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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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May 2, 2018

Launching a new podcast requires a lot of dedication and discipline. How do you make sure your idea is good enough to get people interested? How do you balance between promoting your guests and making sure you’re getting unique stories? On this episode, blogger--and now podcaster-- NJ Rongner is back to talk about launching her very own podcast with as little stress as possible.

We all have these really wonderful ideas that we think are going to change the world, but if we don’t have the people in front of us that need that information, it’s not going to go anywhere. -NJ Rongner

 

3 Things We Learned From This Episode

 

Taking responsibility for your project is critical to its success (04:17 - 04:35)

In partnerships there’s a level of shared co-ownership. When you launch your own blog, podcast or project, the ownership is all on you. That means you have to be prepared for the responsibility that comes with it.

Make sure there’s an audience for your product (13:06 - 13:28)

Your product or idea needs to have people who want it and an easy way for you to launch it. Without both, you won’t get the ROI and results you hope for.

Consider all the factors when validating your ideas  (13:43 - 14:05)

Validating your ideas isn’t just about whether people need the information or not. It’s also about whether you’re visible enough for them to see it and whether you’re putting it in a format intriguing enough for them.

 

Having a wonderful idea that can change the world is a great start, but there has to be more to it. No matter how good your creation is, you also need to have some understanding of how it will be received by your intended audience. Lean on an existing community like a Facebook group or blog community to listen and learn what people actually need. These people will feed you information that allows you to craft a better product, and ultimately empower you to build something that will succeed.

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