As human beings, we all want validation. For entrepreneurs, no validation is as great as knowing there’s a demand for the problem we solve. Why is it so important to be clear on what we want to be known for? How can we drill down to that problem and turn it into something we can sell or share with clients? On this episode, I talk about some strategies you can implement to define your service and package.
You have to fall in love with the problem you solve, not the thing you sell. -Dana Malstaff
3 Things We Learned From This Episode
Businesses and brands that stand the test of time and make money in the long run are built on solving one key problem and really honing in on it. It’s important for us to work towards what we want people to know us for. We must also know the key intellectual property we have that solves a problem for our clients. You don’t have to know what it is right this second, but you can start getting clarity by thinking of what you’re constantly teaching, doing, or creating that could be packaged into a course. That will improve your messaging because you can start talking about the problem so you’re not just creating content without a purpose.
If the goal of an online business is to make money while we sleep, online courses are one of the most powerful ways to do this. What are the clues that tell us we have something we can build a profitable course on? How do courses help us free up more time to be more creative, systematize our expertise, and give value en masse? Why is it so key for us to nurture an audience while we work on the course?
On this episode, Amy Porterfield is back to talk about how to create an online course that can become a stream of income and boost our business.
What will genuinely make you money in a course is taking the results that you have created for yourself or other people and put it together in a system, a roadmap, or a process. That’s what sells. -Amy Porterfield
3 Things We Learned From This Episode
How to know we’re ready to create a course (01:52 - 02:34 )
You know you’re ready to make a course when you keep repeating yourself to different people over and over again. You also know you’re ready when you create results for yourself and other people.
Can we create a course if our clients have unique problems? (VIDEO 2 - 01:32 - 04:19)
Even when people have unique problems, they they are still in need of our system or roadmap we create to solving a problem. Many of the people enrolled in our courses will hit the finish line, but even those who don’t will still be completely satisfied because of the community around the course. The community is where you get to add that one-on-one advice that’s more personalized and unique.
How to market our courses and get people to want them (VIDEO 2 - 10:28 - 16:00)
The best way to market our online course is to use a vehicle that allows us to give value and earn our right to sell the course. Our course needs to be stellar and our marketing must be good and true. Marketing our course start with social media content that leads into our email list because that’s the audience that will buy from us. We do this by posting content consistently, and pointing people to our really cool freebies while we’re creating our courses at the same time.
After running a service business or doing one-on-one coaching, courses are a really cool way for us to transition into another method of making money and growing our business. Success leaves clues. If we’ve been able to get results for ourselves or somebody else, that is the area we should make the course about. What people pay for is the road map, system, or process we offer, and our unique way of solving a problem. To make sure this course can actually succeed, we have to nurture our audience through social media and build the list of people who will want to buy it as soon as we launch. We nurture that community by posting content that lends itself to our core message. If we have one course that creates consistent revenue, we’ll be able to say “no” to the things that drag us down, and “yes” to more of the things that light us up.
Amy is an entrepreneur, coach, speaker, author and podcaster. She runs a top-ranked business podcast and runs best-selling online courses.She teaches business owners, educators and entrepreneurs the profitable action steps for building a highly engaged email list, creating online training courses, and using online marketing strategies to sell with ease. For more information and to check out Amy’s podcast go to https://www.amyporterfield.com/.
Watch Amy’s first Boss Mom Podcast Interview here https://boss-mom.com/episode-320-tweaking-vs-pivoting-overcoming-camera-shyness-being-consistent-w-amy-porterfield/.