The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy






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Aug 14, 2018

There are certain types of stories that have been told for thousands of years but never get old because we relate with them so well. How can the discovery of archetypes by Jung help you create content that always resonates with your audience? What are the 7 archetypes? In this episode, I discuss why story archetypes are everywhere around us and share how you can use a template to take advantage of them.


3 Things We Learned From This Episode

  • All successful marketers use archetypes because our subconscious connects with them, and it’s easier to persuade when you help the reader relate.
  • The seven archetypes are: the quest, the underdog, the rebirth, the comedy, the tragedy, and the rags to riches.
  • Each archetypes comes with a unique, relatable pattern that can be used in a variety of mediums. For example, the quest is one of the most commonly used archetypes in the world of digital marketing.
  • All you need to do is to find the right archetype that fits your story and the story of your audience.


Archetypes are used by all successful online storytellers. They serve as tools to make your content more relatable. We see archetypes everywhere-- in books and movies, as well as call to actions, sales pages, and social media content. The trick is to find the archetype that resonates best with your audience and personality.

Aug 9, 2018

There’s a lot of pressure on moms to keep the house clean, do the daily chores, and take care of their children. Many mothers are alone in these responsibilities. How can you break the never-ending cycle of chores that need to be done? Why is it important for your children to share chores? And how can you use calendars and Trello boards to create a system in which each member of the family contributes something? In this episode, Yvonne Marcus, shares her journey as a mom and talks about how she ended up helping women gain back their free time by creating systems to delegate home chores.


3 Things We Learned From This Episode

  1. Teach the next generation about equally shared chores (09:00-13:10)

Traditionally, women were supposed to do everything around the house. This approach leads to frustration and makes women feel overwhelmed. The best way to break the cycle is to teach your kids that chores need to be shared between men and women, and everyone should contribute.


  1. Organize chores around the house by using a calendar (14:00-19:40)

When chores pile up, it can be discouraging. A calendar helps you both prioritize and delegate some of the tasks to your spouse and children.


  1. Trello can be used to create a system for delegating chores (21:00-22:00)

Women aren’t supposed to do everything by themselves or be expected to do so. A system created on Trello that delegates the work equally is one of the best ways to help yourself and teach your children responsibility.


For a lot of moms, the feeling that we have do everything by ourselves is ingrained within us. To combat this, allow and encourage help from your spouse and kids when you need it. One of the best ways to do this is to create a system that delegates the work equally and keeps up with the changes that happen in your family’s lives. For example, if something unexpected occurs and you can no longer do a chore tomorrow, you need a system that allows details to be changed and personalized to fit your day-to-day life.


Guest Bio-

Yvonne Marcus is the co-founder of Two Moms, One Podcast, a published writer, and the creative director of The Dahlia Scene, where she helps women live the life they want without feeling pressured to do it all by themselves.

You can find more about Yvonne on her social media accounts on Facebook and Instagram.

Aug 7, 2018

Promotion is a touchy subject for many of us. We don’t want to sound salesy, nor do we want to get rejected. Is it possible to be supportive while selling? How can we deliver more value and promote ourselves without sounding salesy? Is selling a skill that can be learned by anyone? In this episode, I talk about why it’s so important to accept rejection and focus on promoting our businesses to the people who find value in what we do.


3 Things We Learned From This Episode

  • Every business owner has to be a salesperson, unless you plan to hire someone to do it for you. This aspect of building a business makes many people uncomfortable because we sometimes doubt ourselves and our abilities.
  • You aren’t a snake oil salesman if you offer support and deliver on what you promised.
  • Many moms have a hard time talking about their business. They don’t want to sound like they are promoting their products and services. The truth is, we all exchange money and services.


Part of being a salesperson is finding the right people, and understanding that not everyone can be helped. You also have to recognize that, like everything else, selling is a skill that can be learned. The more you know about it, the easier it is for you to communicate effectively, sound more genuine, and become better at supporting people throughout their journey.

Aug 2, 2018

Budgeting can be quite challenging. It has the tendency  to make us feel deprived, especially when we work hard and we know we deserve a treat once in a while. How can we figure out what we should actually be spending our money on? What will our children learn from our budgeting efforts? And how can we make budgeting work for our unique situation?

In this episode, Allison Baggerly talks about how she got out of debt and made saving money second nature.


3 Things We Learned From This Episode

What to do when we feel we deserve something but we can’t afford it (04:21-06:25)

Cutting unnecessary costs can be tough. We feel like we deserve certain things when we work hard. We have to ask ourselves this question: Is the purchase necessary? There are many things we do deserve, but sometimes we need to make a compromise now to be financially secure later.


Your children will learn the value of work and money from you (13:00-15:00)

Your children will imitate everything you do, including your spending habits. Make your children save and work for their money. When they do end up making a purchase, they’ll cherish it more because they actually worked for it.


There is no one-size-fits-all approach to budgeting (18:20-19:00)

Not everyone has the same journey when it comes to budgeting, so it’s important to look at your current lifestyle and ask yourself what things you can live without and what you can’t. For example, if you don’t have an emergency fund, you might want to cut a portion of your budget to make one as soon as possible. Once you have one, you're less likely to have to make major budget cuts when something comes up.


Guest Bio

Allison Baggerly started learning about budgeting after she found herself in debt and with a child on the way. In the past few years, she paid off all of her debt but she made budgeting her second nature. Now she writes about how to save money and pay off debt on her blog, and she put together a course for families who want to achieve financial freedom.


Jul 26, 2018

Business is all people, and the more we understand people, the better. How can we learn to understand the process someone goes through when making a change? What is the process we should move our clients through? How can we provide our services to people at each stage in the process? On this episode, I talk about the 6 stages of making a change and how to leverage them in your service offering.


3 Things We Learned From This Episode

  • Sales is a learned skill, not a personality trait.
  • In the contemplation phase, we can provide content and resources to help our clients move to preparation mode.
  • Someone can be in action in one part of their life, pre-contemplation in another, and contemplation in yet another.
  • Our goal is to get people into maintenance mode. It means we’ve done our job and we can move on.


The stages of making a change are pre-contemplation, contemplation, preparation, action, maintenance and termination/relapse. When we’re familiar with these steps, we can help our clients progress through the stages, moving them into action and maintenance. Knowing how people feel at each stage means we’re better equipped to sell to them, making us more impactful and effective.  

Jul 24, 2018

When life hits us with difficulty, tragedy, or loss, it can be hard to run our business at the same time. When things feel out of control, how do we decide what we have control over? How can we keep momentum, even when we don’t feel like putting in the effort? How can we do good work while still processing our emotions?

On this episode, NJ and I talk about getting through the rough patches in life.

At some point, you’ve got to recognize that sometimes it’s a long road to recovery when things happen in your life-- and that’s okay. -Dana Malstaff


3 Things We Learned From This Episode

Some things are just hard because they are new (03:29 - 04:11)

Be mindful of the challenges that seem difficult as a result of being something new. Just because you’ve never faced a certain problem doesn’t mean you’re not equipped to overcome it.


We are emotional creatures, and that’s not a bad thing (17:58 - 18:47)

When we get really into our business, we sometimes forget that we are emotional creatures. This is not something to ignore or repress, but to recognize and embrace. This makes it easier to engage and cope with our emotions.


Starting a business is like a modern day walk-about for women (24:13 - 25:04)

Businesses are a self-discovery engine. They force us to confront what we really want and what we’re willing to fight for. Sometimes this will change the lives around us as we shift and grow.


Guest Bio

NJ Rongner is a business strategist who helps female entrepreneurs clear the clutter and get laser focused on what matters most. Known by her signature phrase "I can't sign off on that," she's not afraid to tell her clients when they're going in the wrong direction. NJ is the founder of Working Christian Mom where she provides encouragement and support to women who love their family, love their job and love their faith. You can find out more about her podcast and services by visiting Working Christian Mom.

Jul 19, 2018

We often feel compelled to help everyone who seems interested in learning more, but we may end up spending time on people who don’t plan to take action or can’t do so at the moment. Why is it important that we separate the people who can take action from those who only take our advice? How can it impact our self-esteem? In this episode I talk about why it’s important for us to focus on being impactful instead of just being helpful.


Stop being helpful and start being impactful. -Dana Malstaff


3 Things We Learned From This Episode


  • As women, we are inclined to help and fix things, but some people are not in the mental state or position to take action based on what they learn from us.


  • We might want to help everyone, but we have to make a distinction between the people who can take what we give them and put it into action versus those who won’t. This is the difference between helpful and impactful.


  • We have to focus on the people who are in the right place. This is our audience: the people who will actually put everything into action and change their lives.


We need to start recognizing who we can really have an impact on. It’s hard to be productive and passionate about what you are doing when the people you are helping don’t see any results. It can lower our self-esteem and lead us to question our value.

Instead, we should focus on the people who we can make an impact on; the people who will make us proud by taking action.


Jul 17, 2018

Many parents don’t know which route to take when it comes to teaching their children how to become more independent and responsible. Is there a way to teach this from an early age without putting too much pressure on the child? How can we teach kids to see work from a different point of view? And most importantly, what should be our expectations regarding what our children can do given their age? In this episode, Anne-Laure Schneider speaks about how she became a Montessori educator and how the Montessori method can help you raise independent-minded children.


3 Things We Learned From This Episode


Takeaway 1 (05:18-06:40)

If we don’t like the context, why not change it? If the schools our children go to aren’t providing the level or the type of education our children need to grow, we have to become more proactive about it. This sometimes translates to teaching ourselves how to help our children improve their learning processes and become more independent.


Takeaway 2 (17:20-18:24)

The biggest misconception about the Montessori method is that it doesn't let children live out their childhood. But many children love to help their parents out, and pretend they want to feel like adults too. For them, it’s all a game, even when they do chores. There are so many things children can do at an early age, but as parents we are afraid of seeing our kids grow up too fast.


Takeaway 3 (10:53-12:03)

Children can be easily taught to do their own things, like work on their own projects while we work as well. Empowering children to do some things on their own not only helps them become more confident in their abilities, but it also prevents them from constantly trying to get our attention while we do our chores.


Children are often underestimated. At times, the best way to teach them something is not to constantly nag them but to let them experience the consequences of their actions. And as parents this is tough because we have a tendency to be overprotective.

The Montessori method does the exact opposite. It allows children to make mistakes and gives them bit of responsibility around the house. All of this helps them prepare for adulthood.


Guest Bio-
Anne-Laure Schneider initially started off as a scientist, with a degree in Logic from the University of Cambridge. But after she had her first child, she fell in love with the Montessori method, which was used at the preschool her child attended. This is how she started her journey to becoming a Montessori educator and getting certified. In the present, she helps moms by sharing her Montessori courses online so everyone can benefit from this teaching method without having to attend a school.

Jul 12, 2018

Podcasting is a great way to build a relationship with your audience by giving them something more than a blog post to connect with. How can you use podcasting as an authority builder, and why should you be more than just an interviewer? What kind of feedback can you expect? In this episode the CEO of Pursuing Results, Matt Johnson, speaks all about podcasting and why you should start one too!


3 Things We Learned From This Episode


  • Putting out a podcast that gets ignored is not failure; it’s feedback. When you know what your audience doesn’t respond to, you avoid making even a more costly mistakes, such as putting together a course without having any feedback ahead of time.
  • Podcasting is a great authority builder if you know how to use credibility by association. Don’t just be the interviewer. When you have heavy hitters on your podcast, engage in conversations with them instead of just asking questions.
  • Social proof is another credibility builder, so make sure you help the guests promote the podcast episode on their social media accounts as well. This will also help you receive more exposure and get invited to speaking events.


You don’t have to have a million downloads to have a six figure business. You can dominate a category in the minds of your audience. Focus your marketing efforts and build your business on that. Additionally, the relationships you build with your guests will serve as another opportunity to grow.


Guest Bio:

Matt Johnson is a marketer, entrepreneur, musician. As founder of Pursuing Results, a podcast PR & production agency based in San Diego, Matt runs a worldwide virtual team helping business coaches and agencies break in and dominate new markets through podcasting.

Matt currently hosts and co-hosts niche business shows such as The YouX Podcast, Real Estate Uncensored, The Team Building Podcast, and Level Up. He also speaks to experts and entrepreneurs on how to turn a rockstar business into a YouX Machine. He is a featured podcast guest and speaks to audiences around the US, Canada and Australia.

Jul 10, 2018

Domestic violence leaves so many people suffering in silence. How can you identify if you’re being abused? When you want to escape a relationship, what should you keep in mind? What are some of the biggest misconceptions that further isolate abuse victims? On this episode, domestic abuse survivor, speaker, and author Rosie Aiello shares how she survived and why she’s empowering others.


3 Things We Learned From This Episode


When you don’t know what abuse looks like, you can think you’re the problem (06:45 - 08:35)


A lot of women don’t realize that what they are actually experiencing is abuse. It’s only when they know the signs that they can empower themselves. Until then they will think they are the problem and keep trying to make it better.


Keep your escape private (17:29 - 17:46)

When planning to leave an abusive partner, don’t tell them. If you do, they will only tighten the reins. This can put you and your children in danger.


Observe the patterns of behavior (25:26 - 27:46)

When it comes to an abuser’s behavior, there are patterns you have to watch out for. They tend to be narcissistic, they don’t take responsibility, they aren’t willing to change their behavior, and they are great to the outside world but awful to you.


Abuse comes in many forms, and sometimes we don’t even recognize it’s happening to us. When we’re not being heard or given the love and respect we deserve, that’s a problem. The key to survival is being strong inside and learning what your value is. It’s possible to escape and finally live a life outside of the prison walls. Rosie is an incredible example of this. Remember: real love is kind, respectful, and understanding.


Guest Bio-

After a 25 year marriage, Rosie Aiello engineered an international escape to save her daughter and herself from domestic violence.

Nearly mentally destroyed,  within four years of arriving back in the United States, she reinvented herself since started her own business, and became a speaker, best-selling author and an international awarding-winning entrepreneur.

Visit to learn more about Rosie’s empowerment program for women.

Jul 5, 2018

Flash sales are a good way to make some extra money without building big campaigns. But what price points work best with flash sales? Should you have an audience that you keep engaged via email? What happens when you give a discount on your signature program? In this episode, Dawn Marss shares how you can build a flash sales from scratch.


3 Things We Learned From This Episode


  • Products and services that don’t have a high price are best for flash sales. But if you do sell only high priced items, you can bundle up and give a discount to make them look cheaper.
  • Before you start a flash sale, you have to make sure you have an engaged list of people who already like what you’re doing. Also, you have to make sure the list isn’t too short; otherwise, there won’t be many people who see your flash sale.
  • You can build a bigger list by investing in Facebook advertising and creating content for your business.
  • When you offer a big discount on your signature program, the people who already paid full price for it will get angry at you.


I don’t flash sale to people I haven’t done some nurturing. -Dawn Marrs

Make sure your advertising and content marketing efforts are targeted at people who need your products or services, or the list is useless. When you do build a list, you need to start the nurturing process. It doesn’t take much time to nurture for a flash sale, hence the “flash” term. But you still need to make yourself known get them to like & trust you before the sale.

Jul 3, 2018

At some point, we all struggle to find the right partner or maintain our current relationships with our partner, parents, or children. Why is it sometimes so difficult to communicate how we feel? Do we show affection differently? Are relationships supposed to be effortless?

In this episode, Emunah Malinovitz breaks some myths around love, relationships, and communication.


All of the tools that I teach to my clients can be used to connect with any human being. -Emunah Malinovitz


3 Things We Learned From This Episode

1. Love speaks many languages

Love has many languages. Unless we learn to speak the language of our partner, we won’t feel connected or in harmony. Each one of us has a different way of showing love, and we have to love our partners the way they want to be loved.


2. Sometimes you may need professional help

It’s sometimes necessary to find someone from outside with an objective view of your unique situation to help you get a clearer understanding what’s happening in your relationships. Unfortunately, knowing who you are and what can make you happy isn’t taught in school. Still, there are people who already walked this path before you and can lend a helping hand.


3. Relationships take work and must be nurtured

From our childhood, we have a fairytale image of how successful relationships should look, but the truth is that we take most adult relationships for granted. Connections need to be supported, and at times you will need the right tools to identify and fix problems.


Taking time to nurture relationships positively impacts not only the way you communicate and show love to your romantic partner, but also to your children, friends, and family.

Jun 28, 2018

The best way to shake off the feeling of being overwhelmed is to set realistic and measurable goals. By doing so, you just have to look at your to-do list and ask yourself, “Which of the tasks here help me achieve my goals?” This will help you prioritize and declutter your work hours. This doesn’t mean you don’t need to do the rest of your tasks, but because they aren’t as important, you can afford the luxury of delaying them without feeling guilty.


You want to spend the least amount of time not knowing what to do.- Dana Malstaff


3 Things We Learned From This Episode


  • When we feel we don’t have enough time, we struggle with organizing, prioritizing, and taking action.
  • The solution is not making your to-do list smaller, but rather knowing what’s urgent and important right now.
  • All of us may have a number of goals, but we don’t have the time or the resources to do everything, so we have to pick the one thing that keeps our business afloat.
  • When setting a goal, make sure it’s both realistic and measurable, and don’t put yourself down if it takes longer than expected.

You have to understand that doing one thing right now doesn’t make everything else go away. But if you keep thinking about everything else, then you won’t make any progress.

Everything on your to-do list may seem important, but if you set a goal, you have a direction. Anything on your list that brings you closer to your goal becomes a priority. Make sure you set performance goals as well. What are some daily tasks you can do to reach your goals?

Jun 26, 2018

Moms everywhere leave their jobs to spend more time with their family, but many end up having a hard time making an income from home. How can you start your journey towards building a business? How much time do you spend reading and listening to business audiobooks? What are the best ways you can save money? How should you test your business ideas? In this episode, Lauralyn Johnson, mother of four, shares how she built two businesses.

I needed a product, because at a certain point I needed cash flow to keep the business running. -Lauralyn Johnson

3 Things We Learned From This Episode

  1. Educate yourself ( 08:40-11-44)


Use any chance you get to listen to podcasts and audiobooks, and educate yourself on how to make the changes you desire. There are so many ways you can start a business that you probably don’t even know about until you spend some time researching your options.


  1. Be frugal ( 23:45-26-20)


One of the best ways to reduce risks is to be frugal. If possible, relocate to an inexpensive area and downsize. Also, make sure you have enough money to pay in cash for your investments, especially if you’re already in debt.

  1. Test your ideas ( 15:30 -16:30)


There are many business ideas that sound good on paper but don’t bring any income. Find a way to test whether there’s an audience for your products and services. Pitch your ideas to people who might be your ideal clients and see how they react.


Imperfect action is still action. All of us have that inner critic inside of us that makes us think twice before we make a move. But after you’ve done it long enough, the inner critic starts to quiet down. The best way to get rid of your insecurities and fears is to just do it, even if it’s not going to be perfect, and even if you’re genuinely afraid of the end result.


Guest Bio

Lauralyn Johnson is an entrepreneur, author, and mother of four. She left her well-paid corporate job in order to free up time for her children, and she ended up starting a business from home. Today, she helps busy moms plan their trips to Disney and make the most out of it while being on a budget. You can find her tips & tricks at

Jun 21, 2018

Many of us struggle with the idea that maybe we aren’t suited to be entrepreneurs. We encounter so many challenges and often end up doubting our abilities. Is your business constantly evolving and shifting? Do you need occasional breaks to achieve clarity? What should you actually focus on trying to control? In this episode, I share what normal growing pains look like for a business and why your worries are more common than you might think!

3 Things We Learned From This Episode


  • You need to sort yourself out in order achieve clarity for your business. In some cases, this involves taking breaks, especially when you go through hardships.
  • As a business owner, you are going to have big highs and big lows, and at some points you will doubt your current model.
  • Market shifts happen. Your business will often pivot, and your ideal customer will change as well.
  • The one thing you can control, despite everything else that happens in your business, is your performance. You can set realistic performance goals every week.


Businesses, much like people, aren’t perfect. Maintaining clarity and focus, or constantly thinking about new ways to improve your current model are common pains. Just because you have to take a break due to hardships or other challenges, this doesn’t mean your business is broken. You’ll evolve, as will your business, and this happens to each one of us.

Jun 19, 2018

A lot of the messages we get about love are unrealistic and don’t encourage women to get in touch with who they are. Why is it so important for us to change how we approach men and dating? Why does it seem so difficult at times? What is “mantourage” dating and how does it help us take our power back? On this episode, Jenn Burton shares her dating coaching tips and insights for ambitious and successful women.  

I don’t want you to look for someone who makes you happy. I want you to look for someone who contributes to your happiness. -Jenn Burton

3 Things We Learned From This Episode


The approach to dating is different from how we approach our business (21:11 - 23:23)

We can’t approach love and dating the way we approach building our empires. It’s a different dynamic. We can’t approach it as the aggressor. We need to show up as who we are and allow men to get know us.


Find your romantic worth  (26:02 - 27:23)

Women are not being taught what our romantic worth is. We either have high walls or no boundaries at all, and this is what getting in the way. We have to discover what we value and use that to find what we want.


Find someone who contributes to your happiness  (33:18 - 34:40)

Men alone can’t make us happy, even though they want to. They can, however, contribute to our happiness as we discover ourselves. Learn to take a step back, let yourself evolve, and discover who you are so you know what makes you happy.


The stories we’re being told about love are a load of crap. It’s doing both men and women a huge disservice. Ambitious and successful women can find love and have happy relationships, but we do need to shift our thinking and avoid being the aggressor. Ultimately, you can take the power back by giving yourself a chance to explore your options, take your time, and slow down the pace. Look for someone who contributes to your happiness. We can be ourselves and still allow men to get to know us.


Guest Bio

Jenn is a relationship coach who decided, after years of dysfunctional relationships & crappy dating experiences, to take matters into her own hands and developed a dating method for creating the most magical experiences that lead to love. Go to for more information.


Jun 15, 2018

It's hard not to get caught up in who is engaging in your community and of those that opt into your list and buy your programs who is really engaging and getting value.  We spend a lot of time focusing on the wrong people and on the wrong content because we don't understand the pie of engagement.

On this episode, I will walk you through how the pie of engagement works and why it’s so important to keep it mind in your business.


3 Things We Learned From This Episode

  • Just because you want people to get a certain result doesn't mean that getting a different result won't still satisfy your customers. 
  • There will always be a percentage of people that don't really dive in and do the work. Stop trying to make those people engage and spend your time with the 12.5% that's going to continually buy your programs (listen to find out more).
  • The people who get really good results from you are your rockstars. Don't try to keep making content for these people. Use their stories and testimonials to bring in your ideal client. 


The pie of engagement is relevant for people who engage in your community and those who buy your programs. If you draw a circle and draw a line through the middle. This is the start of getting a good idea of how engagement works. 50% of the people might engage but they won’t do the work. Divide one of the halves into 4 parts. These are people who will engage with your stuff to varying degrees. Some of them won’t get results and others will. The ones who get good results will refer you and bring you more business. Don’t fight the pie, just do what you can to get more people into your stratosphere.

Jun 12, 2018

Building a business online from scratch is hard, but Paige managed to build a huge following on Facebook in just 6 months. How can you apply her content strategy to your business? Should you build a website or rely 100% on social media? Should moms wait until their babies get older before starting their businesses? In this episode, Paige LoPinto shares her amazing journey on how she became a boss mom on the day she gave birth, and grew a huge following on Facebook in only 6 months.

My “why” is showing women different birth options. I don’t think there’s one right way to birth. -Paige LoPinto


3 Things We Learned From This Episode


  1. Create content that educates, not persuades (11:30-13:00)

Give women the right to choose without making recommendations. In this case, the Birth Tube is a place where women are educated on different birthing options. By seeing women giving birth live on video, future mothers can make an informed decision-- as opposed to blindly following the advice of relatives and friends. They are now able to get an inside look at the process.

  1. Don’t rely entirely on social media  (21:40-23-38)

Social media platforms can help you grow organically, especially if you are active and constantly posting interesting content. The problem with these platforms is that you play by their rules. This means some of your content may get deleted, and you have no control over it. Switching to your website after you grow a community on social media is a better alternative for your business.


  1. Don’t delay building a business (26:17-27:20 )

Starting a business, as with raising a newborn, is challenging. But there will be always things in our lives that will make our work a little bit harder. Don’t wait to start a business just because you have a baby. It might be scary at first, but you will be more empowered once you get going.


High-quality, controversial content never fails to make noise on social media. Paige’s Facebook group exploded in just 6 months to over 28,000 members because she brought something new to the platform. Moms were waiting for a place where they can see what different types of birth look like. In a world where epidurals are recommended by everyone, women need to do some research on both the pros and cons, and BirthTUBE offers this kind of information in a unique way. If you can educate people, you will empower your community-- and they will empower you, too.


Guest Bio-

Paige LoPinto is a social media influencer and the creator of BirthTUBE, a Facebook group where she helps women gain confidence and make an informed decision about giving birth.

Her business journey started on the day she became a mom while giving birth live on Facebook. Her brave act attracted many other women to the group to share and discuss their birth experiences. You can find out more about Paige at

Jun 7, 2018

When you get into business, you’re often told that you need to know your ideal client avatar. However, when you focus on one specific group, there’s so much you miss. Why is it so important to have a scale of your ideal clients? How do you flow through knowing this scale? On this episode, I talk about the 5 stages of understanding your ideal client and the journey you want to take them on.


3 Things We Learned From This Episode

  • You don’t necessarily have to market to the ideal client because those people are going to find you.
  • A person can show characteristics of needing you, but might lack the mindset, financial resources, and time resources to hire you.
  • The majority of your marketing effort should go towards the people who are one step from saying yes to you.
  • Having clients that outgrow you will be part of the process, but it’s not necessarily a bad thing. Let them outgrow you and become referral partners.

Your ideal client scale is massively important. It is the cornerstone of understanding who you’re going after, where to get them, and whether they’re even the right fit for you. You’re going to have people who look like a good fit but don’t actually have the resources to work with you. Then there are those who are only one step away from working with you, and they are the perfect target. Have clients who are working with you but are becoming independent. Remember that it’s okay for some clients to outgrow you, as they can become excellent referral partners.  

Jun 5, 2018

Climbing the ladder as a woman with children isn’t easy, especially when we want to be present as our children grow up. How can women advance in their careers and become leaders without sacrificing their family life? What are the unique skills that women can bring to the table? Are women in charge supposed to be less “feminine?” In this episode, Linda Smith, a speaker, and senior litigation partner shares 3 ways she used her feminine power to succeed in a man’s world and how she got her trademarked name of The Meanest Woman Alive.

As a woman, you can use your unique feminine advantages to lead. -Linda Smith


3 Things We Learned From This Episode

Women have higher emotional IQ (03:15-07:00)

As long as a woman goes by a man’s playbook, she is going to lose. However, women have their own unique set of soft and hard skills that can make them even stronger leaders without losing their femininity. A higher emotional IQ in women helps them identify the personality type of their peers and adjust themselves to communicate in a way their peers can relate to.


We play better with others (07:17-07:40)

The alpha males in leading positions often lead the team in a military-style manner, which involves intimidation and puts a lot of pressure on the workers. Women are better at encouraging others to work cooperatively, which lowers the stress levels in the office and brings the best out of a team.


Emotions influence decisions (07:40-08-58)

Males like to think they make decisions exclusively based on logic, free of emotion. However, we all make decisions influenced by emotions and impulses. Women are better at understanding the fact that emotions play a big role in the decision-making process, and they take advantage of it.


Guest Bio

Linda Smith is an author, speaker and a powerhouse litigator. She represented Fortune 500 companies while raising her children and trying to keep her work-family life balanced. Now she encourages women around the world through her books, podcast, and speaking events to discover their inner strength and use their unique feminine qualities to succeed.

Linda's new book Smashing Glass and Kicking Ass: Lessons from The Meanest Woman Alive™ just came out. Go grab the kindle version today.

May 31, 2018

One of the questions I’m often asked is how to create a movement to grow your business. Why are movements more powerful, exciting and relatable than a business that just sells products? What are the building blocks of a strong movement? How do you create a movement manifesto and story? On this episode, I talk about building a business that is also a movement, because all the best brands are!

A movement cannot move if it is not shared. If you don’t share what you believe in, no one has a chance to get excited by you. -Dana Malstaff


3 Things We Learned From This Episode

  • A movement bands people together, and it creates momentum.
  • A movement allows you to attract people like a magnet instead of feeling like you need to reach out to them.
  • To formulate a powerful story of your movement, ask yourself what you believe in, what kind of world you want to live in and what you know to be true.


Nowadays, people really want to know about the behind-the-scenes of what you care about and who you are. That’s where a movement comes in. Every business has a movement, and with a little work you can uncover yours. You need a manifesto because it becomes all the words you use in marketing and the things you use in branding. You also need a movement story which is “what you believe in” mixed with “what you’re good at” so it can be shared with the world.

May 29, 2018

Entrepreneurs are so easily caught up in “shiny object syndrome”, and move to the next thing before giving the last thing a real chance. How long should you stay horizontal on one strategy, system, or tactic? Does work-life balance exist? How do you get over the shyness of being on camera? On this episode, Amy Porterfield talks all things entrepreneurship, motherhood and getting comfortable on camera.

In your business, you are tweaking more than pivoting. -Amy Porterfield


3 Things We Learned From This Episode

Don’t obsess over work-life balance (12:47 - 13:23)

When you’re a mom and you’re trying to build a big business, you’re not always going to be able to be there. There’s no such thing as work-life balance. You can’t be in two places at once, and you will always miss out on something-- and that’s okay.


Lean into your insecurities about being on camera and use them in your story (18:46 - 21:15)

Let go of worrying what you look like and sound like, because no one cares about that. They are actually thinking of themselves and watching to get something out of it for themselves. Remember: having something valuable to share is way more important than how perfect you look and sound when you share it.


Tweak more than you pivot (22:42 - 24:27)

There will be about 2 or 3 core pivots that you will ever do in your business. Most of the time, what’s required is tweaking to make things better.  If something is working, stay horizontal for at least 18 months. Tweak it, market it, and promote it for as long as it’s working.


It’s easy to get caught up in the fear and limiting beliefs that come with putting yourself out there as an entrepreneur. When we let those things win, we are actually doing ourselves and our students a disservice by saying we care too much about how we look or come across on camera. Even if you feel awkward, push past that and let go of your insecurities. You’ll learn that your audience appreciates it and loves you even more for it. The key thing will always be consistency. When you do something consistently, you’ll become known for it-- and that’s what you want!

May 25, 2018

We often don’t leverage holidays and special days enough--but we should! Why are holidays such a great way to get your audience excited about your products? How are the special moments in our lives opportunities for us? On this episode, I talk about the power of infusing special days and holidays into your marketing and content.


We have complete control over what we launch, and we can make informed decisions that we can market really well. -Dana Malstaff


Things We Learned From This Episode

  • Marketing and promotion is about finding a reason to celebrate.
  • September and October are great for health and cooking because we’re about to have guests, and we want to cook good meals without gaining weight over the holidays.
  • Look for correlation between a holiday and what you’re trying to sell to your audience.

Holidays and special days give us an opportunity to breathe life into our projects and promotions. If you plan ahead, you can do something that will stand out and resonate with your audience. Go to websites like , pick 4 or 5, and find a way to get people excited!

May 23, 2018

The rules of traditional direct response marketing require us to push on our prospects’ biggest fears and negative emotions. How is this messaging confusing to the consumer? How can we tap into the right kind of emotions? Why is it so valuable to know what’s keeping your ideal client up at night? On this episode, Michele PW talks about love-based emotions in marketing and why they are the best way to fuel your messaging.

Once you get to what’s truly keeping them up at night, you’ll know the transformation they’re looking for. -Michelle PW


3 Things We Learned From This Episode

Direct response tends to focus on fear-based emotions (01:43 - 02:52)

The problem with traditional direct response marketing is that it relies too much on tapping into negative emotions like guilt, fear, anger, and resentment. Rather than empowering or encouraging people, it often seeks to motivate action to avoid feeling bad.

Acknowledging people’s pain in a respectful manner is really important (06:49 - 09:19)

Pain is a part of this life, for better or for worse, and it serves an important function in our growth. But there is a huge difference between pain and suffering. Suffering is what happens when we attach emotions to pain. In direct response marketing, people tend to agitate the pain which actually induces suffering. Through love-based marketing, there is a way to acknowledge the pain without making people suffer.

Dig deep into what keeps your prospect up at night (09:32 - 09:48)

It is so crucial to know the primary concern on your prospect’s mind. With that information, you can be equipped to provide the solution to their need and help them transform their lives.


People make their buying decisions with their hearts and emotions, which is something marketers can easily tap into. The problem is the damage we can do when we agitate their fear-based emotions and encourage decisions made from a negative place. Instead of using anger, guilt and fear as the basis of your marketing,  opt for love-based emotions. Connect to people’s passions, hopes, desires, and core values. Ultimately, that’s what’s going to move them.

May 17, 2018

It’s common right now for people to publish social media content that isn’t really achieving anything for their brand. Why is it so important for us to publish with engagement and our core offering in mind? How do we adjust our strategies so that the social media algorithms benefit us? On this episode I talk about a different approach to social media strategy and why it can make such a huge impact on your brand.

Your core service is your engine, and your social media is the fuel. You have to constantly reinvigorate the fuel and refill the tank. -Dana Malstaff

3 Things We Learned From This Episode

  • Put your core program, service, or offering at the center of your strategy.
  • Think about the different ways you can create diverse content on one thing.
  • When you hire a social media manager, it shouldn’t just be someone who can post for you. You need to hire somebody that has a content background so that they can actually write things for you.

Social media is not a place where we should thoughtlessly, continuously post and hope that people will engage. If there is anything that the social media algorithms are showing us, it’s that engagement matters. So instead of trying to publish content haphazardly, build your strategy around your core offering or program. Present your content in different ways so there’s some diversity. This way, you can increase the appeal of one piece of content, and serve your core programs well. When you center your social media around your content, you will have a stronger and more effective strategy.

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