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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Now displaying: March, 2021
Mar 25, 2021

A lot of Boss Moms think they're alone in struggling to get clarity in their businesses, but that couldn't be further from the truth! Grappling with clarity is something most entrepreneurs deal with. 

What is it that makes clarity so difficult to attain? Is there a way to get clarity, once and for all, or is that entirely unrealistic? 

If clarity is elusive for business owners across the board, what can we do to get closer to it, one step at a time? 

In this episode, I share how to rethink clarity in our businesses. 

 

3 Things You’ll Learn in This Episode

  • Why clarity doesn't exist in a vacuum

    Many of us can relate to taking time to find clarity, only to have reality creep in and leave us feeling even more confused than before. That's because clarity needs to coexist with the real world.


  • Why there's no single path to clarity

    Even the biggest billion-dollar corporation doesn't have constant clarity, and that's because as our audience evolves, we need to adapt. True clarity comes from a constant state of market research.


  • How to stop letting rejection throw us off balance

    Many of our ideas will never come to life because they're just not feasible, but that's not something to get offended over. There's always a first draft for everything, and with every tweak to our original ideas, we get closer to bigger results.
Mar 18, 2021

Sports are a big part of many people's lives, so having an idea of what's going on in the sporting world is a great way to foster relationships. The only question is, what if we aren't into it ourselves? 

For those of us who aren't major sports fanatics, the thought of participating in discussions about last night's game can feel a little daunting. However, we don't need to become experts just to join a conversation.

What can we do to empower ourselves to join in with conversations about sports when we're not avid fans? Is there a way to do it without spending hours understanding a game? 

In this episode, the Founder of Last Night's Game, Amy Buchan Siegfried shares why a little bit of information goes a long way.

 

3 Things You’ll Learn in This Episode

  • Why bite-sized bits of information make a bigger impact
    No one wants to spend hours reading up on a sport just to make conversation. Short, sweet, to the point reads give us just what we need without going down a rabbit hole.

  • How having a basic knowledge of sports helps us connect with others
    Even if we aren't into sports ourselves, a lot of people are, and that means having a working knowledge of recent sporting events puts us at an advantage. Whether we're jumping into conversations with our loved ones or using our knowledge to build connections with our colleagues and business partners, having even a small understanding is an asset.

  • The importance of keeping learning fun
    No one is going to learn anything by watching a box score. If we're interested in learning about a sport (or anything, for that matter!) we've got to keep it fun.

 

Guest Bio- 

After seeing how the ability to talk sports gave her the upper hand as a woman in business, Amy, a third-generation entrepreneur, created Last Night’s Game to give her friends the same advantage. Last Night’s Game empowers its readers to join the sports conversation, even if they don’t know the first thing about sports. Amy is the host of the Sports Curious Podcast.

 

To find out more, visit: 

lastnightsgame.com

https://podcasts.apple.com/us/podcast/sports-curious/id1401017786

https://open.spotify.com/show/7MVOMqDaWrGY3DVWxobDcw?si=qNP2o-FpQ22Vt9ydiqzqkQ&utm_source=copy-link 

http://instagram.com/lastnightsgame 

https://m.facebook.com/lastnightsgame 

http://twitter.com/lastnights_game

Mar 11, 2021

Building a brilliant business doesn’t always mean we have to come up with an entirely new idea. Sometimes, all it takes is looking at existing concepts in a new way.

Unfortunately, there are times when that can be easier said than done, but even that doesn’t mean it’s the end of the road for our creativity. All that means is we need to create the right partnerships- but how do we do that?

How can we create the type of partnerships that help us see things in new, exciting ways? When will we know if we’ve found the ‘right’ business partner?

In this episode, Co-Founder of Doddle & Co., Nicky Radzely shares how she and her business partner rethought pacifiers and built a million-dollar business. 

 

Three Things You’ll Learn in This Episode

  • Where to find inspiration for product design
    It’s often tempting to look at current trends for ideas, but that only limits us. Scour around, look at design techniques in entirely different industries, and think about what the consumer 3 years into the future wants. 

  • The importance of building a family of products that look related
    The best-known brands are the ones with a cohesive look and feel, so everything in our product lines should feature similar characteristics. We want our consumers to know it’s our product without even seeing a brand name.

  • How to develop new products out of old ideas
    No product in the world can’t be reworked or tweaked to meet the needs of today’s consumers. Sometimes, all it takes is meeting someone whose vision is different from our own.

 

Guest Bio- 

Nicki Radzely is the co-founder of Doddle & Co. Starting with the launch of the patented Pop® pacifier in 2017, Doddle & Co is a radical innovator in the baby market and a million-dollar company. And yes, she created the winning pacifier you saw on Shark Tank! She currently resides with her partner Gregg and their two sons. 

 

To find out more, visit:

https://doddleandco.com/collections 

https://www.nordstrom.com/brands/doddle-co--15122 

https://www.instagram.com/doddleandcompany/ 

https://www.facebook.com/doddleandco/ 

https://www.instagram.com/nickiradzely/ 

https://www.linkedin.com/in/nickiradzely/

Mar 4, 2021

As moms and business owners, balancing time and energy between our different kinds of babies can feel overwhelming on its own, but what happens for those of us who have fur babies too?

Our pets are an important part of our lives, and having them around during stressful times like these is an absolute blessing. However, we also have to ensure we’re giving them the attention and training they need, and when we already have a lot going on, that can feel like a chore. 

How can we stop looking at training from a purely logistical perspective and turn it into something fun? Is it possible to make training feel like we’re playing with our pets? 

In this episode, Founder of Miss Behavior, Laura Gendron shares how to change the way we look at pet training. 

Three Things You’ll Learn in This Episode

  • How to keep training our pets when we have a lot going on:

    By the time we’ve finished everything we need to do in a day, training often feels like too much, but by incorporating that training into our existing routines, we can change that. Start with things like teaching a dog to down-stay every time we open the fridge or getting them to sit by themselves when we go into another room.

  • How to proactively replace our dogs’ bad behavior:

    To get our dogs to stop doing one thing, we have to replace that action with something else. Teach them a skill that becomes more rewarding for them than the initial behavior, like going into a down-stay instead of barking excessively.

  • What to do when we’re dealing with emotional dogs:

    Some dogs are more reactive and emotional than others, and that can become a challenge. However, we have to remember that we’re not the only ones in the situation, and small replacements of bad behavior go a long way.

 

Guest Bio- 

Laura Gendron is a mom of two and the owner and founder of Miss Behavior, serving as a behavior consultant, coach, and certified professional dog trainer for family dogs and their people. With degrees in both Animal Science and Psychology, she has found creative ways to bring both worlds together. After running her business through one-on-one training since 2008, Laura pivoted to the online space and found ways to scale her business through courses, challenges, and her monthly membership. She lives for systems, efficiency, and continually strives to push aside perfectionism every day.

To find out more, go to:

https://www.facebook.com/MissBehaviorTraining 

https://www.instagram.com/missbehaviortraining/ 

https://www.youtube.com/user/MissBehaviorNH 

To find out more about The Canine Homeschooler Academy, a monthly membership to help dogs and their families learn about training and behavior from the comfort of home, in their pajamas, using on-demand videos, challenges, and a community of support, visit: https://missbehaviortraining.com/homeschooler.html 

 

And to take part in the 5-day attention building challenge, go to:

missbehaviortraining.com/attentionchallenge

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