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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Now displaying: 2020
Sep 24, 2020

The past few months have forced us to deal with major instability, and it has thrown many of us into a flat spin. However, it’s important to understand that even when we’re not facing a pandemic, uncertainty is inevitable.

Any time we go through a life-changing event, be it a pandemic, a relocation, or even a divorce, we’re faced with a lot of external factors. As a result, many of us end up feeling powerless. Is there a way to change that?

When we change the way we think, we can change the way we feel. We may not be able to control events unfolding around us, but we can decide how we’ll deal with them. How can we stop reacting to issues beyond our control and start responding to them instead? 

In this episode, Certified Life Coach and author of Create Your Calm: A Guilt-Free Journey to Peaceful Motherhood, Stephanie Nichols shares how to use life-altering moments as a catalyst for growth. 

We can't change what's happening around us, but we can make decisions about how we think about it. That's where we get our control back. -Stephanie Nichols

 

3 Things You’ll Learn in This Episode:

 

How to get better at managing emotions in a difficult situation:


It’s easier to manage the way we feel when we know how we feel. We have to check in with ourselves more regularly and acknowledge our emotions. 

 

The importance of acceptance:


When we resist accepting what’s going on around us, we end up allowing it to affect us even more. The sooner we accept reality for what it is, the sooner we can move on. 

 

How to turn life-changing events into a win:


When faced with uncertainty, we need to think about what we want to create for ourselves. We may not always have the power to control what’s happening around us, but we do have the power to use the situation to our benefit.

 

Guest Bio- 

Stephanie Nichols is a divorced mom of two young boys, author of the book Create Your Calm: A Guilt-Free Journey to Peaceful Motherhood, and Certified Life Coach for Divorced Moms. She works one-on-one with moms who are ready to flourish after divorce by helping them create a future they can look forward to. Stephanie is known for her passionate personality and telling it like it is while using a gentle approach to help clients get unstuck and make sense of the world. She helps her clients overcome the natural self-doubt and despair they experience trying to navigate life alone, parenting solo, making decisions on their own, feeling overwhelmed, and worrying about their future. Stephanie is passionate about creating a world where divorce is not viewed as a failure, but as a catalyst for growth and a source of resilience and strength.

 

To find out more, go to 

https://www.stephanie-nichols.com/

https://www.facebook.com/StephanieNicholsCoaching 

https://www.amazon.com/Create-Your-Calm-Guilt-Free-Motherhood/dp/1733623817

 

To take advantage of Stephanie’s 1:1 Coaching Program ‘Flourish After Divorce’ - 6 month package 24 weekly sessions, head to:

https://www.stephanie-nichols.com/work-with-me/ 

 

And to join Stephanie’s safe, connected space for divorced moms, go to:

https://www.facebook.com/groups/FlourishAfterDivorce/ 

Sep 17, 2020

When the whole world was put into quarantine, parents were thrust into homeschooling literally overnight. Taking on the job of educating our kids full-time can seem nearly impossible at first, especially alongside running a business. However, these last few months have shown that it’s very doable, and something the whole family might prefer.

Our assumptions and suppositions about homeschooling have been shattered as we’ve discovered various benefits and advantages of it, so much so that many parents have considered switching to homeschooling completely.


What are some of the positives of homeschooling that our kids miss out on in conventional schools? How do we balance being a teacher, parent, and business owner without burning out? 

In this episode, I’m joined by entrepreneur, homeschooling expert, education consultant, and the founder of Surviving Homeschool, DeLise Bernard. We talk about why so many families are seeing the benefits of education-from-home. 

 

3 Things You’ll Learn in This Episode

 

 

How homeschooling expands the opportunity for learning: 


The school curriculum can be limiting for kids, especially those that are gifted in unique ways. Through homeschooling, we get to build on what our kids are good at or interested in and lean into that outside the confines of class schedules. 

 

How kids can still have social interaction while homeschooling:


Homeschooling our kids isn’t as disconnected and isolated as people think. There are opportunities for them to connect with other kids through learning pods and groups, and to get taught by people who are experts in their own respective fields. Our kids can still have a strong social aspect to their lives without going to school. 

 

Why homeschooling can actually be better for entrepreneurial parents:

 
For many boss moms, our concern around homeschooling is the worry about not having enough time to balance parenting, our businesses, educating our kids, and taking care of things at home. With the right resources, tools, and scheduling techniques, it’s doable and it can actually work better for our families. 

 

Guest Bio- 

DeLise Bernard is an entrepreneur, homeschooling expert, education consultant, and the founder of Surviving Homeschool. While she and her husband have co-led their health management company, Beyond Excellence, for over 15 years, she’s also the founder of Surviving Homeschool, a community that supports working families thrust into schooling from home. Providing practical “survival tips”, cataloged educational resources, and ongoing encouragement to over 6800 members, the team offers community and connection in a time of social distancing. Her advice has been featured on ABC, CBS, The New York Times, The Chicago Tribune, and The Washington Post, as well as various podcasts, education websites, and popular parenting blogs. Her family’s homeschool was also recently showcased in a George Washington University student-produced documentary for the school’s Masters program.

 

For more information, visit https://www.survivinghomeschool.com/ and https://www.facebook.com/groups/1116125115410985

Sep 10, 2020

Keeping kids entertained has never been easy, and COVID-19 has only added fuel to the fire. How can we keep our children busy while we’re working from home, without adding even more to our plates? 

While increasing screen time may sound like an easy fix, that comes with its own challenges. We want our children to be learning valuable skills, and for that, we can’t rely on screens alone. Is that even possible when we’re already juggling homeschooling and our businesses? 

Luckily, we don’t have to do it all on our own. With the help of subscription boxes, we can simplify almost every area of our lives, including keeping our kids entertained and their minds nourished.  

In this episode, Founder and CEO of Peaceful Play, Stephanie Anderson explains how to keep children engaged with educational activities while we work from home.

 

When kids are bored, we often end up giving them screen time to entertain them, but if we want to teach our children problem-solving skills, they need to be creating. -Stephanie Anderson

 

3 Things We Learned From This Episode

 

 

Why we need to create creators:


The world we live in thrives on consumerism, but our kids shouldn’t only be consuming. We need to encourage them to create through educational activities. 


How to keep kids engaged for longer:


Children lose interest easily, so we can’t just offer them a box of activities hoping they stay engaged. Link the activities to a story so they’re fully involved in every creative task.

 

What children learn from interactive activities:


When our little ones do hands-on activities, they’re pushed to think outside the box. These problem-solving skills are helpful well into adulthood, so by encouraging them to be creative from a young age, we’re setting them up for a lifetime of success. 

 

 

Guest Bio- 

Stephanie Anderson shows moms who work from home creative ways to keep their kids playing so that they can make time to work from home. As an entrepreneur’s wife and mom of three, Stephanie is obsessed with raising creators, not just consumers. She is the founder of Peaceful Play, a community and resource full of tools to help parents who want to raise entrepreneurial-minded children, and Peaceful Play Box, a subscription box of creative, independent activities for children ages 3 - 7. 

 

To connect with Stephanie, head to:
https://www.instagram.com/getpeacefulplay/
https://www.facebook.com/GetPeacefulPlay/
https://www.youtube.com/c/peacefulplay?sub_confirmation=1

And to order the Peaceful Play Box seasonal subscription box of independent play activities for kids ages 3-7, head to:
https://www.PeacefulPlayBox.com/

 

Sep 3, 2020

We’re guaranteed to hit a ceiling at some point if we’re just trading hours for dollars. We have to stop limiting ourselves to just one income stream, especially if that stream depends on our constant attention.

 

Online courses are a key way for entrepreneurs to make money with relatively little input, because once they’re created we can continue to sell them for years to come. That being said, for the best results we have to think about our marketing strategies. 

 

How can we promote our courses effectively, so we can make money from the same content over and over again? Is there a way to make our launches more seamless? 

 

In this episode, CEO of Collaborate.Work, Bevin Farrand shares the secrets to a successful course launch. 

 

Have an overarching plan. It’s easier to shift things around when you know what you’re going to do. -Bevin Farrand

 

3 Things You’ll Learn in This Episode

 

 

The importance of knowing what we’re working towards:



When creating a product, it’s vital to have an overarching goal in mind. Be conscious of what’s being created and what we can expect to see as a result.

 

How to stop leaving money on the table:


Every piece of communication we share about our products brings in revenue, so by forgetting to send even one email, we’re losing money. To combat this, plan communication strategies in advance. Planning doesn’t mean we’ll never miss anything, but it does make it less likely. 

 

How to build a buzz around our courses:


To generate attention for our launches, the content we share in the build-up needs to tell a story. Seeding the product hooks our audience so by the time we launch, we’ve already got willing customers.

 

Guest Bio- 

 

Bevin Farrand is the CEO and Head Cat Herder of Collaborate.Work, which works with small business owners, entrepreneurs, and mid-size corporations to get their ideas out the door and into the world. As the former Brand Director of Boom! by Cindy Joseph and Smart Marketer, she's led dozens of product launches and promotions generating 20MM+ annually. She's also developed online courses and summits, as well as executed launches, for I Will Teach You to Be Rich, Evolving Wisdom, and several entrepreneurs. She is passionate about supporting her clients to create businesses that enrich their lives. Her favorite and most demanding "clients" are her three-year-old daughter and one-year-old son.

 

To find out more, go to:

https://www.facebook.com/collaboratework 

https://www.instagram.com/bevinfarrand/ 

https://www.launchsecretsroadmap.com/special-offer40699042

Aug 27, 2020

The feeling of being busy fills most of us with a sense of accomplishment, but we need to remember that constantly being busy doesn’t always mean our businesses are growing. In fact, most of the time it’s the exact opposite. 

The momentum trap tricks us into believing we need to work round the clock to see results, but that only holds us back. When we dedicate all our business hours to client work, we lose time that could have been spent building authority in our markets. 

How can we pull ourselves out of the momentum trap and get to a place where our businesses succeed without needing constant tweaking? Can we ever reach a point where our businesses generate revenue without our input? 

In this episode, I share how to escape the momentum trap that keeps our businesses in one spot. 

 

The momentum trap is sustaining what you already have. Spend your time growing so you systematically get bigger results. -Dana Malstaff

 

3 Things You’ll Learn in This Episode

Break the cycle of spending hours coming up with one-on-one solutions for clients. Acknowledge that tons of consumers are facing the same challenge and create one piece of content to serve them all. 

We’re never going to be the only entrepreneurs in our space, but that doesn’t make what we do any less valuable. Once we believe our uniqueness is what separates us from others in our areas of expertise, we can work on creating something sellable. 

Date-driven content limits the reach of our products. Instead of creating solutions to date-specific problems, focus on finding a frustration people experience all year round. 

Aug 20, 2020

For many of us, the idea of blogging professionally feels like a distant daydream, or something that we’re too late to the party for. Thanks to the increased number of people online at the moment, it’s more attainable now than ever before.

 

The perks of blogging might not always include living the life of an Instagram influencer, but it does offer a lot of freedom and financial reward. With more than one way to monetize content, blogging gives us the opportunity to design the lives we want to live. 

 

What does a career in blogging look like, and how do we know if we’re a right fit for the job? Do we need to have a writing background to create successful content?

 

In this episode, Founder of the Root + Revel food and wellness site, Kate Kordsmeier shares how to start a successful blog.

 

If you enjoy providing service and value to the people who come to you for advice, consider a career in blogging. -Kate Kordsmeier

 

3 Things You’ll Learn in This Episode

 

  • How to know if blogging is a good choice for us
    There are no specific requirements for a career in blogging, but there are clues that tell if we’ll be successful or not. As a general rule, if people regularly ask our opinion on particular topics, we have some kind of expertise they want to learn from. Seize the opportunity!

  • Why we need to shift our perception of what a blog is
    Blogs are traditionally done in a written format, but there’s no need to limit ourselves to one medium. Whether we’re writing a post or sharing advice in a video or podcast, the most important thing is to find what works for ourselves and our audience.  

  • How to grow our audience 
    While instagram is a great place to draw attention to our blogs, be careful of spending too much time on social media. To make sure content is seen by as many people as possible, focus on SEO and Pinterest.

 

Guest Bio- 

 

Kate Kordsmeier is a writer, educator, and creative entrepreneur. After almost a decade as a freelance journalist, Kate founded Root + Revel, a holistic wellness blog with a focus on mind-body-soul health. Once the blog blossomed into a 6-figure business, she started the The Six-Figure Blog Academy, a digital course dedicated to helping others start their own profitable businesses. Kate is also the host of the Success with Soul Podcast.

 

To find out more, head to: 

 

https://katekordsmeier.com/

https://rootandrevel.com/

https://www.instagram.com/katekordsmeier/  

https://www.instagram.com/rootandrevel/ 

https://www.facebook.com/groups/katekordsmeier/ 

https://www.katekordsmeier.com/6fba 

 

And to sign up for the free webinar mentioned on this episode, head to:

katekordsmeier.com/bossmom 

 

Other products mentioned on this episode:

https://katenorthrup.com/

Aug 13, 2020

Chronic illness and regular health issues can make our lives feel unstable, especially when it comes to our work, our businesses, and our ability to create things that are meaningful and impactful. 

 

It can seem like it’s impossible for us to build something that supports us while we’re contending with bouts of illness. Many smart, capable, and creative ladies feel defeated by this, but health issues don’t have to get in the way of our dreams. 

 

It is possible to work for ourselves, earn income even during downtimes, and run an operation that fits into the rhythm and flow of our lives. By building a simple business that runs on evergreen products, we can have success without compromising our health. 

 

How is an online business a great solution for dealing with health issues? How can creative people turn their passion into a successful, simple business? 

 

In this episode, I’m joined by the owner and the designer of Oksancia Textile Design Studio and School, Oksana Pasishnychenko. She shares her inspiring story and how online businesses empower people with chronic illnesses. 

 

More people should seek to build simple businesses that they work hard at, but can also have flexibility and freedom with, because life is unpredictable. -Dana Malstaff  



3 Things You’ll Learn in This Episode

 

How your creative passion can turn into a great business
Many people wonder if artistry, illustration, and creativity can be turned into a business with stable, recurring income. Through coaching, training, and course content, we can leverage our creativity, teach and impact others, make money, and scale what we do. 

 

The danger of a launch-based business 
Going from launch to launch is incredibly draining and stressful, and if you’re already dealing with a health issue, or even the stress of lockdowns alone, they aren’t a good idea. An evergreen model allows you to work on perfecting and honing in on that one thing which gives you stability. 

 

How online businesses are great for working with health issues
A scaled up online business that’s based on selling evergreen course content allows you to build something that won’t suffer instability when health issues cause downtime. It also means you won’t have to compromise on how much much you earn, and you won’t have to force yourself to work when you’re not feeling well. 

 

Guest Bio- 

 

Oksana is the owner and designer of the Oksancia Textile Design Studio and School. Her passions are to design unique fabric and products and to teach fellow artists how to start and grow a lifestyle business designing and selling digital repeat pattern designs.

Oksancia illustrated 2 published children's books, and the products with her designs were for sale at Best Buy, Barnes and Noble, Amazon, and CVS pharmacy. She created a portfolio of more than 10,000 vector illustrations and designs, and collaborated on more than 100 client custom design projects.

 

Oksana is a happy wife of an amazing man and a mother of a sweet little girl. Together we love to cook, make arts and crafts, read funny books, and travel while collecting creative inspiration and adventures. For more information and to access Oksana’s free webinar on starting your own creative business visit www.oksancia.com

Aug 11, 2020

It is common to think that starting your own business will take time away from your children, but many of the most accomplished entrepreneurs will tell you that nothing is more fulfilling than taking the entrepreneurial journey with their children. 

It’s a powerful opportunity for us to create something that is special and valuable, while also teaching our kids powerful tools like resilience, problem-solving, creativity, and discipline. 

By building a business with them, we give our families something they will carry with them well into adulthood. I’m joined today by a father who has done just that, along with his two daughters. 

How did they create a business as a family? What are the most valuable lessons they’ve learned along the way? How can we create an entrepreneurial environment in our homes, especially with lockdowns? In this episode, I talk to Avi Arya and his daughters Raya and Aviana who share their incredible story.

 

What you create with your family creates long-lasting value. -Avi Arya 

 

3 Things We Learned From This Episode

 

  1. How entrepreneurship teaches valuable life skills
    Practicing entrepreneurship with our children teaches them more than just the practical skills of running a business. It shows them the power of problem solving and how to be resilient. It helps them to see that there’s always a solution.
  2. The beauty of combining family and business
    Incorporating our children into our entrepreneurship brings so much meaning to what we do. Our work becomes a true labor of love and the perfect combination of work and family. This makes for a more fulfilling and rewarding endeavor.
  3. The link between entrepreneurship and positive impact
    At the core of our entrepreneurial endeavors is our desire to help others. Our children can do the same through inspiring their friends and peers to love themselves and be confident in themselves. This is such an important message for young and old alike. 

 

Guest Bio- 

Avi Arya is an entrepreneur and the father of 2 beautiful girls, who he runs a business with. He is a streetcar racer, turned hotelier, and now a social media marketer. He is the founder of the Internet Moguls and the author of the 'Internet Moguls of the World'. Avi’s business with his daughters Raya and Aviana includes a podcast, a YouTube channel, an online summit, and a coffee table book.  

Visit Avi Online: Instagram / YouTube / Facebook / Facebook Group / 

Jul 30, 2020

When we’re surrounded by cluttered countertops and messy living spaces, it can take a toll on our emotions and our minds. Often, we end up feeling overwhelmed by the mammoth task of clearing it all, unsure of where to even begin. 

 

That being said, the process of decluttering a home is about more than a cleaner house. When we don’t have the option of hiding behind hours of tidying, we’re forced to deal with what’s really going on in our lives.

 

Cleaning the house and organizing gives us an opportunity to decide what truly makes us happy. Why hold onto things that make us feel anything less than amazing? What does clutter tell us about how we feel? How do we decide what to keep and what needs to go? 

 

In this episode, Founder of Motherhood Simplified, Krista Lockwood shares how to declutter our homes and our lives. 

 

Strip away the unnecessary objects you’re holding onto, so you can spend more time with the things you love. -Dana Malstaff 

 

3 Things You’ll Learn in This Episode

  1. Why tidying is about clearing both internal and external baggage
    What’s going on around us physically is almost always a reflection of what we’re dealing with internally. Be mindful that decluttering is an emotional experience, and when we free up space in our homes, we also free up space in our minds.
  2. How fear of lack holds us back from a decluttered space
    When we hold onto items due to fear of not being able to afford them in future, we’re tapping into a scarcity mindset. Change the narrative by asking “what is this taking from me?” rather than “what if I can’t get this later on?” If we’re sacrificing joy by keeping something, it’s simply not worth it. 
  3. What we should be removing from our space today
    When we start our mornings feeling like nothing in our closets fits us or makes us feel good about ourselves, that sets a negative tone for the rest of the day. We have to stop holding onto things that don’t make us feel our best. 

Guest Bio- 

Krista Lockwood is the Founder of Motherhood Simplified, where she teaches decluttering for moms who don’t want to be full blown minimalists. In 2013, she and her husband moved from Alaska to Florida with only one suitcase each. While she doesn't believe you need to go that extreme, she has been able to master the balance of having enough, but not too much. Krista strongly believes we all have what it takes to create the lives and homes we want, no matter what that looks like. On top of her courses offered on decluttering, Krista is the host of the Motherhood Simplified Podcast.

 

To find out more about Krista, head to:

https://www.facebook.com/groups/2010014145929427/ 

http://motherhoodsimplified.com/

http://motherhoodsimplified.com/podcast/

 

And if you’re looking to declutter your home start to finish, the easiest way possible, visit: http://motherhoodsimplified.com/ds

 

Resources mentioned on this episode:

Nurturetoconvert.com

Essentialism: The Disciplined Pursuit of Less by Greg McKeown https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382

Jul 23, 2020

Far too often, we’re held back from pursuing great opportunities because we’re focused on what’s in our bank accounts, and not what’s in our hearts.

If we see opportunity only through the lens of financial scarcity, and not faith, we’ll always feel like there isn’t enough money. Our mindset around money has to shift from one of fear and lack, to a mindset of openness and positivity.

Easier said than done, but it is possible! It starts with training ourselves to believe there is abundance all around us.

How can we stop letting the numbers in our bank accounts dictate our business moves? What is the spirit of awareness and how will it boost our businesses?

In this episode, Revenue Master Coach, Sherri Somers shares how to overcome a mindset of financial lack, so that we let faith guide our dreams instead.

 

Success is all about the right mindset. If you condition your mind, the practical stuff comes naturally. -Sherri Somers

 

3 Things You’ll Learn in This Episode

  1. How to make moves based on mindset, not money
    The second we make moves based on the number in our bank accounts, we become inconsistent and less effective. It’s better to lead with mindset, so we’re not focused on what’s lacking.

  2. How to identify opportunities for connecting to human capital
    There is always someone in our audience who knows how to help us get to the next level. If we’re too focused on not having enough money, we’ll miss out on the human capital we can tap into for free.

  3. How to handle lack of support from loved ones
    Sometimes our loved ones will be slow to support our dreams, and it can take a toll on our drive. We should never take it personally or interpret it as a sign not to go after our dreams. Their reservations are based on their fears, not our abilities.

Sherri Somers is a revenue attraction coach, and she’s more than just a business builder. She is a confidence builder with bold opinions. She offers effective revenue strategies for helping YOU reach your “HIGHEST SELF” and setting a PACE to develop High-Self Performance. Her animated personality and true to life look is perfect for financial industry and authority marketing training.  She has a story of a humble beginnings, a former officer who left law enforcement to help women experts in the financial industry become the authority. Today, Sherri helps those experts make 2k or more, consistently.

 

To find out more about Sherri, visit:

https://itssherri.com 

https://www.facebook.com/iTssherrisomers/

https://www.instagram.com/itssherrisomers/ 

https://www.linkedin.com/in/itssherrisomers/

https://twitter.com/iTssherrisomers 

bit.ly/FREE30LiveStreamIdeasNow  

 

You can also email her on info@itssherri.com 

Jul 16, 2020

One of the ways we create a more fulfilling and joyful life is through a career that we’re passionate about. That said, it can be difficult to get excited about the work we do when it feels like an obligation or a chore. 

When we actively choose to do something, we will feel fired up for it more consistently. Having a side hustle is a great way to refresh our love for what we do in a meaningful way. To make it even better, we need it to be specialized or niched down. 

How do we go beyond something general, to a side hustle in a great niche? Why does this help us feel more fulfilled at work? 

In this episode, CEO of Side Hustle Teachers and Founder of the Edupreneur Academy, Stacey Ogden shares how to start a niched-down side hustle that reignites our passion for work.

 

Don't make the mistake of trying to talk to everybody. Your business should be what you want it to be, not just what it can be. -Stacey Ogden

 

3 Things We Learned From This Episode

 

  1. How to narrow our focus to only the people we’re excited to serve
    Many people struggle with wanting to help everyone. But if we want to create successful businesses, we have to narrow down our focus because it helps us connect with people who really love what we do. 
  2. How to stop apologizing for not helping everyone
    To create a niche, we have to narrow down the group of people we want to serve until we have a clear picture of our ideal client. Once we’ve done that, we have to be unapologetic about what we offer and what we don’t. 
  3. How to build a referral network to help the people who aren’t in our niche
    It can be difficult to say no when someone outside our niche asks for our assistance, but we can still help the client without broadening our scope. Building a referral network allows us to say “Yes” by introducing other products and services, without getting off track in our side hustle.

 

Guest Bio- 

Stacey Ogden is the CEO of Side Hustle Teachers and founder of the Edupreneur Academy.  She has built a community of more than 4,000 educators supporting each other on their entrepreneurial journeys and helped dozens of teachers start and grow profitable side hustles, all while maintaining her full-time teaching job.  That’s right - she walks the talk.

 

To find out more about Stacey, head to:

sidehustleteachers.com 

facebook.com

instagram.com

linkedin.com

 

Stacey’s Edupreneur Academy is a membership program for teachers who want to start or grow a side hustle while still being the boss in the classroom. Learn more at members.sidehustleteachers.com

Jul 9, 2020

How can we create great content that not only sells a product, but makes a massive impact on our audiences?

 

When we think of memorable marketing, most of us are likely to feel overwhelmed. How do we even begin to craft something that people resonate with, for years to come?

 

Most of the time, the best ideas come from the moments we separate ourselves from daily tasks and allow our minds to wander.

 

In this episode, Co-Founder and Chief Creative Officer of Harmon Brothers, Daniel Harmon joins me to discuss how memorable marketing campaigns come to life.

 

There is so much value in boredom. Some of the best ideas come from white space. -Daniel Harmon

 

3 Things You’ll Learn in This Episode

 

Become the customer

To market a product the right way, we need to use it ourselves to see what sets it apart. We have to become genuinely passionate about it. Remember, nothing sells better than the truth.

 

Relax

The best ideas tend to come to us when we’re relaxed. Do enough work beforehand so that when we’re in a state of relaxation, our brains can fill in the blanks. 

 

Go out and experience culture

When we’re passionate about what we do, it’s easy to slip into a cycle of only consuming information related to our businesses. Go out and see what the audience is doing; otherwise, we risk repeating what everyone in our space is already doing.

 

Guest Bio- 

Daniel Harmon is the Co-Founder and Chief Creative Officer of Harmon Brothers, the advertising agency behind the most viral ads in internet history. Under Daniel’s creative direction, the agency’s groundbreaking ads have collectively driven more than 1.5 billion views and over $400 million in sales. Daniel was actively involved in revolutionizing the way products are marketed, having helped write and creatively direct a campaign for Poo~Pourri- and today, he is also the host and creative teacher at Harmon Brothers University, a new school for creators seeking to learn the Harmon Brothers method. 

 

To find out more about Daniel and Harmon Brothers, head to: https://www.linkedin.com/in/danielharmon/ 

https://harmonbrothers.com/home 

Harmonbrothersuniversity.com

 

Books mentioned on this episode:

Essentialism: The Disciplined Pursuit of Less by Greg McKeown https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382 

Jul 2, 2020

There is so much fear and uncertainty in our current reality that it’s easy to be caught up in a panic, but we should be using this time to take stock of our lives and our businesses as they are, and how we want them to be. Is it possible to make the most of this period?

While it’s normal to feel worried about the future, it’s also important for us to live in the moment and think about how we want to look back on this time. How can we build memories for our children so they can remember this period?

By choosing to slow down, assess our goals and embrace the changes we’re going through, we can make quarantine something to remember for the right reasons. 

On this episode, music therapist and Founder of veredmusic.com, Vered Benhorin shares how to make the most of life in quarantine. 

 

Do your best to create memories of this time with your children- and not just through photos and videos. Take a few moments to improvise vocally and create songs for your children. -Vered Benhorin

 

3 Things You’ll Learn in This Episode

Take a moment to assess
With the world on pause, we finally have a moment to think deeply about who we are. Take advantage of the lull we’re going through to assess where we are, and where we want to be. 

Bond through music
Music is a great way to form bonds with the people closest to us, so take a moment each day to improvise vocally. Sing a little song about our current reality; our kids will remember this for years and may even pass it on to their own children. 

Embrace the change
While the changes we’re seeing in the world are unnerving, it’s times like these that force us to take our businesses to the next level. Instead of trying to get back to the way things were, use this time to adapt to our new reality and keep moving forward.

Jun 25, 2020

When sadness becomes a daily, persistent experience that isn’t dramatically terrible, it can turn into stable misery. We can get so used to being unhappy, it becomes a bearable normal, even though it’s not healthy or fulfilling. 

 

The good news is, we do have the power to move ourselves out of this place, and we can make our lives more fulfilling and joyful. But until we recognize and honor the things that need to be healed, they will keep showing up in our lives and impact how we show up in all our relationships. 

 

In order to get out of stable misery, we need to be willing to dive into the things that trigger us, and work on moving towards joy step-by-step. 

 

How can we identify stable misery in ourselves? Why should we explore the things that trigger us? In this episode, psychologist and family empowerment coach Dr. Lynyetta G. Willis, joins us to discuss the tools we can use to overcome triggers and unhealthy patterns. 

 

Anything that you’re avoiding in your own personal journey is going to inevitably in some way, shape or form, be passed on to your kids. -Lynyetta Willis

 

3 Things You’ll Learn in This Episode

 

The 4 Horsemen of Parenting 
Pain, blame, shame and avoidance are some of the negative experiences we might have faced in childhood. These things can make us feel unworthy, not good enough, and thinking that our voices aren’t important enough. These horsemen will gallop with us into adulthood and even into parenthood and need to be addressed. 

 

Going from sadness to joy is a process, not a sudden change 
Getting out of stable misery is not like a light switch, it’s more of a dimmer switch. We’re not going to go from stable misery to complete happiness in one go. Instead of thinking about completely getting out of misery, it’s about taking one step each day to bring us closer to joy. 

 

Deal with the trigger internally, not externally 
Unless we deal with the thing that’s bothering us, it will weigh us down like a rock and just get heavier the more we avoid it. Dealing with triggers doesn’t mean addressing them externally, it’s more about dealing with them internally. It’s more about not ignoring why it’s coming up and why it’s triggering us.

Jun 18, 2020

Many women are hesitant to pitch themselves to be on podcasts because they fear they may not be welcomed, or that they don’t have the right stories to share, and this is especially true for women of color.

Let’s face it, it’s difficult to compliment ourselves, so how can we overcome that? And for those of us who do have a platform, how can we encourage more women to feel more comfortable with pitching us?

On this episode, Visibility Strategist and Relationship Facilitator, Amelia Roberts shares why it’s so important for everyone to share the information within themselves, and how to pitch our stories.

 

 

3 Things You’ll Learn in This Episode

 

Do the mindset work

So often, we hold back from sharing our ideas because we aren’t sure they’re enough. A great way to combat this is by hiring a coach, someone who can help us sort through good ideas and those that need tweaking, and who can hold us accountable to taking action.

Do the research

To be featured on a podcast, do some research on the audience. Understand what they’re struggling with, and pitch with that in mind. If we know we have a solution to a common problem, we’re the perfect candidate to share our stories.

Create an inclusive environment

For those of us who do have a platform to share stories, it’s important to create a culture where everyone feels comfortable pitching to us. Do some research to find out how to serve those who aren’t pitching to us.

 

Guest Bio

Amelia Roberts is a Visibility Strategist and Relationship Facilitator, and Founder of Solutions by Amelia. Amelia is a digital native who officially became a practitioner of online marketing twelve years ago with a role as a virtual assistant. Student loans from nursing school inspired her to put her love of observing human nature, showing empathy and previous marketing experience to work in new ways and as a result, she was able to pay off her student loans in under 2 years as a social media manager. 

Now alongside other roles, you can find Amelia helping under-recognized professionals stand out and "get first dates" in business so that they can become thought leaders in the healthcare industry and beyond.

Amelia is the host of The Business of Nursing podcast.  

When she is not optimizing human potential Amelia enjoys planning real and imagined food tours.

 

To find out more about Amelia, visit:

www.solutionsbyamelia.com 

https://www.linkedin.com/in/ameliaroberts/

Instagram: https://www.instagram.com/rn_solutions

Twitter: https://twitter.com/RN_Solutions

 

To take advantage of Amelia’s freebie, head to:

http://bit.ly/getinfrontofanyone

 

And if you’re interested in coaching, Amelia suggests 

Renee Hughes, Whole Living coach. Listen to her podcast where she talks about getting over fear

Shemeca Tankerson, Sales Coach. After a staff member betrayed Shemeca’s trust, she has gone on to teach others how to TRUST their own value despite what all may happen in life and business. This gives an idea of her work:  https://www.facebook.com/AskShameca/photos/a.145232632276451/667671976699178 

May 28, 2020

Many of our Boss Moms run businesses that require them to meet clients in person. If your business is a face-to-face, belly-to-belly operation, the covid-19 pandemic has forced you to close doors and lose your bread and butter business. 

 

The good news is there is a way to keep our businesses going and income coming in if we pivot and shift what we create, promote and sell. 

Photographers are one of the most impacted professional groups, and one business owner managed to shift her photography operation to suit new consumer needs and challenges, create income and earning opportunities for fellow photographers. 

How can we use this time to focus on what can move the needle in our businesses? What business lessons have we learned during this time? In this episode, I’m joined by photographer, entrepreneur and creator of the Swaddle Pro, Michelle Brewster. We talk about pivoting in a hard hit industry. 

 

Even in this time, we can still show up virtually and help our clients. -Michelle Brewster  

 

3 Things You’ll Learn in This Episode

 

  1. How coronavirus will shape new businesses 
    Many people are going to emerge from this with newfound hobbies, interests and skills; and even with a reignited passion for a creative activity. These skills can become the foundation of brand new businesses. 

  2. Why this time can help us find focus 
    Quarantine can help us focus and notice things when it comes to our children’s education. This can also apply to our businesses. Many products are just not sellable right now so we need to focus on where we can get results. This time gives us the space to intensify on what’s going to get us results right now.  

  3. The importance of showing up virtually 
    Even if we can’t be in the same room as clients and customers, we can still show up virtually for them, drive value and make an impact in people’s lives in meeting their challenges. 
May 21, 2020

With everything that’s happened in the world in the wake of COVID-19, a lot of us have gotten stuck in a rut and having our kids home all the time has taken a toll on our creative processes. However, to create sellable products, we have to find ways to jolt ourselves out of that foggy state of mind.

How can we kickstart our creativity during this period? Is it even possible to run a business smoothly in-between home-schooling our children and keeping them entertained?

While we have to give ourselves grace in this time, at the end of the day, we have businesses to run and things to do. 

On this episode, we discuss how to create sellable products while we’re trapped in survival mode. 

 

Having our kids around all the time can be very distracting. Try the 10-minute method: brainstorm for just 10 minutes at a time and see what sparks of creativity you get.  -Dana Malstaff 

 

3 Things You'll Learn in this Episode

  1. Stay creative by breaking brainstorming sessions up into 10-minute periods.
  2. A lot of us are struggling to get good quality sleep at the moment, but to be creative as possible, we have to make sure we’re getting enough rest. Take naps with the kids or download an app with sleep stories.
  3. Once we’ve created a product, it’s important we keep it as simple as possible. Now more than ever, people are easily overwhelmed and anything that seems complicated will struggle to sell. 
May 14, 2020

This time has been challenging for many of us Boss Moms because we’re out of our normal routines, and we’ve experienced the frustration of dealing with altered, shifted and even broken routines. 

Routines are incredibly valuable to our performance, and when we don’t have them, things can be incredibly hard for our children and even for us. We need a structure to rely on, keep us moving forward and even to give us some freedom. 

Why are routines so important to the way we tick as parents, business owners and families? What are the 4 core aspects of building an effective and personalized working routine as a working mom? 

In this episode, blogger, speaker and founder of I Swear I Love My Kids, Allison Braasch, talks about her WAKE system and how she uses it to help moms create  routines that work for them. 

 

Psychologically, having a routine helps us get through certain things. Knowing we have a routine to fall back on helps us breathe. -Allison Braasch  

 

3 Things You’ll Learn in This Episode

  • How routines lead us to more freedom and creativity 
    Routines are as much for parents as they are for our kids because it gives us something to rely on. Getting a routine down is the first step, once it’s ingrained in us and our kids, we can now start to alter and create moments of freedom. It can give us the space to show creativity, initiative and confidence. 

  • Why routines need to be formed around our individuality 
    Before habit and routine formation, we need to start with reading the kind of people we are. Everyone functions differently, so we all need routines that work with who we are and how we want to be held accountable. It’s important to find out how you respond to expectations internally and externally, and then we can create a routine that makes sense for us around that. 

  • Why space for our own mental health matters right now 
    Especially at a time like this, when our kids are learning from home and everyone is more confined, our mental health as parents is so important. We need to have time for ourselves to recenter and refocus, and we can condition our kids to give us that time. 

 

Guest Bio- 

Allison is a blogger, speaker and entrepreneur. She helps moms who love work AND their kids (most of the time) with self-care programs, sanity-saving strategies, and permission to be them. She is a writer, speaker, and course creator in her company, I Swear I Love My Kids.

Your Power Hour: The Best Morning Routine for Working Moms 

https://www.iswearilovemykids.com/ Follow @iswearilovemykids for more information.

 

Check out this episode on our website, Apple Podcasts, or Spotify and don't forget to download the app on iTunes or the Podcast app, and leave a review if you had a blast listening to this show. Your review will help our show grow and help us connect with more amazing people like you. Thank you for being awesome! 

May 7, 2020

The COVID-19 crisis has put a pause on all aspects of our lives; our children’s school schedules and daily routines, our habits and how we operate from day-to-day, and of course, our businesses.

 

The pause doesn’t mean we have to stop completely. We can keep moving forward if we learn how to navigate our new reality. If we focus our energies correctly, this can be a great launching pad for business growth. 

 

Where should we be focusing our energies right now? How can we regain some control over our lives during the pandemic? On this episode, lawyer for online businesses and host of the Get Legit Law & Sh!t podcast, Emily D. Baker, shares how to push forward while the world is on pause. 

 

3 Things We Learned From This Episode

 

  1. Focus on the foundation
    So often, we neglect the foundational work of our businesses because it doesn’t feel fun. Now that we have more time on our hands, we can channel our energy into vital foundational elements like accounting and legal paperwork.
  2. Keep making money
    A lot of business owners feel uncomfortable about continuing to operate during the crisis, but we have to give ourselves permission to make money. While we definitely have to evaluate our strategies and acknowledge what’s going on, there’s no reason why we shouldn’t adapt to the times and keep making a profit.

  3. Control what can be controlled
    We have very little control over any form of natural disaster or pandemic, so instead of trying to control something out of our hands, we should be focusing our attention on the small things we do have power over, like our daily schedules. Control what can be controlled, and release the rest of it. 

 

Guest Bio- 

Emily D. Baker is the badass lawyer for online business and the host of the popular Get Legit Law & Sh!t podcast. Emily is a former Deputy District Attorney, has run multi seven-figure businesses with her husband and, with over 15 years of experience, has seen it all. Emily helps her clients create common-sense legal protection while empowering them to create the businesses and lives they want. Emily makes the unsexy side of business fun and helps those around her unlock their inner badass.

 

To find out more about Emily, head to:

www.Instagram.com/theemilydbaker 

www.Facebook.com/theemilydbaker 

www.YouTube.com/c/theemilydbaker  

https://www.emilydbaker.com/bizguide

Apr 30, 2020

With everything going on in the world right now, one of the biggest changes and challenges parents are facing is having their children at home. Our kids are also dealing with changes to their daily schedules and activities, which is overwhelming and leading to more tantrums and emotional outbursts. When our children experience negative emotions, we need to be equipped to help them process what they are feeling in a constructive and positive way. 

 

What is positive parenting and why is it such a constructive approach for both children and parents? How do we teach our kids that expressing their negative emotions can be healthy? How do we set the household culture and mindset around emotions? 

 

On this episode, parenting coach and positive parenting expert, Lindsay Ford, talks about the importance of being proactive, not reactive when our kids throw a tantrum. 

 

Tantrums are an emotional outlet and sometimes it’s okay to let them happen. They will get through the tantrum and it teaches them to be emotionally resilient. -Lindsay Ford 

 

3 Things We Learned From This Episode

 

How to handle a tantrum 

Recognize the signs, and notice the build up of emotion. If we’re aware of the precursors of the tantrum, we can mitigate it and validate their feelings which helps them feel better. Lindsay shares ways to help our kids through a tantrum. 

 

What is positive parenting?

Positive parenting is about treating our kids with respect, not putting blame or shame on them, and remembering that they do better and behave better when they feel better. When they express their emotions, we shouldn’t make them feel like emotion cannot be tolerated because that creates negativity. 

 

Parents also need to mitigate their emotions

Sometimes as parents, we need to put ourselves in time out and be the ones to give ourselves space to process and deal with our own emotions. We’re much more effective as parents when we’re calm, than when we’ll be when we’re reacting in the moment. Learn practical tips to help you maintain your calm in the episode.

 

Guest Bio- 

 

Lindsay Ford is a parenting coach, certified in Positive Discipline. She helps moms interpret what their child is really saying when they act out and gives them the strategies they need to restore a sense of calm and cooperation back into their homes.  




To get The Practical Guide to Working at Home With Kids visit thinkfeeldecide.com

Apr 23, 2020

As women entrepreneurs, we are often shocked to find that collaboration over competition takes work, but as long as we become more mindful of ourselves, that doesn’t need to be a problem. Why is it so important to understand what makes us different from the other women in our space? Can we ever completely get rid of feelings of jealousy we may have towards all the successful ladies in our lives?

On this episode, women empowerment coach, Marta Spirk shares how to build stronger relationships with other women business owners. 

 

Most of the time, feelings of competitiveness with other women come from a lack of understanding about how unique we are as individuals. -Marta Spirk 

 

3 Things We Learned From This Episode

 

Understand what makes us unique (11:57- 13:35)
A lot of the time, when women compete with each other, it’s because we’ve been trained to think we’re all the same and need to prove why we’re better than one another. The truth is, we are all unique. We have to understand what makes us different from other women entrepreneurs, not to prove we’re better, but to see where our distinct talents lie.

 

Become more aware of reactions (15:12- 16:31)
Most of us have had a moment when we’ve been jealous of another woman’s success and sometimes the successful woman in question is a close friend. The truth is, we will probably always have pangs of jealousy from time to time. The trick is to notice when we’re doing it and being mindful of not acting on our thoughts. 

 

Stop looking at other people (18:48 - 19:30)
We can’t change other people, so stop trying to! Instead of focusing on other women’s achievements and lives, we have to start looking at our own. This can improve our gratitude for what we already have.

 

Guest Bio- 

Marta Spirk is a writer, podcaster and woman empowerment coach. Her focus is teaching women how to increase their self-esteem and improve self-image by going on a deep-dive in inner work and personal development. Through her podcast The Empowered Woman, her virtual self-improvement school and in-person workshops, she hopes to encourage and uplift women to step into their own power and realize they can DO IT ALL!

 

To find out more about Marta, head to:
http://www.instagram.com/martaspirk 

http://www.facebook.com/spirkmarta 

www.martaspirk.com

https://www.facebook.com/theempoweredwomanshow/


Books mentioned on this episode:
The Five Love Languages by Gary Chapman

Apr 16, 2020

As busy moms and business owners, so many things need to get done and as a result, our marriages slide down the priorities list. Why do so many couples end up feeling more like roommates and logistical partners rather than romantic partners? How can we start improving our marriages on our own? How do we rekindle fun and intimacy in our relationships?

On this episode, marriage strategist Rachel Ballard shares on the importance of prioritizing your relationship and how to get back on track if you and your spouse are in a rut. 


Being in a relationship and fixing your marriage is a job on some level.
-Rachel Ballard 

3 Things We Learned From This Episode

It’s important to prioritize our marriages the way we do our parenting (05:11 - 07:20) 
Our society focuses on how important children should be and that makes us prioritize them over our marriages. The truth is, our marriages also need focus and attention, and if we neglect it, the whole household suffers. Kids are happier and more well adjusted when they’re parents are happy, not where we’re putting them first above our partners. 

Making our marriages better doesn’t have to directly involve our partners (09:41 - 11:15)
In order for us to be happier in our marriages, we need to be happier individually. We have to learn the skill of making ourselves happy and exercise it. True happiness comes from working on ourselves, liking ourselves and being nicer to ourselves.  

Sometimes we need to break the ice to rekindle the romance (16:42 - 18:21 )
Taking the first step to rekindling the romance in your marriage can be scary, and an icebreaker helps. Rachel developed a resource to give ideas for what you can text to your spouse to get the positive vibes, and banter going. It can initiate the types of conversations and interactions that will improve your marriage.

 

Guest Bio- 

Rachel Ballard is a real-world, tell-it-like-it-is, marriage strategist and creator of the How To Like Your Husband Podcast. Rachel will shine a light on how you can generate loving energy into your partnership and (re)discover the foundation of your marriage, as you choose to move closer to designing a life (and solid friendship) with your husband built on love, lust, and loyalty! 

Get Rachels 50 Sexy Texts here http://50sexytexts.com


Visit  https://mrsrachelballard.com/ for more information, to learn more about Rachel’s Marriage Intensive or to listen to the podcast. You can also follow @mrsrachelballard.

Apr 9, 2020

Right now, with all that’s going on in the world, community is everything. People want to connect with people more than ever, and that’s why it’s a great time to set up a Facebook group. 

How do we set up a Facebook group in a way that drives connection and momentum in our business? 

Why do we need to stop pushing information, and what do we need to be doing instead? 

In this episode, the final of our four-part series about managing during challenging times, we’ll talk about the power of Facebook groups.  



If you have a Facebook group, you can now switch to a question-based think tank model. Flip from a teach-and-tell to an act-and-respond model. -Dana Malstaff 

 

Takeaways 

  • Just pushing information isn’t good enough for us to stand out and gain momentum 
  • If you had a Facebook group and worked on getting pitched on podcasts, you will see exponential and amazing growth in your business. 
  • We start discussions by asking questions, not by saying statements. If we want to grow our Facebook group, we need to focus on the former. 

Learn all the amazing ways you can leverage a Facebook group and maximize organic growth. Listen to the podcast now!

Apr 2, 2020

We’re all in crisis mode and emotional turmoil with all that’s going on right now and the adjustments we’ve had to make. Many of us still want to be able to make money to support our families and the economy, and that good news is we can earn money online. 

What are some of the ways we can start earning some money right now? 

In this episode, we discuss where there are still money making opportunities in this tough time.

 

Even if you’re in emotional turmoil, you can still do things to make money. -Dana Malstaff 

 

3 Things We Learned From This Episode

 

  1. If you want to do coaching don’t jump into it too quickly. If you’ve done something long enough, you know the best practices and have gotten results for other people, you can do it. 

  2. If you’re going to do course work, opt for a smaller course. People aren’t willing to pay a lot of money for something that won’t give them a tangible financial growth result right now. 

  3. If you already have a blog or a YouTube channel, get paid by monetizing those spaces. 

Learn the rest of the amazing ways you can earn money online right now. Listen to the podcast now!

Mar 26, 2020

The typical marketing rule is to churn out a lot of stuff, but I believe putting out too much content can actually diminish our effectiveness. We need to define down our content, especially at a time like this. What type of content should we be posting right now? What is an easy social media content formula that can allow us to have impact, connect and sell our products? In this episode, we discuss a more beneficial content schedule and content sequence that we can follow, and how it will boost our businesses. 

 

Don’t make so much so much content, don’t just keep teaching, we want to create authority and leadership, and it’s not done by just putting stuff out there, it’s about refining what you’re putting out there. -Dana Malstaff 

 

Takeaways 

  • We need to make less content and repeat what we’re saying more often. 

  • Make content that is relevant to pulling people in with what’s happening in the world. 

  • Now is the best time to build authority, community and connection, not put out as much content as possible.
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