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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Now displaying: April, 2016
Apr 29, 2016

This is a Nurture Your Business segment with Dana. In today's podcast episode she talks about the power you have as an entrepreneur to change your mind and how it will benefit you in a positive way.

 

Subscribe to the podcast in iTunes: 

In this episode you’ll hear:

  • Dana shares three times when it is good to change your mind:
  1. When a new priority comes up, give yourself permission to change something.
  2. You really want to do something else… and it aligns with your goals.
  3. Overwhelm hits and you can pinpoint why.
  • It is important to recognize and embrace that you can make changes when you want to.

Recommended links and resources:

Can I quote you on that?

  • We get to be the decision maker, we as entrepreneurs have that power. - Dana
  • If it is scary, it’s okay. As entrepreneurs, we’re jumping off a cliff and making our own way. - Dana
  • Give yourself permission to change your mind. - Dana
  • Allow yourself to have space to think about things more. - Dana
  • When you recognize overwhelm and can pinpoint why, then you can shift something. - Dana

Connect with Dana: Instagram / Periscope (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community. 

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
Apr 28, 2016

Wake to Make with Lilah Higgins. Lilah breathes life into a movement called Wake to Make, which brings together head, heart and hands of every Maker. In this episode of the Boss Mom Podcast, she shares her passion to see every person make something through her movement. She is passionate about the design work she does while loving on her two toddlers at home.

 

In this episode you’ll hear:

  • Lilah's Boss Mom journey, which includes her Wake to Make movement idea and visions for the future.
  • Dana and Lilah talk about phases of business that relate to motherhood.
  • Community and collaboration, which is vital to growing a business.
  • Getting through days of overwhelm and what that looks like for Lilah.

Recommended links and resources:

Can I quote you on that? 

  • There’s this mentality that you can’t make your hobby into a business, but you can! – Lilah
  • We believe everyone is called to create in some way. – Lilah
  • I have built a life that is purposeful for me. – Dana
  • The Boss Mom Academy collaboration has been pivotal in my business. – Lilah
  • It’s so fun to see the focus on community grow, because we need that support. – Dana
  • Everyone is a maker and it is important to find that inside yourself. – Dana

More about our guest, Lilah Higgens.

Lilah Higgins is a branding designer based in Cody, Wyoming at the foot of Yellowstone National Park. When she’s not chasing around her toddlers like a crazy woman or spending time with her techie husband, she is working alongside amazing Makers by providing them with logos, branding, and design consultation. She creates at The Higgins Creative and loves coffee, filling her home with beautiful people and sharing the stories of Makers through handmade and fairly traded goods. She's also the founder of the #waketomake hashtag on Instagram.

lilah

Website / Facebook / Pinterest / Instagram / Snapchat / Twitter

Connect with Dana: Instagram / Periscope (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both Dana hanging out in our Boss Mom Facebook Community. 

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
Apr 26, 2016

In this episode Dana and NJ talk about the importance of self-care and some great ways to invest in yourself and your business. Affiliate links present

Subscribe to the podcast in iTunes: 

In this episode you’ll hear:

  • NJ and Dana talk about the importance of self-care.
  • Things you should be doing for yourself.
  • How as a mother, sometimes there can be feelings of guilt spending money on yourself.
  • Ways Dana and NJ take care of themselves.
  • NJ shares how she has thought outside of the box on vacation planning.

Recommended links and resources:

Can I quote you on that? 

  • Self-care as a mother is so important. - Dana
  • As a business owner and mother, I learned I couldn't give from an empty well. - NJ
  • I had to decide that I was worth investing in. - NJ
  • There is value earned in growing a baby and raising a baby.  It’s not monetary, but there is value.  - Dana
  • Think outside of the box for things you want and ask for it! – Dana

Connect with Dana & NJ

Dana: Instagram / Periscope (her total happy place)

NJ : Website / Instagram (her total happy place)

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both of us hanging out in our Boss Mom Facebook Community. 

 
Apr 22, 2016

This is a Nurture Your Business segment with Dana. In today’s podcast episode she talks about how to craft checklists that will propel you forward in your goals.

In this episode you’ll hear:

  • Dana gives a new definition for a checklist.
  • The tangible things in goals are the tasks to completing the goals.
  • Dana walks through creating an action plan to avoid overwhelm.
  • Insight into understanding why tasks are not being completed, and how to move past that block.

Recommended links and resources:

Can I quote you on that?

  • We want to make sure we are not multi-tasking our priorities. - Dana
  • We don’t want to make lists, we want to make action plans. - Dana
  • Break down the obstacle until action easy for you. - Dana
  • Let’s stop being busy, if it’s important, it will get you to your future you want to have. - Dana
  • Creating a workable action plan gives you confidence in your future. - Dana

Connect with Dana: Instagram / Periscope (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community. 

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  • Launch Apple’s Podcast app.
  • Tap the Search tab.
  • Enter the name of the podcast you want to rate or review.
  • Tap the blue Search key at the bottom right.
  • Tap the album art for the podcast.
  • Tap the Reviews tab.
  • Tap Write a Review at the bottom.
  • Enter your iTunes password to login.
  • Tap the Stars to leave a rating.
  • Enter title text and content to leave a review.
  • Tap Send.
Apr 21, 2016

Episode 50: Finding a Home and Identity in Blogging with Shari Medini. In this episode of the Boss Mom podcast Dana and Shari Medini talk about working with children at home, blogging and Shari's Mom Blog Academy.  

 

In this episode you’ll hear:

  • How Shari started her blog and her Boss Mom journey.
  • What the work schedule looks like for Shari with a little one at home.
  • Shari finding her voice in blogging and how to specify who she writes to.
  • Finding appreciation in a Facebook group or Mastermind group.
  • Shari’s Mom Blog Academy.

Recommended links and resources:

Can I quote you on that?

  • In a situation where there are multiple courses or material, the angle you’re coming from will be based on you. It’s unique to you. - Shari
  • If you’re engaging in the community you have, the growth in that community will come. - Dana
  • I knew I wanted to do something. It became clear to me along the way. I had to try several different things first. I encourage you to take on a side project because it could snowball, it will teach you what you enjoy and what you want to do. - Shari
  • You can’t live for what you’ve created now, you have to look for the future of what you’re going to create. - Dana
  • You think you’re living in your world and you think everyone understands what it is you do, and they don’t. Sometimes you need to teach them so they do understand. - Shari
  • It’s not about reaching everyone, it’s about reaching your tribe. - Shari
  • Projects grow because you allow people to help and support you. - Dana
  • I love that my readers are growing in their parenting journey alongside of me and we’re able to support each other in that. - Shari

More about Shari Medini

Shari Medini lives in Lancaster, PA with her supportive husband & two busy, little boys. She blogs at MomShar, The Huffington Post, & various other places. Shari writes about parenting, blogging, & how the two combine. She loves being able to share support, advice, & information to help fellow moms enjoy the overall experience of motherhood. 

If you are interested in The Mom Blog Academy provides which provides moms with the practical information they need to start a profitable blog.

Here’s what you’ll learn in Mom Blog Academy…

  • How to uncover your niche, writing style, & target audience; & then use that knowledge effectively.
  • How to set up & design your own professional-looking, yet affordable blog.
  • How to write & publish effective blog posts, create great images, & utilize SEO.
  • How to set up a consistent social media & newsletter presence with affordable & time-saving tools.
  • How to monetize your site in a variety of ways – affiliate, sponsored posts, services, products.
  • How to grow your reach & credibility by getting published on other sites & publications.

Website / Facebook / Twitter / Instagram / Pinterest / Periscope

Connect with Dana 

Dana: Instagram / Periscope (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community. 

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.

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Apr 19, 2016

Episode 49: Childcare Hacks Part Two (Plus Caillou, Social Media Kids, and Cheeseburger Pizza) with Dana & NJ. In this episode of the Boss Mom podcast, Dana & NJ talk about adding more time into your day while working with kids at home.

 

In this episode you’ll hear:

  • How to make more time in your day to make business happen.
  • NJ gives her strategies on how to accomplish more with kids at home.
  • How do you decide about putting your kids on social media for passive income.
  • Adding a babysitter, daycare or a housekeeper into your business goals.
  • How to take the first five minutes to focus on daily tasks and be more productive with your day.

Recommended links and resources:

Can I quote you on that? 

  • I like creating things I enjoy. - Dana
  • I made babies, and they are going to grow up, and be adults and have families. It's amazing. - Dana
  • Find a business mom friend, have a play date and you both get work done. - NJ
  • I give myself the grace to realize that I didn’t get it right, learn from it, and move on. - Dana
  • Take the first five minutes to figure out what you are going to do for the day. - NJ
  • I decide what my priorities are before I start working so I am focused and able to utilize my time to the fullest extent possible. - Dana

Connect with Dana & NJ

Dana: Instagram / Periscope (her total happy place)

NJ : Website / Instagram (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both of us hanging out in our Boss Mom Facebook Community. 

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
Apr 16, 2016

This is a Nurture Your Business segment with Dana. In today’s podcast episode she talks about how to translate the content you’ve already created into content you can use on social media.

Listen to the podcast: 

Subscribe to the podcast in iTunes: 

In this episode you’ll hear:

  • 4 main things you want to pull from your content to put on social media.
  • An easy way to lure readers into your content through great social media connections.
  • Why it’s important to have an conversation with your readers instead of just talking at them.
  • Specific social media actions to take based on platform (Facebook, Instagram, Periscope, Twitter, Snapchat and your newsletter)

Recommended links and resources:

Can I quote you on that?

  • Your content is a cornucopia of one off statements for social media. – Dana
  • Use your title to speak to the frustration your reader/client is having. Don’t be clever. Be simple. – Dana
  • Stop thinking of your content as a whole, instead think of it as really amazing little bits of genius that you can use on social media. – Dana
  • Don’t give everything away with a quote. Use a quote to draw the reader to your full piece of content. – Dana
  • Everyone can write content for social media. It’s easier than you think! – Dana

Connect with Dana: Instagram / Periscope (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community. 

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
Apr 14, 2016

Tips On How To Have An Engaged Facebook Page + Being A Boss Grandma with Sasha Grey. Sasha Grey leads an amazing Facebook community on her page, Lipstick Margaritas And Hairspray. In this episode of the Boss Mom Podcast, she shares her tips on keeping it real on Facebook and what it is like to be a Boss Grandma.

 

In this episode you’ll hear:

  • Sasha's Boss Mom journey, which includes raising her granddaughter, supporting her husband who travels for work, and caring for her ailing father.
  • How Sasha grew an engaged Facebook community and the unique way Sasha views her Facebook community.
  • Sasha's Facebook Strategy (including how often she schedules content for her page).
  • How Sasha deals with overwhelm.
  • Why Sasha is okay with not doing everything.
  • Sasha records a video update for her Facebook page daily and she shares her tips for putting yourself out there online.
  • Why Sasha ships all of her products personally instead of outsourcing it.
  • The one product that Sasha sells that changes lives everyday.

Recommended links and resources:

Can I quote you on that? 

  • I was doing motivational speaking, but I had a lot of thoughts that weren't motivational. They were about margaritas.- Sasha
  • My goal is to make people laugh and smile. - Sasha
  • I believe strongly that people want to know you. If you're not personal, they feel like you're a corporation. I let my Facebook community know that I'm just like them. - Sasha
  • My Facebook community feels like my family and friends. I see them and they see me. We've made a connection. - Sasha
  • When I have my plate full, I focus on just what I need to get done today. I focus on the right now. - Sasha
  • Give yourself permission to not make everything happen. Sometimes, you just need to give yourself a break. - Sasha
  • Do what the priority is for you. Own it and enjoy it. - Dana
  • I've come to a point in my life where I don't care what people think. - Sasha

More about our guest, Sasha Grey.

Sasha Gray is a redneck, barefoot, rum and tequila drinking Southern Belle. She's still trying to figure out what she wants to be when she grows up but knows that anything involving Margaritas is a top choice.

Raising a granddaughter, caring for a father who lives in her yard and making sure her husband has clean underwear for all his travels keeps her pretty busy, but she still has time to scope out recipes she'll never make on Pinterest, answer comments from friends on Facebook and pretend she knows what she's talking about at the occasional business meeting. You can find her on Social Media as Lipstick, Margaritas, and Hairspray and she has had her work published in Club Mid and Stir Journal.

Sasha is also a contributing author to the book Lose the Cape: Never will I ever (and then I had kids), which was edited by fellow Boss Mom Alexa Bigwarfe and her business partner Kerry Rivera.

Website / Facebook / Pinterest / Instagram 

Connect with Dana: Instagram / Periscope (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both Dana hanging out in our Boss Mom Facebook Community. 

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
Apr 12, 2016

What do you do when you have to work and have kids at home? In this episode Dana and NJ talk about how they work from home with their tiny humans around. This is a part 1 of another 2 part episode. Part 2 will be episode 49, where Dana and NJ will chat all about making child care work when you're not able to do full time care. affiliate links present

In this episode you’ll hear:

  • A day in the life in NJ's shoes and why she's up at 4:30 am.
  • Why NJ let's her kids see her work versus working only when they're not around.
  • How to handle working from home when your child is a baby.
  • How to handle working from home when your child is a toddler & preschooler.
  • The power of writing a to do list the night before your business day.
  • Why using voice to text is magical.
  • How Dana and NJ moved their business forward while they had newborns at home.
  • Why NJ only works from home at her desk.
  • How and why Dana and NJ have conditioned their children to learn how to be independent while they're working.
  • Why Dana almost exclusively works with parents.

Recommended links and resources:

Can I quote you on that? 

  • You can have a little bit of time or a lot of time. You can be busy and not grow your business. If you want to grow, you have to be strategic with your time. - Dana
  • When I had babies, I got a wrap and a stand up desk and made work happen. - Dana
  • As moms and entrepreneurs, it is so important that we let to see our kids work. It gives them an opportunity to make a connection. - NJ 
  • My toddler knows when i'm working because I work at the same place all the time. My laptop stays at my desk... it doesn't go anywhere else in the house. - NJ 
  • I'm working hard now to grow my business so that when my kids are school aged, I can shut down my work at 3:00 pm when they get home from school. - Dana 
  • I have really tight time boundaries because of the way motherhood (and having kids at home) is intersecting with business. And I'm okay with that.- NJ 

Connect with Dana & NJ

Dana: Instagram / Periscope (her total happy place)

NJ : Website / Instagram (her total happy place)

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both of us hanging out in our Boss Mom Facebook Community. 

Apr 8, 2016

In this Nurture Your Business With Dana podcast, she takes us through two different brainstorming exercises to use and repurpose the content we create.

Listen to the podcast:

Subscribe to the Boss Mom podcast in iTunes

Today's podcast sponsor is Do It Together Web Design with Jessica Stansberry. In her 5 week workshop you'll learn how to build your website... instead of a DIY, it will be a DIT. A do it together with Jessica helping you along the way.

 

In this episode you’ll hear: 

  •  An easy exercise to help you figure out how to re-purpose your content
  • A simple brainstorming exercise to re-categorize your content to shoot people to your opt-in or sales funnel
  • Three simple "rules" to think about as you're creating content and re-purposing

Can I quote you on that: 

  • Getting people to your website isn't enough. You need to bring them on a journey. The best way to do that is to get them on your list. - Dana
  • People don't want you to complicate your life. Guide them through a process, make their life easier, help them make decisions. - Dana
  • Make sure the content you are creating is purposeful and doing something for you.

Connect with Dana: Instagram / Periscope (her total happy place)

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  • Launch Apple’s Podcast app.
  • Tap the Search tab.
  • Enter the name of the podcast you want to rate or review.
  • Tap the blue Search key at the bottom right.
  • Tap the album art for the podcast.
  • Tap the Reviews tab.
  • Tap Write a Review at the bottom.
  • Enter your iTunes password to login.
  • Tap the Stars to leave a rating.
  • Enter title text and content to leave a review.
  • Tap Send.

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community. 

Apr 8, 2016

The Power Of SEO. SEO can be a powerful tool and if used well, it can make a ton of difference in our businesses. In this episode of the Boss Mom podcast Dana speaks with Charm Fernandez, an SEO specialist who gives us tons of great SEO advice in terms you can understand.

Subscribe to the Boss Mom podcast in iTunes. 

In this episode you’ll hear:

  • Charm's Boss Mom journey, how it started in her childhood, and why she's still working full time in IT.
  • The tension between working from home while having kids at home with a caregiver.
  • How Charm manages overwhelm.
  • SEO tips from Charm
  • The power of Google Analytics
  • How to make your popup work for you.

Recommended links and resources: 

Can I quote you on that?

  • I'm still juggling my day job, my business, and my family. - Charm
  • All that I do is for my kids. When I'm overwhelmed, I go back to what is the most important. It's my kids. - Charm
  • Make sure your SEO key words are set up well, so people will find you in their search. It's like free marketing. - Charm
  • If you're SEO is working, you'll be able to see it in Google Analytics.- Charm
  • Your popup needs to be worthy of disturbing your readers. Otherwise, it won't work. Design, copy, and opt-in matters. - Charm

Connect with Dana & Charm
Charm FernandezCharm Fernandez is a website strategist specializing in Data Analytics with a strong technical development background. Charm is proud to be Google Analytics Certified, an AmbitionAlly Certified Partner and a MINDBODY approved partner. Her formal education in the fields of Information Systems Management and Web Development help her bring a more cohesive approach to her work with clients.
Charm was hired as a full-time web developer when she was just 18 years old, and quickly became the team lead on projects. Since then, she's worked within information technology capacities such as hardware and software support, data and access security, mobility, software and data analytics for large and small clients.Today, Charm helps business owners develop their brand online, and use their website and company data to drive clients to their local or virtual businesses through sound traffic generation and optimization strategies.

Charm has a great freebie to give you called 5 Business Must Haves. You can grab it here. 

Charm Fernandez SEO Optin

If you're curious about how to make Google Analytics or SEO work for you, connect with her on her website. Or, you can be part of her Google Analytics Kick Starter program. 

Connect with Dana on  Instagram and Periscope 

 We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community. 

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
Apr 5, 2016

Part 2 Know Your Worth: When to Give Discounts. Dana and NJ discuss when to give discounts or free services to friends and clients who ask. They talk about when they decide if they want to work for free and how to react when someone asks. Here is part 1. 

The audio on this episode is less than ideal, Dana was traveling and NJ had two year old Lola at home. Thanks so much for bearing with us! 

 

In this episode you’ll hear:

  • How Dana and NJ decide to work for free.
  • When NJ sends her rates.
  • Why people ask for digital skill freebies more often than physical products.
  • One HUGE question to ask yourself.
  • Why NJ needs to get her rear in gear and develop a business website.
  • Why boundaries are important in giving away something for free.
  • If you should consider your opt-in part of working for free.
  • Why NJ is a social media grandma and all about how to use Snap Chat for business

Recommended links and resources: 

Can I quote you on that?

  • My time is valuable and I'm providing for my family. I'm very unlikely to work for free. - NJ 
  • Free doesn't pay the mortgage. - NJ 
  • Working for free wasn't about paying my dues, it was about finding my sweet spot with clients. Dana
  • My payments were in Aha! moments. Dana
  • Information is one thing, helping someone execute is a completely different thing. Don't give that away for free. - Dana 
  • The struggle in the holding pattern is real. - NJ 
  • I know that I'm laying the foundation now. I can lay the foundation now, even though what I want to do can't take off yet. - NJ 
  • A plan is key. A plan lets you know if what you're doing on daily basis is going to move you forward. - NJ 
  • It is up to us to be good stewards of our time. Make sure what you're giving away is moving your business in some way. - NJ 
  • Know what your sweet spot is, but don't give EVERYTHING away. - Dana 

Connect with Dana & NJ

Dana: Instagram / Periscope (her total happy place)

NJ : Website / Instagram (her total happy place)

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both of us hanging out in our Boss Mom Facebook Community. 

Apr 1, 2016

How to Translate Your Services Into Courses. In this Nurture Your Business episode of the Boss Mom podcast, Dana explores how to translate your services into products and courses. And, she walks you through an exercise that will help you brainstorm things you're already offering and translate them into viable options for digital courses.

In this episode you’ll hear: 

  • How do you determine what course to make?
  • List out services you provide, get specific.
  • What kinds of questions are people asking you?

Recommended links and resources: 

Can I quote you on that: 

  • Perfection is subjective sometimes. We need to do what we can to move things forward. - Dana
  • Create buzz within your community. Ask them questions, when you're in the middle of something new. - Dana 

Connect with Dana: Instagram / Periscope (her total happy place)

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  • Launch Apple’s Podcast app.
  • Tap the Search tab.
  • Enter the name of the podcast you want to rate or review.
  • Tap the blue Search key at the bottom right.
  • Tap the album art for the podcast.
  • Tap the Reviews tab.
  • Tap Write a Review at the bottom.
  • Enter your iTunes password to login.
  • Tap the Stars to leave a rating.
  • Enter title text and content to leave a review.
  • Tap Send.

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community. 

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