We’ve all heard that scaling is important for businesses to grow, but it’s also beneficial to your family’s wellbeing. How can scaling impact your children? What can you do to make the process easier?
On this episode, CEO of Virtual Hub, Barbara Turley, is here to discuss why you need to build a company you can step away from.
3 Things We Learned From This Episode
Build a saleable asset (07:00- 07:49)
Scaling your business turns it into a saleable asset. That doesn’t mean you have to sell it—just that you have the ability to. Creating a saleable asset can also be especially helpful to moms, as you’re creating opportunities for you to step away if and when you need to.
Embrace your inner “control freak” (21:40- 22:35)
While we might not like to admit it, most entrepreneurs are control freaks. That’s okay—this is the baby you’ve built! Being a control freak doesn’t mean you have to look over your employee’s shoulders, though. All you have to do is build systems and make sure they’re being followed.
Start with your personal vision, then look at the business (27:32- 29:02)
We spend so much time concentrating on our business visions, but we still have lives outside of work. Instead of building your life around your business, start by thinking about what you want personally. By paying attention to the lifestyle you want, you’ll build a business that can fit the vision.
Most entrepreneurs want to scale their businesses, and with good reason. But it’s important to check in with your ‘why’. Why do you want to scale your business? You may think building a saleable asset requires a certain degree of objectivity, but saleable or not, your business is your baby. Think about how your business will fit into your life— not the other way around.
Barbara Turley is the CEO of Virtual Hub, aimed at helping entrepreneurs scale their businesses as easily as possible. Barbara is also a mom to a daughter, and attributes a lot of her success with scaling her own business to her decision to be a hands-on parent. Barbara is passionate about helping entrepreneurs have an easier journey to success.
To find out more about Barbara, head to: www.thevirtualhub.com
Many women business owners feel uncomfortable charging their clients for their services. This is particularly true for entrepreneurs whose businesses aspire to empower the client. How can you stop feeling that way and start making more money? How have other empowerment-based businesses generated profits? On this episode, I explain how Boss Mom makes money, and how your business can, too!
Build your brand. Being known for something helps you make money. -Dana Malstaff
Creating online courses is a great way to make money. However, while you’re aiming to offer a service to a wide range of people, never question your right to make money in the process. You can try being more accommodating by offering two products: one higher-priced and the other lower, but don’t overextend yourself by doing this. Keep your number of products streamlined. You own a business, and you should get to see the benefits.
A lot of us listen to podcasts and attend talks with entrepreneurs, but it can be difficult to picture the daily running of the speaker’s business as they give examples or describe systems. What’s actually happening behind the scenes? How do finished products come to life? What does the process look like?
On this episode, I talk with my director of operations, Amy Lockrin, to give you an inside look into one of our meetings.
3 Things We Learned From This Episode
Hire an operations manager (05:08- 06:47)
An operations manager is an important part of your business. They’ll help you maintain your focus to ensure you’re looking at every venture as logically as possible. They’re also the ones who will be able to step in, in the event you leave your business for a month. As the CEO, you have to be able to step away for periods of time. The operations manager allows you to do that and should be able to improve your business in your absence.
Not all your ideas will come to life, and that’s okay! (29:31- 30:20)
If you’re a creative person, you probably have a million ideas everyday. Obviously, not all of those can become a reality. That’s why you need an operations manager. They’re the ones who will help you execute certain ideas and determine which ones to skip.
Get comfortable with hearing ‘no’ (30:54- 32:00)
Your business needs to be run by a team of brainstormers. That means having discussions and allowing for constructive criticism. If you’re hearing ‘no’ from an operations manager, never take it personally. This is about making the best business decision, not personally attacking you.
There’s a lot of work that goes into running a business that, unless you’re part of the operations, you might not know about. There are a lot of conversations that take place before anything happens, and the more skilled voices we have to share in those conversations, the better. Running a business is like raising a child: it takes a village. Don’t shy away from having a team to help you. You have the building blocks, so get someone to help you set them up.
Amy Lockrin is an Operations Integrator for female entrepreneurs that are ready to thrive in their business and leave behind the overwhelm of "to-do's." She is the founder and CEO of Lockrin Services, an integration and implementation agency that strategically partners with visionaries while propelling their businesses forward through action. She loves to make things happen in your business so you can go back to being creative through project management, business management, and strategic business planning sessions.
She is also the mother of two of the chattiest children that ever existed, Wyatt and McKinley and wife to her beer-making husband, Jimmy. When she isn't elbows deep in business owners strategic plans she loves to go to the beach, read, and spend as much time outside as possible.
There’s a lot of information available on finding clients. However, not as much exists about keeping those clients after their first experience with you. How can you retain people’s business and keep them in your database? What would you need to invest in order to maintain a relationship with them?
On this episode, founder of With Love Studio, Marilyn DeLaHoz shares how she got involved in customer experience, and why it’s important for your business.
3 Things We Learned From This Episode
Create loyalty by making your clients feel loved (15:50- 17:25)
Once you’ve done business with someone, it’s time to re-invest in them. By sending a gift- or even a small, handwritten note- you’re making past clients feel special. This goes a long way in building your relationship with them- and in the way they represent your brand to their own sphere of influence.
Keep it personal (18:51- 20:40)
We’ve heard so much about automated systems and how they can help in a business. However, when something goes wrong with your operations, try reach out personally. This shows you care enough to be the one to tell them there’s a problem, and does wonders for your client relations.
When sending gifts, make sure they’re useful (21:06- 22:36)
If you’re going to give your clients a gift, make sure it’s something that enhances the service you’re providing. For example, if it’s a course, send a notebook or a pen. In doing so, you’re demonstrating that you want to ensure they have the best possible experience with their business.
Often, the smallest detail is what sets successful businesses apart from the less successful ones. That’s exactly what your gestures need to be, to ensure great client relations: small. Thoughtful gestures don’t need to be expensive and certainly shouldn’t put any strain on your business. On the contrary, to keep good customer service, you just have to show that you genuinely care.
Marilyn DeLaHoz is a mom to two daughters, a wife, and the founder of WIth Love Studio. After deciding to leave her corporate job when she became a mom, Marilyn started tapping into her creative side. Initially starting with creating invitations for clients, MArilyn later bought her friend’s t-shirt company. Today, she’s passionate about giving her clients the best possible experience, and prides herself on always putting herself in the customer’s position.
To find out more about Marilyn, you can follow her on her Instagram accounts:
@marilyndelahoz and @withlovestudio