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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Now displaying: May, 2017
May 30, 2017

We are nearly halfway through this year, so NJ and I thought it would be the perfect time to revisit the goals we set at the start of the year.

Doing check-ins with yourself and your goals is a brilliant way to keep yourself on track, reign yourself back in if you've gotten off track, and it can help you see all the progress that has been made, even if you're still feeling like there's a long way to go still.

May 26, 2017

Have you ever noticed how easy it is to find yourself in a sales funnel without realizing it? It happens to us all the time. We grab on to that thing that sounded great and we wanted, and all of a sudden we find ourselves in a funnel!

 

While sales funnels can sometimes feel scary, and have gotten a bad name at times, funnels are actually a beautiful thing when approached correctly. 

 

In this episode I'm joined by Dawn Marrs of Marrs Marketing and we are chatting all about how to navigate your way through funnels and create funnels that work - for you and your ideal customers!

May 25, 2017

To celebrate another year of making my way around the sun, I thought it would be fun to reflect on and share the 10 best pieces of advice I can think of that sum up how I live my life and why I think we've been able to create so much success with Boss Mom. So, here it is....all my juicy bits of wisdom, downloaded just for you!

May 23, 2017

In today's highly socialized culture, it can feel like system overload trying to figure out how, when and where to leverage the power of live social media for your business. But, we know we're supposed to do it....right?

 

Well, in this episode NJ and I are sharing a little about how we approach "going live" in our businesses and a few practical bits of wisdom and strategy to help you figure out how to incorporate live broadcasting into your overall business plan with a little more ease.

May 18, 2017

For this Nurture Your Business segment I decided to bring in the lovely Monica Froese, Founder of Redefining Mom and Creator of Busy Moms Building and Pin Practical to chat all about Pinterest strategy!

 

This is not an area of expertise for me personally, but Pinterest is totally a tool that can be invaluable to you and your business, so I wanted to bring in someone with a wealth of knowledge and expertise in leveraging the platform effectively.

 

In This Episode You'll Hear:

 

  • How Monica got her start using Pinterest and why she's chosen to focus so much energy on leveraging the platform to grow her business
  • The keys to implementing a successful Pinterest strategy (ie: being consistent, using good SEO, creating clickable images, etc)
  • How to convert your Pinterest traffic into email list subscribers and paying customers
  • All about Monica's Pinterest masterclass, Pin Practical, which she is offering an awesome 25% off discount code when you purchase using this link.

 

Referenced in the Show:

 

Connect with Dana & Monica

 

 

We love hearing from you!

 

If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community. 

 

We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

 

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
May 18, 2017

In this episode I am chatting with Monica Froese all about the realities of being a working mom, the plethora of things that need to be changed in corporate company culture and how women can create better work arrangements for themselves and their families.

 

Monica Froese is a mom, wife, author, and entrepreneur with an MBA degree in finance and a wildly popular blog, Redefining Mom, that she writes to empower working moms to find flexible work arrangements.

 

She has traveled to the White House to discuss family-friendly workplace policies and helps moms find their version of balance through building online businesses and escape the 9-5.

 

Monica has a wealth of knowledge to share and this conversation ended up being such a cool back and forth dialogue about both of our corporate experiences, and how we can all play a part in changing the game for working moms everywhere.

 

In This Episode You'll Hear:

  • How experiencing postpartum PTSD from a traumatic birth and being expected back at work fueled Monica's passion for empowering working women, and her desire to work for herself, on her terms.
  • How she got her first big "break" that ended up getting her invited to the White House to participate in a Working Families roundtable event honoring people who have made a difference in the country for family-friendly policy.
  • Why and how she has chosen to structure her life and business in a way that works for her

 

Referenced in the Show:

 

(Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!)

 

Connect with Dana & Monica

 

 

We love hearing from you!

 

If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community. 

 

We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

 

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.

 

 

May 16, 2017

In this episode we are having a little bit of fun diving in to answer the question, "What would you have done differently?"

 

We're talking life, business and beyond as we let you in on the things we've learned over the years as boss moms and how we would have done things differently to produce different outcomes.

 

Referenced in the Show:

 

(Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!)

 

Sponsor Spotlight: Trello

 

Have you been introduced you to what I call my “work wife” yet? If not, let me make the introduction. Meet Trello– the magical unicorn of amazingness that allows me to run my life, business and team with ease without completely and totally losing my mind (what’s left of it anyway).

 

I believe every person with a life, home and business needs an awesome (and free!) place to manage their projects, schedules, homes and teams and keep everything important in their lives in one central spot that can be revisited time and time again while giving access to anyone else that needs it.

 

I love and believe in Trello so much that I created a super amazing, in-depth (free!) training that gives you a behind-the-scenes look into how exactly I use Trello to keep everything working like a well-oiled machine. Check it out here. I promise your life will never be the same.

 

Connect with Dana & NJ

 

We love hearing from you!

 

If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community. 

 

We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

 

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
May 13, 2017

Full disclosure: you're about to hear from four women packed into one hotel room, chatting it up, laughing, and talking over each other into one mic. It is kind of epic - but also filled with some golden nuggets of goodness. Tune in to hear from Stacy Tuschl of She's Building Her Empire, Brandy Salazar from Balance is Possible, and Rachel Adams of Lost 2 Found in 90 Days.

 

For additional show notes visit BossMom.com and don't forget to leave a rating and review to make sure others like you can find our show!

May 11, 2017

Branding is kind of a big thing in the world of an entrepreneur and it's something you want to make sure to get right so that you are set apart and set up to successfully connect and communicate with the right people.

 

But honestly? Branding can go so much further beyond business, which is something I'm chatting about with my lovely guest, Cathy Olson.

 

Cathy has been beautifying brands and designing experiences of digital delight for over 17 years, including working with multi-million dollar brands.

 

Now as founder of Love Inspired, an international branding and web design studio with a boutique approach, she helps creatives package their expertise in a way that excites eyes, hugs hearts, and cues cha-chings.

 

Cathy's Boss Mom Journey

 

Cathy starts off by sharing that she's been a creative person her whole life and always had a pretty good idea of what she wanted to do with her life.

 

Her aunt was a graphic designer and her grandpa was an architect, so she grew up seeing people get paid to do art and knew she wanted to get into doing some kind of commercial art.

 

She's now been a graphic designer for the past 17 years and went out on her own nearly 10 years ago. Though she started working with bigger brands, which had a lot of advantages, at the end of the day she felt like it was always about the bottom line and the experience lacked the kind of heart and passion she was looking for.

 

When she got engaged she started creating custom wedding invitations on the side to help pay for her wedding, but never planned for it to be an actual business. Eventually though, she had two full-time gigs on her hands and she had to make a decision.

 

In 2008 she quit her "cushy" job at the heigh of the economic recession, which she was criticized for at the time. But when deciding between working with the bigger companies or working with amazing, passion-driven clients in the wedding industry, it was a no-brainer for her.

 

Luckily she made the right decision, because just four months later the company she had been working for ended up doing a bunch of layoffs and she's certain she would have been included.

 

Ever since then she's been doing her thing, and growing Love Inspired into what it is today. Her focus now is really helping the business owners who are in spaces that feel overcrowded and like no one’s listening. Together, they work to create a brand and website that is different and unique, that stands out and makes a real impact instead of just being "one of the many."

 

Important Things to Consider When Building Your Website

 

After so many years in this industry, and being an entrpreneur herself, Cathy has a wealth of knowledge and expertise when it comes to creating beautiful, functional websites that convert like crazy and reach the right people with your message.

 

She talks about how people often go straight into design without first bearing in mind user experience. She suggests starting with the journey you want to take people on in mind first, then figuring out how to beautify that journey.

 

Your homepage is the place where you want to make a lasting impression and answer everyone's primary question: "am I in the right spot?"

 

Another important thing is making sure to clearly share who you are and what you do....but in a way that makes it about them, not you. They are the ones you're trying to guide through a journey of recognizing their need or desire for you, not the other way around.

 

Cathy also stresses the power of eliminating overwhelm when creating your website. Focusing on making your website user experience as streamlined and guided as possible will help you so much in the long run.

 

You need to be tracking your analytics (what are the paths most traveled) so you can be strategic about how to connect with them and create the end result. Think about their journey.

Tools That Cathy Loves & Recommends

 

 

Something brilliant that Cathy shared is that there is variability between people's conscious and subconscious, which means people will tell you things that are different from what they are actually doing.

 

Using tools to actually track and see what people are doing on your website helps you be strategic about how to connect with them and create the end result you want.

 

Referenced in the Show:

 

 

(Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!)

 

Sponsor Spotlight: Trello

 

 

Have you been introduced you to what I call my “work wife” yet? If not, let me make the introduction. Meet Trello– the magical unicorn of amazingness that allows me to run my life, business and team with ease without completely and totally losing my mind (what’s left of it anyway).

 

I believe every person with a life, home and business needs an awesome (and free!) place to manage their projects, schedules, homes and teams and keep everything important in their lives in one central spot that can be revisited time and time again while giving access to anyone else that needs it.

 

I love and believe in Trello so much that I created a super amazing, in-depth (free!) training that gives you a behind-the-scenes look into how exactly I use Trello to keep everything working like a well-oiled machine. Check it out here. I promise your life will never be the same.

 

Connect with Dana & Cathy

 

 

We love hearing from you!

 

If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community. 

 

We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

 

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
May 9, 2017

Let's be honest - we all started businesses to make money, right? Sure, we have gifts and passions and hopefully a drive behind why we do what we do other than pure financial gain. But at the end of the day, our businesses wouldn't be businesses if there wasn't revenue being generated.

The challenge is that actually getting to the point of generating revenue can be a really big challenge, especially when you're just starting out.

We've been there, friends, which is why NJ and I are hopping into this episode to discuss how exactly we each started making money in our businesses and how things have changed and evolved since then.

Listen + subscribe on iTunes // Stitcher

 

NJ's Journey to Making Money

NJ started a blog in 2009 and bootstrapped from the beginning, learning how to do #allthethings herself, from website design to graphic imagery creation to social media and beyond.

As a blogger her primary source of income came in the form of sponsored posts she wrote and marketed. But as her blog grew and she continued to develop her skills, she decided she wanted more consistent control over her income.

She knew her skills were valuable (because people kept asking for them!) so she leveraged what she had and offered her virtual assistant services to other bloggers and business owners.

She kept it simple, putting a page up on her website to outline her services, and got out there and started telling people about what she was doing.

It wasn't long before she met Dana and a few other high profile people who she started providing services for. This helped her quickly gain her confidence and she continued to develop her skills as a VA.

She has since outgrown that title as the scope of her knowledge, skills and experience have grown, and she now offers digital marketing consulting in addition to continuing to run her blog.

NJ’s motto has always been to "move fast and break things" - or in other words, don't wait for things to be perfect before putting them out into the world. Dive in, get messy and make things happen.

Dana's Journey to Making Money

When Dana first left corporate America she jumped into business as a Mindful Communication Coach since it tied together beautifully with what she had been doing in her career.

She did some consulting and speaking and made some money, but was consistently spending more money that she was making that first year.

At some point she learned the concept of zeroing in on your gift and doing what was easy to you, but difficult for other people.

She recognized that she had a gift for content strategy and creating courses, so without a website, logo, or much of anything else, she jumped into taking on content strategy coaching clients to see if it worked.

She also leveraged outside platforms like Udemy and Skillshare to create her own simple courses, which ignited a big shift in how and where she was making money.

As she continued on, the rest of her business growth all had to do with leveraging relationships and opportunities that came her way.

In addition to content strategy and creating courses, she also wrote social media content for clients for a time and continued building her network of relationships.

When she was pregnant with her second baby, she had the idea to write the Boss Mom book, and decided to part ways with all the clients she was working "for" in favor of shifting into CEO mode to ignite and grow what is now the Boss Mom movement.

She talks about how when she changed how she thought about her business, it changed the trajectory of her business.

In just a year and a half she has gone from making somewhere around $5K per month to making nearly $30K per month, and she has goals to make the Boss Mom brand a million dollar company within the year.

Final Takeaways

Don't discount where you start, because everyone has to start somewhere (just like us!)

If you're intentional about leveraging relationships and opportunities, thinks can build and grow quickly.

Business growth is all about leveraging the things you're good at, the relationships you have, recognizing what works and being really decisive as you take things one step at a time.

Referenced in the Show:

(Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!)

Sponsor Spotlight: Tailwind

Tailwind is the complete Pinterest and Instagram marketing toolkit for bloggers and small businesses that allows you to schedule posts, discover content, monitor conversations, amplify your reach, and measure results - all with one tool!

It’s easy to use, incredibly powerful, helps you master your schedule and track your key performance indicators.

To learn more and try Tailwind out for yourself, visit www.boss-mom.com/tailwind

Connect with Dana & NJ

We love hearing from you!

If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community. 

We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
May 5, 2017

Let's talk project management, baby! As business owners, managing projects is a huge part of running our businesses (and lives!) each day.

Everything we do involves managing our time, whether we are actively aware of doing it or not. When we are proactive about managing our time and our projects, we can be so much more effective and keep ourselves on track.

In this episode I'm going to break down how we here at Boss Mom approach project management and share several examples and bits of insights I hope will help making project planning and management a little less daunting for you.

Listen + subscribe on iTunes // Stitcher

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Why Project Planning & Management is Necessary 

Ok, so for starters let's get one thing out on the table - starting new projects is HARD. Sure it might be exciting to sit down with a new idea that you're looking forward to seeing come to life....but the actual planning and execution can be totally overwhelming.

Questions like, "Where do I begin? What do I need to do? What comes next?" start swirling around in your head and before you know it you're camped in front of your computer scrolling through funny cat videos on YouTube and half a bag of M&Ms has mysteriously vanished. (Ok....maybe that's me)

To avoid these kinds of scenarios, you need a plan of attack to map out your project - a framework to make the project seem less daunting and overwhelming.

Start by Asking the Right Questions 

If you want to start running projects effectively and understanding what needs to happen next in your business, you've got to begin by asking the right questions.

You can't just dive in and start making decisions willy-nilly. You need to first sit down and figure out a few things, and that begins with asking yourself some questions.

Word of advice: be logical! Good questions are based out of logic, so take the time to slow down, dig deep and logically figure out what questions you need to answer to begin moving forward.

Everything you need is in the questions you ask - brilliance and clarity comes in the questions!

Determine What Decisions You Need to Make 

I always advocate for starting a new project with a clear understanding and outline of all (or as many of) the decisions you'll need to make over the course of the project. 

The reason I like to start here (knowing what the decisions are, not actually making them yet) is so I can delay the decision-making until the right time in the process so I don't get overwhelmed with trying to make decisions out of order, without all the information I need to make them well.

You will waste tons of time and energy trying to make decisions out of order and spending time on things that aren't the highest priority.

I call this "decision hopping" which will keep you ineffective and kill your confidence because of not having everything you need to make the decisions you're trying to make in the wrong order.

Understanding Your Milestone & Prerequisites

It's important when planning your decision making to understand what your milestones and prerequisites are.

Milestones are the places you need to hit throughout the course of your project to stay on track.

Prerequisites are the things you need to know before you can decide on other things.

You need to know and understand both in order to map out what decisions need to be made when, and in what order.

Once you've done that, you can break things down further, determine how much time each decision or task will take and attach time constraints around those things.

This will lead you to being able to figure out when you need to make those decisions and complete those tasks.

My Favorite Tool for Project Management

If you've been following Boss Mom for any length of time, you've probably heard me sing love songs to my beloved project management and workflow tool, Trello.

(I actually love it so much I created an entire free training course on it - check it out here!)

Trello is amazing for project management because you want the project plans and processes you come up with to be duplicatable, scalable, and follow a fluid workflow that other people can collaborate on as necessary.

Trello enables you to do exactly that with beautiful ease and visual appeal.

Be Sure to Celebrate the Milestones

I'm a big believer in purposefully factoring in time to acknowledge and celebrate when milestones are reached as you move forward and accomplish things in your business and in each individual project you do.

So I encourage you to identify what your milestones are going to be and figure out ways to pause throughout the process to celebrate your progress - it will only help continue propelling you forward!

Referenced in the Show:

(Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!)

Connect with Dana

We love hearing from you!

If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community. 

We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
May 4, 2017

Sometimes you come across those people in life who completely blow your mind....and Julie Stoian is one of those people. Julie is a full-time digital marketing consultant and tech coach, web designer and blogger, trainer and teacher, making her mark on the Internet with several blogs and websites.

An award winning lifestyle blogger as well, she was chosen as Anderson Cooper's blogger of the day in 2012 and appeared on Anderson Live several times, as well as BBC World Have Your Say.

She's been interviewed in the New York Times and Washington Post regarding social media, and runs several successful groups and workshops for entrepreneurs who need help with online tech and strategy. Off the Internet, she is a mom of four (what?!) a musician, foodie, and theater buff.

This woman's story is crazy you guys, and I can't wait for you to hear all about her journey and what she's built because I guarantee you'll be inspired, you'll learn a ton and fall in love with her just like I did. So, let's jump in!

Listen + subscribe on iTunes // Stitcher

 

Julie's Boss Mom Journey

Julie's boss mom journey begins with her being young, married and having three babies back-to-back. She stayed home with her kids, taught piano, started a blog that became popular, ended up opening a social media management and design business and life was good....until it wasn't anymore.

One day Julie found herself in an unfortunate situation where she was getting divorced, newly pregnant (with someone else) and needing to figure out how to pick herself up and push forward through all of it.

She married her baby daddy, amicably divorced her ex-husband and the rest is history.

From 2014-2016 she did "the hustle," getting a part-time job and building her marketing and sales funnel business up all while being pregnant, getting divorced and raising her three kids. (C-R-A-Z-Y!)

As a result of all her hard work and determination to show up and do what needed done, her marketing business exploded and now she's moved into doing more mentorship and coaching for other women who want to do service based businesses like she had.

(Oh, and ps - she's now happily married to her post-divorce baby daddy and amicably split from her ex-husband, for those that want to know!)

What to Do to Make Building a Business Work

Obviously there's a lot that goes into making a business work, and everyone has a unique perspective. For Julie, it was all about just getting in there and doing what needed to be done. 

She recognized that in order to bring home the bacon she needed to not get hung up worrying about all the things that often keep business owners stuck (logos, proposals, contracts, etc).

“I was under such a tremendous amount of stress to provide for my kids I was literally like, “Go find people with problems and fix them. Like, that’s all I need to do. And then charge money to fix them. I didn’t care about niche, and I didn’t care about official contracts, I just found people with problems and I made friendships and I built relationships and I fixed their problems and then they paid me and then they liked and then they told more people about me.” (9:59)

She also dedicated herself to increasing her skillset and learning as many new things as she could to make herself more valuable.

Navigating Transitions in Business

Julie got her start as a writer and designer, which are two critical skills you need to effectively build sales funnels and do marketing.

When she realized those skills work well together she started offering marketing services to her clients (which she still does to this day!)

One day one of her clients came to her because she wanted to launch a VA training course and knew all about the business development side, but couldn't offer as much expertise with on the skillset side as Julie. They decided to go in on the venture 50/50 and it ended up doing really well because people were hungry for it.

After Julie had her first high-level success earning a client six figures in two weeks with a launch and funnel she'd built, she was officially "on the map" and she started working less with service clients and doing more mentoring and coaching, which is what she primarily does now.

Why Do You Need a Funnel?

Because the space is so crowded, the internet is so crowded, that if you don’t have a funnel the likelihood of your success is minimal at best.

“You have got to put blinders on your leads and the only way to do that is with a sales funnel. A sales funnel is far more important than a website in this moment of the internet, because if someone’s finding you on Instagram and they click on your Instagram bio and they go to your website they’ve got 500 choices. If you put the entrance of your funnel as your Instagram bio, all of a sudden there’s only one thing they can do and that is give you their email address and that is exactly what you need because from there you can show them exactly what they need to do to become your customer.” (25:37)

The blinders are because there are so many shiny objects, if you don’t direct your leads where they need to go they won’t get there as easily.

“The idea is everyone should be building a brand and a system and a funnel that attracts your ideal customer and repels everybody else.” (27:34)

Referenced in the Show:

(Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!)

 

Sponsor Spotlight: Trello

Have you been introduced you to what I call my “work wife” yet? If not, let me make the introduction. Meet Trello– the magical unicorn of amazingness that allows me to run my life, business and team with ease without completely and totally losing my mind (what’s left of it anyway).

I believe every person with a life, home and business needs an awesome (and free!) place to manage their projects, schedules, homes and teams and keep everything important in their lives in one central spot that can be revisited time and time again while giving access to anyone else that needs it.

I love and believe in Trello so much that I created a super amazing, in-depth (free!) training that gives you a behind-the-scenes look into how exactly I use Trello to keep everything working like a well-oiled machine. Check it out here. I promise your life will never be the same.

Connect with Dana & Julie

We love hearing from you!

If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community. 

We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
May 2, 2017

Ok ladies, we have officially reached our 200th episode and wanted to have a little fun as we celebrate this milestone and thank you all for tuning in each week!

In this episode NJ and I are getting a little silly with a game of "Never Have I Ever".....which you'll quickly see doesn't follow the rules at all.

You're sure to hear things you've never heard before, and we tried to sprinkle in some really valuable little tidbits to hopefully encourage or speak to you wherever you're at (because you're never the only one who has been where you're at!

Listen + subscribe on iTunes // Stitcher

 

Referenced in the Show:

(Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!)

Sponsor Spotlight: Trello

Have you been introduced you to what I call my “work wife” yet? If not, let me make the introduction. Meet Trello – the magical unicorn of amazingness that allows me to run my life, business and team with ease without completely and totally losing my mind (what’s left of it anyway).

I believe every person with a life, home and business needs an awesome (and free!) place to manage their projects, schedules, homes and teams and keep everything important in their lives in one central spot that can be revisited time and time again while giving access to anyone else that needs it.

I love and believe in Trello so much that I created a super amazing, in-depth (free!) training that gives you a behind-the-scenes look into how exactly I use Trello to keep everything working like a well-oiled machine. Check it out here. I promise your life will never be the same.

Connect with Dana & NJ

We love hearing from you!

If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community. 

We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
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