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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Now displaying: January, 2019
Jan 29, 2019

When starting your journey as an entrepreneur, the thought of hiring a team can be daunting. How can you accommodate staff salaries into your budget? How do you know who to hire? Is there a strategic way to build a team? On this episode, I discuss how you can put together a team in the most effective way.

Just freeing up your time won’t make you successful. Using that time wisely will. -Dana Malstaff

 

3 Things We Learned From This Episode

  • If you're going to hire someone and pay to free up time for yourself, make sure you use that saved time wisely.
  • Pay attention to the things you do every day that can be repeated easily. Then, hire people who can do that for you. 
  • Record the tasks you complete. You can use this as training when you hire a team.

If you've just started your own business, it's normal to want to manage every detail. However, once you establish your routines, you no longer need to be involved in all aspects of your company. You should be a beacon, rather than a worker for your business. Hire strategically, and you'll soon find yourself working much more effectively.

Jan 22, 2019

Copy and content are a huge part of connecting with and selling to our target market. What are the foundational pieces of content we have to develop before we do anything else? What are some of the key steps often missed in writing content and copy? How do we address these gaps by understanding our audiences, both mentally and emotionally? On this episode, Tara Bosler shares on how we can write content that relates, helps, and converts.

 

I’m a huge proponent of clarity over cleverness. -Tara Bosler

 

3 Things We Learned From This Episode

 

Stay tapped into the pains your audience has (15:12 - 16:00)

It’s important to stay plugged into the issues your target market is facing. Even if you started off as your target market, becoming successful takes us further away from that emotional base. This can make it hard for us to write in a way someone facing that problem can relate to. You have to constantly go back to that emotional base to know where they are and what are they experiencing right now. The closer your language is to the language they’re using in their head, the more successful your copywriting will be.



How to create authenticity in our copy (17:21 - 21:07)

Authenticity is about consistency and relatability. It’s all about being clear with yourself, first and foremost. We have to know who we are and show up unapologetically.  You can’t tap into what the audience is thinking and feeling if you’re not tapped into what you’re thinking and feeling. If you don’t tap in, you’ll always comes off as surface level, and you won’t have a brand that people will fall in love with.



Why our content won’t succeed if it doesn’t address limiting beliefs (26:46 - 28:17)

Some of the key steps between someone becoming interested in what we’re talking about, and actually investing in what we sell are the limiting beliefs that stop them from taking further action. We have to understand not only what they want at the end result phase, but also what they believe is possible. If they don’t think something is possible, they won’t invest in it.

 

When it comes to writing copy for our businesses, we tend to get excited about the flashier pieces of content like sales pages and social media copy. However, the very first thing we need to do is be clear about who we are, our message, mission, vision and manifesto. That foundational copy allows us to drill down to the things our target audience thinks and feels, and how we can answer those questions. It all starts with us being authentic. It’s not about creating a brand and trying to become that brand. It’s about being “you”, and then building your brand around that.

 

Guest Bio-

Tara is a copywriter and content creator for creative women entrepreneurs. She is in love with her extroverted daughter, her nervous dog, writing engaging sales copy, and hot, hot coffee.

To get Tara’s Complete Copywriting Playbook go to http://www.tboslerwriting.com/

Jan 17, 2019

Getting brands to pay us for the things we’re already creating is an entrepreneurs dream, but it can seem difficult to make this happen. Why is sponsored content something any creator can find success with, even without a massive following,? Do you have to be on certain platforms to get sponsor dollars? On this episode, Monica Pruett shares on strategies for getting sponsorship, how she’s helped entrepreneurs of different sizes, and why sponsorships give us freedom.

 

If you have goals for your income and you know that sponsored work can help you monetize your influence, now is a really good time to reach out to brands. -Monica Pruett

 

3 Things We Learned From This Episode

 

Why sponsorships don’t require hundreds of thousands of followers (12:32 - 13:01)

It doesn’t matter what size you are— it’s really about the fit and your audience. Your audience has pain points, and you won’t necessarily create everything that will solve every single pain point. Brands and companies who create products that can fill the gaps are great potential partners you can reach out to.

 

Which platform is best for sponsorships (22:42 - 24:58 )

 

You don’t have to be a blogger to be successful with sponsored content. Whether you have a following on Instagram, Pinterest, Facebook, or YouTube, having some kind of following is all that matters. The main challenge with some of the platforms is lacking the same level of metrics and data, so you’ll have to learn where to pull the info to use for your pitches.

 

Why sponsored content is so effective (25:21 - 25:48)

We’ve been conditioned to shut off advertising, but sponsored content is still effective because people will listen to people they already follow and like. Having an audience’s attention is what brands are looking for.  

 

Whether you’re a blogger, Instagrammer, or a YouTuber, you can actually grow your business and your income through sponsored content and brand sponsorships. It doesn’t necessarily matter what platform you’re on. Being an influencer is the important part. As brands are planning their strategy for this year, this is the perfect time to reach out to brands. You could be their next influencer and meet your income goals.

 


Guest Bio-

Monica Pruett is a former advertising account executive turned full-time influencer, instructor, and strategist. She teaches other entrepreneurs who dream of working from home how to create a consistent income from their influence through public speaking, online programs and a range of other agency services. She specializes in helping her clients and students MONETIZE THEIR INFLUENCE through social media, networking, contract collaboration, and sponsored content creation.


Go to http://monicapruett.com/ for more information.

Jan 9, 2019

When you’re running an online business and you don’t address legal matters, it can come back to bite you. Why should we get the legality components straightened out right at the beginning when the business is small? How do contracts protect us from scope creep, disputes, and different expectations with the people we’re working with? What are the documents, agreements, and contracts we need to have?

On this episode, I’m joined by my lawyer and intellectual property attorney to many online entrepreneurs, Autumn Boyd, to talk about the due diligence we must have to protect our businesses.

An ounce of prevention by taking a little time on the front end will save you so much in time, trouble, headaches, and money. -Autumn Boyd  

 

3 Things We Learned From This Episode

 

The very first thing you do when you start your business (05:19 - 07:03)

The first step you should take as you’re getting your business started is a search to make sure no one else is already using the name you’ve decided on. You can do a basic search on Google and through the patent and trademark office— which is free. In the US, we have trademark rights based on first use. If you’re the first, you get all the rights, and if someone else tries to use the same name, you have a right to ask them to stop.

 

Why you’re never too small to take care of your legal matters (16:45 - 18:48)

People on the internet will have a wide range of emotions toward you. Many people will like you, but there are others who might look for the opportunity to report you if you break any rules or regulations. Even if you’re a small business, this can happen to you. This is why it’s so important to have things like your privacy policy and terms & conditions done far in advance.

 

How contracts protect us and our businesses (20:30 - 23:01)

Contracts are important. You’ve got to be clear on responsibilities of each party and how to terminate a relationship if the needs arises. The contract protects you and the person signing it. Even though it isn’t a fun conversation to have, it is a necessary one.

 

Legal documents, contracts, and agreements in our businesses are not the most exciting thing to think about, but they are VERY important. The bigger we grow and the more people we work with, the more at risk we are if we don’t protect ourselves legally. By taking care of this stuff we’ll look more professional, and people will take us more seriously. We can take a lot of the emotion out of the formal stuff so it doesn’t come back to bite us. This is not a place to take a shortcut in our business, so we have to just get it done. If you’re running a business and you really want it go the distance, this is a step you can’t skip.

 

Guest Bio-

Autumn Witt Boyd is an experienced lawyer who helps innovative business owners reach their big goals. Together with her team at The Law Office of Autumn Witt Boyd PLLC, Autumn guides online and e-commerce businesses as they grow. She has special expertise in copyright and trademark issues, and her firm offers full-service legal support to creative businesses. Go to https://awbfirm.com/ for more information.

To grab Autumn’s 10 Step Legal Road Map® Checklist, go to https://awbfirm.com/checklist/.

Check out Autumn’s podcast here https://awbfirm.com/podcast/.

Jan 2, 2019

The start of the new year gives boss moms the opportunity to refocus their business models— but what exactly does that mean? How can we begin to focus on our businesses in a world saturated with courses and advice coming from everyone with a social media following? In the first podcast of 2019, I narrow down three key areas that will help us hone in on the things that make our businesses great.

I want 2019 to be a great year for us, so let’s figure out what you’re going to focus on. -Dana Malstaff

 

3 Things We Learned From This Episode

  • Look at what has worked for you thus far, and identify your gifts. Your gifts don’t need to be your passions, but the abilities that have helped you achieve success in the past.

  • Find your set processes. The repetitive systems you use will ultimately allow you to scale your business and sell more without sacrificing your time.

  • Acknowledge the work you do— and do not— enjoy. This, in turn, will help you identify the areas you should delegate to others and help you work smarter.

As online entrepreneurs, our goal is to create scalable businesses and courses that allow us to achieve sustained success without sacrificing more time. The only way to do this is to hone in on our gifts, establish systems, and delegate where necessary. 2019 is a new year with new opportunities. This doesn’t mean we need to look for entirely new solutions. Instead, we should focus on what’s been effective for us and refine the work we’ve already started.

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