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The Boss Mom Podcast

Welcome AMAZING BOSS MOM We are so glad you found us because that means you have a burning desire to create something in this world...something that positively impacts people AND also makes you money. You are in the right place. Here at Boss Mom, we know all too well the challenges of raising babies and businesses at the same time and you need more than just great resources (which we have) you also need a strong support system (we have that too). Just like all moms you need a simple business because life is complex and you should never have to apologize for having a sometimes unpredictable schedule. You can build a really successful (and profitable) business in 15 hours a week, you just have to know how (and we are going to show you). We interview amazing ladies who share their struggles and successes as well as solo episodes where I guide you through our Nurture to Convert System designed to help Boss Moms raise their business and babies at the same time. I'm Dana Malstaff, founder and CEO of Boss Mom LLC, and I'll be your host.
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Jun 2, 2022

In today’s world, there’s so much information out there and people are too exhausted to implement what they have learned.

How do we stand out, hook our audience, and remain in their minds so they can actually take action on what they learn from us?

The answer is choosing your one thing and talking about it with a good story.

In this episode, 35+ year advertising industry veteran, host of the Business of Story podcast, and the World’s Most Industrious Storyteller, Park Howell talks about how to efficiently share your ‘one thing’ with people using the ABT story-telling framework. 

 

"Narrative is leadership. If you bore, you lose people. If you confuse, you lose people. If you obfuscate, no one is going to follow you." - Park Howell

 

3 Things You’ll Learn in This Episode

  • The importance of focusing on ONE thing in your story
    How do you go through the process of selling a singular narrative, so you don’t confuse and lose people?

  • The three forces of a good story
    How do you make people care about what you say and offer?

  • How leveraging good stories help your business
    What’s the link between story-telling and business success?

 

Guest Bio

Park Howell is known as The World’s Most Industrious Storyteller, having grown purpose-driven brands by as much as 600 percent. He is a 35+ year veteran of the advertising industry and hosts the popular weekly Business of Story podcast, author of Brand Bewitchery, and co-authored The Narrative Gym for Business. He is sought after internationally to help leaders excel through the stories they tell.

For more information, head to https://businessofstory.com/

LinkedIn: https://www.linkedin.com/in/parkhowell 

Facebook: https://www.facebook.com/businessofstory/ 

Instagram: https://www.instagram.com/parkhowell/ 

Twitter: https://twitter.com/ParkHowell 

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