The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy





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Now displaying: 2019
Oct 10, 2019

Facebook ads can be an effective tool to promote our businesses. How can we get started with the process? Once we’ve decided we want to create an online campaign, how much should we be paying for it, and how do we decide who gets to see the advertisements?

On this episode, Facebook and Instagram ads strategist, Monica Louie, shares her steps to creating a successful online campaign.


3 Things We Learned From This Episode

Place the pixel on your website (14:08 - 15:16)

Even if we’re not ready to start running Facebook ads yet, installing the Facebook pixel on the backend of our websites is a great first step. The pixel allows Facebook to gather data on the people who visit our websites, so that when we are ready to start a campaign, we already have a great idea of our demographics. 

Determine a realistic but effective budget
(14:59 - 16:31)

Once we’ve decided to advertise on Facebook and have a strategy in mind, we need to determine the budget. This should be based on what we’re comfortable spending, as well as what we’re advertising. For example, our daily advertising costs would probably be different from a promotion of our new launches. 

Elect the best audience based on who we already do business with
(17:13 - 18:37)

Depending on what we’re promoting, we may want to target people who aren’t already on our mailing lists. Facebook allows us to request ‘lookalike lists’. These are people who have similar interests to our existing client database, and are likely to enjoy what we’re selling.


We shouldn’t be relying on advertisements alone to boost our brands, but they’re a great place to start. Facebook ads offer amazing tools, and even if we’re not ready to commit to a campaign now, we can rely on technology like the Facebook pixel to gather information about our target audience until it’s time. There is also a great deal of flexibility in terms of budgeting, which allows us to tailor campaigns to our exact needs. Facebook offers us the tools to take our businesses to the next level; why not take advantage?


Guest Bio- 

Monica Louie is a Facebook and Instagram ads strategist who helps ambitious online entrepreneurs increase their impact with high-converting ads. Her success in the online advertising space led to her recent appearance on the Smart Passive Income Podcast. Monica has helped hundreds to achieve Facebook ads success through her premium agency and signature program, Flourish with Facebook Ads.

Flourish with Facebook Ads is a step-by-step system to create campaigns that convert for bloggers, coaches, and online experts. Students of Monica's signature online program learn how to successfully use Facebook ads to grow their reach, amplify their impact, and scale their profits. To learn more about Flourish with Facebook Ads, head to 

And if you're not ready to get started with Facebook ads right now, but you want to learn more about them and start planning your strategy, download Monica’s free Facebook Ads Starter Kit and join her weekly email newsletter full of the latest actionable tips and advice to help you flourish with Facebook ads. Go to to join!

To find out more about Monica, head to: 


Oct 3, 2019

Positive parenting is a nurturing process that helps us teach our kids to be independent, while still offering our unconditional support and love along the way. Is it possible to apply these techniques to our businesses? How can we foster nurturing relationships with our clients, while also setting boundaries?

On this episode, we discuss the positive parenting techniques we can use in our businesses.

Positive parenting encourages self-growth and positive development. That’s exactly what we want for our clients. -
Dana Malstaff


3 Takeaways

  • Create permission statements. We need to decide what we’re giving our clients permission for; ideally, this should be something they already do, but feel guilty about. We need to create safe spaces for our clients.

  • Start a Facebook group for clients. We then need to create boundaries on the group regarding when we will and won’t work, and what we’re willing to do for clients.

  • Be consistent. We have to be consistent with our message; if we have strong opinions, we must live by them. Our clients need to see that we live by the rules we set.

To create successful and impactful businesses, we need to offer our clients nurturing and support. Just like we do for our children, we want to help our clients find confidence within themselves. However, we also need to set boundaries and live by the rules we set.
We need to show clients that we walk the walk, and we’ll not only take our businesses to the next level, but also foster healthier and happier client relationships. 


Sep 26, 2019

We all know that video is a great tool for business, but not enough of us are taking advantage of it. Which benefits are unique to video, and what makes it different to other forms of marketing content? How can we maximize our content and continue to see results for years to come?

On this episode, Emmy Award-winning filmmaker Patricia Kelikani shares why we should all be using video and how we can create better content.


3 Things We Learned From This Episode

Set your own intent (14:58- 16:07)

People are emotional, and we choose to internalize written media in a way that makes sense to us. With video, we’re able to surpass that emotion and share our points of view. Video gives us full control over our messages, and allows us to deliver our content with little-to-no gray areas. 

Take advantage of longevity (18:17- 18:58)

The average lifespan of video is 4 years. That means, 4 years from now, we can still get new leads from just one video. To make the most of the content we produce, we need to keep repurposing it and putting it out there.

Use the MAP method for success (19:13- 22:00)

Messaging, Artistry and Promotion are vital for lucrative videos. When it comes to video content, we need to ensure we convey the right messages to our audiences, while also delivering a high-quality video. Once we have a high-quality video that aligns with our brands, we need to keep promoting it wherever we can. 


Video is a great option for marketing because it allows us to share our brand’s purpose more clearly than any other platform. It also offers amazing longevity and long-term results. To create great video content, we need to pay attention to the quality and ensure we’re putting something out there that represents our businesses. We should all be using video if we want to grow our businesses.


Guest Bio- 

Patricia Kelikani is an Emmy Award-winning filmmaker and the owner of Kelikani Films, Kelikani Consulting and Lucrative Videos. Patricia is passionate about video and the opportunities created by the platform. While she loves making video herself, she also offers an online course teaching others the basics of creating great video content. 

To find out more about Patricia, head to

You can also visit


To watch Patricia’s YouTube channel, visit

Sep 19, 2019

We all struggle with getting people to care about what we’re doing and the content we’re creating, and sometimes we have to give something away to get that visibility. What kind of giveaways should we be considering? How do we get people to take interest and actually engage with our content, not just get a giveaway without trying to get into our world?

On this tactical episode, I introduce our favorite giveaway tool and share how we can use it for more visibility.

Giveaways are powerful because they leverage the law of reciprocity. -Dana Malstaff


3 Takeaways

  • If we want to boost our visibility in a competitive online world, we have to give away something of value to get someone’s attention in return. 

  • Using Vyper, we can get more likes, visibility, shares, and we can track the people who engage with the ads so we can retarget our advertising. 

  • In terms of what we can give away, it should be physical product.


As a business owner it can feel like such a huge challenge to get people to watch our content, like it, follow us and eventually sign up for and buy our products. Vyper is a tool that allows us to put the law of reciprocity into motion, give some value and get more people into our world. Using the right tactics allows us boost our visibility, and drive more attention and traffic to our brands. 

Sep 12, 2019

A lot of us have gone through periods of dieting at some point in our lives, and often the diets we adopt have damaging effects on our bodies for years to come. What is intuitive eating, and how can it help us heal from dieting? Can we use the principles of intuitive eating to help our kids develop healthier relationships with food from a young age?

On this episode, owner of Eat with Knowledge and creator of the Feel Fabulous About Food online course, Jennifer McGurk explains the benefits of intuitive eating.


3 Things We Learned From This Episode

Listen to what your body needs to eat(06:43- 07:36)

So many of us eat out of habit or according to social norms. However, just because we’ve been taught to clean our plates after every meal, doesn’t necessarily mean our bodies are hungry enough to finish everything. By that same token, we may crave a burger after a day of eating low-fuel foods. Intuitive eating teaches us that either of these situations is fine- we need to pay attention to what we’re looking for or craving, rather than limit ourselves or overeat according to social norms. 


Set your kids up for a healthy relationship with food (09:50- 10:51)

Don’t place limitations on what your kids are allowed to eat. Rather than depriving them of specific foods, offer them a range of healthy options and let them decide on their portions. By doing this, we allow our children to see what makes them feel full. We also send the message that food is not an enemy, and let them build their own relationships with eating. 


Stop pressuring yourself to have answers (18:49- 19:44)

Whether we’re dietitians or not, as business owners we feel a lot of pressure to have all the answers. Stop putting all the pressure on yourself: we have permission to not know the answers. If you are a dietitian, don’t worry about giving clients the ‘wrong’ information. Instead, set up a partnership where they have ownership of what feels right for their bodies.


The relationships we have with food are complicated, and often they’ve been shaped by social norms. Stop worrying about what everyone else says: the most important thing is for us to feel good in our own bodies. Listen to cravings, and allow kids to do the same- set them up for a great relationship with food. Importantly, remember that it’s okay not to have all the answers at once. Focus on what feels good for you, and go from there. 


Guest Bio- 

Jennifer McGurk is a Registered Dietitian Nutritionist whose mission is to help people heal from dieting and feel fabulous about food. She is the owner of Eat With Knowledge, a private practice, in Nyack, NY and the creator of the online course Feel Fabulous About Food, dedicated to teaching clients all about eating disorder recovery and intuitive eating. She also offers resources for professionals on growing an intuitive eating business with the Pursuing Private Practice for Intuitive Eating Program. 

To connect with Jennifer, head to 

To  find out more about Eat With Knowledge, visit

And to learn about the top 10 mistakes professionals make in private practice, head to 

To go to the link mentioned by Jennifer in this episode, visit 

Sep 5, 2019

Creating a course is something that would give many boss moms the freedom they crave, but very few of us actually do it because of certain mindset blocks. Why should we stop tying our identity to the success of our courses? What activities are getting in the way of us creating freedom through coursework?

On this episode, I talk about the 3 things we need to overcome in order for us to start creating a course.


There is no way to truly get the freedom we want unless we are selling certain products, digital course work that we can scale without adding any time. -Dana Malstaff


3 Takeaways

  • Don’t let your feeling of self and identity link to your course content. Some people won’t like your content, and it might not be successful immediately, that’s okay.  

  • Very often entrepreneurs are spending time in all the wrong places, repetitively doing the same thing over and over instead of creating leverageable content.

  • We tend to think that our course has to be a huge, signature course. Actually starting with something small is a lot better. It’s easier and faster to make. 


Unless we create content we can leverage, we’ll be stuck on the hamster wheel of repetitive and tedious work. Nothing is more leverageable than a digital course. We have to stop doing things that don’t actually matter in lieu of doing what it takes to create a course, even a small one to start. Don’t let all the beauty in your brain is just sitting there while you could be making something amazing for your clients and yourself.

Aug 29, 2019

Marketing is an important part of building a successful brand, but many business owners ignore word-of-mouth advertising strategies. Why is word-of-mouth so crucial, and how can we use storytelling to boost our success? How do we become relevant in the eyes of our target customers? 

On this episode, New York Times bestselling author and Convince & Convert founder, Jay Baer explains the importance of storytelling for branding a business.


3 Things We Learned From This Episode

Get your fans to do the advertising for you (17:34- 18:14)

The best brands often have the least advertisements. The reason for this is, they’re being talked about by their customers. The power of word-of-mouth is immeasurable, so we need to make sure we’re giving our customers something to talk about.


Use storytelling to generate word-of-mouth (19:11- 21:17)

Simply being competent and running a good business isn’t enough to generate excitement about our brands. We need to create talking points and put word-of-mouth strategies in place. We can’t assume people will talk about our businesses. We need to give them something to talk about. 


Keep your audience small (28:50- 30:14) 

To create successful content, your podcast, books, or videos need to be someone’s favorite version of that content. For that to be possible, you need to be targeting a small enough audience so you’re not competing with every other version of your product. Stop trying to generate a huge following - focus on being great at being small.


Advertising is crucial, but relying solely on marketing campaigns is not enough to turn our brands into household names. We need to be focusing on creating stories - whether through unique experiences or inside jokes - that make us relevant in a public space. We can stay small and create awareness and excitement to the point where our need for traditional advertising is reduced.


Guest Bio-

Jay is a Hall of Fame speaker, emcee, New York Times best-selling author of six books, and an internet pioneer. The 7th-generation entrepreneur is the founder of five, multi-million dollar companies, including Convince & Convert, a boutique consultancy that works with the world's most interesting brands. 

For more information on Jay and his work, see


To follow Jay on social media, visit these links:

To find out about Jay’s Talk Triggers book, head to

To follow the Talk Triggers show, visit

Aug 22, 2019

If we want to take our businesses to the next level and create sustainable success, selling online courses is vital. What content should we be offering? How can we get our mailing lists interested in the courses, and how could we use the courses themselves to sell our other products?

On this episode, I’m sharing how to create a small course that sells big.

Leverage your knowledge and particular way of doing things into something you can sell: an online course. -Dana Malstaff


3 Takeaways

  • Courses need to be a part of your business plan. The course can be on anything, from business processes to how to make a candy apple. The important thing is, you’re teaching your audience something.

  • Small courses are a great way to make money while promoting your products. In 30 minutes or less, you’re adding value to the client while making money on the course itself and potentially making more sales of congruent products.

  • To get a small course to sell, offer your mailing list small tidbits of content congruent with the course content.

We should never depend solely on our websites to make sales. We need to be sharing our products as much as we can, through as many platforms as possible. Building a small course is an effective platform to promote our businesses, all while making money in the process. Give your clients something of value at every turn, and you’ll sell big.

Aug 15, 2019

Owning a product-based online business can be intimidating and overwhelming. Where should we get started in our ecommerce journey? How can we ensure we don’t end up losing a whole lot of money?

On this episode, co-owners of The Product Boss, Jacqueline Snyder and Minna Khounlo-Sithep share how aspiring online store owners can get started and avoid the pitfalls many people fall into.


3 Things We Learned From This Episode

Surround yourself with support (16:04- 16:56)

A lot of moms are hesitant to share the fact that they have families with colleagues and business partners. However, there is a growing online community of working mothers. Join one of these communities for emotional support- there’s no need to feel guilty for being a businesswoman with a family.


Test your market (20:55- 21:50)

Before launching a full line of products, it’s important to test market. We can do this by giving out samples, posting pictures of the product online and gauging  whether people are interested in what we’re doing. We can also offer downloadables like graphic prints, for example- and see if the market is printing them up for personal use. 


Make sure people are willing to pay (22:27- 23:00)

While it’s great to know people are interested in what we’re doing, remember the core aim of owning a business: making a profit. We have to ensure that what we’re doing has the potential to make money. We need to get to a point where we know people are willing to take out their credit cards and purchase our products.


Business ownership is an exciting journey, but it certainly comes with challenges. To make it easier, we have to make sure we’re surrounded by a supportive community. And remember, the aim is to make money. It’s important to have enough of it to get started, and test our products on the market. It’s always fun to have ideas, but at the end of the day, we need to be sure our market is willing to pay for what we’re offering.


Guest Bio- 

Jacqueline Snyder has been an entrepreneur at heart since the tender age of 10.

A fashion designer by trade, she holds a BFA in Fashion Design, and is the co-owner of The Product Boss, and the owner of Designer Consulting Co-Op. Jacqueline first took her business online after moving across the country, and today she runs both her businesses from her basement in New Jersey. 


Minna Khounlo-Sithep is an Amazon expert, with a Bachelor’s Degree in Advertising and Psychology, and a Master’s in Business Administration. She is the co-owner of The Product Boss, as well as the owner of Lil’ Labels. Minna has made it to the second round of Shark Tank, and currently has a revenue of multiple-6-figures.


To follow Minna and Jacqueline, check out @theproductboss on all social media platforms


To download The Product Boss’s hacks for new business owners, visit:


Aug 8, 2019

Most people spend more time creating content than marketing it, but we can’t build awareness or sell anything through content that’s not reaching our audience. How much time should we spend on creating new content? What percentage of our time should be focused on marketing on that content? How can we market our content effectively? In this episode, we discuss content management and marketing to build brand awareness and authority for business success.

80% percent of your results come from 20% of your efforts, and good, smart entrepreneurs see that 20% and leverage it. -Dana Malstaff


3 Things We Learned From This Episode

  • We should be spending 20% of our time creating content that truly drives loyalty, excitement, clout, engagement to us and our brand. The other 80% of the time should be spent marketing that content.

  • Most people spend 80% creating new content and only 20% marketing that content. If we spend most of our time creating content rather than marketing it, we won’t have enough time to make sure people see, engage and opt in to that content.

  • In order to market our content effectively, we need to have a good content strategy. When we build our content strategy around the core pieces of content we create, we can better leverage the marketing for that content.

We tend to feel like we’re doing things the wrong way when we’re having difficulty nurturing people to buy from us, but most of the time it’s because people don’t know we exist. We need to spend the majority of our time marketing our core pieces of content rather than creating tons of new content that is not marketed enough. When we spend more time marketing our best content, we can build brand awareness and authority through consistent and clear messages that are engaging and that lead to conversions.

Aug 1, 2019

As working mothers, we often hold ourselves to an impossibly high standard. How can we break the limits imposed on us by ourselves and an overly critical society? When should we allow ourselves to let go of having full control in every area of life?

On this episode, speaker and bestselling author of Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life, Laura Gassner Otting shares how we can smash our limits.


3 Things We Learned From This Episode

Stop wasting money being cheap (05:52-  07:16)

We tend to think that doing it alone is saving us money, but we could really be doing the opposite if the task at hand is something we’re not good at. If we’re doing activities that could be leveraged to someone else, outsource. We shouldn’t waste our time or money trying to be completely in control. 


Forget about balance (13:15- 14:01)

Being a working mom should be celebrated. Rather than trying to separate certain aspects of our lives from each other in the hopes of creating ‘balance’, we need to acknowledge every part of ourselves and find ways for each of these parts to align. 


Create a ‘framily’ (26:25- 28:21)

Having a support system is vital to success. We should be surrounding ourselves with a combination of friends and family who support our dreams and can offer valuable insights on our ideas. Sometimes we get caught up in our blood relative’s hesitations, but they shouldn’t be controlling our decisions. 


We have the power to achieve anything we set our minds to, but sometimes our mindsets are shaped by other people’s opinions. Learn to identify the people who should have a say in your journey to success. As Boss Moms, our possibilities for success are limitless— but that doesn’t mean we have to do it all on our own.


Guest Bio- 

Laura Gassner Otting is a keynote speaker, author and entrepreneur. She speaks with change agents, entrepreneurs, investors, leaders, and donors to get them past the doubt and indecision that consign their great ideas to limbo. Laura also delivers strategic thinking, well-honed wisdom, and catalytic perspective informed by decades of navigating change across the start-up, nonprofit, political, and philanthropic landscapes.


To find out more about Laura, head to:  






You can also complete a 15 minute quiz set by Laura at


To purchase a copy of Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life, head to: 

Jul 26, 2019

So many of the issues business owners run into are common problems. What are the mistakes we’re making, and how can we stop making them? Where should we be looking for help? On this episode, I’m sharing the mistakes most online entrepreneurs are making, and how to fix them.

You can have a ton of passions, but you can’t do them all at once. -Dana Malstaff


3 Things We Learned From This Episode

  • Stop focusing on everything. If you pay attention to too many components at once, you’ll be more likely to burn out.

  • Before we think about marketing, we need to have a business strategy. Too many entrepreneurs go wrong by having a social media strategy before they develop their business systems.

  • Leverage a community. Don’t try to do everything alone- there is so much to be gained from sharing your ideas with others.

The world we live in is saturated with information and ideas. While this is exciting, it also has a downside: there’s too much noise. Focus your attention on a few ideas, and cut down on the number of people you look to for guidance. Leverage your community, but make sure you’re maintaining a focus on one idea and set a strategy for yourself and your business. Too many cooks in the kitchen is never a good idea.

Jul 18, 2019

A lot of people want to be entrepreneurs, but aren’t sure what their product is. How can you decide what to center your business around? Once you’ve made the decision, where do you begin the process?

On this episode the CEO of Sweet Smell Company, Rachel Ricker shares how she started her own business and what she learned along the way.


3 Things We Learned From This Episode

Find the problems you want to solve (12:05- 13:26)

If you know you want to own a business but aren’t sure what your product is, think about the things that interest you. If there’s a problem you wish someone would solve, seize the opportunity! Work on finding solutions you would want. There are bound to be other consumers out there who would love to try your alternative. 


Take advantage of the internet (19:01- 20:44)

Research is crucial for any business endeavor, but it doesn’t need to be a difficult process. Information is constantly at our fingertips, thanks to the internet. Research the product you want, who can manufacture it, and anything else related to it you can think of.


Secure a manufacturer (21:21- 22:57)

Once you’ve decided what you want to produce and have researched it extensively, it’s time to choose a manufacturer. Find a company that fulfils all the requirements for your product, and if possible, find one that can go above and beyond the basic manufacturing process.


Starting a business is a deeply personal experience, so it’s important to make sure your product is close to your heart. Aim to create the item you would love to buy. Research extensively, and be sure to take advantage of the endless information available online. Creating a business is a long process, but it doesn’t need to be a tedious one.


Guest Bio- 

Rachel Ricker is the CEO of Smell Sweet Company, committed to providing truly trustworthy organic body products and helping women on their toxin-free journey. She is passionate about helping others make informed decisions on personal care products and raising awareness of the importance of safe ingredients.

Rachel is also the Director of Global Transformation for a fortune 50 company and manages her busy household with her husband and two children. 


To find out more about Sweet Smell Company, head to:


You can also find Sweet Smell Company on social media at: 



To find out about the Pay it Forward deodorant bundle, visit:  

Jul 12, 2019

By nature, entrepreneurs go against the grain of the status quo. How does the public schooling system impact entrepreneurship? What are the benefits of homeschooling to combat this?

On this episode, bestselling author and entrepreneur Jadah Sellner shares her experience as a homeschooling mom and a business owner.


3 Things We Learned From This Episode

How to start homeschooling (07:12- 10:07)

There are a lot of reasons why parents are choosing to homeschool. If you’re considering taking this route, make sure you’re having serious conversations about it with your children and your spouse. Research and preparation are vital.


How the education system is failing future entrepreneurs (14:12- 15:06)

In school, kids are taught to focus on the things they’re not good at, to excel in all areas. This is incredibly frustrating, as no industry expects people to do well at every job within the business. For entrepreneurs in particular, focusing attention on every area of the job is detrimental to success.


Knowing when to step away from your business (27:47- 29:26)

Pay attention to your needs and wants. If you’re not happy in your business, or don’t want to grow it any further, it might be time to step out. You have to be mindful of what you want to do and act intentionally. Entrepreneurship offers freedom. Exercise your ability to step away.


As a parent, you want to do what’s best for your child. However, when you’re a business owner as well, sometimes the thought of homeschooling can be overwhelming. It’s a decision that requires research and planning, but the benefits of homeschooling are amazing.


Guest Bio- 

Jadah Sellner is the host of the Lead with Love™ podcast, a TEDx speaker, creator of Love Over Metrics™, Business Growth Incubator and the bestselling author and co-founder of Simple Green Smoothies. As a serial entrepreneur, online community growth strategist and business mentor, Jadah consults companies and personal brands to build communities with love, service, and impact.


To connect with Jadah via social media, head to: 


To find out about Jadah’s products, head to: 

5 Step Challenge Roadmap: 

Love Over Metrics™ waitlist:  

Jadah's work with me page: 

You can also hear her podcast on:

And visit for more information.

Jul 4, 2019

As Boss Moms, guilt is a feeling we’re all used to. How can you stop guilt from holding you back? What should motivate you to keep going? On this episode, in honor of Independence Day, I’m reminding you to shed your guilt and feel proud of what you’ve achieved as a Boss Mom.

Independence is about standing up and doing it anyway. -Dana Malstaff


3 Things We Learned From This Episode

  • Guilt is normal and bound to happen. While you’ll never get rid of it completely, you need to put it aside and not let it control your choices.

  • You are capable and brilliant: the world needs your brain and your ideas. Believe in yourself and allow yourself to do great things.

  • Independence is about action and doing, even when it feels scary. Celebrate yourself for being a Boss Mom, despite it being a scary process.

Being a Boss Mom is an exciting journey but it’s normal to have moments where you question yourself. Guilt seeps into everyone’s lives at some point. The trick is to not let it control your decisions. Be proud of what you’ve done just by deciding to be a Boss Mom in the first place. Don’t forget to help others along the way. Success is about the ripple effect of our actions because we just keep going.

Jun 27, 2019

The newsletter is no longer effective, and business owners should start exploring different options. What could you do in place of sending a newsletter? What do you need to keep in mind as you move forward with new types of communication? On this episode, I share why you need to focus on the human aspect of your approach.

You need to understand the human beings in your audience. What do they want? -Dana Malstaff


3 Things We Learned From This Episode

  • If you send your audience the same thing at the same time every week, people will switch off. Be careful not to be too consistent.

  • Stop targeting demographics. Think about who your audience is and how your content can exist in their lives.

  • Rationality is unrealistic. As much as we’d like to think business is business, as long as people are involved, it can never be completely rational. 

No matter how foolproof regular communication might seem, there are significant drawbacks. While algorithms reward consistency, if you’re sending out the same communication at the same time each week, you’re not going to convert an audience into loyal customers. You’ll be at risk of becoming background noise detached from your fanbase. The newsletter is dead: it’s time to start looking at real people.

Jun 20, 2019

Social media and online platforms have brought a lot of changes to the business world, but many brands are slow in adjusting. How can we build an online persona that connects with our customers? How has the role of the customer shifted?

On this episode, author, blogger, and podcaster Mark Schaefer explains why human connection is so important, even with the increasing popularity of virtual spaces.


3 Things We Learned From This Episode

Respect your customer (07:16- 08:08)

Customers are aware that they have more power now than ever before. The problem is, many businesses don’t act accordingly. To get ahead with the new consumers, it’s vital that businesses respect their customers’ time, resources, and spending habits.


Build a brand personality and forge real connections (10:19- 11:27)

No matter how advanced technology becomes, people trust people. It’s important to give your customers a human face they can get to know, like, and trust. Foster loyalty by sharing stories about what you’re going through and by being open.


Your customer is your marketer (20:37- 21:56)

Marketing isn’t about the advertisements anymore— it’s about the customer. Businesses are no longer able to buy their way in. We all need to start finding ways to assist our client in their daily lives and build real relationships with them.


While the customer has always been important to businesses, their influence on the sales process has changed significantly. Build relationships with your customers that ensure that they know you value them.


Guest Bio-

Michael Schaeffer is a keynote speaker, educator, podcaster and business consultant. Known globally for his work, Michael is celebrated for his approach to marketing and is the bestselling author of six marketing books. Michael is adamant that personal touches are vital for effective marketing in the age of social media.


To get in contact with Micahel, head to


You can also email him on

Or call him on (865) 456-1939

Head to his website, for more information on his business, and look at to see information about his books and career.

Jun 13, 2019

Creating a community can be extremely overwhelming, but there are very specific and strategic ways of thinking and planning that can help us break it down into manageable chunks. What can we do to help people feel like they belong? How can we be more inclusive? How do roles and rules help people feel more comfortable?

In this episode, Marie Morris explains how she developed a community in her classroom, and how social media can be a web of support for educators.


3 Things We Learned From This Episode

Communities of support on social media (07:40-08:46)

We can use social media to situate ourselves in a space that is collaborative and non-threatening, whether it’s in the business world or in the education world. Instagram and YouTube are spaces where teachers can share and support each other and they can help build our confidence as educators.


What we need to put in place to create a community (26:09-28:41)

We can begin to create a community when we think about how our physical space functions and what interactions can happen within it. We also need to go beyond the layout by putting clear expectations in place of what is required of every person in every role in the community.


How rules help people feel comfortable (28:40-28:53)

We need to make ground rules when bringing big groups of people together because when there is uncertainty, people get anxious and afraid of doing the wrong thing. Rules help a community of people know what’s expected, which makes them feel more comfortable.


As teachers, we can facilitate a holistic shared experience for our students by creating a community. When we create communities for our students, we foster better learning, excitement and retention. Having rules helps them feel comfortable and aware of boundaries. When we build a community, we must think about the physical space as well as the interactions between people. We just need to break it down into specific and manageable steps that work for our context.


Guest Bio-

Marie Morris is a teacher in the Poway Unified School District, in San Diego, CA, and has been teaching for 12 years. She has taught all four grades of English (9-12), as well as both the performance and technical side of theatre. Marie has a blog, YouTube channel, and Instagram profile focused on classroom teaching. Being part of an online community has changed her perspective on how she runs her classroom as well as her confidence as a professional educator. Her teaching style is energetic and fast-paced, but she constantly checks for student understanding. She likes to engage students with references they can connect with and give students a sense of belonging to her classroom community. Marie earned her BA in French, a Single Subject English teaching credential, and an MA in Theatre Arts all from San Diego State University. Teaching is in Marie’s blood. She has been unsure of many things over the course of her life, but of two things she has always been certain - she wanted to be a mom and she wanted to be a teacher.


Jun 6, 2019

Never underestimate the importance of being in touch with yourself and valuing who you are right now. How can you become more in tune with yourself? Should you be working on yourself constantly- or giving yourself some space?

On this episode, holistic life coach Shannon Kinney-Düh shares the importance of being at peace with yourself.


3 Things We Learned From This Episode

Stop listening to the negative voice in your head (06:00- 08:07)

Saying that you’re not good at something has a huge effect on your ability to get it done. You hear what you’re saying, and start believing that negative voice. Become an observer of your mind and be conscious of what you’re saying to yourself.


Don’t just ‘do’: you need to ‘be’ (10:53- 12:27)

Ours is a culture of constant ‘doing’. We fill up our time trying to do everything and fail to just be in the moment. The problem with this constant doing is that you ultimately risk depleting yourself.


Build a healthy foundation (14.47-15.47)

For a garden to grow, you have to provide a healthy foundation. Once you’ve done that, you also need to give it some space to grow on it’s own. Treat yourself in the same way: create a good foundation but allow yourself the space to see results.


Allow yourself space to breathe and to consider who you really are. Often, we find distractions to avoid feeling certain emotions. The reality is, sometimes we’re scared to be truly alone with ourselves. Start accepting the person you are. Awaken to your greatness.


Guest Bio-

Shannon Kinney-Düh is an holistic life and spiritual coach. She’s also a yoga instructor and artist who believes that women need to become more in tune with themselves. Shannon is passionate about teaching women how to unleash their greatness, and to stop shying away from the different seasons of life.


To find out more about Shannon, head to: Find her eye pillows on the website here: Use the coupon code Boss Mom for a 15% discount when you buy 3 or more eye pillows.


You can also find Shannon on Instagram at @afreespiritlife

And on Facebook at


To listen to the song Dana references in this episode, head to:

May 31, 2019

Business owners often bash Facebook for having bad intentions, but if you look at it carefully, Facebook actually wants everyone to succeed. How does Facebook’s transparency work in our favor? What targeting tools does Facebook have that makes marketing easier for us? How do Facebook groups help us with engagement? In this episode, I explain why I love Facebook and how authenticity and community are key to building success on Facebook.

Facebook has been so exponentially important and instrumental not just in my business, but in my life. -Dana Malstaff


3 Takeaways

  • We may think that the transparency of Facebook works against us as businesses. However, if we run good, authentic, caring businesses, our audience sees it. Facebook rewards this, and it works in our favor.

  • When family and friends engage with our Facebook posts, it limits our ability to be visible to our target audience as similar profiles are targeted for further engagement. We need to engage with the right people in the right way.

  • Facebook groups work better as platforms for engagement. Group members can post and start conversations which also relieves the responsibility of the business as the only contributor.

Facebook has changed the way we communicate with each other by allowing us to identify who we are and what we care about, as well as by finding other people who love and care about those same things. By running an authentic and caring business, and targeting and engaging with the right people, we can create a community on Facebook that helps our business be visible and successful.

May 23, 2019

So many entrepreneurs are overwhelmed by the number of things they want to achieve, and often their health is affected because of it. How can you stop feeling that overwhelm? Why is it so important to know how you’re wired?

On this episode, Dr. Shannon Irvine shares her experience with changing her approach to something that suited her better.


3 Things We Learned From This Episode

Learn how you’re wired (03:22- 05:17)

Too many business-owning moms are spoken about as superheroes. This is a very intimidating belief, and also inaccurate. You don’t need to be a superhero to get your business to work. All you need is to know how you’re wired and how to work in a way that is effective for you.


Get your kids involved (09:34- 11:54)

A great way to make sure your kids understand what you’re doing is by letting them see you do business. They’ll start seeing how it works, and they might even get excited about entrepreneurship. You’re not necessarily bringing them into your dealings to create mini entrepreneurs— you’re just exposing them to the possibilities out there.


Fail in front of your kids (13:00- 15:02)

No one wants to fail, but it’s almost always inevitable. Allow yourself to fail, and see every failure as a learning experience. Treat it as a lesson for your kids, too. Encourage them to try everything they’re interested in, and to keep persevering even when they fail.


The way we do things is linked to the way our brains function. A lot of the time, that means we’re on autopilot. Start being more aware of how you think. You may not be able to stop having certain thoughts, but that doesn’t mean you’re powerless. Learn how your brain is wired and allow yourself to fail. Then, teach your children that they can do the same.


Guest Bio-

Dr. Shannon Irvine has been a serial entrepreneur all her life. After realizing she was overworking herself, she thought she would have to give up something in her life. However, then she realized that so many people before her had been able to balance all the things that were important to her. Since that moment of clarity, she dove into learning the science of success. Today, she’s a strategist, mentor and neuropsychology PhD. She’s passionate about rewiring entrepreneur’s brains to be the best they can be.


To find out more about Shannon, go to:

You can also find her on Instagram: @drshannonirvine

And on Facebook

May 16, 2019

Something that holds a lot of moms back from starting businesses is a fear of not being able to deliver what everyone needs from you. How can you stop yourself from being overwhelmed? When will you know if it’s time to take a break?

On this episode, founder of Mompire, Ashley Meyer, is here to share how you can protect your mental health and deliver a great product.


3 Things We Learned From This Episode

Follow your intuition (11:50- 13:41)

Your intuition is a powerful tool, and you should pay attention to any negative feelings you may have. When you ignore your gut feeling, bad things tend to happen. Listen to yourself, and don’t be afraid to let your intuition guide you.


You don’t have to do everything (17:39- 18:43)

When you live out of alignment with your goals, dreams and ambitions, you are going to crash. Understand that you don’t have to give everyone what they need, all the time. Give what you can, but don’t allow it to cause you fatigue.


Allow yourself to step back if it’s the best decision (19:22- 21:28)

It can be hard to step back from your business- especially if you’ve invested a lot into it. Allow yourself to overcome your guilt at not using a degree, a business or anything else you’ve spent a long time to attain. If you know you want to step back, give yourself that opportunity.


A lot of moms feel guilty about starting businesses. However, many also agonize over the decision to step back, when necessary. Remember that despite all the demands you may feel at work and at home, you do need to prioritize your intuition and mental health. Whichever route you decide to take, make sure you’re choosing the path you want to.


Guest Bio-

Ashley Meyer is the founder of MOMpire. After training and practising as a lawyer alongside her husband, Ashley made the decision to step back from their practice to create a business for other moms. Ashley is passionate about empowering moms, and believes it’s important for those using her platform to speak directly to their family lives.


To find out more about MOMpire, head to:

You can also reach out to Ashley on Instagram: @themompire and Facebook: MOMpire   

May 9, 2019

There are so many career options available to us, that sometimes choosing what’s best for us can be overwhelming. How can you choose a line of work that will keep you fulfilled and take advantage of your talents? Should you check in with yourself to make sure you continue to feel fulfilled by those choices?

On this episode, Career Clarity Catalyst Tracy Timm shares her advice for choosing what’s right for you, specifically.


3 Things We Learned From This Episode

You don’t have to go all-in immediately (11.12- 11:52)

Don’t feel like you have to invest everything in the beginning. Take small steps that allow you to build the company without going broke in the process. It doesn’t all need to be completely black-and-white at the start of the venture.


Know your core values (15:48- 18:40)

Before you can be sure of what you want to do with your business, or in your career, decide what your core values are and commit to honoring them. Think about how you’ll prioritize each of these. Do the work to make sure you’re able to take the opportunities that present themselves to you.  


Check in on yourself (20:00- 21:40)

Once a year, schedule time to check in with your core values. Make sure they’re still working for you and adapt where necessary. Your values will change depending on what’s happening in your life, so it’s important to have a list that stays relevant to you.


From the time we enter the education system, we’re taught to base our decisions on impersonal factors. This stops us from doing what’s best for us, as individuals. Wouldn’t it be great to make the right career choices earlier on, with fewer bruises along the way? Set up your core values and work towards fulfilling them one step at a time.


Guest Bio-

Tracy Timm is the founder of Nth Degree Academy and Tracy Tim, LLC. After graduating from Yale unsure of what she wanted to do, Tracy found herself in a Wall Street job, miserable. She then quit to study on-board a cruise ship, with the intention of discovering her passion. After one more unhappy position, Tracy decided to start her own business, helping others find career clarity. Tracy is passionate about helping women find their paths earlier in life, so they don’t need to prolong their fulfillment.


To find out more about Tracy, head to:

And to hear more about what we discussed on this episode, visit:


You can also find out more about Tracy’s academy at:

May 2, 2019

When you're an entrepreneur, it can be overwhelming to think about all the things you must do to take your business to the next level. Do you have the right systems in place yet? How do you know where to start?

On this episode, Brittany Dixon is sharing her advice for scaling your business.


3 Things We Learned From This Episode

Pay attention to processes (09:49- 11:14)

Every single thing we do has a process— from running a business to making a sandwich. Go into as much detail as you can when considering your processes. Even the most basic step is important.


Get everything in one place (14:46- 15:27)

When you're just getting started in your business, try to have everything in one place. Use systems like Trello to put all your work, clients, and progress in one spot. This creates much-needed structure.


Hire a business consultant when you're ready to scale (18:53- 19:24)

If you're at the point in your business where you're able to scale, it's time to hire a consultant. This will allow you to step away while your business is taken care of.


There are so many moving pieces involved in building a business that it's bound to get confusing at some point. As you grow, make sure you're taking stock of everything you do. To take your business to new heights, you have to pay attention to what got you off the ground in the first place.


Guest Bio-

Brittany Dixon is a business consultant. After finding out she was pregnant with twins soon after starting a new job, Brittany decided to start her own company. Today, she is the owner of Brittany and Co. Consulting. Brittany strongly believes that building a great business requires great documenting of processes. She’s also adamant that the reason she has more time with her kids today is because of the consistent processes when she started her business.


You can find Brittany on Facebook:


And Instagram:


To find out more about Brittany, head to:


You can also try out her free content planner at:

Apr 23, 2019

We’ve all heard that scaling is important for businesses to grow, but it’s also beneficial to your family’s wellbeing. How can scaling impact your children? What can you do to make the process easier?

On this episode, CEO of Virtual Hub, Barbara Turley, is here to discuss why you need to build a company you can step away from.


3 Things We Learned From This Episode

Build a saleable asset (07:00- 07:49)

Scaling your business turns it into a saleable asset. That doesn’t mean you have to sell it—just that you have the ability to. Creating a saleable asset can also be especially helpful to moms, as you’re creating opportunities for you to step away if and when you need to.


Embrace your inner “control freak” (21:40- 22:35)

While we might not like to admit it, most entrepreneurs are control freaks. That’s okay—this is the baby you’ve built! Being a control freak doesn’t mean you have to look over your employee’s shoulders, though. All you have to do is build systems and make sure they’re being followed.


Start with your personal vision, then look at the business (27:32- 29:02)

We spend so much time concentrating on our business visions, but we still have lives outside of work. Instead of building your life around your business, start by thinking about what you want personally. By paying attention to the lifestyle you want, you’ll build a business that can fit the vision.


Most entrepreneurs want to scale their businesses, and with good reason. But it’s important to check in with your ‘why’. Why do you want to scale your business? You may think building a saleable asset requires a certain degree of objectivity, but saleable or not, your business is your baby. Think about how your business will fit into your life— not the other way around.


Guest Bio-

Barbara Turley is the CEO of Virtual Hub, aimed at helping entrepreneurs scale their businesses as easily as possible. Barbara is also a mom to a daughter, and attributes a lot of her success with scaling her own business to her decision to be a hands-on parent. Barbara is passionate about helping entrepreneurs have an easier journey to success.


To find out more about Barbara, head to:

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