The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

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Now displaying: 2019
Dec 26, 2019

We’ve got a little time before 2019 ends, and when a new year starts, we’re so “full steam ahead” towards the future, that there are things from this year we won’t remember to do. What are 3 important things we must remember to do before 2020 starts and why are they important? In this episode, we share 3 things you need to add to your to-do list before the end of this year. 

Think about what matters most to you next year if you only could give it one word. -Dana Malstaff

3 Things We Learned From This Episode

  • Think about one person that has impacted you this year that you haven’t talked to in a while. Before the year ends, get in touch with them and say thank you. 
  • Think about your word or phrase for 2020, tied to what you want to achieve in your business.  
  • Decide what your biggest business goal for 2020 is, but don’t make it a revenue or amount of money, because that’s an outcome and not a goal.
Dec 19, 2019

As moms and business owners, it often feels like we’re under so much pressure to do every single thing perfectly, and that makes the balance between our lives and our work impossible to achieve. What is Conscious Creation and how can it help us escape this stress? How can we redefine our roles on our terms? How do we start prioritizing the things that are ideal to us, instead of forcing ourselves into obligations?

On this episode, Business and Life Coach, and my good friend, Kelsey Murphy, talks about a new system she has developed to help women show up in the best ways at home and at work. 


Conscious creation is about intentionally and consciously defining what an ideal life looks like on a business and personal level, and then planning for it. -Kelsey Murphy  


3 Things We Learned From This Episode

  • Be intentional about creating epic moments (13:01 - 14:28)
    We can’t do everything with our kids, but what we can do is focus on things that will create memories for them. We need to focus on the things they can remember and treasure, and not for the sake of what we’re expected to do as parents. 

  • Find the ideal way to spend time with your kids (11:15 - 12:12)
    We don’t have to follow what every other mom does to spend time with their kids. We can spend quality time with them in a way and manner that we’re excited about as opposed to something that makes us feel obligated and bored. It starts with us redefining what the ideal looks like for us. 

  • When we focus on what ignites us, we receive more of it (16:16 - 18:04) 
    When we start thinking about what we love and what makes us happy, our brains will start filtering out what doesn’t fit that vision. Our brain will be wired to start filtering in the right things and more of them will come our way.


Guest Bio- 

Kelsey Murphy is a Business & Life Coach working with Fortune 500 companies, like Facebook & Twitter, industry thought leaders like Marie Forleo and her B-Schoolers, as well as celebrity nutritionists, coaches, and other brilliant humans creating meaningful businesses and lives. She's been featured in places like Forbes, Business Insider, Huffington Post, LiveStrong, Living Healthy, and more. When Kelsey's not coaching, you can find her hosting the Whiskey & Work podcast, giving her wise (and sometimes comical) advice on navigating the waters of business, life, and relationships.  

For more information, visit 

Get Kelsey’s free business planning kit here:

Dec 12, 2019

The holidays are a great time, but also a challenging one for Boss Moms. We want to put our families first and enjoy this time with them, but we also strive to make an impact on the world through our businesses. This is a difficult balancing act, and one that can lead to stress, worry and guilt. How can we make sure we thrive at this time of the year? How do we avoid overextending ourselves with obligations and demands?

On this episode, we talk about how we can balance all of our priorities over the holidays and actually thrive through it all. 

This season is a rollercoaster of things that have to get done. -Dana Malstaff 


3 Things We Learned From This Episode

  • Be okay with the fact that this time of year is a roller coaster of emotions because so much is going on. 
  • Don’t feel obligated to do everything this season. To thrive, think about what you can cut and change socially to reduce stress, and how to be minimally profitable without working in our businesses the whole time. 
  • Recognize what fills you up and what depletes you, and limit what depletes you. We can also surround the things we don’t enjoy, with things we do enjoy. 
  • Seek an appreciation loop and lean on the people and community for support.
Dec 5, 2019

The term ‘Mastermind’ is used fairly often in the business world, but many entrepreneurs still aren’t sure what joining one of these groups entails. What is a Mastermind, and how can we use them to benefit our businesses? Why is it necessary for Mastermind members to challenge each other? How can we offer different viewpoints without offending other members in the process?

On this episode, owner of the Speech and Language Kids website, Carrie Clark, and founder and CEO of Cardinal Rule Press, Maria Dismondy, discuss what makes Masterminds so beneficial to business owners. 

A good Mastermind is a group that helps you whittle down options. -Dana Malstaff


3 Things We Learned From This Episode

  • Use Masterminds to challenge ideas (10:48 - 11:49)
    Masterminds are the ideal space for ideas to be shared and challenged. We should be using our groups to help each other brainstorm our ideas in different ways. The benefit of this kind of input is ultimately creating a more thought-out product. 

  • Take advantage of the different viewpoints in Masterminds (15:25 - 16:22)
    Having a tight-knit Mastermind with different views allows us to narrow down ideas and options more easily. This is an important step, because it stops us from becoming overwhelmed by all the suggestions we get from like-minded people outside our groups. 

  • Maintain mutual respect for all Mastermind members (20:41 - 21:51)
    For Masterminds to be effective, we have to have a mutual respect for everyone in our groups. This respect makes it easier to challenge one another, without running the risk of offending anyone on a personal level.


Guest Bio- 

Carrie Clark is a speech-language pathologist and the founder of the Speech and Language Kids website. She is passionate about helping children through speech-language pathology, and has extensive experience in the field, having worked at the Columbia Public Schools in Columbia, Missouri, and later opening a private practice. 


To find out more about Carrie, visit

Maria Dismondy is the founder and CEO of Cardinal Rule Press. She is also an author and speaker. Maria is the creator of the Empowering Kids with Character mini-podcast, a movement that aims to nurture character development in children through education.


To find out more about Maria, visit

Nov 28, 2019

As Boss Moms, we have a responsibility to nurture our families and our businesses, but sometimes, it can feel overwhelming to tend to both at once. How can we stop questioning our abilities to run a business while parenting? Is it possible to channel the same love we have for our kids into our businesses, and how do we know which to prioritize at any given moment?

On this episode, we learn how to run our businesses like a home.

As a boss mom, your business and your family are both priorities. Channel the same love into both! -Dana Malstaff


3 Things We Learned From This Episode

  • Moments, when we feel unenthusiastic, don’t define our abilities. Temporary disinterest doesn’t mean we’re incapable of fulfilling our responsibilities. 
  • While we may feel overwhelmed at times as moms, our love for our children never subsides. We need to channel that same, unwavering love into our businesses.
  • Stop wondering if business or family comes first; as Boss Moms, we have a priority to nurture both.


Nov 21, 2019

We often think of our businesses as our babies, but at the end of the day, what really matters is our actual families. Is it possible to run companies while staying actively involved in our kids’ lives - and what happens if we have large families? How can we build businesses around our families, rather than the other way around? On this Boss Dad Spotlight episode, leading YouTube strategist, Tim Schmoyer shares how to build businesses that serve our families. 


3 Things We Learned From This Episode

Run big families like businesses (08:30 - 09:42)

Having a big family should never be a hindrance to entrepreneurial success. Think of having a growing family the same way as a growing business: as we expand, we need to work on finding better systems. Having a large family is not a barrier to owning a business- in fact, if we can master the systems to coordinate a big family, we’ll probably be more productive in our businesses, too. 


Prioritize family over business (10:49 - 12:29) 

Business decisions are relatively easy to make- but they’re not always the best decisions for our families. As entrepreneurs, we are in positions where we’re able to decide when we’ll travel for work. We need to prioritize our time according to what matters most to us, and our families. 


Disconnect to connect with family (16:51 - 17:39)

It’s easy to get wrapped up in business round the clock, especially when work and emails are available on all our devices. To combat this, disconnect. For 24 hours on a weekend, put phones on airplane mode and switch off computers. When we aren’t constantly being bombarded by work reminders, we’re able to relax and enjoy time with our families. 


There’s no need to sacrifice family for work. It all comes down to the way we manage our time and the systems we use to coordinate our activities. From time to time, we need to disengage with work and give our families our full attention. Our businesses may be our second babies, but there are times when they’ll need to come second to our actual babies.


Guest Bio-

Since 2011, Tim Schmoyer has been one of the leading YouTube strategists in the online video industry. His company, Video Creators, has been featured by FOX, Forbes, BBC even YouTube themselves as his team trains creators and brands to master YouTube and use it as a place to spread messages that change lives. Their clients have organically grown by over 14 billion views and 61 millions subscribers under their guidance. Today he lives in Cincinnati, Ohio, with his wife and seven children.


To find Tim on social media, head to: 


And to find him on YouTube, visit: 

To find out more about Video Labs LIVE, visit on Venice Beach, CA this coming July 8-9

Nov 14, 2019

For this week, the team and I decided to do a Throwback Thursday, dedicated to an episode that we find important and informative!

Here is “Episode 370: NYB - How to Figure Out What Problem You Solve.”

As human beings, we all want validation. For entrepreneurs, no validation is as great as knowing there’s a demand for the problem we solve. Why is it so important to be clear on what we want to be known for? How can we drill down to that problem and turn it into something we can sell or share with clients?

On this episode, I talk about some strategies you can implement to define your service and package.

You have to fall in love with the problem you solve, not the thing you sell. -Dana Malstaff


3 Things We Learned From This Episode

  • Rushing makes you slower. You’ll spend more time putting out fires from mistakes, you won’t give strategies enough time to grow legs, and you might end up relaunching.
  • If your name isn’t associated with what you should be known for, you’re facing an uphill battle.
  • Think about what you want people to know from you and how you can bottle it into an educational package you can sell.


Businesses and brands that stand the test of time and make money, in the long run, are built on solving one key problem and really honing in on it. It’s important for us to work towards what we want people to know us for. We must also know the key intellectual property we have that solves a problem for our clients. You don’t have to know what it is right this second, but you can start getting clarity by thinking of what you’re constantly teaching, doing, or creating that could be packaged into a course. That will improve your messaging because you can start talking about the problem so you’re not just creating content without a purpose.

Nov 7, 2019

Many of us have developed programs that aren’t taking off as fast as we’d like, but while it’s frustrating, we have to remember the problem lies with our messaging - not the programs. How can we set ourselves apart from our competitors in our customer’s eyes, and can we adapt our messaging to build rapport more quickly? What can we do to avoid being discouraged when we don’t see results immediately?

On this episode, we’re discussing how to jumpstart our programs and set them up for long-term success. 

The problem is not the program: the problem is the way we’re talking about the program. The great thing is, that’s fixable! -Dana Malstaff


3 Takeaways

  • Creating a solution to our customer’s problems isn’t enough: we have to be able to do it now. Prioritization is the biggest step people miss, but it’s vital if we want to set ourselves apart.
  • Building trust is key. If our programs are new on the market, we can build trust by simply talking about the content of our programs, and showing that we’re knowledgeable on the subject. 
  • Stop seeking immediacy. We have to understand that trust isn’t built in an hour, so don’t be discouraged too easily. We should aim to close someone 30 to 90 days after they come into our space. 


When we aren’t seeing results as quickly as we’d hoped, it’s easy to become discouraged and feel that we need to adapt our programs. However, that’s not necessary. We can boost our success by providing immediate solutions for our clients and by showing them we know what we’re talking about in our space. With that said, we have to remember that immediate action on our part doesn’t necessarily mean we’ll see immediate results. A business takes time to grow, but as long as we continue to nurture it, we will see the benefits.

Oct 31, 2019

Having an effective website is a vital element of creating a successful business. How can we build websites that get potential clients to know, like and trust us? Which pages should we be paying attention to, and why is it important to let our personalities shine through on our websites?

On this episode, CEO of Neapolitan Creative, Samantha Johnston, shares how to build a website that brings us clients who will not only love our products, but who we’ll love working with. 


3 Things We Learned From This Episode

Get visitors to know, like and trust us (28:02 - 28:56)

We’ve all heard that to be successful in sales, we need to get potential clients to know, like and trust us. The same goes for a website; we have to create awareness of who we are so we can get clients to like us and ultimately, build enough trust so that they’re happy to work with us. The best way to do this on a website is by thinking about how visitors will navigate our websites.


Build a great homepage to set the right tone (30:05 - 31:00)

The first place clients visit on our websites is the homepage, so we need to ensure everything they need to know is available there. This is where we build awareness for new visitors, and provide easy links to those who already like us and are willing to buy our products. 


Pay attention to personality (32:12 - 33:20)

We could have the most beautifully designed website in the world, but if we don’t have the copy to match, we run the risk of losing customers. Our copy needs to make sense with our design and showcase our personalities. By letting our personality come through on the website, we attract like-minded people who will not only enjoy our products, but who we’ll enjoy working with. 


Guest Bio- 

Samantha Johnston is the CEO of Neapolitan Creative. She is passionate about helping clients craft their own brands with style, personality and heart. Samantha loves what she does, and in particular, enjoys being able to uplift and empower female entrepreneurs. 


To find out more about Sam, visit

Oct 24, 2019

Many of us aren’t reaching our full potential or achieving the massive success we should be because we’re not sticking with one thing and seeing it all the way through. We drop things before they’ve really taken hold, and we change our minds based on evidence that only exist in our minds. What are some of the false things the voices in our heads tell us and how can we debunk them?

On this episode, I talk about something very important, which is focusing on one thing so that we can see it through.

You can put something out into the world and still reserve the right to make it better
. -Dana Malstaff

3 Takeaways

  • We can’t do everything at once, or else we dilute the effectiveness of all those things. The market gets confused if we’re about too many things. 

  • Even if something is not perfect, it’s better to put it out there, and get some sort of feedback, instead of only listening to the skewed feedback from the voice in our heads. 

  • We have big, beautiful voices, and important things to say, but if we’re not consistently saying something repetitive to the audience, nothing will be memorable. 

When it comes to creating great programs, we are very often our own worst enemies. We stop ourselves from finishing things, because our fear gets in the way. We’re either afraid that we’ll have to stick with one thing forever, or worried that the thing we’re trying to launch isn’t good enough to put out into the market. The truth is, the most successful people make it because they shut the fear out, and they are relentless about that one thing till they see it through. It doesn’t mean they don’t have other things going on, but they know that in order to grow something worthwhile, persistence and consistency on one thing is critical.

Oct 17, 2019

The one thing all entrepreneurs have in common is that we started our businesses in order to give ourselves more time and money freedom. The ugly truth is, most entrepreneurs have zero freedom. They are constantly stressed and exhausted. As a result, their families suffer. What do we need to do in order for our businesses to give us true freedom? How can we get out of doing low value work? How can we make sure our businesses aren’t negatively impacting our families?

On this Boss Dad spotlight episode, I’m joined by founder of Real Estate B School and host of the Business Freedom Podcast, Lars Hedenborg. He shares powerful business, marriage and parenting nuggets, while discussing how he built a 7-figure business that still allows him time freedom. 


3 Things We Learned From This Episode

Know your worth and your dollar per hour value (11:41 - 13:47)
One of the biggest barriers to our growth as entrepreneurs is not having a concrete dollar value for our time. Because of this, it makes it hard for us to know what we should be spending our time on. If we know that our time is worth $250 per hour, we won’t spend it on $10 per hour tasks. 

Delegate to elevate (14:22 - 16:50)
Entrepreneurs often wear all of the hats in their business, but the problem is, some of the work is something we could be passing off to someone else. Pay them $10 per hour and then we can focus on higher level work.

It’s impossible to grow a business if you don’t know the numbers in it (17:02 - 17:48)
The first step to successfully scaling our businesses is tracking and measuring everything we do. Once we know our numbers, we can systematize processes, optimize them and even teach other people how to do the tasks.   

When our businesses aren’t set up with systems and processes, we become chained to them. As a result, our partners and children carry the weight because we can’t be present with them. We have to learn that our time is valuable, and that doing every single role in our business isn’t noble, it actually puts our families at financial and emotional risks. We have to know our numbers, get a good system down, and bring on people who can help us work more efficiently. This is how we show our children that running a successful business venture can be fun, fulfilling and financially viable.


Guest Bio- 

Lars Hedenborg is the host of the Business Freedom Podcast and the founder of Real Estate B-School, an education and coaching program for top producing real estate agents looking to build sustainable, systems-driven businesses. He is passionate about bringing real-world tools, and strategies to top agents and team leaders so that they can achieve success and freedom in the real estate business. Go to for more information and get a free Business Growth strategy session at

Oct 10, 2019

Facebook ads can be an effective tool to promote our businesses. How can we get started with the process? Once we’ve decided we want to create an online campaign, how much should we be paying for it, and how do we decide who gets to see the advertisements?

On this episode, Facebook and Instagram ads strategist, Monica Louie, shares her steps to creating a successful online campaign.


3 Things We Learned From This Episode

Place the pixel on your website (14:08 - 15:16)

Even if we’re not ready to start running Facebook ads yet, installing the Facebook pixel on the backend of our websites is a great first step. The pixel allows Facebook to gather data on the people who visit our websites, so that when we are ready to start a campaign, we already have a great idea of our demographics. 

Determine a realistic but effective budget
(14:59 - 16:31)

Once we’ve decided to advertise on Facebook and have a strategy in mind, we need to determine the budget. This should be based on what we’re comfortable spending, as well as what we’re advertising. For example, our daily advertising costs would probably be different from a promotion of our new launches. 

Elect the best audience based on who we already do business with
(17:13 - 18:37)

Depending on what we’re promoting, we may want to target people who aren’t already on our mailing lists. Facebook allows us to request ‘lookalike lists’. These are people who have similar interests to our existing client database, and are likely to enjoy what we’re selling.


We shouldn’t be relying on advertisements alone to boost our brands, but they’re a great place to start. Facebook ads offer amazing tools, and even if we’re not ready to commit to a campaign now, we can rely on technology like the Facebook pixel to gather information about our target audience until it’s time. There is also a great deal of flexibility in terms of budgeting, which allows us to tailor campaigns to our exact needs. Facebook offers us the tools to take our businesses to the next level; why not take advantage?


Guest Bio- 

Monica Louie is a Facebook and Instagram ads strategist who helps ambitious online entrepreneurs increase their impact with high-converting ads. Her success in the online advertising space led to her recent appearance on the Smart Passive Income Podcast. Monica has helped hundreds to achieve Facebook ads success through her premium agency and signature program, Flourish with Facebook Ads.

Flourish with Facebook Ads is a step-by-step system to create campaigns that convert for bloggers, coaches, and online experts. Students of Monica's signature online program learn how to successfully use Facebook ads to grow their reach, amplify their impact, and scale their profits. To learn more about Flourish with Facebook Ads, head to 

And if you're not ready to get started with Facebook ads right now, but you want to learn more about them and start planning your strategy, download Monica’s free Facebook Ads Starter Kit and join her weekly email newsletter full of the latest actionable tips and advice to help you flourish with Facebook ads. Go to to join!

To find out more about Monica, head to: 


Oct 3, 2019

Positive parenting is a nurturing process that helps us teach our kids to be independent, while still offering our unconditional support and love along the way. Is it possible to apply these techniques to our businesses? How can we foster nurturing relationships with our clients, while also setting boundaries?

On this episode, we discuss the positive parenting techniques we can use in our businesses.

Positive parenting encourages self-growth and positive development. That’s exactly what we want for our clients. -
Dana Malstaff


3 Takeaways

  • Create permission statements. We need to decide what we’re giving our clients permission for; ideally, this should be something they already do, but feel guilty about. We need to create safe spaces for our clients.

  • Start a Facebook group for clients. We then need to create boundaries on the group regarding when we will and won’t work, and what we’re willing to do for clients.

  • Be consistent. We have to be consistent with our message; if we have strong opinions, we must live by them. Our clients need to see that we live by the rules we set.

To create successful and impactful businesses, we need to offer our clients nurturing and support. Just like we do for our children, we want to help our clients find confidence within themselves. However, we also need to set boundaries and live by the rules we set.
We need to show clients that we walk the walk, and we’ll not only take our businesses to the next level, but also foster healthier and happier client relationships. 


Sep 26, 2019

We all know that video is a great tool for business, but not enough of us are taking advantage of it. Which benefits are unique to video, and what makes it different to other forms of marketing content? How can we maximize our content and continue to see results for years to come?

On this episode, Emmy Award-winning filmmaker Patricia Kelikani shares why we should all be using video and how we can create better content.


3 Things We Learned From This Episode

Set your own intent (14:58- 16:07)

People are emotional, and we choose to internalize written media in a way that makes sense to us. With video, we’re able to surpass that emotion and share our points of view. Video gives us full control over our messages, and allows us to deliver our content with little-to-no gray areas. 

Take advantage of longevity (18:17- 18:58)

The average lifespan of video is 4 years. That means, 4 years from now, we can still get new leads from just one video. To make the most of the content we produce, we need to keep repurposing it and putting it out there.

Use the MAP method for success (19:13- 22:00)

Messaging, Artistry and Promotion are vital for lucrative videos. When it comes to video content, we need to ensure we convey the right messages to our audiences, while also delivering a high-quality video. Once we have a high-quality video that aligns with our brands, we need to keep promoting it wherever we can. 


Video is a great option for marketing because it allows us to share our brand’s purpose more clearly than any other platform. It also offers amazing longevity and long-term results. To create great video content, we need to pay attention to the quality and ensure we’re putting something out there that represents our businesses. We should all be using video if we want to grow our businesses.


Guest Bio- 

Patricia Kelikani is an Emmy Award-winning filmmaker and the owner of Kelikani Films, Kelikani Consulting and Lucrative Videos. Patricia is passionate about video and the opportunities created by the platform. While she loves making video herself, she also offers an online course teaching others the basics of creating great video content. 

To find out more about Patricia, head to

You can also visit


To watch Patricia’s YouTube channel, visit

Sep 19, 2019

We all struggle with getting people to care about what we’re doing and the content we’re creating, and sometimes we have to give something away to get that visibility. What kind of giveaways should we be considering? How do we get people to take interest and actually engage with our content, not just get a giveaway without trying to get into our world?

On this tactical episode, I introduce our favorite giveaway tool and share how we can use it for more visibility.

Giveaways are powerful because they leverage the law of reciprocity. -Dana Malstaff


3 Takeaways

  • If we want to boost our visibility in a competitive online world, we have to give away something of value to get someone’s attention in return. 

  • Using Vyper, we can get more likes, visibility, shares, and we can track the people who engage with the ads so we can retarget our advertising. 

  • In terms of what we can give away, it should be physical product.


As a business owner it can feel like such a huge challenge to get people to watch our content, like it, follow us and eventually sign up for and buy our products. Vyper is a tool that allows us to put the law of reciprocity into motion, give some value and get more people into our world. Using the right tactics allows us boost our visibility, and drive more attention and traffic to our brands. 

Sep 12, 2019

A lot of us have gone through periods of dieting at some point in our lives, and often the diets we adopt have damaging effects on our bodies for years to come. What is intuitive eating, and how can it help us heal from dieting? Can we use the principles of intuitive eating to help our kids develop healthier relationships with food from a young age?

On this episode, owner of Eat with Knowledge and creator of the Feel Fabulous About Food online course, Jennifer McGurk explains the benefits of intuitive eating.


3 Things We Learned From This Episode

Listen to what your body needs to eat(06:43- 07:36)

So many of us eat out of habit or according to social norms. However, just because we’ve been taught to clean our plates after every meal, doesn’t necessarily mean our bodies are hungry enough to finish everything. By that same token, we may crave a burger after a day of eating low-fuel foods. Intuitive eating teaches us that either of these situations is fine- we need to pay attention to what we’re looking for or craving, rather than limit ourselves or overeat according to social norms. 


Set your kids up for a healthy relationship with food (09:50- 10:51)

Don’t place limitations on what your kids are allowed to eat. Rather than depriving them of specific foods, offer them a range of healthy options and let them decide on their portions. By doing this, we allow our children to see what makes them feel full. We also send the message that food is not an enemy, and let them build their own relationships with eating. 


Stop pressuring yourself to have answers (18:49- 19:44)

Whether we’re dietitians or not, as business owners we feel a lot of pressure to have all the answers. Stop putting all the pressure on yourself: we have permission to not know the answers. If you are a dietitian, don’t worry about giving clients the ‘wrong’ information. Instead, set up a partnership where they have ownership of what feels right for their bodies.


The relationships we have with food are complicated, and often they’ve been shaped by social norms. Stop worrying about what everyone else says: the most important thing is for us to feel good in our own bodies. Listen to cravings, and allow kids to do the same- set them up for a great relationship with food. Importantly, remember that it’s okay not to have all the answers at once. Focus on what feels good for you, and go from there. 


Guest Bio- 

Jennifer McGurk is a Registered Dietitian Nutritionist whose mission is to help people heal from dieting and feel fabulous about food. She is the owner of Eat With Knowledge, a private practice, in Nyack, NY and the creator of the online course Feel Fabulous About Food, dedicated to teaching clients all about eating disorder recovery and intuitive eating. She also offers resources for professionals on growing an intuitive eating business with the Pursuing Private Practice for Intuitive Eating Program. 

To connect with Jennifer, head to 

To  find out more about Eat With Knowledge, visit

And to learn about the top 10 mistakes professionals make in private practice, head to 

To go to the link mentioned by Jennifer in this episode, visit 

Sep 5, 2019

Creating a course is something that would give many boss moms the freedom they crave, but very few of us actually do it because of certain mindset blocks. Why should we stop tying our identity to the success of our courses? What activities are getting in the way of us creating freedom through coursework?

On this episode, I talk about the 3 things we need to overcome in order for us to start creating a course.


There is no way to truly get the freedom we want unless we are selling certain products, digital course work that we can scale without adding any time. -Dana Malstaff


3 Takeaways

  • Don’t let your feeling of self and identity link to your course content. Some people won’t like your content, and it might not be successful immediately, that’s okay.  

  • Very often entrepreneurs are spending time in all the wrong places, repetitively doing the same thing over and over instead of creating leverageable content.

  • We tend to think that our course has to be a huge, signature course. Actually starting with something small is a lot better. It’s easier and faster to make. 


Unless we create content we can leverage, we’ll be stuck on the hamster wheel of repetitive and tedious work. Nothing is more leverageable than a digital course. We have to stop doing things that don’t actually matter in lieu of doing what it takes to create a course, even a small one to start. Don’t let all the beauty in your brain is just sitting there while you could be making something amazing for your clients and yourself.

Aug 29, 2019

Marketing is an important part of building a successful brand, but many business owners ignore word-of-mouth advertising strategies. Why is word-of-mouth so crucial, and how can we use storytelling to boost our success? How do we become relevant in the eyes of our target customers? 

On this episode, New York Times bestselling author and Convince & Convert founder, Jay Baer explains the importance of storytelling for branding a business.


3 Things We Learned From This Episode

Get your fans to do the advertising for you (17:34- 18:14)

The best brands often have the least advertisements. The reason for this is, they’re being talked about by their customers. The power of word-of-mouth is immeasurable, so we need to make sure we’re giving our customers something to talk about.


Use storytelling to generate word-of-mouth (19:11- 21:17)

Simply being competent and running a good business isn’t enough to generate excitement about our brands. We need to create talking points and put word-of-mouth strategies in place. We can’t assume people will talk about our businesses. We need to give them something to talk about. 


Keep your audience small (28:50- 30:14) 

To create successful content, your podcast, books, or videos need to be someone’s favorite version of that content. For that to be possible, you need to be targeting a small enough audience so you’re not competing with every other version of your product. Stop trying to generate a huge following - focus on being great at being small.


Advertising is crucial, but relying solely on marketing campaigns is not enough to turn our brands into household names. We need to be focusing on creating stories - whether through unique experiences or inside jokes - that make us relevant in a public space. We can stay small and create awareness and excitement to the point where our need for traditional advertising is reduced.


Guest Bio-

Jay is a Hall of Fame speaker, emcee, New York Times best-selling author of six books, and an internet pioneer. The 7th-generation entrepreneur is the founder of five, multi-million dollar companies, including Convince & Convert, a boutique consultancy that works with the world's most interesting brands. 

For more information on Jay and his work, see


To follow Jay on social media, visit these links:

To find out about Jay’s Talk Triggers book, head to

To follow the Talk Triggers show, visit

Aug 22, 2019

If we want to take our businesses to the next level and create sustainable success, selling online courses is vital. What content should we be offering? How can we get our mailing lists interested in the courses, and how could we use the courses themselves to sell our other products?

On this episode, I’m sharing how to create a small course that sells big.

Leverage your knowledge and particular way of doing things into something you can sell: an online course. -Dana Malstaff


3 Takeaways

  • Courses need to be a part of your business plan. The course can be on anything, from business processes to how to make a candy apple. The important thing is, you’re teaching your audience something.

  • Small courses are a great way to make money while promoting your products. In 30 minutes or less, you’re adding value to the client while making money on the course itself and potentially making more sales of congruent products.

  • To get a small course to sell, offer your mailing list small tidbits of content congruent with the course content.

We should never depend solely on our websites to make sales. We need to be sharing our products as much as we can, through as many platforms as possible. Building a small course is an effective platform to promote our businesses, all while making money in the process. Give your clients something of value at every turn, and you’ll sell big.

Aug 15, 2019

Owning a product-based online business can be intimidating and overwhelming. Where should we get started in our ecommerce journey? How can we ensure we don’t end up losing a whole lot of money?

On this episode, co-owners of The Product Boss, Jacqueline Snyder and Minna Khounlo-Sithep share how aspiring online store owners can get started and avoid the pitfalls many people fall into.


3 Things We Learned From This Episode

Surround yourself with support (16:04- 16:56)

A lot of moms are hesitant to share the fact that they have families with colleagues and business partners. However, there is a growing online community of working mothers. Join one of these communities for emotional support- there’s no need to feel guilty for being a businesswoman with a family.


Test your market (20:55- 21:50)

Before launching a full line of products, it’s important to test market. We can do this by giving out samples, posting pictures of the product online and gauging  whether people are interested in what we’re doing. We can also offer downloadables like graphic prints, for example- and see if the market is printing them up for personal use. 


Make sure people are willing to pay (22:27- 23:00)

While it’s great to know people are interested in what we’re doing, remember the core aim of owning a business: making a profit. We have to ensure that what we’re doing has the potential to make money. We need to get to a point where we know people are willing to take out their credit cards and purchase our products.


Business ownership is an exciting journey, but it certainly comes with challenges. To make it easier, we have to make sure we’re surrounded by a supportive community. And remember, the aim is to make money. It’s important to have enough of it to get started, and test our products on the market. It’s always fun to have ideas, but at the end of the day, we need to be sure our market is willing to pay for what we’re offering.


Guest Bio- 

Jacqueline Snyder has been an entrepreneur at heart since the tender age of 10.

A fashion designer by trade, she holds a BFA in Fashion Design, and is the co-owner of The Product Boss, and the owner of Designer Consulting Co-Op. Jacqueline first took her business online after moving across the country, and today she runs both her businesses from her basement in New Jersey. 


Minna Khounlo-Sithep is an Amazon expert, with a Bachelor’s Degree in Advertising and Psychology, and a Master’s in Business Administration. She is the co-owner of The Product Boss, as well as the owner of Lil’ Labels. Minna has made it to the second round of Shark Tank, and currently has a revenue of multiple-6-figures.


To follow Minna and Jacqueline, check out @theproductboss on all social media platforms


To download The Product Boss’s hacks for new business owners, visit:


Aug 8, 2019

Most people spend more time creating content than marketing it, but we can’t build awareness or sell anything through content that’s not reaching our audience. How much time should we spend on creating new content? What percentage of our time should be focused on marketing on that content? How can we market our content effectively? In this episode, we discuss content management and marketing to build brand awareness and authority for business success.

80% percent of your results come from 20% of your efforts, and good, smart entrepreneurs see that 20% and leverage it. -Dana Malstaff


3 Things We Learned From This Episode

  • We should be spending 20% of our time creating content that truly drives loyalty, excitement, clout, engagement to us and our brand. The other 80% of the time should be spent marketing that content.

  • Most people spend 80% creating new content and only 20% marketing that content. If we spend most of our time creating content rather than marketing it, we won’t have enough time to make sure people see, engage and opt in to that content.

  • In order to market our content effectively, we need to have a good content strategy. When we build our content strategy around the core pieces of content we create, we can better leverage the marketing for that content.

We tend to feel like we’re doing things the wrong way when we’re having difficulty nurturing people to buy from us, but most of the time it’s because people don’t know we exist. We need to spend the majority of our time marketing our core pieces of content rather than creating tons of new content that is not marketed enough. When we spend more time marketing our best content, we can build brand awareness and authority through consistent and clear messages that are engaging and that lead to conversions.

Aug 1, 2019

As working mothers, we often hold ourselves to an impossibly high standard. How can we break the limits imposed on us by ourselves and an overly critical society? When should we allow ourselves to let go of having full control in every area of life?

On this episode, speaker and bestselling author of Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life, Laura Gassner Otting shares how we can smash our limits.


3 Things We Learned From This Episode

Stop wasting money being cheap (05:52-  07:16)

We tend to think that doing it alone is saving us money, but we could really be doing the opposite if the task at hand is something we’re not good at. If we’re doing activities that could be leveraged to someone else, outsource. We shouldn’t waste our time or money trying to be completely in control. 


Forget about balance (13:15- 14:01)

Being a working mom should be celebrated. Rather than trying to separate certain aspects of our lives from each other in the hopes of creating ‘balance’, we need to acknowledge every part of ourselves and find ways for each of these parts to align. 


Create a ‘framily’ (26:25- 28:21)

Having a support system is vital to success. We should be surrounding ourselves with a combination of friends and family who support our dreams and can offer valuable insights on our ideas. Sometimes we get caught up in our blood relative’s hesitations, but they shouldn’t be controlling our decisions. 


We have the power to achieve anything we set our minds to, but sometimes our mindsets are shaped by other people’s opinions. Learn to identify the people who should have a say in your journey to success. As Boss Moms, our possibilities for success are limitless— but that doesn’t mean we have to do it all on our own.


Guest Bio- 

Laura Gassner Otting is a keynote speaker, author and entrepreneur. She speaks with change agents, entrepreneurs, investors, leaders, and donors to get them past the doubt and indecision that consign their great ideas to limbo. Laura also delivers strategic thinking, well-honed wisdom, and catalytic perspective informed by decades of navigating change across the start-up, nonprofit, political, and philanthropic landscapes.


To find out more about Laura, head to:  






You can also complete a 15 minute quiz set by Laura at


To purchase a copy of Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life, head to: 

Jul 26, 2019

So many of the issues business owners run into are common problems. What are the mistakes we’re making, and how can we stop making them? Where should we be looking for help? On this episode, I’m sharing the mistakes most online entrepreneurs are making, and how to fix them.

You can have a ton of passions, but you can’t do them all at once. -Dana Malstaff


3 Things We Learned From This Episode

  • Stop focusing on everything. If you pay attention to too many components at once, you’ll be more likely to burn out.

  • Before we think about marketing, we need to have a business strategy. Too many entrepreneurs go wrong by having a social media strategy before they develop their business systems.

  • Leverage a community. Don’t try to do everything alone- there is so much to be gained from sharing your ideas with others.

The world we live in is saturated with information and ideas. While this is exciting, it also has a downside: there’s too much noise. Focus your attention on a few ideas, and cut down on the number of people you look to for guidance. Leverage your community, but make sure you’re maintaining a focus on one idea and set a strategy for yourself and your business. Too many cooks in the kitchen is never a good idea.

Jul 18, 2019

A lot of people want to be entrepreneurs, but aren’t sure what their product is. How can you decide what to center your business around? Once you’ve made the decision, where do you begin the process?

On this episode the CEO of Sweet Smell Company, Rachel Ricker shares how she started her own business and what she learned along the way.


3 Things We Learned From This Episode

Find the problems you want to solve (12:05- 13:26)

If you know you want to own a business but aren’t sure what your product is, think about the things that interest you. If there’s a problem you wish someone would solve, seize the opportunity! Work on finding solutions you would want. There are bound to be other consumers out there who would love to try your alternative. 


Take advantage of the internet (19:01- 20:44)

Research is crucial for any business endeavor, but it doesn’t need to be a difficult process. Information is constantly at our fingertips, thanks to the internet. Research the product you want, who can manufacture it, and anything else related to it you can think of.


Secure a manufacturer (21:21- 22:57)

Once you’ve decided what you want to produce and have researched it extensively, it’s time to choose a manufacturer. Find a company that fulfils all the requirements for your product, and if possible, find one that can go above and beyond the basic manufacturing process.


Starting a business is a deeply personal experience, so it’s important to make sure your product is close to your heart. Aim to create the item you would love to buy. Research extensively, and be sure to take advantage of the endless information available online. Creating a business is a long process, but it doesn’t need to be a tedious one.


Guest Bio- 

Rachel Ricker is the CEO of Smell Sweet Company, committed to providing truly trustworthy organic body products and helping women on their toxin-free journey. She is passionate about helping others make informed decisions on personal care products and raising awareness of the importance of safe ingredients.

Rachel is also the Director of Global Transformation for a fortune 50 company and manages her busy household with her husband and two children. 


To find out more about Sweet Smell Company, head to:


You can also find Sweet Smell Company on social media at: 



To find out about the Pay it Forward deodorant bundle, visit:  

Jul 12, 2019

By nature, entrepreneurs go against the grain of the status quo. How does the public schooling system impact entrepreneurship? What are the benefits of homeschooling to combat this?

On this episode, bestselling author and entrepreneur Jadah Sellner shares her experience as a homeschooling mom and a business owner.


3 Things We Learned From This Episode

How to start homeschooling (07:12- 10:07)

There are a lot of reasons why parents are choosing to homeschool. If you’re considering taking this route, make sure you’re having serious conversations about it with your children and your spouse. Research and preparation are vital.


How the education system is failing future entrepreneurs (14:12- 15:06)

In school, kids are taught to focus on the things they’re not good at, to excel in all areas. This is incredibly frustrating, as no industry expects people to do well at every job within the business. For entrepreneurs in particular, focusing attention on every area of the job is detrimental to success.


Knowing when to step away from your business (27:47- 29:26)

Pay attention to your needs and wants. If you’re not happy in your business, or don’t want to grow it any further, it might be time to step out. You have to be mindful of what you want to do and act intentionally. Entrepreneurship offers freedom. Exercise your ability to step away.


As a parent, you want to do what’s best for your child. However, when you’re a business owner as well, sometimes the thought of homeschooling can be overwhelming. It’s a decision that requires research and planning, but the benefits of homeschooling are amazing.


Guest Bio- 

Jadah Sellner is the host of the Lead with Love™ podcast, a TEDx speaker, creator of Love Over Metrics™, Business Growth Incubator and the bestselling author and co-founder of Simple Green Smoothies. As a serial entrepreneur, online community growth strategist and business mentor, Jadah consults companies and personal brands to build communities with love, service, and impact.


To connect with Jadah via social media, head to: 


To find out about Jadah’s products, head to: 

5 Step Challenge Roadmap: 

Love Over Metrics™ waitlist:  

Jadah's work with me page: 

You can also hear her podcast on:

And visit for more information.

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