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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Now displaying: May, 2020
May 28, 2020

Many of our Boss Moms run businesses that require them to meet clients in person. If your business is a face-to-face, belly-to-belly operation, the covid-19 pandemic has forced you to close doors and lose your bread and butter business. 

 

The good news is there is a way to keep our businesses going and income coming in if we pivot and shift what we create, promote and sell. 

Photographers are one of the most impacted professional groups, and one business owner managed to shift her photography operation to suit new consumer needs and challenges, create income and earning opportunities for fellow photographers. 

How can we use this time to focus on what can move the needle in our businesses? What business lessons have we learned during this time? In this episode, I’m joined by photographer, entrepreneur and creator of the Swaddle Pro, Michelle Brewster. We talk about pivoting in a hard hit industry. 

 

Even in this time, we can still show up virtually and help our clients. -Michelle Brewster  

 

3 Things You’ll Learn in This Episode

 

  1. How coronavirus will shape new businesses 
    Many people are going to emerge from this with newfound hobbies, interests and skills; and even with a reignited passion for a creative activity. These skills can become the foundation of brand new businesses. 

  2. Why this time can help us find focus 
    Quarantine can help us focus and notice things when it comes to our children’s education. This can also apply to our businesses. Many products are just not sellable right now so we need to focus on where we can get results. This time gives us the space to intensify on what’s going to get us results right now.  

  3. The importance of showing up virtually 
    Even if we can’t be in the same room as clients and customers, we can still show up virtually for them, drive value and make an impact in people’s lives in meeting their challenges. 
May 21, 2020

With everything that’s happened in the world in the wake of COVID-19, a lot of us have gotten stuck in a rut and having our kids home all the time has taken a toll on our creative processes. However, to create sellable products, we have to find ways to jolt ourselves out of that foggy state of mind.

How can we kickstart our creativity during this period? Is it even possible to run a business smoothly in-between home-schooling our children and keeping them entertained?

While we have to give ourselves grace in this time, at the end of the day, we have businesses to run and things to do. 

On this episode, we discuss how to create sellable products while we’re trapped in survival mode. 

 

Having our kids around all the time can be very distracting. Try the 10-minute method: brainstorm for just 10 minutes at a time and see what sparks of creativity you get.  -Dana Malstaff 

 

3 Things You'll Learn in this Episode

  1. Stay creative by breaking brainstorming sessions up into 10-minute periods.
  2. A lot of us are struggling to get good quality sleep at the moment, but to be creative as possible, we have to make sure we’re getting enough rest. Take naps with the kids or download an app with sleep stories.
  3. Once we’ve created a product, it’s important we keep it as simple as possible. Now more than ever, people are easily overwhelmed and anything that seems complicated will struggle to sell. 
May 14, 2020

This time has been challenging for many of us Boss Moms because we’re out of our normal routines, and we’ve experienced the frustration of dealing with altered, shifted and even broken routines. 

Routines are incredibly valuable to our performance, and when we don’t have them, things can be incredibly hard for our children and even for us. We need a structure to rely on, keep us moving forward and even to give us some freedom. 

Why are routines so important to the way we tick as parents, business owners and families? What are the 4 core aspects of building an effective and personalized working routine as a working mom? 

In this episode, blogger, speaker and founder of I Swear I Love My Kids, Allison Braasch, talks about her WAKE system and how she uses it to help moms create  routines that work for them. 

 

Psychologically, having a routine helps us get through certain things. Knowing we have a routine to fall back on helps us breathe. -Allison Braasch  

 

3 Things You’ll Learn in This Episode

  • How routines lead us to more freedom and creativity 
    Routines are as much for parents as they are for our kids because it gives us something to rely on. Getting a routine down is the first step, once it’s ingrained in us and our kids, we can now start to alter and create moments of freedom. It can give us the space to show creativity, initiative and confidence. 

  • Why routines need to be formed around our individuality 
    Before habit and routine formation, we need to start with reading the kind of people we are. Everyone functions differently, so we all need routines that work with who we are and how we want to be held accountable. It’s important to find out how you respond to expectations internally and externally, and then we can create a routine that makes sense for us around that. 

  • Why space for our own mental health matters right now 
    Especially at a time like this, when our kids are learning from home and everyone is more confined, our mental health as parents is so important. We need to have time for ourselves to recenter and refocus, and we can condition our kids to give us that time. 

 

Guest Bio- 

Allison is a blogger, speaker and entrepreneur. She helps moms who love work AND their kids (most of the time) with self-care programs, sanity-saving strategies, and permission to be them. She is a writer, speaker, and course creator in her company, I Swear I Love My Kids.

Your Power Hour: The Best Morning Routine for Working Moms 

https://www.iswearilovemykids.com/ Follow @iswearilovemykids for more information.

 

Check out this episode on our website, Apple Podcasts, or Spotify and don't forget to download the app on iTunes or the Podcast app, and leave a review if you had a blast listening to this show. Your review will help our show grow and help us connect with more amazing people like you. Thank you for being awesome! 

May 7, 2020

The COVID-19 crisis has put a pause on all aspects of our lives; our children’s school schedules and daily routines, our habits and how we operate from day-to-day, and of course, our businesses.

 

The pause doesn’t mean we have to stop completely. We can keep moving forward if we learn how to navigate our new reality. If we focus our energies correctly, this can be a great launching pad for business growth. 

 

Where should we be focusing our energies right now? How can we regain some control over our lives during the pandemic? On this episode, lawyer for online businesses and host of the Get Legit Law & Sh!t podcast, Emily D. Baker, shares how to push forward while the world is on pause. 

 

3 Things We Learned From This Episode

 

  1. Focus on the foundation
    So often, we neglect the foundational work of our businesses because it doesn’t feel fun. Now that we have more time on our hands, we can channel our energy into vital foundational elements like accounting and legal paperwork.
  2. Keep making money
    A lot of business owners feel uncomfortable about continuing to operate during the crisis, but we have to give ourselves permission to make money. While we definitely have to evaluate our strategies and acknowledge what’s going on, there’s no reason why we shouldn’t adapt to the times and keep making a profit.

  3. Control what can be controlled
    We have very little control over any form of natural disaster or pandemic, so instead of trying to control something out of our hands, we should be focusing our attention on the small things we do have power over, like our daily schedules. Control what can be controlled, and release the rest of it. 

 

Guest Bio- 

Emily D. Baker is the badass lawyer for online business and the host of the popular Get Legit Law & Sh!t podcast. Emily is a former Deputy District Attorney, has run multi seven-figure businesses with her husband and, with over 15 years of experience, has seen it all. Emily helps her clients create common-sense legal protection while empowering them to create the businesses and lives they want. Emily makes the unsexy side of business fun and helps those around her unlock their inner badass.

 

To find out more about Emily, head to:

www.Instagram.com/theemilydbaker 

www.Facebook.com/theemilydbaker 

www.YouTube.com/c/theemilydbaker  

https://www.emilydbaker.com/bizguide

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