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The Boss Mom Podcast

Welcome AMAZING BOSS MOM We are so glad you found us because that means you have a burning desire to create something in this world...something that positively impacts people AND also makes you money. You are in the right place. Here at Boss Mom, we know all too well the challenges of raising babies and businesses at the same time and you need more than just great resources (which we have) you also need a strong support system (we have that too). Just like all moms you need a simple business because life is complex and you should never have to apologize for having a sometimes unpredictable schedule. You can build a really successful (and profitable) business in 15 hours a week, you just have to know how (and we are going to show you). We interview amazing ladies who share their struggles and successes as well as solo episodes where I guide you through our Nurture to Convert System designed to help Boss Moms raise their business and babies at the same time. I'm Dana Malstaff, founder and CEO of Boss Mom LLC, and I'll be your host.
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Sep 2, 2021

Using social media for our businesses is great, but it’s tricky to stay consistent on those platforms without being present all day, everyday. Our best bet for sustainable growth is to get people into our email systems through a relevant opt-in

 

How can we create the kind of opt-ins that get people excited about what we have to offer, so it doesn’t feel like we’re pulling teeth trying to get people on our email lists? Where have we gone wrong until now, and what should we be doing instead?

 

In this episode, I’m sharing how to create opt-ins that not only convert, but generate excitement about what we have to offer. 



"Keep hold of the ultimate goal, which is having an opt-in that works to set you free!" -Dana Malstaff

 

3 Things You’ll Learn in This Episode

 

  • How to nix opt-ins that lead to low conversions and wasted time

    What are the most common mistakes people make when creating opt-ins? 

 

  • How to find great opt-in topics

    How can we come up with great ideas for opt-ins without spending weeks (or more!) creating them? 

 

  • The secret to creating more enticing headlines for our opt-ins
    Will a ‘How To’ headline generate enough buzz to convert, or should we be doing something else, instead?
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