Traditional, high-pressure, hustle-based live launches don’t make sense for moms, but even in an evergreen model, we still have to release stuff. Is there a way to do a launch without the usual nail-biting urgency and stress?
Instead of jumping straight into a launch, a pre-launch is a much better way to build buzz and momentum, while still creating the space to build a relationship with people.
How do we use our content as the machine behind a launch? Why does a pre-launch strategy better serve our customers?
In this episode, I’m joined by a Boss Mom I believe is doing launches the right way. Strategic copywriter, marketing consultant and launch expert, Brenna McGowan shares her approach to releasing stuff and why it’s perfect for moms.
A pre-launch gives you time to collect data, use your content in a fun and exciting way and move people along that awareness journey. -Brenna McGowan
3 Things You’ll Learn in This Episode
Guest Bio
Brenna McGowan is a strategic copywriter, marketing consultant and launch expert. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, credibility, authority, and personality—so you can launch with confidence, less stress, and more sales.
Brenna also offers 1:1 Pre-Launch Plans where she creates a comprehensive and strategic outline from authority content to emails to social posts so you know exactly what you should be saying, writing, and doing before your launch to pre-sell spots and get people excited and ready to buy.
For more information on Brenna’s program, visit https://brennamcgowan.co/ and follow @brennamcgowanco.
Get Brenna’s free Pre-Launch Plan Cheat Sheet at https://brennamcgowan.co/cheatsheet/.
Capturing those special, uncurated moments in our children’s lives and holding onto their stories is on every mom’s priority list. However, with everything we have going on as parents and business owners, traditional scrapbooking can be daunting and overwhelming.
Don’t you just wish there was a really easy way to get all the photos out of our phones and into a book? Well…there is. Chatbooks is an app that’s simplifying how moms capture memories, and the story behind its creation is as awesome as the product itself.
Chatbooks really understands how moms think and feel, how did they get so dialed in with their target market?
In today’s episode, I’m joined by the co-founder of Chatbooks, Vanessa Quigley. We talk about how this business came to life, and why their marketing is so effective at reaching moms.
Overall our marketing has been successful because we’re honed in on who our customer is. We are selling to ourselves. -Vanessa Quigley
3 Things You’ll Learn in This Episode
Guest Bio
Vanessa Quigley is the co-founder of Chatbooks, a subscription photo book company that makes it ridiculously easy to share, print, and enjoy your family memories. As the Chatbooker-in-Chief, Vanessa is deeply involved in all aspects of the business with keen attention to all creative and product design choices. Chatbooks was founded in 2014 as Vanessa’s brain child after realizing her youngest son didn’t have his own childhood scrapbook. Chatbooks makes it easier than ever to get the photos off your phone and into your hands. The mission at Chatbooks is to strengthen families. The company started as a small family affair and has since grown to include team members across the country.
Throughout Chatbooks' growth, Vanessa has been firm in her commitment to promoting equality for parents in the workplace. She is proud to say that women hold the majority of leadership positions at Chatbooks. Vanessa was named Ernst and Young’s Entrepreneur of the Year in 2017, authored Real Moms, Real Hacks, and hosts The MomForce Podcast. She has a degree in Vocal Performance and Pedagogy from Brigham Young University, sings (opera!) whenever she can, enjoys the theater, being in the mountains with her family, and finding the humor in life – especially while raising a growing family!
Follow @chatbooks and @vanessaquigley on Instagram, join the Mom Force Facebook group and listen to the Mom Force Podcast.
Get $10 off your first Chatbooks purchase when you use the link www.boss-mom.com/chatbooks.
The Mom Force Podcast
No matter how much we want to succeed, our brains have a tendency to sabotage us, and sometimes, the only way to move beyond that is by completely breaking down our existing ways of thinking.
So, with that in mind, today I want to let you know the only reason you’re overwhelmed or not getting the results you want is because…you’re selfish. The real question is, how can you kick that self-defeating selfishness, once and for all?
In this episode, I’m sharing a tongue-in-cheek (but effective nonetheless!) guide to changing the way we think for the better.
Sometimes, a nonsensical angle can change the way our brain processes things and allows us to have a completely different experience. -Dana Malstaff
3 Things You’ll Learn in This Episode
We try a lot of things to stand out to consumers, but at the end of the day, being ourselves and embracing our stories will always be the most effective way to capture their attention.
How can we get better at honing in on our personal stories, so we can use them in our messaging? Do we risk isolating anyone by going deep on the things that have meaning for us, personally?
In this episode, Founder of EllieGirl, Ellie Dote shares to leverage our stories in our branding.
Your brand really needs to resonate with you, because if it doesn't, people can tell! -Ellie Dote
3 Things You’ll Learn in This Episode
Guest Bio-
Ellie Dote is the owner and founder of EllieGirl, a business dedicated to helping female and LGBTQ+ entrepreneurs gain confidence in their identity and success through effective graphic and website design. After spending much of her life in Church ministry, Ellie used her training in Evangelism, as well as her professional training in design to start EllieGirl with the understanding that our stories are what changes lives and sets us apart from other businesses.
Ellie is the author of Walking Towards Cordelia.
To find out more and to connect with Ellie, go to:
https://elliegirlcreations.com/
https://www.facebook.com/EllieGirlCreations
https://twitter.com/EllieGirl77
https://www.instagram.com/elliegirlcreations/
Ellie is running a special offer for a custom WordPress website built in a week for the next two months. Taking just one client a week, space is limited, and the price is $1,000 - that's 1/3 of their lowest price.
Find out more at:
Niching down is essential for a successful business, but that doesn’t mean it’s easy. Far from it, finding a niche is one of the hardest decisions a business owner will have to make.
What is it about the idea of narrowing down our scope that scares us so much? More importantly, can we push past that hesitation, so we can see the benefits of niching down?
In this episode, I’m sharing why our brains don’t want us to niche down, and how we can do it, anyway!
Our brains tell us we’re different from everyone else and can help everybody, but not niching down HURTS you. -Dana Malstaff
3 Things You’ll Learn in This Episode