When it comes to building great brands, the words we use matter. Good copy shouldn’t just inform people, it should ooze personality and speak directly to our audience.

Whether you write your own copy or hire someone, there are ways we can set ourselves apart with the words people see on our websites and social media.

What’s the secret to personality-filled copy? Is A.I a threat to copywriters?

In this episode, I’m joined by Dietitian, Diabetes Educator, Lactation Consultant, writer and coach, Julie Cunningham. She shares how to craft copy that stands out.

There’s a ridiculous amount of content that’s going out on the internet everyday and all kinds of online publications pay for content. -Julie Cunningham  

3 Things You’ll Learn in This Episode

- The truth about A.I copy

Should copywriters be worried about A.I replacing them? 

- How to turn your expertise into a copywriting service

How do we leverage the topics and subjects we know really well? 

- How to make your copy sound like you

How do we make sure our content feels true to our personalities?

Guest Bio

Julie Cunningham is a Dietitian, a Diabetes Educator, and a Board Certified Lactation Consultant. After 20 years in healthcare, Julie became a writer and coach for women in the helping professions. She creates evergreen email sequences designed to highlight expertise, nurture connections, and maximize sales.

For more information, visit https://www.juliecunninghamcoaching.com and https://boss-mom.com/julie/ for her 90-day nurture email sequence.

As parents, our kids are our priority. We want to raise them well and help them grow to be the best version of themselves. We want our kids to grow up to be confident and resilient.

How do we create common language between us and our kids so that we can have meaningful conversations that will instill confidence? How can we show our kids that we respect them and that they are capable?

Founder and CEO of the family mental health and wellness company Mighty + Bright,  Sara Olsher joins me for this episode to talk about the different ways we can support and encourage our kids, and how we can teach them valuable skills that will help them grow. Sara also shares her story about her journey into helping families through difficult times.

We treat kids with a different expectation than we have for ourselves. -Sara Olsher 

3 Things You’ll Learn in This Episode

- Building a baseline of trust

How do we build a baseline of trust between us and our kids? 

- Don’t avoid talking about the hard stuff

Sometimes we keep the difficult stuff to ourselves as it's painful or hard to talk about it. What can we do to make it easier to talk about, especially to our children? 

- Projecting trauma

Everyone has different experiences and we should not project our own trauma onto our kids.

Guest Bio

Sara Olsher is the founder and CEO of the family mental health and wellness company Mighty + Bright, and the author of ten picture books for kids coping with divorce, cancer, change, and big feelings. As a single parent and cancer survivor, Sara has seen firsthand that the universe can deal some pretty harsh blows. Her company, Mighty + Bright, provides tools meant to help overwhelmed parents prioritize mental health for their kids, learning together and incorporating coping skills into day-to-day life.

Visit https://mightyandbright.com

Find Sara on Instagram http://www.instagram.com/mightyandbrightco

Find Sara on Facebook http://www.facebook.com/mightyandbrightco

Find Sara on TikTok https://www.tiktok.com/@mightyandbrightco

If your opt-in isn't working then you will want to listen as I walk Natalie through the process of tweaking the content on her opt-in to get it to convert better. 

As Boss Moms, we go through many challenges that lead to us forgetting to take care of ourselves. The truth is, we’re the best version of ourselves and moms and business owners when we dedicate some time to focusing on ourselves.

Why is the self-care component so important, and how does it tie in with mental health? How do we learn and transition into the self-care component?

In this episode, the founder and owner of AK! Fitness brand Amanda Kloots joins me to talk about the life challenges a Boss Mom faces, how to take back control and why self-care is not selfish.

I believe that I am the best version of myself as a mom when I feel fulfilled in myself too. -Amanda Kloots

3 Things You’ll Learn in This Episode

- Leveraging your time

How can we leverage our time properly so we can spend it with our family and to take care of ourselves?

- Growing your business with self-care in mind

Can we scale our businesses so it can run by itself?

- Find your own outlet

As Boss Moms, it can be difficult to find our own outlets, how do we find what fills our cups?

Guest Bio

An Ohio native, Amanda brings her infectious and inspirational attitude to everything that she does. A former Broadway dancer and Radio City Rockette, Amanda performed on a variety of stage, film and tv productions for over seventeen years.

Amanda’s love of dance and fitness led her to work and lead classes at one of New York’s premiere fitness studios with regularly sold out classes teaching upwards of 12 hours a day. Amanda developed the jump rope method after years of trying different ways to stay in great shape. She fell in love with the jump rope after discovering it's the quickest, most effective way to get a full body workout, and spent years creating ways to use it for more than just jumping. In 2016, Amanda decided to focus full time on her AK! Fitness brand – her signature classes featured jump ropes and dance mixed with cross training to create a unique full body workout.

In addition to the AK! Fitness brand, Amanda and her sister Anna launched the apparel company Hooray For® that celebrates positivity and donates proceeds to non-profit organizations worldwide. Amanda’s first memoir, co-written with her sister, was released in June 2021 and is set to become a movie. The title, “Live Your Life”, tells of her ninety five day struggle and love story with her husband Nick Cordero. Most recently, Amanda wrote, executive produced, and starred in the CBS holiday movie “Fit for Christmas” in December 2022.

Kloots currently resides in Los Angeles with her son, Elvis.

Find Amanda on Instagram @amandakloots 

Find Swanson W/I/O on Instagram @live.wio

Visit https://amandakloots.com/ 

Marketing and sales is all about making choices. People either excel or fail because of the choices they make, so we have to be sure we make the right ones.

When it comes to marketing, are women generally better at certain aspects of it? Is there a feminine advantage? Can people actually shift our perspective about sales and marketing?

In this episode, international Sales and Marketing Consultant Dorothy Villeneuve, joins me to talk about looking at marketing in a new light, how she got started in sales and the many different ways of doing sales.

The more and longer we have been in the sales, marketing and online space, the more I realize we are part of a revolution. -Dana Malstaff.

3 Things You’ll Learn in This Episode

- Spending time with the right people

Why should we spend time with people who get us fired up and motivated?

- Timeless training

What things in sales and marketing will never lose their value?

- Clarity, communication and commitment

How do we build clarity on the things that we want for our businesses?

Guest Bio

Dorothy is dedicated to helping women achieve unshakeable confidence and utilize simple, repeatable systems and strategies in their sales so that they can attract ideal clients to their high-ticket offers.

She is an international Sales and Marketing Consultant for online women entrepreneurs and offers DONE WITH YOU consulting to help 6-figure online coaches and experts zero in on their zone of brilliance, simplify and increase their sales and finally get all their fancy funnels and copywriting done even if they dread tech and feel scattered.

High Converting Sales Page Guide learn.dorothyvilleneuve.com/high-converting-sales-page

Visit https://dorothyvilleneuve.com/
Instagram: https://www.instagram.com/dorothyvilleneuvecoaching
Facebook Page: https://www.facebook.com/dorothyvilleneuvecoaching
Facebook Group: https://www.facebook.com/groups/wildlyconfidentsales
YouTube: https://www.youtube.com/dorothyvilleneuve
TikTok: https://www.tiktok.com/@dorothyvilleneuve

LinkedIn: https://www.linkedin.com/in/dorothy-villeneuve-acc/ 

For more information, visit http://www.parentingboyspeacefully.com

Everyone’s always talking about authenticity, and how we need to be more authentic in our lives and businesses. But what does that really mean? Authenticity is key, but we actually need to know what it looks like to make sure it shines through.

Can we be strategic about authenticity? Are there steps that we can take that may help our authenticity and integrity shine through?

In this episode, I talk all about what being authentic actually means, how to use it to grow our businesses and why we need to be conscious of the things we care about.

Authenticity is what people see. -Dana Malstaff

3 Things You’ll Learn in This Episode

- Authenticity and transparency

People tend to confuse authenticity with transparency. What is the difference between the two?

- How do we show authenticity?

What does authenticity actually look like in action?

- Understanding how humans work

How do we gain better insight into how humans work?