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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Now displaying: November, 2019
Nov 28, 2019

As Boss Moms, we have a responsibility to nurture our families and our businesses, but sometimes, it can feel overwhelming to tend to both at once. How can we stop questioning our abilities to run a business while parenting? Is it possible to channel the same love we have for our kids into our businesses, and how do we know which to prioritize at any given moment?

On this episode, we learn how to run our businesses like a home.

As a boss mom, your business and your family are both priorities. Channel the same love into both! -Dana Malstaff

 

3 Things We Learned From This Episode

  • Moments, when we feel unenthusiastic, don’t define our abilities. Temporary disinterest doesn’t mean we’re incapable of fulfilling our responsibilities. 
  • While we may feel overwhelmed at times as moms, our love for our children never subsides. We need to channel that same, unwavering love into our businesses.
  • Stop wondering if business or family comes first; as Boss Moms, we have a priority to nurture both.

 

Nov 21, 2019

We often think of our businesses as our babies, but at the end of the day, what really matters is our actual families. Is it possible to run companies while staying actively involved in our kids’ lives - and what happens if we have large families? How can we build businesses around our families, rather than the other way around? On this Boss Dad Spotlight episode, leading YouTube strategist, Tim Schmoyer shares how to build businesses that serve our families. 

 

3 Things We Learned From This Episode

Run big families like businesses (08:30 - 09:42)

Having a big family should never be a hindrance to entrepreneurial success. Think of having a growing family the same way as a growing business: as we expand, we need to work on finding better systems. Having a large family is not a barrier to owning a business- in fact, if we can master the systems to coordinate a big family, we’ll probably be more productive in our businesses, too. 

 

Prioritize family over business (10:49 - 12:29) 

Business decisions are relatively easy to make- but they’re not always the best decisions for our families. As entrepreneurs, we are in positions where we’re able to decide when we’ll travel for work. We need to prioritize our time according to what matters most to us, and our families. 

 

Disconnect to connect with family (16:51 - 17:39)

It’s easy to get wrapped up in business round the clock, especially when work and emails are available on all our devices. To combat this, disconnect. For 24 hours on a weekend, put phones on airplane mode and switch off computers. When we aren’t constantly being bombarded by work reminders, we’re able to relax and enjoy time with our families. 

 

There’s no need to sacrifice family for work. It all comes down to the way we manage our time and the systems we use to coordinate our activities. From time to time, we need to disengage with work and give our families our full attention. Our businesses may be our second babies, but there are times when they’ll need to come second to our actual babies.

 

Guest Bio-

Since 2011, Tim Schmoyer has been one of the leading YouTube strategists in the online video industry. His company, Video Creators, has been featured by FOX, Forbes, BBC even YouTube themselves as his team trains creators and brands to master YouTube and use it as a place to spread messages that change lives. Their clients have organically grown by over 14 billion views and 61 millions subscribers under their guidance. Today he lives in Cincinnati, Ohio, with his wife and seven children.

 

To find Tim on social media, head to: 

https://www.facebook.com/videocreators/ 

@timschmoyer

https://www.instagram.com/timschmoyer/ 

And to find him on YouTube, visit: https://www.youtube.com/VideoCreatorsTV 


To find out more about Video Labs LIVE, visit https://vclabs.com/ on Venice Beach, CA this coming July 8-9

Nov 14, 2019

For this week, the team and I decided to do a Throwback Thursday, dedicated to an episode that we find important and informative!

Here is “Episode 370: NYB - How to Figure Out What Problem You Solve.”

As human beings, we all want validation. For entrepreneurs, no validation is as great as knowing there’s a demand for the problem we solve. Why is it so important to be clear on what we want to be known for? How can we drill down to that problem and turn it into something we can sell or share with clients?

On this episode, I talk about some strategies you can implement to define your service and package.

You have to fall in love with the problem you solve, not the thing you sell. -Dana Malstaff

 

3 Things We Learned From This Episode

  • Rushing makes you slower. You’ll spend more time putting out fires from mistakes, you won’t give strategies enough time to grow legs, and you might end up relaunching.
  • If your name isn’t associated with what you should be known for, you’re facing an uphill battle.
  • Think about what you want people to know from you and how you can bottle it into an educational package you can sell.

 

Businesses and brands that stand the test of time and make money, in the long run, are built on solving one key problem and really honing in on it. It’s important for us to work towards what we want people to know us for. We must also know the key intellectual property we have that solves a problem for our clients. You don’t have to know what it is right this second, but you can start getting clarity by thinking of what you’re constantly teaching, doing, or creating that could be packaged into a course. That will improve your messaging because you can start talking about the problem so you’re not just creating content without a purpose.

Nov 7, 2019

Many of us have developed programs that aren’t taking off as fast as we’d like, but while it’s frustrating, we have to remember the problem lies with our messaging - not the programs. How can we set ourselves apart from our competitors in our customer’s eyes, and can we adapt our messaging to build rapport more quickly? What can we do to avoid being discouraged when we don’t see results immediately?

On this episode, we’re discussing how to jumpstart our programs and set them up for long-term success. 

The problem is not the program: the problem is the way we’re talking about the program. The great thing is, that’s fixable! -Dana Malstaff

 

3 Takeaways

  • Creating a solution to our customer’s problems isn’t enough: we have to be able to do it now. Prioritization is the biggest step people miss, but it’s vital if we want to set ourselves apart.
  • Building trust is key. If our programs are new on the market, we can build trust by simply talking about the content of our programs, and showing that we’re knowledgeable on the subject. 
  • Stop seeking immediacy. We have to understand that trust isn’t built in an hour, so don’t be discouraged too easily. We should aim to close someone 30 to 90 days after they come into our space. 

 

When we aren’t seeing results as quickly as we’d hoped, it’s easy to become discouraged and feel that we need to adapt our programs. However, that’s not necessary. We can boost our success by providing immediate solutions for our clients and by showing them we know what we’re talking about in our space. With that said, we have to remember that immediate action on our part doesn’t necessarily mean we’ll see immediate results. A business takes time to grow, but as long as we continue to nurture it, we will see the benefits.

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