Most people spend more time creating content than marketing it, but we can’t build awareness or sell anything through content that’s not reaching our audience. How much time should we spend on creating new content? What percentage of our time should be focused on marketing on that content? How can we market our content effectively? In this episode, we discuss content management and marketing to build brand awareness and authority for business success.
80% percent of your results come from 20% of your efforts, and good, smart entrepreneurs see that 20% and leverage it. -Dana Malstaff
3 Things We Learned From This Episode
We tend to feel like we’re doing things the wrong way when we’re having difficulty nurturing people to buy from us, but most of the time it’s because people don’t know we exist. We need to spend the majority of our time marketing our core pieces of content rather than creating tons of new content that is not marketed enough. When we spend more time marketing our best content, we can build brand awareness and authority through consistent and clear messages that are engaging and that lead to conversions.