How can we create great content that not only sells a product, but makes a massive impact on our audiences?
When we think of memorable marketing, most of us are likely to feel overwhelmed. How do we even begin to craft something that people resonate with, for years to come?
Most of the time, the best ideas come from the moments we separate ourselves from daily tasks and allow our minds to wander.
In this episode, Co-Founder and Chief Creative Officer of Harmon Brothers, Daniel Harmon joins me to discuss how memorable marketing campaigns come to life.
There is so much value in boredom. Some of the best ideas come from white space. -Daniel Harmon
3 Things You’ll Learn in This Episode
Become the customer
To market a product the right way, we need to use it ourselves to see what sets it apart. We have to become genuinely passionate about it. Remember, nothing sells better than the truth.
Relax
The best ideas tend to come to us when we’re relaxed. Do enough work beforehand so that when we’re in a state of relaxation, our brains can fill in the blanks.
Go out and experience culture
When we’re passionate about what we do, it’s easy to slip into a cycle of only consuming information related to our businesses. Go out and see what the audience is doing; otherwise, we risk repeating what everyone in our space is already doing.
Guest Bio-
Daniel Harmon is the Co-Founder and Chief Creative Officer of Harmon Brothers, the advertising agency behind the most viral ads in internet history. Under Daniel’s creative direction, the agency’s groundbreaking ads have collectively driven more than 1.5 billion views and over $400 million in sales. Daniel was actively involved in revolutionizing the way products are marketed, having helped write and creatively direct a campaign for Poo~Pourri- and today, he is also the host and creative teacher at Harmon Brothers University, a new school for creators seeking to learn the Harmon Brothers method.
To find out more about Daniel and Harmon Brothers, head to: https://www.linkedin.com/in/danielharmon/
https://harmonbrothers.com/home
Harmonbrothersuniversity.com
Books mentioned on this episode:
Essentialism: The Disciplined Pursuit of Less by Greg McKeown https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382