One of the biggest pieces of marketing advice we’re given is to put considerable effort towards writing really good content - that the more well-written an email, sales page or website is, the better it is at connecting with people.
The truth is, filling pages with content just to tick a box isn’t just exhausting, it can also work against us.
What matters more than the content is the message and its ability to tap into people’s hearts and souls. In this episode, I’m going to share why writing good content shouldn’t be our primary focus, and how this actually makes marketing less stressful.
Business and spreading the message that you want to spread shouldn’t be exhausting, it should be invigorating, passionate, life-giving, exciting and impactful. -Dana Malstaff
3 Things You’ll Learn in This Episode