The typical marketing rule is to churn out a lot of stuff, but I believe putting out too much content can actually diminish our effectiveness. We need to define down our content, especially at a time like this. What type of content should we be posting right now? What is an easy social media content formula that can allow us to have impact, connect and sell our products? In this episode, we discuss a more beneficial content schedule and content sequence that we can follow, and how it will boost our businesses.
Don’t make so much so much content, don’t just keep teaching, we want to create authority and leadership, and it’s not done by just putting stuff out there, it’s about refining what you’re putting out there. -Dana Malstaff
Takeaways
For any business owner, right now is a bit of a scary time.
Because of Covid-19 and the subsequent changes we’ve all had to make to our daily lives, it can be hard to know how to keep our businesses up and running.
Right now, it’s important for us to be leaders when it comes to dealing with our clients. How can we offer our support to them? What does it take to be indispensable right now?
What are the actions we can take to solidify client relationships? On this episode, I share how we can become irreplaceable in the eyes of our clients.
Social media advertising is vital for online businesses, so all entrepreneurs should be looking into it. Is there a right time to start advertising? What happens if we don’t have a big online following yet? Do we need to be hesitant to use retargeted advertising? On this episode, host of The Art of Online Business podcast, Rick Mulready, shares how to advertise effectively on social media.
It’s never too early to start using ads. Start running them as soon as you have an audience. -Rick Mulready
3 Things We Learned From This Episode
Opt-ins are a vital part of us building relationships with more people and growing our businesses. Why are they so effective? How do we make sure our opt-ins are aligned with what we sell? On this episode, you’ll learn about what it takes to create effective, highly converting opt-ins.
Getting people on your email list and nurturing them creates a much longer relationship. -Dana Malstaff
3 Things We Learned From This Episode