Your big, beautiful brain creates amazing things that help people. If we don’t mention these things, it’s impossible to build anticipation and get people to actually buy them from us. 

The programs we offer are worthy of being mentioned, but how do we bring them up without sounding like we’re selling in every blog or podcast? 

In the last of our solo episode series, I share simple statements you can incorporate into your marketing to effortlessly talk about your offers.  

3 Things You’ll Learn in This Episode

• The mention-it-and-move on method that doesn’t feel salesy
  
  We don’t have to talk about our offers in paragraphs. What short but effective statements can we include in our conversations? 

• Why we have to create anticipation through our mentions
  
  Marketing is a form of foreplay. How do we create anticipation, interest and intrigue so people want to get to know us and buy from us? 

• How to get people other than you to validate the value of your offer
  
  In a world that’s focused on the results we get for people, it’s easy to become egotistical about what we do. How do you put the spotlight on your members instead?

Humanity may not be as dialled into our physical communities as we once were, but there’s still a need for us to connect with one another regarding different parts of our lives. That’s why building online communities around our businesses is so important. 

The problem is, many of us are holding back from doing that. What’s causing us to pause and how can we push through those fears? How can we build truly great communities that bring our members value and increase our chances of doing business with them?

In this episode, I’m busting the top myths surrounding Facebook Groups and sharing how we run the Boss Mom community. 

3 Things You’ll Learn in This Episode

• The difference between Facebook Groups and social media, more generally
  
  If our communities are using social media platforms to connect with one another, is there really a need for a private group?

• The RIGHT way to run a Facebook Group
  
  Using our communities to ‘train’ our members is the quickest way to lose engagement on Facebook. What should we be doing instead? 

• How to keep our groups focused (and disciplined!)
  
  Let’s face it: running a community can feel a little like herding cats. How can we ensure the content posted in our communities is relevant and actually fosters engagement?

We can’t get clients or grow our businesses without having conversations and getting on calls with prospects, but selling to someone in real-time can be overwhelming. 

Getting on a call will feel a lot easier when we shift our goals and change our approach. 

Instead of trying to close prospects in one call, a two-call strategy takes the pressure off, builds trust and helps you feel more in control of the process. 

How do we execute these calls in order to get the result that we want? 

In this episode, we’re going to talk about how to prepare for calls and set them up for a higher conversion rate. 

3 Things You’ll Learn in This Episode

• How to triage your prospecting
  
  Not all prospects are created equal, and we have to assess who we can really help. How do we use our calls to triage our prospects? 

• The power of multiple calls
  
  We don’t have to get prospects to buy from us in one call. Why do we build more trust and increase our conversion rate by flipping to 15-minute calls? 

• The key ingredients of a successful sales process
  
  Sales is about pacing and getting permission. How do we build these two critical pieces into all our calls, and lead people more effectively?

Labor Day is like New Year for Boss Moms: kids go back to school, and we have a chance to make some big sales ahead of the holiday season. The only question is, how do we make those sales?

For those of us who aren’t marketing and sales experts, it can feel a little overwhelming. How can we convince our audiences that they have a problem, and that we’re the only ones who can solve it?

More importantly, is it possible to do that without feeling sneaky and manipulative?

In this clip, I’m sharing my guide to creating sales copy that actually converts. 

3 Things You’ll Learn in This Episode

• The importance of creating great sales copy
  
  We know we’re good at what we do, so why should we say anything other than that? 

• How to identify what problem we’re solving
  
  As entrepreneurs, we’re problem solvers. How can we get a clear idea of the exact problem we’re providing a solution to, so we can articulate it in our marketing? 

• The key to building authority in our areas of expertise
  
  How can we position ourselves as the go-to experts in our spaces?  

Using social media for our businesses is great, but it’s tricky to stay consistent on those platforms without being present all day, everyday. Our best bet for sustainable growth is to get people into our email systems through a relevant opt-in. 

How can we create the kind of opt-ins that get people excited about what we have to offer, so it doesn’t feel like we’re pulling teeth trying to get people on our email lists? Where have we gone wrong until now, and what should we be doing instead?

In this episode, I’m sharing how to create opt-ins that not only convert, but generate excitement about what we have to offer. 

"Keep hold of the ultimate goal, which is having an opt-in that works to set you free!" -Dana Malstaff

3 Things You’ll Learn in This Episode

• How to nix opt-ins that lead to low conversions and wasted time
  
  What are the most common mistakes people make when creating opt-ins? 

• How to find great opt-in topics
  
  How can we come up with great ideas for opt-ins without spending weeks (or more!) creating them? 

• The secret to creating more enticing headlines for our opt-ins
  Will a ‘How To’ headline generate enough buzz to convert, or should we be doing something else, instead?