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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Now displaying: July, 2020
Jul 30, 2020

When we’re surrounded by cluttered countertops and messy living spaces, it can take a toll on our emotions and our minds. Often, we end up feeling overwhelmed by the mammoth task of clearing it all, unsure of where to even begin. 

 

That being said, the process of decluttering a home is about more than a cleaner house. When we don’t have the option of hiding behind hours of tidying, we’re forced to deal with what’s really going on in our lives.

 

Cleaning the house and organizing gives us an opportunity to decide what truly makes us happy. Why hold onto things that make us feel anything less than amazing? What does clutter tell us about how we feel? How do we decide what to keep and what needs to go? 

 

In this episode, Founder of Motherhood Simplified, Krista Lockwood shares how to declutter our homes and our lives. 

 

Strip away the unnecessary objects you’re holding onto, so you can spend more time with the things you love. -Dana Malstaff 

 

3 Things You’ll Learn in This Episode

  1. Why tidying is about clearing both internal and external baggage
    What’s going on around us physically is almost always a reflection of what we’re dealing with internally. Be mindful that decluttering is an emotional experience, and when we free up space in our homes, we also free up space in our minds.
  2. How fear of lack holds us back from a decluttered space
    When we hold onto items due to fear of not being able to afford them in future, we’re tapping into a scarcity mindset. Change the narrative by asking “what is this taking from me?” rather than “what if I can’t get this later on?” If we’re sacrificing joy by keeping something, it’s simply not worth it. 
  3. What we should be removing from our space today
    When we start our mornings feeling like nothing in our closets fits us or makes us feel good about ourselves, that sets a negative tone for the rest of the day. We have to stop holding onto things that don’t make us feel our best. 

Guest Bio- 

Krista Lockwood is the Founder of Motherhood Simplified, where she teaches decluttering for moms who don’t want to be full blown minimalists. In 2013, she and her husband moved from Alaska to Florida with only one suitcase each. While she doesn't believe you need to go that extreme, she has been able to master the balance of having enough, but not too much. Krista strongly believes we all have what it takes to create the lives and homes we want, no matter what that looks like. On top of her courses offered on decluttering, Krista is the host of the Motherhood Simplified Podcast.

 

To find out more about Krista, head to:

https://www.facebook.com/groups/2010014145929427/ 

http://motherhoodsimplified.com/

http://motherhoodsimplified.com/podcast/

 

And if you’re looking to declutter your home start to finish, the easiest way possible, visit: http://motherhoodsimplified.com/ds

 

Resources mentioned on this episode:

Nurturetoconvert.com

Essentialism: The Disciplined Pursuit of Less by Greg McKeown https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382

Jul 23, 2020

Far too often, we’re held back from pursuing great opportunities because we’re focused on what’s in our bank accounts, and not what’s in our hearts.

If we see opportunity only through the lens of financial scarcity, and not faith, we’ll always feel like there isn’t enough money. Our mindset around money has to shift from one of fear and lack, to a mindset of openness and positivity.

Easier said than done, but it is possible! It starts with training ourselves to believe there is abundance all around us.

How can we stop letting the numbers in our bank accounts dictate our business moves? What is the spirit of awareness and how will it boost our businesses?

In this episode, Revenue Master Coach, Sherri Somers shares how to overcome a mindset of financial lack, so that we let faith guide our dreams instead.

 

Success is all about the right mindset. If you condition your mind, the practical stuff comes naturally. -Sherri Somers

 

3 Things You’ll Learn in This Episode

  1. How to make moves based on mindset, not money
    The second we make moves based on the number in our bank accounts, we become inconsistent and less effective. It’s better to lead with mindset, so we’re not focused on what’s lacking.

  2. How to identify opportunities for connecting to human capital
    There is always someone in our audience who knows how to help us get to the next level. If we’re too focused on not having enough money, we’ll miss out on the human capital we can tap into for free.

  3. How to handle lack of support from loved ones
    Sometimes our loved ones will be slow to support our dreams, and it can take a toll on our drive. We should never take it personally or interpret it as a sign not to go after our dreams. Their reservations are based on their fears, not our abilities.

Sherri Somers is a revenue attraction coach, and she’s more than just a business builder. She is a confidence builder with bold opinions. She offers effective revenue strategies for helping YOU reach your “HIGHEST SELF” and setting a PACE to develop High-Self Performance. Her animated personality and true to life look is perfect for financial industry and authority marketing training.  She has a story of a humble beginnings, a former officer who left law enforcement to help women experts in the financial industry become the authority. Today, Sherri helps those experts make 2k or more, consistently.

 

To find out more about Sherri, visit:

https://itssherri.com 

https://www.facebook.com/iTssherrisomers/

https://www.instagram.com/itssherrisomers/ 

https://www.linkedin.com/in/itssherrisomers/

https://twitter.com/iTssherrisomers 

bit.ly/FREE30LiveStreamIdeasNow  

 

You can also email her on info@itssherri.com 

Jul 16, 2020

One of the ways we create a more fulfilling and joyful life is through a career that we’re passionate about. That said, it can be difficult to get excited about the work we do when it feels like an obligation or a chore. 

When we actively choose to do something, we will feel fired up for it more consistently. Having a side hustle is a great way to refresh our love for what we do in a meaningful way. To make it even better, we need it to be specialized or niched down. 

How do we go beyond something general, to a side hustle in a great niche? Why does this help us feel more fulfilled at work? 

In this episode, CEO of Side Hustle Teachers and Founder of the Edupreneur Academy, Stacey Ogden shares how to start a niched-down side hustle that reignites our passion for work.

 

Don't make the mistake of trying to talk to everybody. Your business should be what you want it to be, not just what it can be. -Stacey Ogden

 

3 Things We Learned From This Episode

 

  1. How to narrow our focus to only the people we’re excited to serve
    Many people struggle with wanting to help everyone. But if we want to create successful businesses, we have to narrow down our focus because it helps us connect with people who really love what we do. 
  2. How to stop apologizing for not helping everyone
    To create a niche, we have to narrow down the group of people we want to serve until we have a clear picture of our ideal client. Once we’ve done that, we have to be unapologetic about what we offer and what we don’t. 
  3. How to build a referral network to help the people who aren’t in our niche
    It can be difficult to say no when someone outside our niche asks for our assistance, but we can still help the client without broadening our scope. Building a referral network allows us to say “Yes” by introducing other products and services, without getting off track in our side hustle.

 

Guest Bio- 

Stacey Ogden is the CEO of Side Hustle Teachers and founder of the Edupreneur Academy.  She has built a community of more than 4,000 educators supporting each other on their entrepreneurial journeys and helped dozens of teachers start and grow profitable side hustles, all while maintaining her full-time teaching job.  That’s right - she walks the talk.

 

To find out more about Stacey, head to:

sidehustleteachers.com 

facebook.com

instagram.com

linkedin.com

 

Stacey’s Edupreneur Academy is a membership program for teachers who want to start or grow a side hustle while still being the boss in the classroom. Learn more at members.sidehustleteachers.com

Jul 9, 2020

How can we create great content that not only sells a product, but makes a massive impact on our audiences?

 

When we think of memorable marketing, most of us are likely to feel overwhelmed. How do we even begin to craft something that people resonate with, for years to come?

 

Most of the time, the best ideas come from the moments we separate ourselves from daily tasks and allow our minds to wander.

 

In this episode, Co-Founder and Chief Creative Officer of Harmon Brothers, Daniel Harmon joins me to discuss how memorable marketing campaigns come to life.

 

There is so much value in boredom. Some of the best ideas come from white space. -Daniel Harmon

 

3 Things You’ll Learn in This Episode

 

Become the customer

To market a product the right way, we need to use it ourselves to see what sets it apart. We have to become genuinely passionate about it. Remember, nothing sells better than the truth.

 

Relax

The best ideas tend to come to us when we’re relaxed. Do enough work beforehand so that when we’re in a state of relaxation, our brains can fill in the blanks. 

 

Go out and experience culture

When we’re passionate about what we do, it’s easy to slip into a cycle of only consuming information related to our businesses. Go out and see what the audience is doing; otherwise, we risk repeating what everyone in our space is already doing.

 

Guest Bio- 

Daniel Harmon is the Co-Founder and Chief Creative Officer of Harmon Brothers, the advertising agency behind the most viral ads in internet history. Under Daniel’s creative direction, the agency’s groundbreaking ads have collectively driven more than 1.5 billion views and over $400 million in sales. Daniel was actively involved in revolutionizing the way products are marketed, having helped write and creatively direct a campaign for Poo~Pourri- and today, he is also the host and creative teacher at Harmon Brothers University, a new school for creators seeking to learn the Harmon Brothers method. 

 

To find out more about Daniel and Harmon Brothers, head to: https://www.linkedin.com/in/danielharmon/ 

https://harmonbrothers.com/home 

Harmonbrothersuniversity.com

 

Books mentioned on this episode:

Essentialism: The Disciplined Pursuit of Less by Greg McKeown https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382 

Jul 2, 2020

There is so much fear and uncertainty in our current reality that it’s easy to be caught up in a panic, but we should be using this time to take stock of our lives and our businesses as they are, and how we want them to be. Is it possible to make the most of this period?

While it’s normal to feel worried about the future, it’s also important for us to live in the moment and think about how we want to look back on this time. How can we build memories for our children so they can remember this period?

By choosing to slow down, assess our goals and embrace the changes we’re going through, we can make quarantine something to remember for the right reasons. 

On this episode, music therapist and Founder of veredmusic.com, Vered Benhorin shares how to make the most of life in quarantine. 

 

Do your best to create memories of this time with your children- and not just through photos and videos. Take a few moments to improvise vocally and create songs for your children. -Vered Benhorin

 

3 Things You’ll Learn in This Episode

Take a moment to assess
With the world on pause, we finally have a moment to think deeply about who we are. Take advantage of the lull we’re going through to assess where we are, and where we want to be. 

Bond through music
Music is a great way to form bonds with the people closest to us, so take a moment each day to improvise vocally. Sing a little song about our current reality; our kids will remember this for years and may even pass it on to their own children. 

Embrace the change
While the changes we’re seeing in the world are unnerving, it’s times like these that force us to take our businesses to the next level. Instead of trying to get back to the way things were, use this time to adapt to our new reality and keep moving forward.

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