Building a business around something super specialized can be daunting, especially when we're worried we won't have enough people to serve, but the truth is, niching down can actually help us serve our clients at a higher level.
The question is, can we build a profitable business around a highly niched concept?
In this episode, post-adoption support specialist and Nurture to Convert Society member, Melissa Corkum shares how going all-in on her niche actually super-sized her business.
3 Things You’ll Learn in This Episode
Guest Bio-
As a post-adoption support specialist and Safe and Sound Protocol Practitioner, Melissa Corkum has helped hundreds of families shift to a brain-based view of behaviors so they can laugh more and yell less. She's a mom to six kids by both birth and adoption. They've taught her a lot about what creates thriving parent-child relationships...and what doesn't. You can find her de-stressing at the end of every day by crunching on the half-popped kernels at the bottom of the popcorn bowl and binging something on Netflix.
To find out more, go to:
https://instagram.com/melissacorkum_
https://instagram.com/postadoptionresources?utm_medium=copy_link
https://theadoptionconnection.com/
https://theadoptionconnection.com/listen/
More About the Safe and Sound Protocol:
Developed by Dr. Stephen Porges, the Safe and Sound Protocol (SSP) employs a practical, bottom-up approach to help individuals regulate their nervous system more consistently and independently. Based on Dr. Porges’ Polyvagal Theory, by calming the physiological and emotional state, the door is opened for improved communication and more success with other therapy modalities.
For more, go to https://www.thecorkboardonline.com/ssp