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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Now displaying: September, 2019
Sep 26, 2019

We all know that video is a great tool for business, but not enough of us are taking advantage of it. Which benefits are unique to video, and what makes it different to other forms of marketing content? How can we maximize our content and continue to see results for years to come?

On this episode, Emmy Award-winning filmmaker Patricia Kelikani shares why we should all be using video and how we can create better content.

 

3 Things We Learned From This Episode

Set your own intent (14:58- 16:07)

People are emotional, and we choose to internalize written media in a way that makes sense to us. With video, we’re able to surpass that emotion and share our points of view. Video gives us full control over our messages, and allows us to deliver our content with little-to-no gray areas. 


Take advantage of longevity (18:17- 18:58)

The average lifespan of video is 4 years. That means, 4 years from now, we can still get new leads from just one video. To make the most of the content we produce, we need to keep repurposing it and putting it out there.


Use the MAP method for success (19:13- 22:00)

Messaging, Artistry and Promotion are vital for lucrative videos. When it comes to video content, we need to ensure we convey the right messages to our audiences, while also delivering a high-quality video. Once we have a high-quality video that aligns with our brands, we need to keep promoting it wherever we can. 

 

Video is a great option for marketing because it allows us to share our brand’s purpose more clearly than any other platform. It also offers amazing longevity and long-term results. To create great video content, we need to pay attention to the quality and ensure we’re putting something out there that represents our businesses. We should all be using video if we want to grow our businesses.

 

Guest Bio- 

Patricia Kelikani is an Emmy Award-winning filmmaker and the owner of Kelikani Films, Kelikani Consulting and Lucrative Videos. Patricia is passionate about video and the opportunities created by the platform. While she loves making video herself, she also offers an online course teaching others the basics of creating great video content. 


To find out more about Patricia, head to lucrativevideos.com/training

You can also visit www.patriciakelikani.com

And www.kelikanifilms.com 

To watch Patricia’s YouTube channel, visit https://www.youtube.com/channel/UCMWIzGot0WpEBYrS9f_LDHw

Sep 19, 2019

We all struggle with getting people to care about what we’re doing and the content we’re creating, and sometimes we have to give something away to get that visibility. What kind of giveaways should we be considering? How do we get people to take interest and actually engage with our content, not just get a giveaway without trying to get into our world?

On this tactical episode, I introduce our favorite giveaway tool and share how we can use it for more visibility.

Giveaways are powerful because they leverage the law of reciprocity. -Dana Malstaff

 

3 Takeaways

  • If we want to boost our visibility in a competitive online world, we have to give away something of value to get someone’s attention in return. 

  • Using Vyper, we can get more likes, visibility, shares, and we can track the people who engage with the ads so we can retarget our advertising. 

  • In terms of what we can give away, it should be physical product.

 

As a business owner it can feel like such a huge challenge to get people to watch our content, like it, follow us and eventually sign up for and buy our products. Vyper is a tool that allows us to put the law of reciprocity into motion, give some value and get more people into our world. Using the right tactics allows us boost our visibility, and drive more attention and traffic to our brands. 

Sep 12, 2019

A lot of us have gone through periods of dieting at some point in our lives, and often the diets we adopt have damaging effects on our bodies for years to come. What is intuitive eating, and how can it help us heal from dieting? Can we use the principles of intuitive eating to help our kids develop healthier relationships with food from a young age?

On this episode, owner of Eat with Knowledge and creator of the Feel Fabulous About Food online course, Jennifer McGurk explains the benefits of intuitive eating.

 

3 Things We Learned From This Episode

Listen to what your body needs to eat(06:43- 07:36)

So many of us eat out of habit or according to social norms. However, just because we’ve been taught to clean our plates after every meal, doesn’t necessarily mean our bodies are hungry enough to finish everything. By that same token, we may crave a burger after a day of eating low-fuel foods. Intuitive eating teaches us that either of these situations is fine- we need to pay attention to what we’re looking for or craving, rather than limit ourselves or overeat according to social norms. 

 

Set your kids up for a healthy relationship with food (09:50- 10:51)

Don’t place limitations on what your kids are allowed to eat. Rather than depriving them of specific foods, offer them a range of healthy options and let them decide on their portions. By doing this, we allow our children to see what makes them feel full. We also send the message that food is not an enemy, and let them build their own relationships with eating. 

 

Stop pressuring yourself to have answers (18:49- 19:44)

Whether we’re dietitians or not, as business owners we feel a lot of pressure to have all the answers. Stop putting all the pressure on yourself: we have permission to not know the answers. If you are a dietitian, don’t worry about giving clients the ‘wrong’ information. Instead, set up a partnership where they have ownership of what feels right for their bodies.

 

The relationships we have with food are complicated, and often they’ve been shaped by social norms. Stop worrying about what everyone else says: the most important thing is for us to feel good in our own bodies. Listen to cravings, and allow kids to do the same- set them up for a great relationship with food. Importantly, remember that it’s okay not to have all the answers at once. Focus on what feels good for you, and go from there. 

 

Guest Bio- 

Jennifer McGurk is a Registered Dietitian Nutritionist whose mission is to help people heal from dieting and feel fabulous about food. She is the owner of Eat With Knowledge, a private practice, in Nyack, NY and the creator of the online course Feel Fabulous About Food, dedicated to teaching clients all about eating disorder recovery and intuitive eating. She also offers resources for professionals on growing an intuitive eating business with the Pursuing Private Practice for Intuitive Eating Program. 


To connect with Jennifer, head to

https://www.facebook.com/JenniferMcGurkRDN 

https://www.instagram.com/jennifermcgurkrdn/ 

https://twitter.com/jenmcgurkrdn 


To  find out more about Eat With Knowledge, visit https://eatwithknowledge.com/free-binge-eating-guide/


And to learn about the top 10 mistakes professionals make in private practice, head to http://pursuingprivatepractice.com/join/ 

To go to the link mentioned by Jennifer in this episode, visit http://pursuingprivatepractice.com/5-secrets 

Sep 5, 2019

Creating a course is something that would give many boss moms the freedom they crave, but very few of us actually do it because of certain mindset blocks. Why should we stop tying our identity to the success of our courses? What activities are getting in the way of us creating freedom through coursework?

On this episode, I talk about the 3 things we need to overcome in order for us to start creating a course.

 

There is no way to truly get the freedom we want unless we are selling certain products, digital course work that we can scale without adding any time. -Dana Malstaff

 

3 Takeaways

  • Don’t let your feeling of self and identity link to your course content. Some people won’t like your content, and it might not be successful immediately, that’s okay.  

  • Very often entrepreneurs are spending time in all the wrong places, repetitively doing the same thing over and over instead of creating leverageable content.

  • We tend to think that our course has to be a huge, signature course. Actually starting with something small is a lot better. It’s easier and faster to make. 

 

Unless we create content we can leverage, we’ll be stuck on the hamster wheel of repetitive and tedious work. Nothing is more leverageable than a digital course. We have to stop doing things that don’t actually matter in lieu of doing what it takes to create a course, even a small one to start. Don’t let all the beauty in your brain is just sitting there while you could be making something amazing for your clients and yourself.

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