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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Now displaying: May, 2019
May 31, 2019

Business owners often bash Facebook for having bad intentions, but if you look at it carefully, Facebook actually wants everyone to succeed. How does Facebook’s transparency work in our favor? What targeting tools does Facebook have that makes marketing easier for us? How do Facebook groups help us with engagement? In this episode, I explain why I love Facebook and how authenticity and community are key to building success on Facebook.

Facebook has been so exponentially important and instrumental not just in my business, but in my life. -Dana Malstaff

 

3 Takeaways

  • We may think that the transparency of Facebook works against us as businesses. However, if we run good, authentic, caring businesses, our audience sees it. Facebook rewards this, and it works in our favor.

  • When family and friends engage with our Facebook posts, it limits our ability to be visible to our target audience as similar profiles are targeted for further engagement. We need to engage with the right people in the right way.

  • Facebook groups work better as platforms for engagement. Group members can post and start conversations which also relieves the responsibility of the business as the only contributor.

Facebook has changed the way we communicate with each other by allowing us to identify who we are and what we care about, as well as by finding other people who love and care about those same things. By running an authentic and caring business, and targeting and engaging with the right people, we can create a community on Facebook that helps our business be visible and successful.

May 23, 2019

So many entrepreneurs are overwhelmed by the number of things they want to achieve, and often their health is affected because of it. How can you stop feeling that overwhelm? Why is it so important to know how you’re wired?

On this episode, Dr. Shannon Irvine shares her experience with changing her approach to something that suited her better.

 

3 Things We Learned From This Episode

Learn how you’re wired (03:22- 05:17)

Too many business-owning moms are spoken about as superheroes. This is a very intimidating belief, and also inaccurate. You don’t need to be a superhero to get your business to work. All you need is to know how you’re wired and how to work in a way that is effective for you.

 

Get your kids involved (09:34- 11:54)

A great way to make sure your kids understand what you’re doing is by letting them see you do business. They’ll start seeing how it works, and they might even get excited about entrepreneurship. You’re not necessarily bringing them into your dealings to create mini entrepreneurs— you’re just exposing them to the possibilities out there.

 

Fail in front of your kids (13:00- 15:02)

No one wants to fail, but it’s almost always inevitable. Allow yourself to fail, and see every failure as a learning experience. Treat it as a lesson for your kids, too. Encourage them to try everything they’re interested in, and to keep persevering even when they fail.

 

The way we do things is linked to the way our brains function. A lot of the time, that means we’re on autopilot. Start being more aware of how you think. You may not be able to stop having certain thoughts, but that doesn’t mean you’re powerless. Learn how your brain is wired and allow yourself to fail. Then, teach your children that they can do the same.

 

Guest Bio-

Dr. Shannon Irvine has been a serial entrepreneur all her life. After realizing she was overworking herself, she thought she would have to give up something in her life. However, then she realized that so many people before her had been able to balance all the things that were important to her. Since that moment of clarity, she dove into learning the science of success. Today, she’s a strategist, mentor and neuropsychology PhD. She’s passionate about rewiring entrepreneur’s brains to be the best they can be.

 

To find out more about Shannon, go to: https://drshannonirvine.com/

You can also find her on Instagram: @drshannonirvine

And on Facebook https://www.facebook.com/drshannonirvine/

May 16, 2019

Something that holds a lot of moms back from starting businesses is a fear of not being able to deliver what everyone needs from you. How can you stop yourself from being overwhelmed? When will you know if it’s time to take a break?

On this episode, founder of Mompire, Ashley Meyer, is here to share how you can protect your mental health and deliver a great product.

 

3 Things We Learned From This Episode

Follow your intuition (11:50- 13:41)

Your intuition is a powerful tool, and you should pay attention to any negative feelings you may have. When you ignore your gut feeling, bad things tend to happen. Listen to yourself, and don’t be afraid to let your intuition guide you.

 

You don’t have to do everything (17:39- 18:43)

When you live out of alignment with your goals, dreams and ambitions, you are going to crash. Understand that you don’t have to give everyone what they need, all the time. Give what you can, but don’t allow it to cause you fatigue.

 

Allow yourself to step back if it’s the best decision (19:22- 21:28)

It can be hard to step back from your business- especially if you’ve invested a lot into it. Allow yourself to overcome your guilt at not using a degree, a business or anything else you’ve spent a long time to attain. If you know you want to step back, give yourself that opportunity.

 

A lot of moms feel guilty about starting businesses. However, many also agonize over the decision to step back, when necessary. Remember that despite all the demands you may feel at work and at home, you do need to prioritize your intuition and mental health. Whichever route you decide to take, make sure you’re choosing the path you want to.

 

Guest Bio-

Ashley Meyer is the founder of MOMpire. After training and practising as a lawyer alongside her husband, Ashley made the decision to step back from their practice to create a business for other moms. Ashley is passionate about empowering moms, and believes it’s important for those using her platform to speak directly to their family lives.

 

To find out more about MOMpire, head to:
https://the-mompire.com

You can also reach out to Ashley on Instagram: @themompire and Facebook: MOMpire   

May 9, 2019

There are so many career options available to us, that sometimes choosing what’s best for us can be overwhelming. How can you choose a line of work that will keep you fulfilled and take advantage of your talents? Should you check in with yourself to make sure you continue to feel fulfilled by those choices?

On this episode, Career Clarity Catalyst Tracy Timm shares her advice for choosing what’s right for you, specifically.

 

3 Things We Learned From This Episode

You don’t have to go all-in immediately (11.12- 11:52)

Don’t feel like you have to invest everything in the beginning. Take small steps that allow you to build the company without going broke in the process. It doesn’t all need to be completely black-and-white at the start of the venture.

 

Know your core values (15:48- 18:40)

Before you can be sure of what you want to do with your business, or in your career, decide what your core values are and commit to honoring them. Think about how you’ll prioritize each of these. Do the work to make sure you’re able to take the opportunities that present themselves to you.  

 

Check in on yourself (20:00- 21:40)

Once a year, schedule time to check in with your core values. Make sure they’re still working for you and adapt where necessary. Your values will change depending on what’s happening in your life, so it’s important to have a list that stays relevant to you.

 

From the time we enter the education system, we’re taught to base our decisions on impersonal factors. This stops us from doing what’s best for us, as individuals. Wouldn’t it be great to make the right career choices earlier on, with fewer bruises along the way? Set up your core values and work towards fulfilling them one step at a time.

 

Guest Bio-

Tracy Timm is the founder of Nth Degree Academy and Tracy Tim, LLC. After graduating from Yale unsure of what she wanted to do, Tracy found herself in a Wall Street job, miserable. She then quit to study on-board a cruise ship, with the intention of discovering her passion. After one more unhappy position, Tracy decided to start her own business, helping others find career clarity. Tracy is passionate about helping women find their paths earlier in life, so they don’t need to prolong their fulfillment.

 

To find out more about Tracy, head to: www.tracytimm.com/clarity

And to hear more about what we discussed on this episode, visit: www.tracytimm.com/bossmom

 

You can also find out more about Tracy’s academy at: https://nthdegree.tracytimm.com/

May 2, 2019

When you're an entrepreneur, it can be overwhelming to think about all the things you must do to take your business to the next level. Do you have the right systems in place yet? How do you know where to start?

On this episode, Brittany Dixon is sharing her advice for scaling your business.

 

3 Things We Learned From This Episode

Pay attention to processes (09:49- 11:14)

Every single thing we do has a process— from running a business to making a sandwich. Go into as much detail as you can when considering your processes. Even the most basic step is important.

 

Get everything in one place (14:46- 15:27)

When you're just getting started in your business, try to have everything in one place. Use systems like Trello to put all your work, clients, and progress in one spot. This creates much-needed structure.

 

Hire a business consultant when you're ready to scale (18:53- 19:24)

If you're at the point in your business where you're able to scale, it's time to hire a consultant. This will allow you to step away while your business is taken care of.

 

There are so many moving pieces involved in building a business that it's bound to get confusing at some point. As you grow, make sure you're taking stock of everything you do. To take your business to new heights, you have to pay attention to what got you off the ground in the first place.

 

Guest Bio-

Brittany Dixon is a business consultant. After finding out she was pregnant with twins soon after starting a new job, Brittany decided to start her own company. Today, she is the owner of Brittany and Co. Consulting. Brittany strongly believes that building a great business requires great documenting of processes. She’s also adamant that the reason she has more time with her kids today is because of the consistent processes when she started her business.

 

You can find Brittany on Facebook: https://m.facebook.com/pages/category/Consulting-Agency/brittanyandco.consulting/about/

 

And Instagram: @brittanyandco.consulting

 

To find out more about Brittany, head to: https://brittanyandco-consulting.com

 

You can also try out her free content planner at: bit.ly/bco-contentplanner

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