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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Feb 27, 2020

Many people who identify as true artists struggle with the idea of making money off doing what they love and being called entrepreneurs. How do we start to shift in how we see creative entrepreneurship? Why is it so important to rethink, renew and realign our identities around what we can or cannot build and be? What are some of the dangers of the limiting beliefs creatives have? On this episode, business coach and mindset ninja for creatives, Naphtali Roberts, shares how she helps artists feeling scared to sell what they create get rid of limiting beliefs, and build thriving and aligned businesses. 

 

The heart of a thriving creative business is being consistent, having priorities and having systems. -Naphtali Roberts  

 

3 Things We Learned From This Episode

 

Don’t get limited by labels (08:14 - 10:26)
It’s easy for entrepreneurs to fall into the trap of the negative hustle, where they are working themselves to the bone to fit into the “struggling artist” identity. It’s also easy to be so afraid of the entrepreneur label because it feels like so much more is required. Very often, all it takes is a change in mindset. For example, a freelancer and an entrepreneur are the exact same thing with a different label. 

 

Creativity and good business practices can work well together (17:21 - 21:30)
Many creatives have the belief that good creatives can’t be good business owners because they have to be flighty, struggling and in pain all the time. They believe that there has to be sadness and pain and that there can’t be logic and consistency. This in turn drives sadness and depression that’s associated with creative people because those beliefs influence the creative’s unhealthy habits and practices. 

 

Selling what you create isn’t selling out (10:30 - 11:57)
Creative people are so often conditioned around the fear of selling out, that they feel like putting a price on what they create means they aren’t a true artist. Ultimately, what we earn from what we make is a reflection of the time and energy we’re putting into something.

 

Guest Bio- 

Naphtali is a business coach, “mindset ninja” for creatives, systems expert and Go-To Gal for born creatives and artists who want to Thrive doing what they love without all the hustle, bustle and burnout. She is a mother, wife to a creative freelancer in the entertainment industry, and host of The Thriving Creative Podcast and Licensed Therapist. Naphtali is a Nero psychology nerd and Coffee Loving Snob who loves that she gets to change the burnout culture of life creatively through her work.


For more information visit https://naphtaliroberts.com/ or DM @NaphtaliVRoberts, listen to the Thriving Creative podcast https://naphtaliroberts.com/podcast/ and check out her Facebook Group On Purpose Creatives here.

Feb 20, 2020

Building new relationships with other parents, and maintaining existing ones, can be tricky when we have different parenting styles, so it’s important to know what type of mom we are. How can we find out our parenting type and should we avoid other types of parents altogether? How can we set boundaries with other parents without offending them? On this episode, educators and co-hosts of the Modern Manners for Moms and Dads podcast, Sarah Davis and Evie Granville, share how to navigate friendships with other parents. 

 

Spend time with other parents who share your parenting style. When you connect with someone who has a similar perspective to you, it makes your relationship easier. -Evie Granville

 

Building new relationships with other parents, and maintaining existing ones, can be tricky when we have different parenting styles, so it’s important to know what type of mom we are. How can we find out our parenting type and should we avoid other types of parents altogether? How can we set boundaries with other parents without offending them? On this episode, educators and co-hosts of the Modern Manners for Moms and Dads podcast, Sarah Davis and Evie Granville, share how to navigate friendships with other parents. 

 

3 Things We Learned From This Episode

 

Take a quiz to find out what kind of mom you are (05:50- 07:37)
There are three main ‘types’ of parents: self-preservers, accommodators and protectors. While we may not adhere to our own ‘types’ all the time, knowing which category we fall into can make it much easier for us to understand why we make certain decisions and be more understanding of others. 

 

Spend time with like-minded parents (12:00- 14:59)
Being friends with people who have a similar parenting style to our own can make spending time with each other much easier. Knowing what type of parent we are can help us create bonds with people who fit into our lives more easily. That being said, don’t cut off people with a different parenting style, just be mindful of the differences.

 

Set boundaries (33:28- 36:22)
When our children are visiting their friends, it’s important for us to know and share our boundaries with other parents. For example, if we’re not happy with our kids being in a house with a gun, we need to raise that. Setting boundaries is often something we avoid because we don’t want to offend other parents, but there’s nothing to worry about if we handle every situation respectfully.

 

Guest Bio- 

Sarah Davis, EdD, and Evie Granville, MEd, are a real-life best friend duo that shares refreshingly realistic advice on all those “what the h**l do I do now?” parenting moments. 

Educators and mothers to six young kids between them, Evie and Sarah teach moms and dads how to prioritize their own needs, their child’s, and everyone else’s when parenting in public. With their simple online quiz, you can discover which you naturally prioritize, and how that can help you shine or hold you back when it comes to building your confidence, character, and connections.

On their five-star podcast, Modern Manners for Moms and Dads, Evie and Sarah answer reader and listener questions. And stay tuned for the upcoming book in fall 2020!

 

To find out more about Sarah and Evie, head to

https://www.facebook.com/EvieandSarah/ 

https://www.facebook.com/groups/modernmannersformomsanddads/ 

https://www.instagram.com/evieandsarah/ 

 

And to find out your parenting style, take the quiz at EvieandSarah.com/quiz to discover which Parenting Perspective defines you, and how it's helping you shine or hold you back!

 

You can also call them 857-MANNERS

Feb 6, 2020

Affiliate marketing is a great way to make money, but most people don’t know how to get started. Is it possible to be successful in affiliate marketing if we don’t already have a huge audience? How can we find brands interested in partnering with us? Is it ever worth recommending goods and services we wouldn’t use ourselves? On this episode, co-founder of Screw The Nine To Five, Jill Stanton, shares how to make money through affiliate marketing. 

 

In affiliate marketing, you don’t even need to ‘sell’ anything. You’re just suggesting products you love. -Jill Stanton

 

3 Things We Learned From This Episode

Get an audience (19:48 - 20:42)
To be successful at affiliate marketing, what we need is a group of people who follow us and listen to our opinions. This group doesn’t need to be huge; on the contrary, a small group can be easier to influence. 

 

Research and reach out (21:35 - 22:48)
Finding affiliate programs doesn’t need to be complicated. All we need to do is type the product name and the word ‘affiliates’ into Google. However, if we don’t find any results, we can also reach out directly to business owners and ask if they would be interested in implementing a referral fee for any followers we send their way. 

 

Recommend good things (26:37 - 27:19)
Trust is the currency of affiliate marketing, so we should only be suggesting good products/services and ideally, things we’ve used ourselves. Don’t compromise integrity by going for quick cash.

 

Guest Bio- 

Jill Stanton is the co-founder of Screw The Nine To Five where she helps people quit their jobs, start online businesses and get them past the $100,000/year mark. Coined by Forbes as “a destination for up-and-coming online entrepreneurs,” Screw The Nine To Five has inspired tens of thousands of new entrepreneurs to quit their jobs, build thriving businesses, and live lives of meaning and purpose. In addition to her chart-topping podcast, The Screw Show, her honest-yet-cheeky style has landed her on shows like The Sunny Show, Entrepreneurs On Fire, and Amy Porterfield’s Online Marketing Made Easy to name a few. Jill has been featured in Forbes, Entrepreneur, Inc, and Digital Marketer.

 

Find Jill on Instagram at http://instagram.com/screwtheninetofive/ 

And on Facebook: http://facebook.com/saynotoninetofive 

You can also listen to her podcast at TheScrewShow.com

 

For more on Screw The Nine To Five, visit http://screwtheninetofive.com 

And for tickets to their live event, head to https://www.bbdbonus.com/live-event-checkout/

Jan 31, 2020

One thing that will be driving all the action we take this year is the belief that anything in our business can be templatized or built into a framework, and that includes how we build relationships and convert people. What is the nurture to convert system and how does it work? How can it help us run a smoother business process? On this episode, I share more on the new system we have developed and how you can leverage it to make your business more efficient and successful. 

The nurture to convert system is a revolutionary way of systematizing how we engage online and with our prospects and our audience. -Dana Malstaff 

3 Things We Learned From This Episode

  • Everything can be distilled down to a method, framework or template. 

  • If people don’t know what our opinions, beliefs and methodologies are, it’s hard for us to become well-known or an authority in that area. 

  • We need to be clear on what we want to do with our audience. We need to feel like we have a congruent life and business, so we don’t feel like there’s a tug of war for our time and attention.
Jan 23, 2020

Building and growing an engaging community organically is one of the most important parts of running a business today. What are the two key things we need in order to start creating a community? What does it take for the sense of community to take place in the virtual space? On this episode, you’ll learn about the engaged community framework, and how to implement it in your business. 

 

In today’s business world, community has to be part of our brand. It’s so important to not just sell things but to connect people. -Dana Malstaff 

 

3 Things We Learned From This Episode

  • You need to stop putting pressure on yourself to have all the answers; your community has all the answers and they are yearning to contribute, so let them. 

  • A post is just a gateway so that real conversations can happen. Getting people to answer “yes” or “no” is just the first level of engagement. After that, we can allow for deeper connections to happen by having conversations. 

  • One of the key parts of building a community is creating a feeling of belonging, so that  people can feel accepted, heard and understood.

 

Listen to the Mark Shaefer episode of the Boss Dad podcast here: 

https://boss-mom.com/how-to-build-a-business-people-trust-w-mark-schaefer/

Jan 16, 2020

Many people are eager to escape the stress and unfulfillment of climbing the corporate ladder, but fear that they may not have the same income and level of impact. What they might not realize, is that consulting is a great way to make the switch from employee to high-value entrepreneur. What are the advantages of consulting over having a corporate job? How do we get a steady stream of clients? How does consulting differ from coaching?

On this episode, business consultant and founder of Billable at the Beach® Amy Rasdal, shares on getting started in the consulting world and how to turn consulting gigs into a steady business. 

 

To build a successful consulting business, you have to break beyond your circle and immediate network, and start developing the outreach to build new relationships. -Amy Rasdal  

 

3 Things We Learned From This Episode

A consulting business is only as healthy as its pipeline (07:08 - 08:23)
Many consultants are able to find success early, but the work starts to slow down because the circle of people who know you have already hired you. The key to keeping the business growing is a steady pipeline, which we build by going out of our immediate circle, developing an outreach strategy and following through on it. 

Being a present parent and a successful professional are not mutually exclusive (17:29 - 19:04)
It often feels like we’re forced to pretend that we don’t have children in order for us to be able to excel professionally, or that they have to be invisible. More people need to see that we can have both children and a great mind. 

Consulting can be an impactful and a more lucrative alternative to the corporate ladder (25:07 - 29:07)
Becoming a consultant allows us to have more impact than we would as employees, while we also get to earn more money with more time freedom. People often feel like the only way to advance is through the corporate track, but consulting opens us up to more opportunities.

 

Guest Bio- 

Amy is the founder of Billable at the Beach®. She has been running her multiple 6-figure consulting business for 15 years. Amy liberates 6-figure earners by empowering them to build 6-figure consulting businesses through Billable at the Beach®. She has helped hundreds of people over the past 10 years. For more information, visit https://www.billableatthebeach.com/

To get Amy’s free course 3 Action Steps to Generate Revenue Now visit https://www.billableatthebeach.com/free-course/.

Jan 9, 2020

Astrology is experiencing a huge Renaissance because it’s relevant and extremely applicable to our current daily lives. What are the basics of astrology that one should become familiar with? How can we plan our lives and personal development around it? How do we take action that is energetically supported by astrology?

On this episode, I’m joined by CEO and Founder of Astrology Hub, Amanda ‘Pua’ Walsh, who shares her journey of discovering astrology and building her business. 

When it comes to personal growth, if you align with the themes that are astrologically-based, you will have the wind in your sails. You’re focused on the thing that is supported energetically at that time. -Amanda ‘Pua’ Walsh  

 

3 Things We Learned From This Episode

Pregnancy creates huge shifts (10:36 - 11:51) 
There’s something about being pregnant that brings clarity. It helps us realize that we’re unhappy, need to make a change or a big idea comes up. But that clarity doesn’t mean we won’t face challenges. Sometimes, before the doors open, there will be a moment of breakdown, but that doesn’t mean we’re broken; it’s part of the process and actually, the fact that it’s happening is a sign that you’re exactly where you need to be. 

Astrology goes a lot deeper than the zodiac (22:16 - 24:32)
Most people have a superficial understanding of what astrology is. Astrology is the language of the stars; it’s very mathematical, but also incredibly intuitive. The sun travels through every single zodiac sign throughout the year, and this is what created zodiac signs. Astrology goes deeper than the horoscope, and actually, it’s timing and patterns can reveal a lot about how we’re feeling at a specific point in time. 

All Zodiac signs have progressions of expression (39:55 - 40:59)
Some people like to make excuses for bad behavior by blaming it on the flaws of their zodiac sign. Every low expression of a zodiac sign has a higher expression for it. Being aware of the low expression of the sign, and finding a way to turn it into a positive, can help us become more cognisant of our strengths and weaknesses, and help others dealing with similar issues.

 

Amanda is hosting her free 2020 Global Forecast Marathon Event today (January 9) through Sunday, January 12. If you would like to join her today and throughout the weekend, please visit astrologyhub.com/2020forecast
Jan 2, 2020

The path to finding our purpose isn’t the same for everyone. For many entrepreneurs and creatives, finding out what we want to do is a process of peeling back the layers. This is the process filmmaker Greg Koorhan took, going from a job in a marketing agency, to one focused on storytelling. What can we learn from the journey Greg took? What’s the right mindset to have about success? Why is the idea that people have one purpose and one purpose only a huge myth? On this episode, award-winning film director, best-selling author, speaker and coach, Greg Koorhan, discusses his projects, his creative children and the path to his purpose. 

 

3 Things We Learned From This Episode

Structure in storytelling is key (17:13 - 18:55) 
There’s a difference between talking about a bunch of events and telling a story. A story has structure and conflict, and paying attention to these things makes us more effective storytellers. 

Short-form content can be extremely effective (23:33 - 24:32) 
In the day and age of storytelling through ads and social media content, we only have 1-2 minutes to tell someone’s story. Within a minute or two, we can actually say a lot and resonate with people. 

There’s no perfect formula for the path to success (33:30 - 35:44)
Some people knew their passion from early on, but a lot of people actually discover their passion through a process of evolving, pivoting and iterating new pathways. There’s nothing wrong with either approach.

Dec 26, 2019

We’ve got a little time before 2019 ends, and when a new year starts, we’re so “full steam ahead” towards the future, that there are things from this year we won’t remember to do. What are 3 important things we must remember to do before 2020 starts and why are they important? In this episode, we share 3 things you need to add to your to-do list before the end of this year. 

Think about what matters most to you next year if you only could give it one word. -Dana Malstaff

3 Things We Learned From This Episode

  • Think about one person that has impacted you this year that you haven’t talked to in a while. Before the year ends, get in touch with them and say thank you. 
  • Think about your word or phrase for 2020, tied to what you want to achieve in your business.  
  • Decide what your biggest business goal for 2020 is, but don’t make it a revenue or amount of money, because that’s an outcome and not a goal.
Dec 19, 2019

As moms and business owners, it often feels like we’re under so much pressure to do every single thing perfectly, and that makes the balance between our lives and our work impossible to achieve. What is Conscious Creation and how can it help us escape this stress? How can we redefine our roles on our terms? How do we start prioritizing the things that are ideal to us, instead of forcing ourselves into obligations?

On this episode, Business and Life Coach, and my good friend, Kelsey Murphy, talks about a new system she has developed to help women show up in the best ways at home and at work. 

 

Conscious creation is about intentionally and consciously defining what an ideal life looks like on a business and personal level, and then planning for it. -Kelsey Murphy  

 

3 Things We Learned From This Episode

  • Be intentional about creating epic moments (13:01 - 14:28)
    We can’t do everything with our kids, but what we can do is focus on things that will create memories for them. We need to focus on the things they can remember and treasure, and not for the sake of what we’re expected to do as parents. 

  • Find the ideal way to spend time with your kids (11:15 - 12:12)
    We don’t have to follow what every other mom does to spend time with their kids. We can spend quality time with them in a way and manner that we’re excited about as opposed to something that makes us feel obligated and bored. It starts with us redefining what the ideal looks like for us. 

  • When we focus on what ignites us, we receive more of it (16:16 - 18:04) 
    When we start thinking about what we love and what makes us happy, our brains will start filtering out what doesn’t fit that vision. Our brain will be wired to start filtering in the right things and more of them will come our way.

 

Guest Bio- 

Kelsey Murphy is a Business & Life Coach working with Fortune 500 companies, like Facebook & Twitter, industry thought leaders like Marie Forleo and her B-Schoolers, as well as celebrity nutritionists, coaches, and other brilliant humans creating meaningful businesses and lives. She's been featured in places like Forbes, Business Insider, Huffington Post, LiveStrong, Living Healthy, LaurenConrad.com and more. When Kelsey's not coaching, you can find her hosting the Whiskey & Work podcast, giving her wise (and sometimes comical) advice on navigating the waters of business, life, and relationships.  

For more information, visit https://www.kelseymurphy.com 

Get Kelsey’s free business planning kit here: 

https://www.kelseymurphy.com/howtoplanyourbusiness-kelseymurphy

Dec 12, 2019

The holidays are a great time, but also a challenging one for Boss Moms. We want to put our families first and enjoy this time with them, but we also strive to make an impact on the world through our businesses. This is a difficult balancing act, and one that can lead to stress, worry and guilt. How can we make sure we thrive at this time of the year? How do we avoid overextending ourselves with obligations and demands?

On this episode, we talk about how we can balance all of our priorities over the holidays and actually thrive through it all. 

This season is a rollercoaster of things that have to get done. -Dana Malstaff 

 

3 Things We Learned From This Episode

  • Be okay with the fact that this time of year is a roller coaster of emotions because so much is going on. 
  • Don’t feel obligated to do everything this season. To thrive, think about what you can cut and change socially to reduce stress, and how to be minimally profitable without working in our businesses the whole time. 
  • Recognize what fills you up and what depletes you, and limit what depletes you. We can also surround the things we don’t enjoy, with things we do enjoy. 
  • Seek an appreciation loop and lean on the people and community for support.
Dec 5, 2019

The term ‘Mastermind’ is used fairly often in the business world, but many entrepreneurs still aren’t sure what joining one of these groups entails. What is a Mastermind, and how can we use them to benefit our businesses? Why is it necessary for Mastermind members to challenge each other? How can we offer different viewpoints without offending other members in the process?

On this episode, owner of the Speech and Language Kids website, Carrie Clark, and founder and CEO of Cardinal Rule Press, Maria Dismondy, discuss what makes Masterminds so beneficial to business owners. 

A good Mastermind is a group that helps you whittle down options. -Dana Malstaff

 

3 Things We Learned From This Episode

  • Use Masterminds to challenge ideas (10:48 - 11:49)
    Masterminds are the ideal space for ideas to be shared and challenged. We should be using our groups to help each other brainstorm our ideas in different ways. The benefit of this kind of input is ultimately creating a more thought-out product. 

  • Take advantage of the different viewpoints in Masterminds (15:25 - 16:22)
    Having a tight-knit Mastermind with different views allows us to narrow down ideas and options more easily. This is an important step, because it stops us from becoming overwhelmed by all the suggestions we get from like-minded people outside our groups. 

  • Maintain mutual respect for all Mastermind members (20:41 - 21:51)
    For Masterminds to be effective, we have to have a mutual respect for everyone in our groups. This respect makes it easier to challenge one another, without running the risk of offending anyone on a personal level.

 

Guest Bio- 

Carrie Clark is a speech-language pathologist and the founder of the Speech and Language Kids website. She is passionate about helping children through speech-language pathology, and has extensive experience in the field, having worked at the Columbia Public Schools in Columbia, Missouri, and later opening a private practice. 

 

To find out more about Carrie, visit 

https://www.speechandlanguagekids.com/about-us/

https://www.linkedin.com/in/carrie-clark-74210054

https://www.instagram.com/slpsolution/

https://www.facebook.com/theslpsolution/



Maria Dismondy is the founder and CEO of Cardinal Rule Press. She is also an author and speaker. Maria is the creator of the Empowering Kids with Character mini-podcast, a movement that aims to nurture character development in children through education.

 

To find out more about Maria, visit

https://mariadismondy.com/

https://www.instagram.com/mariadismondybooks/

https://www.facebook.com/mariadismondy

https://www.youtube.com/user/mariadismondy

https://twitter.com/mariadismondy

https://www.linkedin.com/in/mariadismondy

Nov 28, 2019

As Boss Moms, we have a responsibility to nurture our families and our businesses, but sometimes, it can feel overwhelming to tend to both at once. How can we stop questioning our abilities to run a business while parenting? Is it possible to channel the same love we have for our kids into our businesses, and how do we know which to prioritize at any given moment?

On this episode, we learn how to run our businesses like a home.

As a boss mom, your business and your family are both priorities. Channel the same love into both! -Dana Malstaff

 

3 Things We Learned From This Episode

  • Moments, when we feel unenthusiastic, don’t define our abilities. Temporary disinterest doesn’t mean we’re incapable of fulfilling our responsibilities. 
  • While we may feel overwhelmed at times as moms, our love for our children never subsides. We need to channel that same, unwavering love into our businesses.
  • Stop wondering if business or family comes first; as Boss Moms, we have a priority to nurture both.

 

Nov 21, 2019

We often think of our businesses as our babies, but at the end of the day, what really matters is our actual families. Is it possible to run companies while staying actively involved in our kids’ lives - and what happens if we have large families? How can we build businesses around our families, rather than the other way around? On this Boss Dad Spotlight episode, leading YouTube strategist, Tim Schmoyer shares how to build businesses that serve our families. 

 

3 Things We Learned From This Episode

Run big families like businesses (08:30 - 09:42)

Having a big family should never be a hindrance to entrepreneurial success. Think of having a growing family the same way as a growing business: as we expand, we need to work on finding better systems. Having a large family is not a barrier to owning a business- in fact, if we can master the systems to coordinate a big family, we’ll probably be more productive in our businesses, too. 

 

Prioritize family over business (10:49 - 12:29) 

Business decisions are relatively easy to make- but they’re not always the best decisions for our families. As entrepreneurs, we are in positions where we’re able to decide when we’ll travel for work. We need to prioritize our time according to what matters most to us, and our families. 

 

Disconnect to connect with family (16:51 - 17:39)

It’s easy to get wrapped up in business round the clock, especially when work and emails are available on all our devices. To combat this, disconnect. For 24 hours on a weekend, put phones on airplane mode and switch off computers. When we aren’t constantly being bombarded by work reminders, we’re able to relax and enjoy time with our families. 

 

There’s no need to sacrifice family for work. It all comes down to the way we manage our time and the systems we use to coordinate our activities. From time to time, we need to disengage with work and give our families our full attention. Our businesses may be our second babies, but there are times when they’ll need to come second to our actual babies.

 

Guest Bio-

Since 2011, Tim Schmoyer has been one of the leading YouTube strategists in the online video industry. His company, Video Creators, has been featured by FOX, Forbes, BBC even YouTube themselves as his team trains creators and brands to master YouTube and use it as a place to spread messages that change lives. Their clients have organically grown by over 14 billion views and 61 millions subscribers under their guidance. Today he lives in Cincinnati, Ohio, with his wife and seven children.

 

To find Tim on social media, head to: 

https://www.facebook.com/videocreators/ 

@timschmoyer

https://www.instagram.com/timschmoyer/ 

And to find him on YouTube, visit: https://www.youtube.com/VideoCreatorsTV 


To find out more about Video Labs LIVE, visit https://vclabs.com/ on Venice Beach, CA this coming July 8-9

Nov 14, 2019

For this week, the team and I decided to do a Throwback Thursday, dedicated to an episode that we find important and informative!

Here is “Episode 370: NYB - How to Figure Out What Problem You Solve.”

As human beings, we all want validation. For entrepreneurs, no validation is as great as knowing there’s a demand for the problem we solve. Why is it so important to be clear on what we want to be known for? How can we drill down to that problem and turn it into something we can sell or share with clients?

On this episode, I talk about some strategies you can implement to define your service and package.

You have to fall in love with the problem you solve, not the thing you sell. -Dana Malstaff

 

3 Things We Learned From This Episode

  • Rushing makes you slower. You’ll spend more time putting out fires from mistakes, you won’t give strategies enough time to grow legs, and you might end up relaunching.
  • If your name isn’t associated with what you should be known for, you’re facing an uphill battle.
  • Think about what you want people to know from you and how you can bottle it into an educational package you can sell.

 

Businesses and brands that stand the test of time and make money, in the long run, are built on solving one key problem and really honing in on it. It’s important for us to work towards what we want people to know us for. We must also know the key intellectual property we have that solves a problem for our clients. You don’t have to know what it is right this second, but you can start getting clarity by thinking of what you’re constantly teaching, doing, or creating that could be packaged into a course. That will improve your messaging because you can start talking about the problem so you’re not just creating content without a purpose.

Nov 7, 2019

Many of us have developed programs that aren’t taking off as fast as we’d like, but while it’s frustrating, we have to remember the problem lies with our messaging - not the programs. How can we set ourselves apart from our competitors in our customer’s eyes, and can we adapt our messaging to build rapport more quickly? What can we do to avoid being discouraged when we don’t see results immediately?

On this episode, we’re discussing how to jumpstart our programs and set them up for long-term success. 

The problem is not the program: the problem is the way we’re talking about the program. The great thing is, that’s fixable! -Dana Malstaff

 

3 Takeaways

  • Creating a solution to our customer’s problems isn’t enough: we have to be able to do it now. Prioritization is the biggest step people miss, but it’s vital if we want to set ourselves apart.
  • Building trust is key. If our programs are new on the market, we can build trust by simply talking about the content of our programs, and showing that we’re knowledgeable on the subject. 
  • Stop seeking immediacy. We have to understand that trust isn’t built in an hour, so don’t be discouraged too easily. We should aim to close someone 30 to 90 days after they come into our space. 

 

When we aren’t seeing results as quickly as we’d hoped, it’s easy to become discouraged and feel that we need to adapt our programs. However, that’s not necessary. We can boost our success by providing immediate solutions for our clients and by showing them we know what we’re talking about in our space. With that said, we have to remember that immediate action on our part doesn’t necessarily mean we’ll see immediate results. A business takes time to grow, but as long as we continue to nurture it, we will see the benefits.

Oct 31, 2019

Having an effective website is a vital element of creating a successful business. How can we build websites that get potential clients to know, like and trust us? Which pages should we be paying attention to, and why is it important to let our personalities shine through on our websites?

On this episode, CEO of Neapolitan Creative, Samantha Johnston, shares how to build a website that brings us clients who will not only love our products, but who we’ll love working with. 

 

3 Things We Learned From This Episode

Get visitors to know, like and trust us (28:02 - 28:56)

We’ve all heard that to be successful in sales, we need to get potential clients to know, like and trust us. The same goes for a website; we have to create awareness of who we are so we can get clients to like us and ultimately, build enough trust so that they’re happy to work with us. The best way to do this on a website is by thinking about how visitors will navigate our websites.

 

Build a great homepage to set the right tone (30:05 - 31:00)

The first place clients visit on our websites is the homepage, so we need to ensure everything they need to know is available there. This is where we build awareness for new visitors, and provide easy links to those who already like us and are willing to buy our products. 

 

Pay attention to personality (32:12 - 33:20)

We could have the most beautifully designed website in the world, but if we don’t have the copy to match, we run the risk of losing customers. Our copy needs to make sense with our design and showcase our personalities. By letting our personality come through on the website, we attract like-minded people who will not only enjoy our products, but who we’ll enjoy working with. 

 

Guest Bio- 

Samantha Johnston is the CEO of Neapolitan Creative. She is passionate about helping clients craft their own brands with style, personality and heart. Samantha loves what she does, and in particular, enjoys being able to uplift and empower female entrepreneurs. 

 

To find out more about Sam, visit

https://neapolitancreative.com/about/

Oct 24, 2019

Many of us aren’t reaching our full potential or achieving the massive success we should be because we’re not sticking with one thing and seeing it all the way through. We drop things before they’ve really taken hold, and we change our minds based on evidence that only exist in our minds. What are some of the false things the voices in our heads tell us and how can we debunk them?

On this episode, I talk about something very important, which is focusing on one thing so that we can see it through.


You can put something out into the world and still reserve the right to make it better
. -Dana Malstaff


3 Takeaways

  • We can’t do everything at once, or else we dilute the effectiveness of all those things. The market gets confused if we’re about too many things. 

  • Even if something is not perfect, it’s better to put it out there, and get some sort of feedback, instead of only listening to the skewed feedback from the voice in our heads. 

  • We have big, beautiful voices, and important things to say, but if we’re not consistently saying something repetitive to the audience, nothing will be memorable. 


When it comes to creating great programs, we are very often our own worst enemies. We stop ourselves from finishing things, because our fear gets in the way. We’re either afraid that we’ll have to stick with one thing forever, or worried that the thing we’re trying to launch isn’t good enough to put out into the market. The truth is, the most successful people make it because they shut the fear out, and they are relentless about that one thing till they see it through. It doesn’t mean they don’t have other things going on, but they know that in order to grow something worthwhile, persistence and consistency on one thing is critical.

Oct 17, 2019

The one thing all entrepreneurs have in common is that we started our businesses in order to give ourselves more time and money freedom. The ugly truth is, most entrepreneurs have zero freedom. They are constantly stressed and exhausted. As a result, their families suffer. What do we need to do in order for our businesses to give us true freedom? How can we get out of doing low value work? How can we make sure our businesses aren’t negatively impacting our families?

On this Boss Dad spotlight episode, I’m joined by founder of Real Estate B School and host of the Business Freedom Podcast, Lars Hedenborg. He shares powerful business, marriage and parenting nuggets, while discussing how he built a 7-figure business that still allows him time freedom. 

 

3 Things We Learned From This Episode

Know your worth and your dollar per hour value (11:41 - 13:47)
One of the biggest barriers to our growth as entrepreneurs is not having a concrete dollar value for our time. Because of this, it makes it hard for us to know what we should be spending our time on. If we know that our time is worth $250 per hour, we won’t spend it on $10 per hour tasks. 


Delegate to elevate (14:22 - 16:50)
Entrepreneurs often wear all of the hats in their business, but the problem is, some of the work is something we could be passing off to someone else. Pay them $10 per hour and then we can focus on higher level work.


It’s impossible to grow a business if you don’t know the numbers in it (17:02 - 17:48)
The first step to successfully scaling our businesses is tracking and measuring everything we do. Once we know our numbers, we can systematize processes, optimize them and even teach other people how to do the tasks.   



When our businesses aren’t set up with systems and processes, we become chained to them. As a result, our partners and children carry the weight because we can’t be present with them. We have to learn that our time is valuable, and that doing every single role in our business isn’t noble, it actually puts our families at financial and emotional risks. We have to know our numbers, get a good system down, and bring on people who can help us work more efficiently. This is how we show our children that running a successful business venture can be fun, fulfilling and financially viable.

 

Guest Bio- 

Lars Hedenborg is the host of the Business Freedom Podcast and the founder of Real Estate B-School, an education and coaching program for top producing real estate agents looking to build sustainable, systems-driven businesses. He is passionate about bringing real-world tools, and strategies to top agents and team leaders so that they can achieve success and freedom in the real estate business. Go to RealEstateBSchool.com for more information and get a free Business Growth strategy session at REBSstrategysession.com.

Oct 10, 2019

Facebook ads can be an effective tool to promote our businesses. How can we get started with the process? Once we’ve decided we want to create an online campaign, how much should we be paying for it, and how do we decide who gets to see the advertisements?

On this episode, Facebook and Instagram ads strategist, Monica Louie, shares her steps to creating a successful online campaign.

 

3 Things We Learned From This Episode

Place the pixel on your website (14:08 - 15:16)

Even if we’re not ready to start running Facebook ads yet, installing the Facebook pixel on the backend of our websites is a great first step. The pixel allows Facebook to gather data on the people who visit our websites, so that when we are ready to start a campaign, we already have a great idea of our demographics. 


Determine a realistic but effective budget
(14:59 - 16:31)

Once we’ve decided to advertise on Facebook and have a strategy in mind, we need to determine the budget. This should be based on what we’re comfortable spending, as well as what we’re advertising. For example, our daily advertising costs would probably be different from a promotion of our new launches. 


Elect the best audience based on who we already do business with
(17:13 - 18:37)

Depending on what we’re promoting, we may want to target people who aren’t already on our mailing lists. Facebook allows us to request ‘lookalike lists’. These are people who have similar interests to our existing client database, and are likely to enjoy what we’re selling.

 

We shouldn’t be relying on advertisements alone to boost our brands, but they’re a great place to start. Facebook ads offer amazing tools, and even if we’re not ready to commit to a campaign now, we can rely on technology like the Facebook pixel to gather information about our target audience until it’s time. There is also a great deal of flexibility in terms of budgeting, which allows us to tailor campaigns to our exact needs. Facebook offers us the tools to take our businesses to the next level; why not take advantage?

 

Guest Bio- 

Monica Louie is a Facebook and Instagram ads strategist who helps ambitious online entrepreneurs increase their impact with high-converting ads. Her success in the online advertising space led to her recent appearance on the Smart Passive Income Podcast. Monica has helped hundreds to achieve Facebook ads success through her premium agency and signature program, Flourish with Facebook Ads.


Flourish with Facebook Ads is a step-by-step system to create campaigns that convert for bloggers, coaches, and online experts. Students of Monica's signature online program learn how to successfully use Facebook ads to grow their reach, amplify their impact, and scale their profits. To learn more about Flourish with Facebook Ads, head to monicalouie.com/flourish 


And if you're not ready to get started with Facebook ads right now, but you want to learn more about them and start planning your strategy, download Monica’s free Facebook Ads Starter Kit and join her weekly email newsletter full of the latest actionable tips and advice to help you flourish with Facebook ads. Go to monicalouie.com/bossmom to join!


To find out more about Monica, head to:

https://www.monicalouie.com/instagram 

https://www.monicalouie.com/facebook 

https://www.monicalouie.com/twitter 

https://www.monicalouie.com/linkedin 

 

Oct 3, 2019

Positive parenting is a nurturing process that helps us teach our kids to be independent, while still offering our unconditional support and love along the way. Is it possible to apply these techniques to our businesses? How can we foster nurturing relationships with our clients, while also setting boundaries?

On this episode, we discuss the positive parenting techniques we can use in our businesses.


Positive parenting encourages self-growth and positive development. That’s exactly what we want for our clients. -
Dana Malstaff

 

3 Takeaways

  • Create permission statements. We need to decide what we’re giving our clients permission for; ideally, this should be something they already do, but feel guilty about. We need to create safe spaces for our clients.

  • Start a Facebook group for clients. We then need to create boundaries on the group regarding when we will and won’t work, and what we’re willing to do for clients.

  • Be consistent. We have to be consistent with our message; if we have strong opinions, we must live by them. Our clients need to see that we live by the rules we set.


To create successful and impactful businesses, we need to offer our clients nurturing and support. Just like we do for our children, we want to help our clients find confidence within themselves. However, we also need to set boundaries and live by the rules we set.
We need to show clients that we walk the walk, and we’ll not only take our businesses to the next level, but also foster healthier and happier client relationships. 

 

Sep 26, 2019

We all know that video is a great tool for business, but not enough of us are taking advantage of it. Which benefits are unique to video, and what makes it different to other forms of marketing content? How can we maximize our content and continue to see results for years to come?

On this episode, Emmy Award-winning filmmaker Patricia Kelikani shares why we should all be using video and how we can create better content.

 

3 Things We Learned From This Episode

Set your own intent (14:58- 16:07)

People are emotional, and we choose to internalize written media in a way that makes sense to us. With video, we’re able to surpass that emotion and share our points of view. Video gives us full control over our messages, and allows us to deliver our content with little-to-no gray areas. 


Take advantage of longevity (18:17- 18:58)

The average lifespan of video is 4 years. That means, 4 years from now, we can still get new leads from just one video. To make the most of the content we produce, we need to keep repurposing it and putting it out there.


Use the MAP method for success (19:13- 22:00)

Messaging, Artistry and Promotion are vital for lucrative videos. When it comes to video content, we need to ensure we convey the right messages to our audiences, while also delivering a high-quality video. Once we have a high-quality video that aligns with our brands, we need to keep promoting it wherever we can. 

 

Video is a great option for marketing because it allows us to share our brand’s purpose more clearly than any other platform. It also offers amazing longevity and long-term results. To create great video content, we need to pay attention to the quality and ensure we’re putting something out there that represents our businesses. We should all be using video if we want to grow our businesses.

 

Guest Bio- 

Patricia Kelikani is an Emmy Award-winning filmmaker and the owner of Kelikani Films, Kelikani Consulting and Lucrative Videos. Patricia is passionate about video and the opportunities created by the platform. While she loves making video herself, she also offers an online course teaching others the basics of creating great video content. 


To find out more about Patricia, head to lucrativevideos.com/training

You can also visit www.patriciakelikani.com

And www.kelikanifilms.com 

To watch Patricia’s YouTube channel, visit https://www.youtube.com/channel/UCMWIzGot0WpEBYrS9f_LDHw

Sep 19, 2019

We all struggle with getting people to care about what we’re doing and the content we’re creating, and sometimes we have to give something away to get that visibility. What kind of giveaways should we be considering? How do we get people to take interest and actually engage with our content, not just get a giveaway without trying to get into our world?

On this tactical episode, I introduce our favorite giveaway tool and share how we can use it for more visibility.

Giveaways are powerful because they leverage the law of reciprocity. -Dana Malstaff

 

3 Takeaways

  • If we want to boost our visibility in a competitive online world, we have to give away something of value to get someone’s attention in return. 

  • Using Vyper, we can get more likes, visibility, shares, and we can track the people who engage with the ads so we can retarget our advertising. 

  • In terms of what we can give away, it should be physical product.

 

As a business owner it can feel like such a huge challenge to get people to watch our content, like it, follow us and eventually sign up for and buy our products. Vyper is a tool that allows us to put the law of reciprocity into motion, give some value and get more people into our world. Using the right tactics allows us boost our visibility, and drive more attention and traffic to our brands. 

Sep 12, 2019

A lot of us have gone through periods of dieting at some point in our lives, and often the diets we adopt have damaging effects on our bodies for years to come. What is intuitive eating, and how can it help us heal from dieting? Can we use the principles of intuitive eating to help our kids develop healthier relationships with food from a young age?

On this episode, owner of Eat with Knowledge and creator of the Feel Fabulous About Food online course, Jennifer McGurk explains the benefits of intuitive eating.

 

3 Things We Learned From This Episode

Listen to what your body needs to eat(06:43- 07:36)

So many of us eat out of habit or according to social norms. However, just because we’ve been taught to clean our plates after every meal, doesn’t necessarily mean our bodies are hungry enough to finish everything. By that same token, we may crave a burger after a day of eating low-fuel foods. Intuitive eating teaches us that either of these situations is fine- we need to pay attention to what we’re looking for or craving, rather than limit ourselves or overeat according to social norms. 

 

Set your kids up for a healthy relationship with food (09:50- 10:51)

Don’t place limitations on what your kids are allowed to eat. Rather than depriving them of specific foods, offer them a range of healthy options and let them decide on their portions. By doing this, we allow our children to see what makes them feel full. We also send the message that food is not an enemy, and let them build their own relationships with eating. 

 

Stop pressuring yourself to have answers (18:49- 19:44)

Whether we’re dietitians or not, as business owners we feel a lot of pressure to have all the answers. Stop putting all the pressure on yourself: we have permission to not know the answers. If you are a dietitian, don’t worry about giving clients the ‘wrong’ information. Instead, set up a partnership where they have ownership of what feels right for their bodies.

 

The relationships we have with food are complicated, and often they’ve been shaped by social norms. Stop worrying about what everyone else says: the most important thing is for us to feel good in our own bodies. Listen to cravings, and allow kids to do the same- set them up for a great relationship with food. Importantly, remember that it’s okay not to have all the answers at once. Focus on what feels good for you, and go from there. 

 

Guest Bio- 

Jennifer McGurk is a Registered Dietitian Nutritionist whose mission is to help people heal from dieting and feel fabulous about food. She is the owner of Eat With Knowledge, a private practice, in Nyack, NY and the creator of the online course Feel Fabulous About Food, dedicated to teaching clients all about eating disorder recovery and intuitive eating. She also offers resources for professionals on growing an intuitive eating business with the Pursuing Private Practice for Intuitive Eating Program. 


To connect with Jennifer, head to

https://www.facebook.com/JenniferMcGurkRDN 

https://www.instagram.com/jennifermcgurkrdn/ 

https://twitter.com/jenmcgurkrdn 


To  find out more about Eat With Knowledge, visit https://eatwithknowledge.com/free-binge-eating-guide/


And to learn about the top 10 mistakes professionals make in private practice, head to http://pursuingprivatepractice.com/join/ 

To go to the link mentioned by Jennifer in this episode, visit http://pursuingprivatepractice.com/5-secrets 

Sep 5, 2019

Creating a course is something that would give many boss moms the freedom they crave, but very few of us actually do it because of certain mindset blocks. Why should we stop tying our identity to the success of our courses? What activities are getting in the way of us creating freedom through coursework?

On this episode, I talk about the 3 things we need to overcome in order for us to start creating a course.

 

There is no way to truly get the freedom we want unless we are selling certain products, digital course work that we can scale without adding any time. -Dana Malstaff

 

3 Takeaways

  • Don’t let your feeling of self and identity link to your course content. Some people won’t like your content, and it might not be successful immediately, that’s okay.  

  • Very often entrepreneurs are spending time in all the wrong places, repetitively doing the same thing over and over instead of creating leverageable content.

  • We tend to think that our course has to be a huge, signature course. Actually starting with something small is a lot better. It’s easier and faster to make. 

 

Unless we create content we can leverage, we’ll be stuck on the hamster wheel of repetitive and tedious work. Nothing is more leverageable than a digital course. We have to stop doing things that don’t actually matter in lieu of doing what it takes to create a course, even a small one to start. Don’t let all the beauty in your brain is just sitting there while you could be making something amazing for your clients and yourself.

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