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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Now displaying: February, 2019
Feb 26, 2019

A lot of new entrepreneurs suffer with imposter syndrome- the thought that they don’t ‘deserve’ to be business owners. How can we stop thinking that way? What can we do to push those thoughts aside and start doing the work? On this episode, I discuss how you can change the way you think about you and your business.

Stop thinking you have to be ‘worthy’- just come up with good ideas. -Dana Malstaff

 

3 Things We Learned From This Episode

  • Imposter syndrome is a trap. Stop thinking you’re unworthy of having a seat at the table and just start doing the work.

  • Don’t be discouraged if you’re not an immediate success story- all successful businesses have their fair share of problems.

  • To operate your business, you need to have plans and strategies.

Stop telling yourself you’re not meant to be an entrepreneur. As long as you have a plan in place and great ideas, you’re on the right track. Start doing the work and stop caring what other people think. And remember, immediate success isn’t the only mark of a successful business. Don’t worry if you feel like you’re experiencing problems- if anything, it means you’re joining the club.

Feb 19, 2019

Social media is the most powerful way for us to get in front of more people and reach more people who might want our services or products. How do we create content that actually moves the needle for our businesses in a meaningful way? How much of ourselves and our lives should we be putting out there? How can we leverage social media so that it actually helps grow our business? On this episode, I’m joined by real estate broker and trainer, social media expert and entrepreneur, Marki Lemons-Ryhal, who shares on the social media trends we should be paying attention to right now.

When it comes to social media and technology, there’s something new everyday. Instead of having a degree, we have to become lifelong learners. -Marki Lemons-Ryhal

 

3 Things We Learned From This Episode

Verticalization of Content (14:18 - 16:27)

We want to get into the habit of creating vertical content for Facebook and Instagram Stories. Because the videos or photos disappear so quickly,  in order to get any organic traffic, we have to create and post content consistently. The goal should be to create 2 one minute videos a day: one vertical and one horizontal.  

 

How to turn social media views into leads (21:28 - 22:52)

If you want to grow a following, generate leads, and add people to your list or sell a product, have a call to action in your videos and then have landing pages and lead capture forms.



Why you need to keep your content within the Facebook ecosystem (24:38 - 25:05)

Push people to the Facebook messenger bot so that they stay in the Facebook ecosystem. If you’re doing Facebook posts or ads and Facebook sees a link to an outside opt-in page or video, your ads cost more or they are going to go to less people.  

 

When it comes to content that will actually get a response from people, it’s all about being the authority that solves problems for our audience. Through social media, we have the best listening tool to learn about the pain points and challenges people are having. With that information, you can now come up with solutions to these problems that are cost effective and don’t take up too much time. By solving a problem that makes people engage with us, we can grow a following and ultimately our businesses.

 

Guest Bio-

Marki is a Licensed Managing Broker, REALTOR®, avid volunteer, and Major Donor. She is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. You can find Marki on Instagram, Twitter, LinkedIn, and Facebook.

 

To join her Facebook group go to https://www.facebook.com/groups/realestatelive/ and check out her podcast here.

Feb 12, 2019

Whether it’s friends, family or partners; when someone we love and trust betrays us, we go through a difficult cycle of emotions. It can feel like our whole life has come apart. What is the cycle of emotions and symptoms of this betrayal? How do we avoid getting stuck in that betrayal for the rest of our lives, and how do we find healing? On this episode, I’m joined by transformational psychologist, health and personal development expert and author, Dr. Debi Silber to discuss overcoming betrayal and how to come out of it stronger and happier.

If betrayal is not unearthed, felt and dealt with, it will follow you everywhere you go. - Dr. Debi Silber

 

3 Things We Learned From This Episode

Why betrayal needs to be dealt with (13:09 - 13:46)

There are so many things that betrayal leaves in its wake, and it affects every area of our lives until it’s healed. It can affect your confidence and ability to try for new opportunities. It may be felt in every relationship in your life, and even affect your health. Contrary to popular belief, it won’t just get healed by time. It actually needs to be dealt with if you want to get past it.  


The spectrum of betrayal (18:36 - 20:34)

There are different ways to feel wronged or betrayed, and they can vary in the pain felt. Whether it’s someone not keeping their word to us, breaking trust, or even us breaking a promise we made to ourselves. Ultimately, the more we trusted and depended on that person, the bigger the betrayal.  

 

How betrayal manifests physically (21:00 - 22:47)

Our bodies tend to tell us a lot about how we’re feeling emotionally and spiritually. Women who experience betrayal for the first time often deal with extreme exhaustion. It’s also common to experience gut issues. The gut is the “second brain” and is so intricately connected to your mind that it gives a lot of information about feelings. Gut health issues are often caused by holding onto something and not letting your feelings out.



The truth about betrayal is that there’s always meaning behind it and a way to grow from it. In order to get to that point, we have to do the work first. If we don’t, we can stay stuck for months, decades or a lifetime. People tend to stay stuck because they are unwilling to give up their story and accept what happened. They numb themselves, or they don’t establish any consequences for the betrayal. The truth is, when you feel it deeply and do the work to find meaning behind it, you will be transformed. You will experience rebirth and discover a new world view. You just have to be willing to go through the challenges to come out on the other side.

 

Guest Bio-

 

Dr. Debi Silber is a holistic psychologist, a health, mindset and personal development expert and the author of the #1 bestselling book: The Unshakable Woman: 4 Steps to Rebuilding Your Body, Mind and Life After a Life Crisis. Through a recent PhD study on how women experience betrayal-what holds them back and what helps them heal, Debi has discovered the 5 stages from betrayal to breakthrough as well as what it takes (physically, mentally and emotionally) to move from one stage to the next. In addition to being on FOX, CBS, The Dr. Oz Show, TEDx and more, she’s an award winning speaker, coach and author dedicated to helping women move past their betrayals and heal…once and for all. Go to https://pbtinstitute.com/ for more information.

 

To find out if you’re Struggling with Post Betrayal Syndrome™ take Debi’s quiz here https://pbtinstitute.com/quiz/.

Feb 7, 2019

Our modern, busy and connected world can be a very lonely place if we don’t have a support group that understands what we deal with as moms, entrepreneurs and women. Why is this such a huge opportunity for social networks of today? Why is it so powerful for women to have a voice and a space to express themselves? How does this help the modern woman navigate the modern workforce with greater ease? On this episode, I’m joined by Michelle Kennedy, founder of Peanut, an app that connects mamas. She talks about her boss mom journey and how being a mom and an entrepreneur birthed her business.

 

For the longest time, social has been broad. Now there’s an opportunity for social to become much more specific to the threads that connect us. -Michelle Kennedy

 

3 Things We Learned From This Episode

Why we can’t share everything with everyone (13:05 - 16:04)

We all need support, advice, and help from other people and very often it’s for talking about things we can’t easily share with people at work or even our partners because they won’t relate. Connecting with and talking to other women who are in that same space gives us the confidence to open up and have a voice.  



Why friendship groups have become more specific to different needs (16:08 - 16:54)

The way we use our friendship groups or support networks nowadays can be thought about in the context of verticals. The people we hang out with don’t have to fulfill every single need we have. We can have friends and relationships for different things, and this actually benefits all the relationships we have. This has created an opportunity for social networks to be more niched down or specific to different things instead of being broad.   

 

Why women need online support groups now more than ever (20:24 - 21:00)

Women are being factored into the workforce and the economy of the workforce in such a different way than before. While we’re being counted, what still hasn’t matured are the support networks around that. We’ve become more dispersed from where our families are, and we move around a lot and we need support groups that take that into account.

 

Whether we want to admit it or not, we all need support, advice and help and this is where our friendship groups come in. We’re at this amazing beautiful moment in time in society where we can say with more honesty and confidence what’s happening with women. We can the share experiences we’re going through and meet and connect with people who can make us feel less alone. It’s so powerful for us to feel like we have a voice, and that there are other people supporting us. It makes the journey of being mother and women even more fulfilling.

 

Guest Bio-

Michelle Kennedy is the CEO and co-founder of Peanut. She started Peanut after struggling to meet other mamas she could relate to while also working. After finding herself trawling outdated blogs for baby advice at 2am while her friends were still hanging out in clubs, she decided to create a product that would empower other modern mamas to support each other.

Michelle started her career as an M&A lawyer at leading international law firm Mishcon de Reya. She later joined dating app, Badoo, where she transformed the internal legal offering within Badoo, and eventually rose to the role of Deputy CEO at the $100m+ revenue generative market leader. She was also integral to the launch of dating app, Bumble.

Having worked in the dating apps industry for five years, Michelle has unprecedented experience and understanding of the safety and growth elements of building a social product. To download the app or connect on social media, go to https://www.peanut-app.io/.

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