At its core, marketing helps us share who we are with our audience, but just how much should we be sharing?
Building a brand based on our identities certainly comes with its challenges. How can we show our communities who we are without putting everything on the table? Is there anything we should avoid sharing altogether?
In this episode, the author of You Are the Brand and host of the Brand You Podcast, Mike Kim shares how to be more strategic when building a personal brand.
3 Things You’ll Learn in This Episode
Guest Bio-
Mike Kim is a brand strategist for coaches who want to create an impact with their ideas and get their message heard. His refreshing approach has made him a sought-after consultant for top thought leaders. He is the author of You Are the Brand and host of the Brand You Podcast.
To connect with Mike, go to:
mikekim.com
Instagram.com/mikekimtv
Linkedin.com/in/mikekimtv
Twitter.com/mikekimtv
Facebook.com/mikekimtv
Youtube.com/youarethebrand
And to get a copy of Mike's new book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business, go to: youarethebrandbook.com
There are a ton of ways to make money using social media, but many women hold back from getting started because they’re afraid of the unknown.
How can we stop letting fear hold us back from the lives of our dreams? Will we ever truly get over the fears that come with starting a business and making an income through the things we love to do?
In this episode, the author of the #1 bestselling Fear is Not the Boss of You, Jennifer Allwood shares how to stop holding back and start taking advantage of all the opportunities social media has to offer.
3 Things You’ll Learn in This Episode
Guest Bio-
Jennifer Allwood is a business coach to several thousand women every month, giving them the tools they need to grow a business in the online space. What started as a desire to help pull her family out of financial desperation became a calling to help other women find the courage to do the same. Jennifer stands steadfast in the idea of using her business as a way to serve God and her family.
She uses her social media following of over a half million people, her podcast, The Jennifer Allwood Show, with almost 3M downloads, her coaching groups, and her #1 best selling book, Fear is Not the Boss of You, to help other women do for their businesses and life what she has done in hers.
Jennifer lives in Kansas City, Missouri with her husband of a gazillion years, four kiddos, and two golden doodles.
To connect with Jennifer, go to:
https://www.instagram.com/jenniferallwood/?hl=en
https://www.facebook.com/themagicbrushinc
https://itunes.apple.com/us/podcast/the-jennifer-allwood-show/id1206006469?mt=2
Take the quiz mentioned in this episode at:
https://jenniferallwood.com/quiz/
And to find out more about Jennifer's book 'Fear Is Not The Boss Of You', visit https://jenniferallwood.com/book/
Other products mentioned in this episode:
Few platforms allow us to share our message like speaking engagements. How do we do them right, so we can make the biggest possible impact?
What can we do to create a better sense of connection with our audiences? More importantly, how can we get comfortable in front of an audience in the first place?
In this episode, Executive Producer of TEDXLincolnSquare and author of The Influential Voice, Tricia Brouk shares how to get better at communicating with an audience.
3 Things You’ll Learn in This Episode
Guest Bio-
Tricia Brouk is an international award-winning director. She founded The Big Talk Academy and served as the executive producer of TEDxLincolnSquare until August 2019. She curates the Speaker Salon in NYC, hosts The Big Talk, an award-winning podcast, and her book, The Influential Voice: Saying What You Mean For Lasting Legacy was #1 new release pre-order on Amazon.
To find out more, go to:
https://www.theartofthebigtalk.com/
https://triciabrouk.com/podcast/
https://www.linkedin.com/in/triciabrouk/
https://www.facebook.com/thebigtalkwithtriciabrouk
https://www.instagram.com/tricia_brouk/
And to get a copy of The Influential Voice: Saying What You Mean For Lasting Legacy, head to: www.theinfluentialvoicebook.com
Coaching is an incredible way to impart your wisdom and impact people’s lives, but how do we consistently get clients without making our lives more stressful?
If we want to build a coaching business that reaches the six-figure mark, we have to create a refined toolkit that gets specific results. On top of that, we don’t want to be the best kept secret, we want to be known, and bring in people excited to work with us.
How do you become a good coach, find clients you get the best results for, and nurture your leads to a sale?
In this episode, I share 8 things that will help us build and grow a life-changing coaching business.
Things You’ll Learn in This Episode
We all have to deal with adversity at some point in our lives, and one of the best ways to navigate difficult experiences while keeping our businesses up and running is by having a coach.
How can we find a coach whose areas of expertise match up seamlessly with our needs? Better yet, how can we use our own experiences to help coach others with their challenges?
In this episode, COO of The Coaching Masters, Liam James Collins shares how coaching can help us take our businesses to the next level and make a meaningful impact on people.
3 Things You’ll Learn in This Episode
Guest Bio-
Liam James Collins thought he had experienced real adversity when his successful acting career completely crashed. He literally went from working side by side every day with Tom Hardy on the set of Batman, to delivering Tom’s mail as a full time postman.
But that was nothing.
Only a short time after this, Liam lost his Dad to suicide and survived The London Bridge Terror Attack, all within one year.
Having pushed through one traumatic adversity after another, the one thing that Liam was able to hold strong was his bulletproof mindset and unwavering determination for success.
Today he is hailed as one of the world’s most exciting mindset & coaching experts.
Not long after these terrible events, Liam founded The Coaching Masters, a very successful online coaching business that now generates over $2,000,000 per year.
Alongside building The Coaching Masters, Liam was hired as the in-house performance coach for Amazon, the biggest Fortune500 company in the world, and has been featured on MTV.
Liam’s mindset knowledge has also been instrumental in the development of The Coaching Masters Podcast, an iTunes top 10 Podcast which is ranked within the top 1% of all podcasts globally.
Liam’s mission is to make having a coach as fashionable as having a personal trainer and The Coaching Masters mission is to give ordinary people extraordinary tools to create freedom for themselves and others.
As this generation’s most exciting mindset & coaching expert, Liam is here to share some of the tools, techniques and frameworks which have allowed him to thrive in the face of great adversity, build a wildly successful business and develop a completely bulletproof mindset.
What you will learn from Liam will undoubtedly improve not only your business but your lives.
To connect with Liam, go to:
https://www.linkedin.com/in/liam-james-collins-6a33b41b4/?originalSubdomain=uk https://www.facebook.com/Liam.James.Collins.Coach
https://www.instagram.com/liam.james.collins/
And to find our more about The Coaching Masters Accreditation, visit:
https://thecoachingmasters.com/tcm-accreditation/
And to attend Liam’s Facebook Live in the Boss Mom Group, sign up at: boss-mom.com/coaching
We all know how dangerous burnout can be, but many of us are still overworking ourselves both as business owners and as moms. Why are we killing ourselves trying to do it all, and how can we stop getting to the point of overwhelm before slowing down?
How can we get better at filling our cups before tending to our children and businesses? Can we prioritize our wellbeing and still make all our dreams a reality?
In this episode, leadership coach and author of Dying To Be A Good Mother, Heather Chauvin shares why we have to get better at putting ourselves first.
Three Things You’ll Learn in This Episode
Guest Bio-
Heather Chauvin is a leadership coach who helps ambitious, overwhelmed women conquer their fears and become leaders at work and home. Drawing from her professional experience as a social worker and her life experience raising three boys, Heather created a signature approach to help her clients create and enjoy sustainability, profitability, and ease in business and life. She is the host of the Mom Is In Control Podcast where she reveals her most vulnerable truths about womanhood, marriage, parenting, living through stage 4 cancer, and running a successful business without burning out. She released her first book, Dying To Be A Good Mother, in 2021.
When Heather isn’t busy driving her boys to hockey practice, you can find her curled up on the couch next to her husband, planning their next family adventure.
To connect with Heather, go to:
https://www.instagram.com/heatherchauvin_/
https://www.facebook.com/heatherchauvincoaching
And to get a copy of Dying To Be A Good Mother, visit:
There’s a lot of trial and error in starting a business, and it’s easy to end up feeling knocked around by what works and what doesn’t, on top of raising our kids. With all of this going on, how can we approach our businesses from a place of calmness?
Is it possible to be multi-focused and still get things done? How can we find our inner peace while we deal with all the inevitable ups and downs?
In this episode, the Creator of Refreshed Moms, Deanna Mason returns to the show to share how to prioritize rest as Boss Moms.
3 Things You’ll Learn in This Episode
Guest Bio-
Deanna Mason is the Founder and CEO of Refreshed Moms LLC, a Christian faith-based consulting company dedicated to helping mom leaders nurture their spirituality, generate consistent revenue, and get better rest. Passionate about serving other moms, Deanna uses her offerings, which include an app, Bible and book discussions, and mini-sabbatical events, among others, to exchange overcommitment for renewal and better balance. Deanna is the host of The Refreshed Moms Podcast.
To find out more about Deanna and her upcoming mini-sabbatical, visit:
https://deannamason.com/
https://deannamason.com/the-refreshed-moms-podcast/
https://deannamason.com/spiritualrest
And to take advantage of the free course mentioned in this episode, go to:
https://deannamason.com/makearestplan
Listen to Deanna’s previous Boss Mom episode here: https://boss-mom.com/?s=deanna+mason
Turning 40 is a huge milestone and a birthday that feels different from other ones. A pivotal birthday brings up so many feelings - fear, excitement, anticipation, joy, apprehension, and tons of questions about what getting older means to us.
The older we get, the more we see how much we’ve lived, and how much more we still have to experience if we choose to stay young at heart and young in mind.
How do we age gracefully, on our terms, and continue to strive towards being the best version of ourselves?
In this very special episode of the Boss Mom podcast, I share my thoughts and feelings about getting older, as I count down to my 40th birthday.
Three Things You’ll Learn in This Episode
As moms, we know how unpredictable life can be, so it’s normal to have some bad days. However, they should always be in the minority, and if they aren’t, it may be time to take a look at our parenting strategies.
Could our present approach be making us more susceptible to an endless cycle of ‘off’ days? Where are we going wrong?
Can we switch it up so the good days outnumber the bad?
In this episode, co-author of Parenting While Working from Home and co-owner of AdoreThemParenting.com, Shari Medini shares how to implement positive parenting.
3 Things You’ll Learn in This Episode
Guest Bio-
Shari Medini is the co-author of Parenting while Working from Home and co-owner of AdoreThemParenting.com, alongside her business partner, Karissa Tunis. With six kids between the two of them and over a decade of work from home experience, both Shari and Karissa love sharing strategies that help fellow parents minimize the overwhelm while trying to juggle it all.
To find out more, visit:
https://facebook.com/adorethemcommunity
https://instagram.com/_adore_them_
https://instagram.com/sharimedini
We often hear that time heals all wounds, but unfortunately, that isn’t always the case. Trauma is tricky, and if we aren’t dealing with it head on, we run the risk of reliving our darkest days, or worse: passing them on to our kids.
How can we get started with the process of healing our scars, so we can prevent them from festering in other areas of our lives? Is there a way to cure our trauma for good, so it stops controlling us?
In this episode, Licensed Marriage and Family Therapist and founder of MomConnections, Amelia Mora Mars shares the steps we can take to stop letting our past control our present and define our future.
Three Things You’ll Learn in This Episode
Guest Bio-
Amelia Mora Mars is a Mom to 6 daughters and four sons, a psychotherapist, and a coach to women raised by emotionally unavailable mothers. She empowers women to break the cycle of trauma to heal their hearts, reclaim their lives, and leave a lasting legacy of love for their children and generations to come.
To find out more, go to:
https://www.instagram.com/momconnections/
https://www.facebook.com/groups/ReMotheringTribe
https://www.facebook.com/Momof10Coach
And for more on Moms Breaking the Cycle of Trauma, visit:
www.momconnections.com
Running flash sales is a great way to bring in a ton of revenue, so it’s something all Boss Moms should consider adding to their business models. Where do we start, and is there a right way to do it?
In times like these, when so many people are uncertain about their financial futures, our best bet is to limit our flash sales to lower-priced items. The only question is, how big can our results be from small sales?
Can sales on low-priced items translate to something bigger?
In this episode, I share why flash sales are the method used by millionaires.
Three Things You’ll Learn in This Episode
Intimacy is an incredibly important part of any relationship because it helps us relate to our loved ones. However, getting that intimacy right isn't always easy.
For many women, intimacy comes with challenges, and many of those stem from not understanding what our loved ones need from us, or what we need from them. Real intimacy takes work, but it's worth it. The only question is, where do we start?
How can we get better at connecting with our significant others when it feels like we're just not in sync? Is it possible to completely connect when we have so much going on in our lives already?
In this episode, best-selling author, speaker, and intimacy coach, Leona Carter shares how to foster deeper connections with our partners.
Three Things You’ll Learn in This Episode
Guest Bio-
Leona Carter empowers women to build intimacy with their husbands through the power of dating again. She is a speaker, best-selling author, and intimacy coach. Married since 1995, Leona, and her high school sweetheart, Omarr, have six children and one grandson. As Leona says, "My energy gets the party started!"
To connect with Leona, go to:
LeonaCarter.club
https://www.facebook.com/SheBuildsIntimacy
https://www.linkedin.com/in/SheBuildsIntimacy/
https://www.youtube.com/channel/UCpxswMwi2miupRfov8kfQ1g
https://www.instagram.com/intimacy_with_her_husband/
https://twitter.com/i_n_t_i_m_a_c_y
https://api.whatsapp.com/message/74LXMQ5NDKOPM1
And to get a copy of her book, visit:
https://www.amazon.com/gp/aw/d/B01N1SHSML/ref=dbs_a_w_dp_b01n1shsml
More on Leona's 28 Dates Intimacy (Group) Coaching Program:
28 Dates is an intimacy coaching program where you are going to refresh, renew, and reset the course of your marriage through the power of dating your spouse again over the next 28 days. With Rekindle Assignments and weekly, live, group coaching sessions, you will rebuild a stronger foundation of connection, communication, and intimacy with your husband.
You can learn more by going to https://www.podiumsandpages.com/groupcoaching or LeonaCarter.club
Setting boundaries is a huge part of taking control of our lives, but doing that can be ridiculously difficult if we're codependent. The only problem is, many of us don't know if we fall into that category or not.
Despite codependence being a buzzword we're hearing a lot at the moment, many of us are still unsure about what exactly codependency is. So, what is it?
Could we be codependent without realizing it? Is there anything we can do to break the cycle of people-pleasing for good if we know we're in the habit?
In this episode, psychotherapist Michelle Farris shares the tell-tale signs of codependency and what to do about it!
Three Things You’ll Learn in This Episode
Guest Bio-
Michelle Farris is a licensed psychotherapist in San Jose California. In her private practice Michelle found her sweet spot in teaching relationship skills that are easy to implement fast. She believes that being a good therapist means doing your own work. Her guilty pleasure is a Venti latte from Starbucks!
To connect with Michelle, go to:
https://www.counselingrecovery.com/
https://www.facebook.com/counselingrecovery
https://www.pinterest.com/mshellmft/
https://www.instagram.com/counseling_recovery/
https://www.twitter.com/mshellmft/
www.linkedin.com/in/michellefarrismft/
https://www.youtube.com/c/MichelleFarrismft
To get a copy of the The Codependency Workbook - A Guide to Being Your Best Self, visit:
https://www.counselingrecovery.com/online-courses/the-codependency-workbook
We’ve spent an entire year in various forms of lockdown, so it’s no surprise that discussions about mental health are a top priority for many of us at this moment. As moms, we must check in with ourselves, and we have to ensure our kids are feeling their best, too.
Feeling needed, loved, and worthy are essential for survival, but getting to that point isn’t always easy.
What can we do to start feeling genuine self-love, so we can model that kind of behavior for our children? Outside of reminding our kids that they’re worthy, how can we help them start believing that to be true?
In this episode, award-winning author and teen confidence expert, Jacqui Letran shares how to build real, unconditional self-love in ourselves and our children.
Three Things You’ll Learn in This Episode
Guest Bio-
Jacqui Letran is an Award-Winning Author, Nurse Practitioner, and Teen Confidence Expert with over 20 years of experience guiding youth to optimal physical and mental health. Her multi-award-winning book series, Words of Wisdom for Teens has earned eighteen awards and is regarded as a "must-read" collection of books for teens and young adults struggling with low self-esteem, anxiety, or depression.
To connect with Jacqui, visit:
Instagram.com/JacquiLetran
Facebook.com/JacquiLetran
Linkedin.com/in/JacquiLetran
And to find out more about her Words of Wisdom for Teens book series, go to
Experiencing some kind of pain has become normalized in our society, but it shouldn’t be. We shouldn’t have to put up with stomach aches, back pain, or headaches for the sake of it, because it’s not normal to feel physically uncomfortable.
The only problem is, the main alternative to pain is an over-the-counter medication, and no one wants to be popping pills every day.
Is there a way to address our ailments without giving into chemical solutions filled with ingredients we can’t even read, let alone say out loud?
In this episode, the Founder of Ashima Natural Remedies, Ashima Bhaidasna shares how she used extensive research and cultural knowledge passed down to her through generations to create a brand that helps people treat their ailments naturally.
3 Things You’ll Learn in This Episode
Guest Bio-
Ashima Bhaidasna is the Founder of "Ashima Natural Remedies". Why? 40 years of Practical REMEDY experience for Holistic, Healthier & Happy self. Bringing, "Plant-based Clean Natural Alternatives for common issues/discomfort" to Holistically optimize your wellbeing by using Remedies for your Body & Mind.
To connect with Ashima, visit: https://www.instagram.com/ashimanaturalremedy
https://www.linkedin.com/company/ashima-natural-remedies
More about Ashima's small but mighty brand:
You'll be happy you found a Conscious Holistic Brand for your Clean Healthy Living.
Plant-based Clean Natural Alternatives for common issues/discomfort, like pain, sinus, common cold, colic, premature grey hair, clean mineral sunscreen, and assistance with menstrual cramps.
Made using ingredients that Grow on Mother Earth like herbs, spices, plant oils (yeah, the flavors that Indian spices bring with Indian Curries, Chai Masala, Garam Masala which is authentic to Indian roots with hidden health benefits). Ashima decided not to limit these Herbs and Spices to food but to also Heal Body & Mind in the Holistic Journey of Living - NATURALLY.
https://ashimanatural.com/shop/
And to get 20% off Ashima Natural Remedies products, use the code ‘Boss Mom 20 Off’
A lot of Boss Moms think they're alone in struggling to get clarity in their businesses, but that couldn't be further from the truth! Grappling with clarity is something most entrepreneurs deal with.
What is it that makes clarity so difficult to attain? Is there a way to get clarity, once and for all, or is that entirely unrealistic?
If clarity is elusive for business owners across the board, what can we do to get closer to it, one step at a time?
In this episode, I share how to rethink clarity in our businesses.
3 Things You’ll Learn in This Episode
Sports are a big part of many people's lives, so having an idea of what's going on in the sporting world is a great way to foster relationships. The only question is, what if we aren't into it ourselves?
For those of us who aren't major sports fanatics, the thought of participating in discussions about last night's game can feel a little daunting. However, we don't need to become experts just to join a conversation.
What can we do to empower ourselves to join in with conversations about sports when we're not avid fans? Is there a way to do it without spending hours understanding a game?
In this episode, the Founder of Last Night's Game, Amy Buchan Siegfried shares why a little bit of information goes a long way.
3 Things You’ll Learn in This Episode
Guest Bio-
After seeing how the ability to talk sports gave her the upper hand as a woman in business, Amy, a third-generation entrepreneur, created Last Night’s Game to give her friends the same advantage. Last Night’s Game empowers its readers to join the sports conversation, even if they don’t know the first thing about sports. Amy is the host of the Sports Curious Podcast.
To find out more, visit:
https://podcasts.apple.com/us/podcast/sports-curious/id1401017786
https://open.spotify.com/show/7MVOMqDaWrGY3DVWxobDcw?si=qNP2o-FpQ22Vt9ydiqzqkQ&utm_source=copy-link
http://instagram.com/lastnightsgame
Building a brilliant business doesn’t always mean we have to come up with an entirely new idea. Sometimes, all it takes is looking at existing concepts in a new way.
Unfortunately, there are times when that can be easier said than done, but even that doesn’t mean it’s the end of the road for our creativity. All that means is we need to create the right partnerships- but how do we do that?
How can we create the type of partnerships that help us see things in new, exciting ways? When will we know if we’ve found the ‘right’ business partner?
In this episode, Co-Founder of Doddle & Co., Nicky Radzely shares how she and her business partner rethought pacifiers and built a million-dollar business.
Three Things You’ll Learn in This Episode
Guest Bio-
Nicki Radzely is the co-founder of Doddle & Co. Starting with the launch of the patented Pop® pacifier in 2017, Doddle & Co is a radical innovator in the baby market and a million-dollar company. And yes, she created the winning pacifier you saw on Shark Tank! She currently resides with her partner Gregg and their two sons.
To find out more, visit:
https://doddleandco.com/collections
https://www.nordstrom.com/brands/doddle-co--15122
https://www.instagram.com/doddleandcompany/
https://www.facebook.com/doddleandco/
As moms and business owners, balancing time and energy between our different kinds of babies can feel overwhelming on its own, but what happens for those of us who have fur babies too?
Our pets are an important part of our lives, and having them around during stressful times like these is an absolute blessing. However, we also have to ensure we’re giving them the attention and training they need, and when we already have a lot going on, that can feel like a chore.
How can we stop looking at training from a purely logistical perspective and turn it into something fun? Is it possible to make training feel like we’re playing with our pets?
In this episode, Founder of Miss Behavior, Laura Gendron shares how to change the way we look at pet training.
Three Things You’ll Learn in This Episode
Guest Bio-
Laura Gendron is a mom of two and the owner and founder of Miss Behavior, serving as a behavior consultant, coach, and certified professional dog trainer for family dogs and their people. With degrees in both Animal Science and Psychology, she has found creative ways to bring both worlds together. After running her business through one-on-one training since 2008, Laura pivoted to the online space and found ways to scale her business through courses, challenges, and her monthly membership. She lives for systems, efficiency, and continually strives to push aside perfectionism every day.
To find out more, go to:
https://www.facebook.com/MissBehaviorTraining
https://www.instagram.com/missbehaviortraining/
https://www.youtube.com/user/MissBehaviorNH
To find out more about The Canine Homeschooler Academy, a monthly membership to help dogs and their families learn about training and behavior from the comfort of home, in their pajamas, using on-demand videos, challenges, and a community of support, visit: https://missbehaviortraining.com/homeschooler.html
And to take part in the 5-day attention building challenge, go to:
missbehaviortraining.com/attentionchallenge
Debt is something many of us have gone through, but most of us just don’t want to talk about it, and that’s because we’re talking about it the wrong way.
Opening up about our financial situations can be intimidating, but it’s something we need to get comfortable doing if we want to move forward. The only thing is, so many of us are trapped in silence because we’re afraid of being judged.
How can we stop the cycle of shame for good and change the way we think about debt? Can we change the way we talk about money with our kids, so they don’t need to go through the same mistakes we’ve made?
In this episode, Founder of Inspired Budget, Allison Baggerly shares how to change our spending habits for the better.
Three Things You’ll Learn in This Episode
Guest Bio-
Allison Baggerly is a blogger, influencer, and the founder of Inspired Budget. As a former teacher and small business owner, Allison combined her passion for teaching and finances to help others learn how to start budgeting. Inspired Budget helps women all over the world get started with budgeting when they feel lost and overwhelmed. She has built a tribe of over 109K Instagram followers that turn to her for budgeting advice and inspiration to save more than they ever imagined!
To find out more, go to:
https://www.instagram.com/inspiredbudget/
http://facebook.com/inspiredbudget
http://twitter.com/inspired_budget
And to join the Inspired Budget Inner Circle Webinar, go to: https://inspiredbudget.lpages.co/inner-circle/
Choosing our children’s college is the biggest financial decision our families will ever make, so we have to be as informed as possible going into it.
The problem is, many of us simply don't know how much college costs, or how much we should be paying for it. How can we begin to advise our kids when we don't even know where to start ourselves?
The only way we'll find out is by asking the right questions. So what should we be asking?
In this episode, New York Times Columnist and author of The Price You Pay for College, Ron Lieber shares what we need to know about college tuition.
Three Things You’ll Learn in This Episode
Guest Bio:
Ron Lieber is the author of The Price You Pay for College: An Entirely New Road Map for the Biggest Financial Decision Your Family Will Ever Make, and the "Your Money" columnist for The New York Times. Ron is also the author of The Opposite of Spoiled. He lives in Brooklyn with his wife and two daughters.
To find out more, visit:
https://ronlieber.com/books/the-opposite-of-spoiled/
https://ronlieber.com/books/what-to-pay-for-college/
https://www.instagram.com/ronlieber/
https://www.facebook.com/ronlieberauthor
Books mentioned in this episode:
https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248
The copywriting space is booming, but with so many writers from a ton of different industries moving into it, it's more important than ever before to set ourselves apart. Creating a personality for our brand is a great way to do that, but how can we make sure it still feels authentic to who we are?
Assuming a character helps keep us top of mind for our clients, but it's only effective when it fits in with our existing personalities. Is there a way to strike a balance between the two?
What can we do to ensure our work is a true reflection of us, our personalities, and our quirks?
In this episode, Co-Founder of The Copywriter Club and self-proclaimed Copy Chef, Kira Hug shares how to build a business by being unique.
Three Things You’ll Learn in This Episode
Guest Bio-
Kira Hug is a conversion copywriter who specializes in personality-driven launch copy. She also helps business owners package their ‘weird’ and figure out their brand strategy following her signature Weird Trifecta Framework™.
In a previous life, Kira was an art major (yep) and ended up working with global brands like Estee Lauder Companies. She also led the marketing team for startups like ActionableBooks.com and global health nonprofits (what up, glaucoma and breastfeeding).
Today, Kira refers to herself as a Copy Chef (she dresses the part!), and she leads a team of multiple copywriters in a flex micro-agency focused on personality-driven sales copy for course, membership, and product launches.
Kira is also the Co-Host of The Copywriter Club Podcast and Co-Founder of The Copywriter Club, an online community focused on helping copywriters go from struggling freelancers to fully-booked business owners making $200K+ in their businesses.
Kira currently lives in Washington, DC with her partner, 2 kids, and pet Snowball.
To find out more, go to:
https://www.instagram.com/kirazhug/?hl=en
Thecopywriterclub.com
Thecopywriterunderground.com
When it comes to standing out in our markets, we tend to think of things like social media marketing as our first port of call. However, while being visible online is important, it’s not the first step to cementing our place in the market, creating a framework is.
Whether we refer to it as our framework, model, or system, being known for what we do and how we do it is the key to standing out in our ideal clients’ eyes. The question is, how do we create a model worthy of being spoken about in the first place?
What does a successful system look like? Is there a central blueprint we should all be working from?
In this episode, you’re invited to a Nurture to Convert training session on establishing effective business frameworks that clients will remember us by.
Three Things You’ll Learn in This Episode
When we’re caught up in the hustle and bustle of running our businesses, it’s easy to lose sight of the impact we’re making on our clients. However, sometimes even the smallest service we provide can make all the difference in someone else’s life.
As business owners, we have the potential to transform our clients’ lives, from how they get things done, to how they feel about themselves. Wouldn’t it be great to tap into that power and use it for good?
How can we channel our energies into creating something that truly makes a difference in our clients’ lives, so they can shine a little brighter in their own world and pay it forward?
In this episode, Co-CEO and Master Cosmetologist at Transformations Beauty Studio, Derricka Traylor shares how she’s built a hair salon that goes beyond offering a service.
Three Things You’ll Learn in This Episode
Guest Bio-
A woman with exceptional strength, especially one who successfully manages a home, brings up children, and has a full-time job is identified as Superwoman. Derricka Traylor is Superwoman without a cape. Born and raised in Atlanta, GA Derricka is the Co-CEO and Master Cosmetologist at Transformations Beauty Studio. Not only does she run a successful salon with her twin sister Erricka Traylor, but she is also a proud mom to two amazing boys and a wife of eight years.
From a young age, Derricka has had a passion for the beauty industry. She was introduced to cosmetology as a child, washing hair in her grandfather's salon. In 2010 she pursued her dreams of becoming a Master Cosmetologist and obtained her license. However, in 2015, her life took a turn for the worse. Derricka, her husband at the time, and young son experienced a home invasion, leaving her husband learning to walk again and leaving their family to rebuild from nothing. Being left with trauma and much confusion, Derricka began to lose herself. From that day forward she realized how important it was to have multiple streams of income and a place women could let go, rebuild, and transform from traumatic moments in their life.
When she’s not doing the hair of your favorite celebrities, she’s reading, traveling, and spending time with her friends and family. Being big on family and generational wealth, Derricka is seeking to have multiple rental properties to pass down to her kids. Pushing her philanthropy effort, she plans on developing an organization to empower and encourage people. As she continues to grow in her career, she plans to expand TBS with her sister and open a beauty school.
To find out more, go to:
https://transformationsbeautystudio.com/
https://www.instagram.com/transformationsbeautystudio/
Having strong relationships with our children is something all mothers aspire to, but in the case of girl moms, it may be even more important than we realize. That’s because when raising daughters, we have an opportunity to empower the future generation of women.
As Boss Moms, many of us are motivated by the thought of using our businesses to uplift other women, but sometimes shifting our focus to creating a strong foundation for our own daughters can make an even bigger impact.
That being said, girl moms often struggle to draw the line between creating ‘mini-me’s’ and allowing our daughters to become the best versions of themselves.
How do we find the balance between guiding them to great things and giving them the space to decide who they are? How do we become parents to daughters who thrive in their own right?
Is it possible to do all that when we’re dealing with baggage of our own?
In this episode, host of the Mother Daughter Connections™ Podcast, Dr. Michelle Deering shares how to build stronger, more empowering relationships with our daughters.
Three Things You’ll Learn in This Episode
Guest Bio-
Dr. Michelle Deering believes that every mother and daughter should have a thriving and loving relationship. This refreshing approach has made her a sought-after speaker, online educator, and consultant.
Before running her consulting business, Michelle served as a licensed clinical and sport psychologist at a BIG 10 University, Fortune 500 corporate trainer, and higher education professional. Nowadays, you’ll find her speaking at conferences, training for her next Reebok Spartan Sprint Race, and practicing rudiments on her drum kit — all while coaching, serving clients, and recording her hit podcast, The Mom Stops Here™/Mother Daughter Connections™. Michelle is the author of What Mothers Never Tell Their Daughters: 5 Keys to Building Trust, Restoring Connection, & Strengthening Relationships.
To find out more, go to:
http://www.CurativeConnections.com
To connect with Michelle on social media, go to:
https://www.instagram.com/motherdaughterconnections/
https://www.facebook.com/groups/TheMomStopsHere/
https://bit.ly/DrDeeringLinkedIn
Listen to Michelle’s podcast at:
TheMomStopsHere™ Episode 2: Personal Downtime (https://apple.co/3bePyyO)
And subscribe at http://bit.ly/themomstopsherewebsite or https://www.curativeconnections.com/mother-daughter-connections-pod/
Get her book at:
For the FREE PDF on Lessening Arguments With Your Daughter mentioned in this episode, go to bit.ly/lessarguments
And for the FREE TLMR® Tip Sheet PDF, go to: