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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Now displaying: Page 1
May 6, 2016

This is a Nurture Your Business segment with Dana. In today’s podcast episode she talks about how to host a great Periscope event, some challenges in using this platform and how to build community.

Subscribe to the podcast in iTunes: 

How to get started with Periscope:

  1. Create an enticing title. Can also use icons.
  2. Know what is that your tribe wants to know/hear.
  3. Make sure in your settings you choose to have it save on your phone. You can then take that and do something else with it.
  4. Start facing something pretty when it starts broadcasting.
  5. When starting out, in the first few minutes, have interaction before introducing yourself.
  6. When you introduce yourself, talk about who you serve.

Topic Tips: 

  • Broaden visibility (have people share to their followers). Thank you them for sharing. Thank them for hearts.
  • Thank replay viewers.
  • Have bullet points on what you are wanting to talk about.
  • Repeat bullet points. (Repeat and summarize)
  • As you go through, as for engagement. Ask for comments or hearts.
  • If comments are distracting for you, tell people you will not be participating in the communication.
  • Built community by saying you can tap and view profile or respond to them. Also, you can call out to people you want viewers to grow friendships.
  • Have someone in the conversation type in the URL of something you want them to go to.
  • Always have at least one link to something you are doing. Have a call to action! When you do this, make sure your content backs this up. If you don’t have a list, at least give them an email address.
  • The more consistent you are, the more people will follow you.
  • A great way to build a following is to do either a power hour – someone new comes on for one topic, then it gets passed to someone else. You can also do one each day of the week with five friends. Also, you can do a challenge where you are talking about something each day of the week, then pull that off and make it into a mini course to multitask your content.

Tips for being on camera: 

  • Turn off location at the beginning to minimize distractions. Trolls are finding people to bother this way.
  • Do what works with you as far as location of where you are broadcasting from. It doesn’t have to be a perfect setting. You are amongst friends.
  • Have fun with it. Talk about things you like, engage with it. Find ways to connect with them. Be real!
  • Outline what you are going to talk about. Know your topic so you aren’t looking at notes. Choose things you know about and can talk freely about!

Recommended links and resources:

Can I quote you on that?

  • We don't want to watch perfection, we want to have fun and get information. - Dana
  • Periscope is a great place where I have built community. - Dana
  • If you are excited and scared at the same time, that means it's time to jump in and try something new. - Dana
  • Everyone has a community they can be a part of, find one that fits you. - Dana
  • Find ways to connect with your audience. - Dana

Connect with Dana: Instagram / Periscope (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community. 

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  • Launch Apple’s Podcast app.
  • Tap the Search tab.
  • Enter the name of the podcast you want to rate or review.
  • Tap the blue Search key at the bottom right.
  • Tap the album art for the podcast.
  • Tap the Reviews tab.
  • Tap Write a Review at the bottom.
  • Enter your iTunes password to login.
  • Tap the Stars to leave a rating.
  • Enter title text and content to leave a review.
  • Tap Send.
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