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The Boss Mom Podcast

Welcome AMAZING BOSS MOM We are so glad you found us because that means you have a burning desire to create something in this world...something that positively impacts people AND also makes you money. You are in the right place. Here at Boss Mom, we know all too well the challenges of raising babies and businesses at the same time and you need more than just great resources (which we have) you also need a strong support system (we have that too). Just like all moms you need a simple business because life is complex and you should never have to apologize for having a sometimes unpredictable schedule. You can build a really successful (and profitable) business in 15 hours a week, you just have to know how (and we are going to show you). We interview amazing ladies who share their struggles and successes as well as solo episodes where I guide you through our Nurture to Convert System designed to help Boss Moms raise their business and babies at the same time. I'm Dana Malstaff, founder and CEO of Boss Mom LLC, and I'll be your host.
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Mar 26, 2020

The typical marketing rule is to churn out a lot of stuff, but I believe putting out too much content can actually diminish our effectiveness. We need to define down our content, especially at a time like this. What type of content should we be posting right now? What is an easy social media content formula that can allow us to have impact, connect and sell our products? In this episode, we discuss a more beneficial content schedule and content sequence that we can follow, and how it will boost our businesses. 

 

Don’t make so much so much content, don’t just keep teaching, we want to create authority and leadership, and it’s not done by just putting stuff out there, it’s about refining what you’re putting out there. -Dana Malstaff 

 

Takeaways 

  • We need to make less content and repeat what we’re saying more often. 

  • Make content that is relevant to pulling people in with what’s happening in the world. 

  • Now is the best time to build authority, community and connection, not put out as much content as possible.
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