podcast/the-refreshed-moms-podcast/id1456188945 

http://deannamason.com/refreshedmomsgroup 

https://www.instagram.com/refreshedmoms/?hl=en

Dec 10, 2020

Most new moms have been at the receiving end of sleep ‘training’ advice at some point. While it’s easy to feel guilted into taking advice from others, when it comes to our babies’ wellbeing, we have to give ourselves permission to listen to our own intuition.

 

The only thing is, many of us don’t know what our options are. Aside from the more traditional sleep techniques, what are our alternatives?

 

What is the psychology behind how our babies sleep and how can we use it to find the best solution for their needs?

 

In this episode, founder of The Postnatal Afterglow Centre, Jessica Miller shares how to stop giving into judgment from other parents and find the best sleep solutions for our little ones. 

 

As a parent, you should never feel forced or shamed into walking down a path that doesn’t work for you. -Jessica Miller

 

3 Things You’ll Learn in This Episode

 

  • How to remove the pressure of sleep ‘training’:

    Just like digestion, sleep is a physiological skill and we’ll never ‘teach’ our babies to do it. All we can do is give them what they need to sleep, and it will happen. 


  • Why it’s so important to learn about other parenting methods:

    Whether we’re dealing with potty training or sleep support, none of us should ever feel like we’re being pushed down a path that doesn’t work for us. Traditional sleep ‘training’ methods might work for some parents, but not for others, so it’s important to find the best solutions for ourselves and our babies. 


  • The key to helping your baby fall asleep:

    For the first year of a baby’s life, their primary need is to be in the sensation of their primary giver. Hearing our voices, feeling our touch, and even smelling us all contribute to helping our babies feel safe enough to fall asleep.

 

Guest Bio- 

Jessica Miller is the founder of The Postnatal Afterglow Centre. Driven to start the venture after her own experience with exhaustion as a new mom, Jessica has learned first hand that much of the advice we’re given as parents is not only outdated, but undermines the relationships we have with our children. Today, she is a firm believer that every parent should have the opportunity to choose something that works for them, and uses her platform to provide specialized infant care and support for parents wanting to try connection-based cry, fuss, and sleep solutions.

 

To find out more and to get the myth-busting resource about parenting mentioned in this episode, go to:

https://www.facebook.com/groups/themamabearpostnatalwellnesscollective 

Or email Jessica at jessica@theafterglowcentre.com 

 

And to find out more about The Afterglow Dreamers Sleep System, a 6-week self-paced sleep program for parents with children 0-18 months looking for an alternative to forced separation sleep practices, go to: 

https://jessicaheathermiller.click/afterglow-dreamers-sleep-system-1

Dec 3, 2020

As Boss Moms, our lives are complex and unpredictable, and the last thing we need is a business built on live launches. The endless cycle of opt-in content, launch PTSD, and complicated marketing strategies only creates chaos, and it doesn’t work for us or our families.  

 

If we want our businesses to align with our lives, we have to run simple, evergreen marketing systems. 

 

I’m passionate about running simple businesses and I’m excited because my guest, Haley Burkhead shares the same passion. She is a sales psychology specialist and the creator of the Recurring Profit system.

 

She has scaled her earnings to $1 million with one course, and now she’s helping other women launch simple, evergreen recurring profit businesses. Since we’ve shut down The Boss Mom Academy, I’m recommending Haley’s course because I love what she’s doing. 

 

What are the key parts of Haley’s system for scaling to $1 million with a single course or membership site? How can we attach real numbers to our business dreams so they feel more attainable? Why does evergreen benefit both us and the people who buy our products?

 

In this episode, Haley Burkhead shares how she helps entrepreneurs build simple, profitable businesses, and the things we need to put in place to make it happen.

 

Things You’ll Learn in This Episode

 

  • Why live launches create stressful, draining businesses:

    Boss Moms can’t run businesses based on live launches. It conflicts with the complexities of our lives and the unpredictability of family schedules. What we need is a simple business supported by an evergreen strategy, which allows us to grow by marketing and honing one product, instead of constantly launching new products. 

 

  • Why evergreen nurtures people the right way:

    Live launches require people to make a buying decision on our timeline, evergreen allows them to buy on their own time. By nurturing them, we allow them to feel comfortable and build trust so they can buy when they are ready. It sets our students up to get our intended results and reduces the likelihood of buyer’s remorse. 

 

  • How to turn our dreams into real, attainable goals:

    When we come up with a goal of how much money we want to earn from our programs, it can feel really overwhelming and unattainable. However, if we attach real numbers to the dream, we can figure out how many leads we need to generate according to our conversion rate to make the money we want. When we break it down, it feels more attainable and possible. 

 

  • The power of an “Easy Yes” Webinar:

    An effective webinar is not about selling or scaring them into buying. It’s about taking someone who is the perfect person for your program and nurturing them so they make a decision for themselves. A good webinar doesn’t try to convince, it leads and empowers. 

 

Guest Bio- 

Haley Burkhead is the creator of Recurring Profit and the host of the Hey Haley Podcast. She specializes in using sales psychology to help entrepreneurs scale to their first 1 million dollars with a course or membership site. After watching others deal with live launch exhaustion and the endless opt-in and content cycle with no real revenue return, she created a different strategy that didn't rely on Facebook ads, a big warm audience, or live launching to attract leads. Her approach now helps thousands of entrepreneurs normalize and achieve big numbers for their business!

Recurring Profit is Haley’s signature program that’s designed to help entrepreneurs create 10k evergreen months with a course or membership.


For more on Haley’s program and to see her webinar, visit https://boss-mom.com/profit

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