The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy





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Now displaying: 2019
Jul 18, 2019

A lot of people want to be entrepreneurs, but aren’t sure what their product is. How can you decide what to center your business around? Once you’ve made the decision, where do you begin the process?

On this episode the CEO of Sweet Smell Company, Rachel Ricker shares how she started her own business and what she learned along the way.


3 Things We Learned From This Episode

Find the problems you want to solve (12:05- 13:26)

If you know you want to own a business but aren’t sure what your product is, think about the things that interest you. If there’s a problem you wish someone would solve, seize the opportunity! Work on finding solutions you would want. There are bound to be other consumers out there who would love to try your alternative. 


Take advantage of the internet (19:01- 20:44)

Research is crucial for any business endeavor, but it doesn’t need to be a difficult process. Information is constantly at our fingertips, thanks to the internet. Research the product you want, who can manufacture it, and anything else related to it you can think of.


Secure a manufacturer (21:21- 22:57)

Once you’ve decided what you want to produce and have researched it extensively, it’s time to choose a manufacturer. Find a company that fulfils all the requirements for your product, and if possible, find one that can go above and beyond the basic manufacturing process.


Starting a business is a deeply personal experience, so it’s important to make sure your product is close to your heart. Aim to create the item you would love to buy. Research extensively, and be sure to take advantage of the endless information available online. Creating a business is a long process, but it doesn’t need to be a tedious one.


Guest Bio- 

Rachel Ricker is the CEO of Smell Sweet Company, committed to providing truly trustworthy organic body products and helping women on their toxin-free journey. She is passionate about helping others make informed decisions on personal care products and raising awareness of the importance of safe ingredients.

Rachel is also the Director of Global Transformation for a fortune 50 company and manages her busy household with her husband and two children. 


To find out more about Sweet Smell Company, head to:


You can also find Sweet Smell Company on social media at: 



To find out about the Pay it Forward deodorant bundle, visit:  

Jul 12, 2019

By nature, entrepreneurs go against the grain of the status quo. How does the public schooling system impact entrepreneurship? What are the benefits of homeschooling to combat this?

On this episode, bestselling author and entrepreneur Jadah Sellner shares her experience as a homeschooling mom and a business owner.


3 Things We Learned From This Episode

How to start homeschooling (07:12- 10:07)

There are a lot of reasons why parents are choosing to homeschool. If you’re considering taking this route, make sure you’re having serious conversations about it with your children and your spouse. Research and preparation are vital.


How the education system is failing future entrepreneurs (14:12- 15:06)

In school, kids are taught to focus on the things they’re not good at, to excel in all areas. This is incredibly frustrating, as no industry expects people to do well at every job within the business. For entrepreneurs in particular, focusing attention on every area of the job is detrimental to success.


Knowing when to step away from your business (27:47- 29:26)

Pay attention to your needs and wants. If you’re not happy in your business, or don’t want to grow it any further, it might be time to step out. You have to be mindful of what you want to do and act intentionally. Entrepreneurship offers freedom. Exercise your ability to step away.


As a parent, you want to do what’s best for your child. However, when you’re a business owner as well, sometimes the thought of homeschooling can be overwhelming. It’s a decision that requires research and planning, but the benefits of homeschooling are amazing.


Guest Bio- 

Jadah Sellner is the host of the Lead with Love™ podcast, a TEDx speaker, creator of Love Over Metrics™, Business Growth Incubator and the bestselling author and co-founder of Simple Green Smoothies. As a serial entrepreneur, online community growth strategist and business mentor, Jadah consults companies and personal brands to build communities with love, service, and impact.


To connect with Jadah via social media, head to: 


To find out about Jadah’s products, head to: 

5 Step Challenge Roadmap: 

Love Over Metrics™ waitlist:  

Jadah's work with me page: 

You can also hear her podcast on:

And visit for more information.

Jul 4, 2019

As Boss Moms, guilt is a feeling we’re all used to. How can you stop guilt from holding you back? What should motivate you to keep going? On this episode, in honor of Independence Day, I’m reminding you to shed your guilt and feel proud of what you’ve achieved as a Boss Mom.

Independence is about standing up and doing it anyway. -Dana Malstaff


3 Things We Learned From This Episode

  • Guilt is normal and bound to happen. While you’ll never get rid of it completely, you need to put it aside and not let it control your choices.

  • You are capable and brilliant: the world needs your brain and your ideas. Believe in yourself and allow yourself to do great things.

  • Independence is about action and doing, even when it feels scary. Celebrate yourself for being a Boss Mom, despite it being a scary process.

Being a Boss Mom is an exciting journey but it’s normal to have moments where you question yourself. Guilt seeps into everyone’s lives at some point. The trick is to not let it control your decisions. Be proud of what you’ve done just by deciding to be a Boss Mom in the first place. Don’t forget to help others along the way. Success is about the ripple effect of our actions because we just keep going.

Jun 27, 2019

The newsletter is no longer effective, and business owners should start exploring different options. What could you do in place of sending a newsletter? What do you need to keep in mind as you move forward with new types of communication? On this episode, I share why you need to focus on the human aspect of your approach.

You need to understand the human beings in your audience. What do they want? -Dana Malstaff


3 Things We Learned From This Episode

  • If you send your audience the same thing at the same time every week, people will switch off. Be careful not to be too consistent.

  • Stop targeting demographics. Think about who your audience is and how your content can exist in their lives.

  • Rationality is unrealistic. As much as we’d like to think business is business, as long as people are involved, it can never be completely rational. 

No matter how foolproof regular communication might seem, there are significant drawbacks. While algorithms reward consistency, if you’re sending out the same communication at the same time each week, you’re not going to convert an audience into loyal customers. You’ll be at risk of becoming background noise detached from your fanbase. The newsletter is dead: it’s time to start looking at real people.

Jun 20, 2019

Social media and online platforms have brought a lot of changes to the business world, but many brands are slow in adjusting. How can we build an online persona that connects with our customers? How has the role of the customer shifted?

On this episode, author, blogger, and podcaster Mark Schaefer explains why human connection is so important, even with the increasing popularity of virtual spaces.


3 Things We Learned From This Episode

Respect your customer (07:16- 08:08)

Customers are aware that they have more power now than ever before. The problem is, many businesses don’t act accordingly. To get ahead with the new consumers, it’s vital that businesses respect their customers’ time, resources, and spending habits.


Build a brand personality and forge real connections (10:19- 11:27)

No matter how advanced technology becomes, people trust people. It’s important to give your customers a human face they can get to know, like, and trust. Foster loyalty by sharing stories about what you’re going through and by being open.


Your customer is your marketer (20:37- 21:56)

Marketing isn’t about the advertisements anymore— it’s about the customer. Businesses are no longer able to buy their way in. We all need to start finding ways to assist our client in their daily lives and build real relationships with them.


While the customer has always been important to businesses, their influence on the sales process has changed significantly. Build relationships with your customers that ensure that they know you value them.


Guest Bio-

Michael Schaeffer is a keynote speaker, educator, podcaster and business consultant. Known globally for his work, Michael is celebrated for his approach to marketing and is the bestselling author of six marketing books. Michael is adamant that personal touches are vital for effective marketing in the age of social media.


To get in contact with Micahel, head to


You can also email him on

Or call him on (865) 456-1939

Head to his website, for more information on his business, and look at to see information about his books and career.

Jun 13, 2019

Creating a community can be extremely overwhelming, but there are very specific and strategic ways of thinking and planning that can help us break it down into manageable chunks. What can we do to help people feel like they belong? How can we be more inclusive? How do roles and rules help people feel more comfortable?

In this episode, Marie Morris explains how she developed a community in her classroom, and how social media can be a web of support for educators.


3 Things We Learned From This Episode

Communities of support on social media (07:40-08:46)

We can use social media to situate ourselves in a space that is collaborative and non-threatening, whether it’s in the business world or in the education world. Instagram and YouTube are spaces where teachers can share and support each other and they can help build our confidence as educators.


What we need to put in place to create a community (26:09-28:41)

We can begin to create a community when we think about how our physical space functions and what interactions can happen within it. We also need to go beyond the layout by putting clear expectations in place of what is required of every person in every role in the community.


How rules help people feel comfortable (28:40-28:53)

We need to make ground rules when bringing big groups of people together because when there is uncertainty, people get anxious and afraid of doing the wrong thing. Rules help a community of people know what’s expected, which makes them feel more comfortable.


As teachers, we can facilitate a holistic shared experience for our students by creating a community. When we create communities for our students, we foster better learning, excitement and retention. Having rules helps them feel comfortable and aware of boundaries. When we build a community, we must think about the physical space as well as the interactions between people. We just need to break it down into specific and manageable steps that work for our context.


Guest Bio-

Marie Morris is a teacher in the Poway Unified School District, in San Diego, CA, and has been teaching for 12 years. She has taught all four grades of English (9-12), as well as both the performance and technical side of theatre. Marie has a blog, YouTube channel, and Instagram profile focused on classroom teaching. Being part of an online community has changed her perspective on how she runs her classroom as well as her confidence as a professional educator. Her teaching style is energetic and fast-paced, but she constantly checks for student understanding. She likes to engage students with references they can connect with and give students a sense of belonging to her classroom community. Marie earned her BA in French, a Single Subject English teaching credential, and an MA in Theatre Arts all from San Diego State University. Teaching is in Marie’s blood. She has been unsure of many things over the course of her life, but of two things she has always been certain - she wanted to be a mom and she wanted to be a teacher.


Jun 6, 2019

Never underestimate the importance of being in touch with yourself and valuing who you are right now. How can you become more in tune with yourself? Should you be working on yourself constantly- or giving yourself some space?

On this episode, holistic life coach Shannon Kinney-Düh shares the importance of being at peace with yourself.


3 Things We Learned From This Episode

Stop listening to the negative voice in your head (06:00- 08:07)

Saying that you’re not good at something has a huge effect on your ability to get it done. You hear what you’re saying, and start believing that negative voice. Become an observer of your mind and be conscious of what you’re saying to yourself.


Don’t just ‘do’: you need to ‘be’ (10:53- 12:27)

Ours is a culture of constant ‘doing’. We fill up our time trying to do everything and fail to just be in the moment. The problem with this constant doing is that you ultimately risk depleting yourself.


Build a healthy foundation (14.47-15.47)

For a garden to grow, you have to provide a healthy foundation. Once you’ve done that, you also need to give it some space to grow on it’s own. Treat yourself in the same way: create a good foundation but allow yourself the space to see results.


Allow yourself space to breathe and to consider who you really are. Often, we find distractions to avoid feeling certain emotions. The reality is, sometimes we’re scared to be truly alone with ourselves. Start accepting the person you are. Awaken to your greatness.


Guest Bio-

Shannon Kinney-Düh is an holistic life and spiritual coach. She’s also a yoga instructor and artist who believes that women need to become more in tune with themselves. Shannon is passionate about teaching women how to unleash their greatness, and to stop shying away from the different seasons of life.


To find out more about Shannon, head to: Find her eye pillows on the website here: Use the coupon code Boss Mom for a 15% discount when you buy 3 or more eye pillows.


You can also find Shannon on Instagram at @afreespiritlife

And on Facebook at


To listen to the song Dana references in this episode, head to:

May 31, 2019

Business owners often bash Facebook for having bad intentions, but if you look at it carefully, Facebook actually wants everyone to succeed. How does Facebook’s transparency work in our favor? What targeting tools does Facebook have that makes marketing easier for us? How do Facebook groups help us with engagement? In this episode, I explain why I love Facebook and how authenticity and community are key to building success on Facebook.

Facebook has been so exponentially important and instrumental not just in my business, but in my life. -Dana Malstaff


3 Takeaways

  • We may think that the transparency of Facebook works against us as businesses. However, if we run good, authentic, caring businesses, our audience sees it. Facebook rewards this, and it works in our favor.

  • When family and friends engage with our Facebook posts, it limits our ability to be visible to our target audience as similar profiles are targeted for further engagement. We need to engage with the right people in the right way.

  • Facebook groups work better as platforms for engagement. Group members can post and start conversations which also relieves the responsibility of the business as the only contributor.

Facebook has changed the way we communicate with each other by allowing us to identify who we are and what we care about, as well as by finding other people who love and care about those same things. By running an authentic and caring business, and targeting and engaging with the right people, we can create a community on Facebook that helps our business be visible and successful.

May 23, 2019

So many entrepreneurs are overwhelmed by the number of things they want to achieve, and often their health is affected because of it. How can you stop feeling that overwhelm? Why is it so important to know how you’re wired?

On this episode, Dr. Shannon Irvine shares her experience with changing her approach to something that suited her better.


3 Things We Learned From This Episode

Learn how you’re wired (03:22- 05:17)

Too many business-owning moms are spoken about as superheroes. This is a very intimidating belief, and also inaccurate. You don’t need to be a superhero to get your business to work. All you need is to know how you’re wired and how to work in a way that is effective for you.


Get your kids involved (09:34- 11:54)

A great way to make sure your kids understand what you’re doing is by letting them see you do business. They’ll start seeing how it works, and they might even get excited about entrepreneurship. You’re not necessarily bringing them into your dealings to create mini entrepreneurs— you’re just exposing them to the possibilities out there.


Fail in front of your kids (13:00- 15:02)

No one wants to fail, but it’s almost always inevitable. Allow yourself to fail, and see every failure as a learning experience. Treat it as a lesson for your kids, too. Encourage them to try everything they’re interested in, and to keep persevering even when they fail.


The way we do things is linked to the way our brains function. A lot of the time, that means we’re on autopilot. Start being more aware of how you think. You may not be able to stop having certain thoughts, but that doesn’t mean you’re powerless. Learn how your brain is wired and allow yourself to fail. Then, teach your children that they can do the same.


Guest Bio-

Dr. Shannon Irvine has been a serial entrepreneur all her life. After realizing she was overworking herself, she thought she would have to give up something in her life. However, then she realized that so many people before her had been able to balance all the things that were important to her. Since that moment of clarity, she dove into learning the science of success. Today, she’s a strategist, mentor and neuropsychology PhD. She’s passionate about rewiring entrepreneur’s brains to be the best they can be.


To find out more about Shannon, go to:

You can also find her on Instagram: @drshannonirvine

And on Facebook

May 16, 2019

Something that holds a lot of moms back from starting businesses is a fear of not being able to deliver what everyone needs from you. How can you stop yourself from being overwhelmed? When will you know if it’s time to take a break?

On this episode, founder of Mompire, Ashley Meyer, is here to share how you can protect your mental health and deliver a great product.


3 Things We Learned From This Episode

Follow your intuition (11:50- 13:41)

Your intuition is a powerful tool, and you should pay attention to any negative feelings you may have. When you ignore your gut feeling, bad things tend to happen. Listen to yourself, and don’t be afraid to let your intuition guide you.


You don’t have to do everything (17:39- 18:43)

When you live out of alignment with your goals, dreams and ambitions, you are going to crash. Understand that you don’t have to give everyone what they need, all the time. Give what you can, but don’t allow it to cause you fatigue.


Allow yourself to step back if it’s the best decision (19:22- 21:28)

It can be hard to step back from your business- especially if you’ve invested a lot into it. Allow yourself to overcome your guilt at not using a degree, a business or anything else you’ve spent a long time to attain. If you know you want to step back, give yourself that opportunity.


A lot of moms feel guilty about starting businesses. However, many also agonize over the decision to step back, when necessary. Remember that despite all the demands you may feel at work and at home, you do need to prioritize your intuition and mental health. Whichever route you decide to take, make sure you’re choosing the path you want to.


Guest Bio-

Ashley Meyer is the founder of MOMpire. After training and practising as a lawyer alongside her husband, Ashley made the decision to step back from their practice to create a business for other moms. Ashley is passionate about empowering moms, and believes it’s important for those using her platform to speak directly to their family lives.


To find out more about MOMpire, head to:

You can also reach out to Ashley on Instagram: @themompire and Facebook: MOMpire   

May 9, 2019

There are so many career options available to us, that sometimes choosing what’s best for us can be overwhelming. How can you choose a line of work that will keep you fulfilled and take advantage of your talents? Should you check in with yourself to make sure you continue to feel fulfilled by those choices?

On this episode, Career Clarity Catalyst Tracy Timm shares her advice for choosing what’s right for you, specifically.


3 Things We Learned From This Episode

You don’t have to go all-in immediately (11.12- 11:52)

Don’t feel like you have to invest everything in the beginning. Take small steps that allow you to build the company without going broke in the process. It doesn’t all need to be completely black-and-white at the start of the venture.


Know your core values (15:48- 18:40)

Before you can be sure of what you want to do with your business, or in your career, decide what your core values are and commit to honoring them. Think about how you’ll prioritize each of these. Do the work to make sure you’re able to take the opportunities that present themselves to you.  


Check in on yourself (20:00- 21:40)

Once a year, schedule time to check in with your core values. Make sure they’re still working for you and adapt where necessary. Your values will change depending on what’s happening in your life, so it’s important to have a list that stays relevant to you.


From the time we enter the education system, we’re taught to base our decisions on impersonal factors. This stops us from doing what’s best for us, as individuals. Wouldn’t it be great to make the right career choices earlier on, with fewer bruises along the way? Set up your core values and work towards fulfilling them one step at a time.


Guest Bio-

Tracy Timm is the founder of Nth Degree Academy and Tracy Tim, LLC. After graduating from Yale unsure of what she wanted to do, Tracy found herself in a Wall Street job, miserable. She then quit to study on-board a cruise ship, with the intention of discovering her passion. After one more unhappy position, Tracy decided to start her own business, helping others find career clarity. Tracy is passionate about helping women find their paths earlier in life, so they don’t need to prolong their fulfillment.


To find out more about Tracy, head to:

And to hear more about what we discussed on this episode, visit:


You can also find out more about Tracy’s academy at:

May 2, 2019

When you're an entrepreneur, it can be overwhelming to think about all the things you must do to take your business to the next level. Do you have the right systems in place yet? How do you know where to start?

On this episode, Brittany Dixon is sharing her advice for scaling your business.


3 Things We Learned From This Episode

Pay attention to processes (09:49- 11:14)

Every single thing we do has a process— from running a business to making a sandwich. Go into as much detail as you can when considering your processes. Even the most basic step is important.


Get everything in one place (14:46- 15:27)

When you're just getting started in your business, try to have everything in one place. Use systems like Trello to put all your work, clients, and progress in one spot. This creates much-needed structure.


Hire a business consultant when you're ready to scale (18:53- 19:24)

If you're at the point in your business where you're able to scale, it's time to hire a consultant. This will allow you to step away while your business is taken care of.


There are so many moving pieces involved in building a business that it's bound to get confusing at some point. As you grow, make sure you're taking stock of everything you do. To take your business to new heights, you have to pay attention to what got you off the ground in the first place.


Guest Bio-

Brittany Dixon is a business consultant. After finding out she was pregnant with twins soon after starting a new job, Brittany decided to start her own company. Today, she is the owner of Brittany and Co. Consulting. Brittany strongly believes that building a great business requires great documenting of processes. She’s also adamant that the reason she has more time with her kids today is because of the consistent processes when she started her business.


You can find Brittany on Facebook:


And Instagram:


To find out more about Brittany, head to:


You can also try out her free content planner at:

Apr 23, 2019

We’ve all heard that scaling is important for businesses to grow, but it’s also beneficial to your family’s wellbeing. How can scaling impact your children? What can you do to make the process easier?

On this episode, CEO of Virtual Hub, Barbara Turley, is here to discuss why you need to build a company you can step away from.


3 Things We Learned From This Episode

Build a saleable asset (07:00- 07:49)

Scaling your business turns it into a saleable asset. That doesn’t mean you have to sell it—just that you have the ability to. Creating a saleable asset can also be especially helpful to moms, as you’re creating opportunities for you to step away if and when you need to.


Embrace your inner “control freak” (21:40- 22:35)

While we might not like to admit it, most entrepreneurs are control freaks. That’s okay—this is the baby you’ve built! Being a control freak doesn’t mean you have to look over your employee’s shoulders, though. All you have to do is build systems and make sure they’re being followed.


Start with your personal vision, then look at the business (27:32- 29:02)

We spend so much time concentrating on our business visions, but we still have lives outside of work. Instead of building your life around your business, start by thinking about what you want personally. By paying attention to the lifestyle you want, you’ll build a business that can fit the vision.


Most entrepreneurs want to scale their businesses, and with good reason. But it’s important to check in with your ‘why’. Why do you want to scale your business? You may think building a saleable asset requires a certain degree of objectivity, but saleable or not, your business is your baby. Think about how your business will fit into your life— not the other way around.


Guest Bio-

Barbara Turley is the CEO of Virtual Hub, aimed at helping entrepreneurs scale their businesses as easily as possible. Barbara is also a mom to a daughter, and attributes a lot of her success with scaling her own business to her decision to be a hands-on parent. Barbara is passionate about helping entrepreneurs have an easier journey to success.


To find out more about Barbara, head to:

Apr 18, 2019

Many women business owners feel uncomfortable charging their clients for their services. This is particularly true for entrepreneurs whose businesses aspire to empower the client. How can you stop feeling that way and start making more money? How have other empowerment-based businesses generated profits? On this episode, I explain how Boss Mom makes money, and how your business can, too!

Build your brand. Being known for something helps you make money. -Dana Malstaff


3 Takeaways

  • It’s perfectly normal to charge people to access your services. You’re not doing anything wrong by wanting to make a profit.

  • By pursuing your gifts and talents, you’ll get through your work more efficiently and be able to free up time to focus on your passions in your spare time.

  • It’s easier to charge people for your services when they know who you are. Having an established brand and being known for something helps you make money.

Creating online courses is a great way to make money. However, while you’re aiming to offer a service to a wide range of people, never question your right to make money in the process. You can try being more accommodating by offering two products: one higher-priced and the other lower, but don’t overextend yourself by doing this. Keep your number of products streamlined. You own a business, and you should get to see the benefits.

Apr 11, 2019

A lot of us listen to podcasts and attend talks with entrepreneurs, but it can be difficult to picture the daily running of the speaker’s business as they give examples or describe systems. What’s actually happening behind the scenes? How do finished products come to life? What does the process look like?

On this episode, I talk with my director of operations, Amy Lockrin, to give you an inside look into one of our meetings.


3 Things We Learned From This Episode

Hire an operations manager (05:08- 06:47)

An operations manager is an important part of your business. They’ll help you maintain your focus to ensure you’re looking at every venture as logically as possible. They’re also the ones who will be able to step in, in the event you leave your business for a month. As the CEO, you have to be able to step away for periods of time. The operations manager allows you to do that and should be able to improve your business in your absence.


Not all your ideas will come to life, and that’s okay! (29:31- 30:20)

If you’re a creative person, you probably have a million ideas everyday. Obviously, not all of those can become a reality. That’s why you need an operations manager. They’re the ones who will help you execute certain ideas and determine which ones to skip.


Get comfortable with hearing ‘no’ (30:54- 32:00)

Your business needs to be run by a team of brainstormers. That means having discussions and allowing for constructive criticism. If you’re hearing ‘no’ from an operations manager, never take it personally. This is about making the best business decision, not personally attacking you.


There’s a lot of work that goes into running a business that, unless you’re part of the operations, you might not know about. There are a lot of conversations that take place before anything happens, and the more skilled voices we have to share in those conversations, the better. Running a business is like raising a child: it takes a village. Don’t shy away from having a team to help you. You have the building blocks, so get someone to help you set them up.


Guest Bio-


Amy Lockrin is an Operations Integrator for female entrepreneurs that are ready to thrive in their business and leave behind the overwhelm of "to-do's." She is the founder and CEO of Lockrin Services, an integration and implementation agency that strategically partners with visionaries while propelling their businesses forward through action. She loves to make things happen in your business so you can go back to being creative through project management, business management, and strategic business planning sessions.


She is also the mother of two of the chattiest children that ever existed, Wyatt and McKinley and wife to her beer-making husband, Jimmy. When she isn't elbows deep in business owners strategic plans she loves to go to the beach, read, and spend as much time outside as possible.





instagram: @amylockrin

Apr 2, 2019

There’s a lot of information available on finding clients. However, not as much exists about keeping those clients after their first experience with you. How can you retain people’s business and keep them in your database? What would you need to invest in order to maintain a relationship with them?

On this episode, founder of With Love Studio, Marilyn DeLaHoz shares how she got involved in customer experience, and why it’s important for your business.


3 Things We Learned From This Episode

Create loyalty by making your clients feel loved (15:50- 17:25)

Once you’ve done business with someone, it’s time to re-invest in them. By sending a gift- or even a small, handwritten note- you’re making past clients feel special. This goes a long way in building your relationship with them- and in the way they represent your brand to their own sphere of influence.


Keep it personal (18:51- 20:40)

We’ve heard so much about automated systems and how they can help in a business. However, when something goes wrong with your operations, try reach out personally. This shows you care enough to be the one to tell them there’s a problem, and does wonders for your client relations.


When sending gifts, make sure they’re useful (21:06- 22:36)

If you’re going to give your clients a gift, make sure it’s something that enhances the service you’re providing. For example, if it’s a course, send a notebook or a pen. In doing so, you’re demonstrating that you want to ensure they have the best possible experience with their business.


Often, the smallest detail is what sets successful businesses apart from the less successful ones. That’s exactly what your gestures need to be, to ensure great client relations: small. Thoughtful gestures don’t need to be expensive and certainly shouldn’t put any strain on your business. On the contrary, to keep good customer service, you just have to show that you genuinely care.


Guest Bio-

Marilyn DeLaHoz is a mom to two daughters, a wife, and the founder of WIth Love Studio. After deciding to leave her corporate job when she became a mom, Marilyn started tapping into her creative side. Initially starting with creating invitations for clients, MArilyn later bought her friend’s t-shirt company. Today, she’s passionate about giving her clients the best possible experience, and prides herself on always putting herself in the customer’s position.


To find out more about Marilyn, you can follow her on her Instagram accounts:

@marilyndelahoz and @withlovestudio



Mar 20, 2019

Pregnancy and becoming a mom is a beautiful time—but it’s not always easy when it comes to clothing and fashion. Many expectant mothers find themselves alienated to a sad rack at the back of stores, with no good options to express their style. How is Storq providing a solution here, and what trends in the market inspired it? How do the founders of Storq make sure they stay true to their core values and make a difference for women?

On this episode, I’m joined by the co-founders of Storq, Courtney Klein and Grace Kapin who share the story of their brand.


3 Things We Learned From This Episode

Changing trends and shifts in motherhood (02:44 - 03:13)

The age of first time moms is increasing year after year, and there are more kids being born to mothers over 30. This is a market of women that are in the workplace and have more disposable income, but don’t always get the service and attention they deserve from the fashion world.  


How the identity aspect plays into motherhood (09:19 - 10:02)

A lot of women experience a loss of identity when they get pregnant and have children. The world expects them to be fulfilled by motherhood alone, and they can be made to feel like something’s wrong with them if they aren’t.


The Storq values and how they serve women (18:20 - 21:47)

Pregnancy fashion isn’t always portrayed in a way that caters to comfort for women. This is what drove Courtney and Grace to build a brand that would become a solution-oriented resource for real women and mothers to get through their day without having to struggle with what to wear or feel invisible because of their clothing.


It’s so important for us to build a world that is conducive to mothers so that they can feel celebrated, understood, and valued. The result is a world of moms who can find fulfillment in different places, and happier moms mean happier children, which is great for all of us.


Guest Bio-

After hearing countless complaints from friends and family about the lack of chic, simple maternity options on the market, Courtney Klein set out to create a one-stop online resource for chic and practical maternity essentials. As a former partner at design agency Hard Candy Shell, Courtney worked to build digital products for companies like Disney and eBay prior to launching Storq in January of 2014.

Shortly after the launch, her pal Grace Kapin came on board as Creative Director. Having worked in fashion for nearly a decade, Grace immediately understood that pregnant women were overlooked by the fashion industry at large. A few months after diving into this project, Courtney learned she was pregnant with her first child. Four years in, the Storq team now includes three semi-productive, unpaid baby interns ranging in age from 8 months to nearly 4 years old and the company-wide napping policy is correspondingly permissive. Go to for more information.

Mar 13, 2019

It’s difficult to maintain a work-family balance when we are trying to get a new business off the ground. How can professional support help us? How does entering business awards help structure our business? How can we inspire our children to be entrepreneurs? In this episode, Stacey Morgan shares how she maintains her home life alongside her professional life, and explains how entering awards changed her perspective on her business.

Some days I’m a really good business owner, some days I’m a really good mom, and some days I’m a mix of both—and that’s ok. -Stacey Morgan


3 Things We Learned From This Episode

Don’t rely on support from your family only (04:57- 07:15)

We often feel the need to put on the façade of ‘everything’s going great’ when speaking about our business to our family because we don’t want them to lose confidence in us. We need to have a community of professionals in the same position as us with whom we can speak openly and honestly about the challenges we face.


It’s not natural to be a 24-hour mom (7:17-9:30)

We are inclined to think that if we don’t want to spend 24 hours a day with our children we are bad parents. This is not true to even previous eras of parenting. We need to balance the time we spend parenting and working to avoid feeling exhausted and resentful, and so that we can make the most of the time we have with our children.


Applying for awards helps you structure your business (13:41-15:35)

As business owners we keep a lot of information in our heads and hardly ever communicate it to others. Entering business awards puts us on the spot in terms of all aspects of our business and it forces us to answer questions we have never considered. We stand to gain a well-rounded perspective of our business, see where we’re doing well and what we need to work on.


As mothers and business owners, we need to distinguish between our two roles whilst also recognizing where the positive overlaps are. Our family should not be our only source of support for our business, and we shouldn’t feel like we are neglecting them by not being there 24/7. We need a professional team and support structure so that we can take the time for our families. We must also make time for opportunities that can help our businesses grow, even when their value is not immediately evident. Entering awards is an extremely useful exercise as it makes us take a closer look at how our business is performing.


Guest Bio-

Stacey Morgan, Founder and Principal of Port Macquarie Performing Arts (PMPA) and Podcast Host, is a passionate dance educator from Wauchope, NSW. She has received numerous awards at the Greater Port Macquarie Business Awards, namely, Excellence in Technology 2012, Young Entrepreneur of the Year 2014, 2015 and 2016, and Excellence in Innovation 2015. Stacey grew up dancing under the expert instruction of Francessca O’Donnell and gained her Associate Teaching Diploma from the British Ballet Association. She went on to dance professionally overseas and in Australian productions of musicals like Grease, Gypsy and 42nd Street. Stacey has a Bachelor of Creative Industries in Dance and a Bachelor of Education in Drama from the Queensland University of Technology, and she also has her Masters in Arts Education - majoring in Dance Teaching - from Deakin University. Prior to opening PMPA, she was Education Manager for the Royal New Zealand Ballet where she facilitated a nation-wide education program for dance. Stacey is the co-host of Miss Bossy Boots, a podcast inspiring leadership for Women in Business.

Mar 6, 2019

Moms have a lot on their plates, and it’s easy to feel overwhelmed. We all know that juggling children with a career can be tiring, but could there be another reason we’re feeling overwhelmed? What can we do to work around it all? Join me on this episode as I talk with the star of reality show Hannah, Help Me! and founder of Mom Mastery University, Hannah Keeley. Hannah shares how she has made a career of teaching moms and tells us how to excel in all areas.

When moms learn to work with the way that their brain is wired, amazing things happen. -Hannah Keeley


3 Things We Learned From This Episode

Stay present and be strategic (08:55- 10:51)


Zone in on one thing at a time. When you’re with your kids, stay completely in-tune with them. The same goes for business: in the time you allocate to work, focus fully on the tasks at hand. You need to adhere to separate business and family time parameters to make the most of both.


Moms work differently (13:50- 16:45)


Mom’s brains are wired differently from everyone else. The gift of multitasking sounds great- until your inability to focus on singular tasks starts to affect your work results. You’re not alone in this: it’s something most, if not all, moms experience. The first step you need to take is acknowledging that motherhood changes the way you approach everything- then you can start finding ways to work with it, not against it.


Work like a woman (17:32- 19:48)

Women have been conditioned to believe they need to put their womanhood aside to do well in business. That kind of thinking is not only inaccurate, but can even lead to lower levels of productivity. Work with your womanhood in mind, and leverage it.


When you become a mom, a lot of things change. Business is no exception. However, being a mom doesn’t mean you have to stop doing business: it just means you need to adapt. Stop pressuring yourself to work less like a mom- or even less like a woman in general. You’re wired differently and there’s nothing wrong with that.


Guest Bio-

Hannah Keeley is the founder of Mom Mastery University. With a background in behavioral therapy- and the experience of being a mom to seven kids- Hannah is passionate about teaching mothers how to excel in business and at home. She believes the key to unlocking amazing potential comes from moms realizing that they’re wired differently, and need to work accordingly.


You can hear more from Hannah on her podcast:


You can also find out more about Hannah on Facebook:

Feb 26, 2019

A lot of new entrepreneurs suffer with imposter syndrome- the thought that they don’t ‘deserve’ to be business owners. How can we stop thinking that way? What can we do to push those thoughts aside and start doing the work? On this episode, I discuss how you can change the way you think about you and your business.

Stop thinking you have to be ‘worthy’- just come up with good ideas. -Dana Malstaff


3 Things We Learned From This Episode

  • Imposter syndrome is a trap. Stop thinking you’re unworthy of having a seat at the table and just start doing the work.

  • Don’t be discouraged if you’re not an immediate success story- all successful businesses have their fair share of problems.

  • To operate your business, you need to have plans and strategies.

Stop telling yourself you’re not meant to be an entrepreneur. As long as you have a plan in place and great ideas, you’re on the right track. Start doing the work and stop caring what other people think. And remember, immediate success isn’t the only mark of a successful business. Don’t worry if you feel like you’re experiencing problems- if anything, it means you’re joining the club.

Feb 19, 2019

Social media is the most powerful way for us to get in front of more people and reach more people who might want our services or products. How do we create content that actually moves the needle for our businesses in a meaningful way? How much of ourselves and our lives should we be putting out there? How can we leverage social media so that it actually helps grow our business? On this episode, I’m joined by real estate broker and trainer, social media expert and entrepreneur, Marki Lemons-Ryhal, who shares on the social media trends we should be paying attention to right now.

When it comes to social media and technology, there’s something new everyday. Instead of having a degree, we have to become lifelong learners. -Marki Lemons-Ryhal


3 Things We Learned From This Episode

Verticalization of Content (14:18 - 16:27)

We want to get into the habit of creating vertical content for Facebook and Instagram Stories. Because the videos or photos disappear so quickly,  in order to get any organic traffic, we have to create and post content consistently. The goal should be to create 2 one minute videos a day: one vertical and one horizontal.  


How to turn social media views into leads (21:28 - 22:52)

If you want to grow a following, generate leads, and add people to your list or sell a product, have a call to action in your videos and then have landing pages and lead capture forms.

Why you need to keep your content within the Facebook ecosystem (24:38 - 25:05)

Push people to the Facebook messenger bot so that they stay in the Facebook ecosystem. If you’re doing Facebook posts or ads and Facebook sees a link to an outside opt-in page or video, your ads cost more or they are going to go to less people.  


When it comes to content that will actually get a response from people, it’s all about being the authority that solves problems for our audience. Through social media, we have the best listening tool to learn about the pain points and challenges people are having. With that information, you can now come up with solutions to these problems that are cost effective and don’t take up too much time. By solving a problem that makes people engage with us, we can grow a following and ultimately our businesses.


Guest Bio-

Marki is a Licensed Managing Broker, REALTOR®, avid volunteer, and Major Donor. She is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. You can find Marki on Instagram, Twitter, LinkedIn, and Facebook.


To join her Facebook group go to and check out her podcast here.

Feb 12, 2019

Whether it’s friends, family or partners; when someone we love and trust betrays us, we go through a difficult cycle of emotions. It can feel like our whole life has come apart. What is the cycle of emotions and symptoms of this betrayal? How do we avoid getting stuck in that betrayal for the rest of our lives, and how do we find healing? On this episode, I’m joined by transformational psychologist, health and personal development expert and author, Dr. Debi Silber to discuss overcoming betrayal and how to come out of it stronger and happier.

If betrayal is not unearthed, felt and dealt with, it will follow you everywhere you go. - Dr. Debi Silber


3 Things We Learned From This Episode

Why betrayal needs to be dealt with (13:09 - 13:46)

There are so many things that betrayal leaves in its wake, and it affects every area of our lives until it’s healed. It can affect your confidence and ability to try for new opportunities. It may be felt in every relationship in your life, and even affect your health. Contrary to popular belief, it won’t just get healed by time. It actually needs to be dealt with if you want to get past it.  

The spectrum of betrayal (18:36 - 20:34)

There are different ways to feel wronged or betrayed, and they can vary in the pain felt. Whether it’s someone not keeping their word to us, breaking trust, or even us breaking a promise we made to ourselves. Ultimately, the more we trusted and depended on that person, the bigger the betrayal.  


How betrayal manifests physically (21:00 - 22:47)

Our bodies tend to tell us a lot about how we’re feeling emotionally and spiritually. Women who experience betrayal for the first time often deal with extreme exhaustion. It’s also common to experience gut issues. The gut is the “second brain” and is so intricately connected to your mind that it gives a lot of information about feelings. Gut health issues are often caused by holding onto something and not letting your feelings out.

The truth about betrayal is that there’s always meaning behind it and a way to grow from it. In order to get to that point, we have to do the work first. If we don’t, we can stay stuck for months, decades or a lifetime. People tend to stay stuck because they are unwilling to give up their story and accept what happened. They numb themselves, or they don’t establish any consequences for the betrayal. The truth is, when you feel it deeply and do the work to find meaning behind it, you will be transformed. You will experience rebirth and discover a new world view. You just have to be willing to go through the challenges to come out on the other side.


Guest Bio-


Dr. Debi Silber is a holistic psychologist, a health, mindset and personal development expert and the author of the #1 bestselling book: The Unshakable Woman: 4 Steps to Rebuilding Your Body, Mind and Life After a Life Crisis. Through a recent PhD study on how women experience betrayal-what holds them back and what helps them heal, Debi has discovered the 5 stages from betrayal to breakthrough as well as what it takes (physically, mentally and emotionally) to move from one stage to the next. In addition to being on FOX, CBS, The Dr. Oz Show, TEDx and more, she’s an award winning speaker, coach and author dedicated to helping women move past their betrayals and heal…once and for all. Go to for more information.


To find out if you’re Struggling with Post Betrayal Syndrome™ take Debi’s quiz here

Feb 7, 2019

Our modern, busy and connected world can be a very lonely place if we don’t have a support group that understands what we deal with as moms, entrepreneurs and women. Why is this such a huge opportunity for social networks of today? Why is it so powerful for women to have a voice and a space to express themselves? How does this help the modern woman navigate the modern workforce with greater ease? On this episode, I’m joined by Michelle Kennedy, founder of Peanut, an app that connects mamas. She talks about her boss mom journey and how being a mom and an entrepreneur birthed her business.


For the longest time, social has been broad. Now there’s an opportunity for social to become much more specific to the threads that connect us. -Michelle Kennedy


3 Things We Learned From This Episode

Why we can’t share everything with everyone (13:05 - 16:04)

We all need support, advice, and help from other people and very often it’s for talking about things we can’t easily share with people at work or even our partners because they won’t relate. Connecting with and talking to other women who are in that same space gives us the confidence to open up and have a voice.  

Why friendship groups have become more specific to different needs (16:08 - 16:54)

The way we use our friendship groups or support networks nowadays can be thought about in the context of verticals. The people we hang out with don’t have to fulfill every single need we have. We can have friends and relationships for different things, and this actually benefits all the relationships we have. This has created an opportunity for social networks to be more niched down or specific to different things instead of being broad.   


Why women need online support groups now more than ever (20:24 - 21:00)

Women are being factored into the workforce and the economy of the workforce in such a different way than before. While we’re being counted, what still hasn’t matured are the support networks around that. We’ve become more dispersed from where our families are, and we move around a lot and we need support groups that take that into account.


Whether we want to admit it or not, we all need support, advice and help and this is where our friendship groups come in. We’re at this amazing beautiful moment in time in society where we can say with more honesty and confidence what’s happening with women. We can the share experiences we’re going through and meet and connect with people who can make us feel less alone. It’s so powerful for us to feel like we have a voice, and that there are other people supporting us. It makes the journey of being mother and women even more fulfilling.


Guest Bio-

Michelle Kennedy is the CEO and co-founder of Peanut. She started Peanut after struggling to meet other mamas she could relate to while also working. After finding herself trawling outdated blogs for baby advice at 2am while her friends were still hanging out in clubs, she decided to create a product that would empower other modern mamas to support each other.

Michelle started her career as an M&A lawyer at leading international law firm Mishcon de Reya. She later joined dating app, Badoo, where she transformed the internal legal offering within Badoo, and eventually rose to the role of Deputy CEO at the $100m+ revenue generative market leader. She was also integral to the launch of dating app, Bumble.

Having worked in the dating apps industry for five years, Michelle has unprecedented experience and understanding of the safety and growth elements of building a social product. To download the app or connect on social media, go to

Jan 29, 2019

When starting your journey as an entrepreneur, the thought of hiring a team can be daunting. How can you accommodate staff salaries into your budget? How do you know who to hire? Is there a strategic way to build a team? On this episode, I discuss how you can put together a team in the most effective way.

Just freeing up your time won’t make you successful. Using that time wisely will. -Dana Malstaff


3 Things We Learned From This Episode

  • If you're going to hire someone and pay to free up time for yourself, make sure you use that saved time wisely.
  • Pay attention to the things you do every day that can be repeated easily. Then, hire people who can do that for you. 
  • Record the tasks you complete. You can use this as training when you hire a team.

If you've just started your own business, it's normal to want to manage every detail. However, once you establish your routines, you no longer need to be involved in all aspects of your company. You should be a beacon, rather than a worker for your business. Hire strategically, and you'll soon find yourself working much more effectively.

Jan 22, 2019

Copy and content are a huge part of connecting with and selling to our target market. What are the foundational pieces of content we have to develop before we do anything else? What are some of the key steps often missed in writing content and copy? How do we address these gaps by understanding our audiences, both mentally and emotionally? On this episode, Tara Bosler shares on how we can write content that relates, helps, and converts.


I’m a huge proponent of clarity over cleverness. -Tara Bosler


3 Things We Learned From This Episode


Stay tapped into the pains your audience has (15:12 - 16:00)

It’s important to stay plugged into the issues your target market is facing. Even if you started off as your target market, becoming successful takes us further away from that emotional base. This can make it hard for us to write in a way someone facing that problem can relate to. You have to constantly go back to that emotional base to know where they are and what are they experiencing right now. The closer your language is to the language they’re using in their head, the more successful your copywriting will be.

How to create authenticity in our copy (17:21 - 21:07)

Authenticity is about consistency and relatability. It’s all about being clear with yourself, first and foremost. We have to know who we are and show up unapologetically.  You can’t tap into what the audience is thinking and feeling if you’re not tapped into what you’re thinking and feeling. If you don’t tap in, you’ll always comes off as surface level, and you won’t have a brand that people will fall in love with.

Why our content won’t succeed if it doesn’t address limiting beliefs (26:46 - 28:17)

Some of the key steps between someone becoming interested in what we’re talking about, and actually investing in what we sell are the limiting beliefs that stop them from taking further action. We have to understand not only what they want at the end result phase, but also what they believe is possible. If they don’t think something is possible, they won’t invest in it.


When it comes to writing copy for our businesses, we tend to get excited about the flashier pieces of content like sales pages and social media copy. However, the very first thing we need to do is be clear about who we are, our message, mission, vision and manifesto. That foundational copy allows us to drill down to the things our target audience thinks and feels, and how we can answer those questions. It all starts with us being authentic. It’s not about creating a brand and trying to become that brand. It’s about being “you”, and then building your brand around that.


Guest Bio-

Tara is a copywriter and content creator for creative women entrepreneurs. She is in love with her extroverted daughter, her nervous dog, writing engaging sales copy, and hot, hot coffee.

To get Tara’s Complete Copywriting Playbook go to

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