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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Sep 19, 2019

We all struggle with getting people to care about what we’re doing and the content we’re creating, and sometimes we have to give something away to get that visibility. What kind of giveaways should we be considering? How do we get people to take interest and actually engage with our content, not just get a giveaway without trying to get into our world?

On this tactical episode, I introduce our favorite giveaway tool and share how we can use it for more visibility.

Giveaways are powerful because they leverage the law of reciprocity. -Dana Malstaff

 

3 Takeaways

  • If we want to boost our visibility in a competitive online world, we have to give away something of value to get someone’s attention in return. 

  • Using Vyper, we can get more likes, visibility, shares, and we can track the people who engage with the ads so we can retarget our advertising. 

  • In terms of what we can give away, it should be physical product.

 

As a business owner it can feel like such a huge challenge to get people to watch our content, like it, follow us and eventually sign up for and buy our products. Vyper is a tool that allows us to put the law of reciprocity into motion, give some value and get more people into our world. Using the right tactics allows us boost our visibility, and drive more attention and traffic to our brands. 

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