Info

The Boss Mom Podcast

Welcome AMAZING BOSS MOM We are so glad you found us because that means you have a burning desire to create something in this world...something that positively impacts people AND also makes you money. You are in the right place. Here at Boss Mom, we know all too well the challenges of raising babies and businesses at the same time and you need more than just great resources (which we have) you also need a strong support system (we have that too). Just like all moms you need a simple business because life is complex and you should never have to apologize for having a sometimes unpredictable schedule. You can build a really successful (and profitable) business in 15 hours a week, you just have to know how (and we are going to show you). We interview amazing ladies who share their struggles and successes as well as solo episodes where I guide you through our Nurture to Convert System designed to help Boss Moms raise their business and babies at the same time. I'm Dana Malstaff, founder and CEO of Boss Mom LLC, and I'll be your host.
RSS Feed
The Boss Mom Podcast
2024
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August


All Episodes
Archives
Now displaying: Page 1
May 17, 2018

It’s common right now for people to publish social media content that isn’t really achieving anything for their brand. Why is it so important for us to publish with engagement and our core offering in mind? How do we adjust our strategies so that the social media algorithms benefit us? On this episode I talk about a different approach to social media strategy and why it can make such a huge impact on your brand.

Your core service is your engine, and your social media is the fuel. You have to constantly reinvigorate the fuel and refill the tank. -Dana Malstaff

3 Things We Learned From This Episode

  • Put your core program, service, or offering at the center of your strategy.
  • Think about the different ways you can create diverse content on one thing.
  • When you hire a social media manager, it shouldn’t just be someone who can post for you. You need to hire somebody that has a content background so that they can actually write things for you.

Social media is not a place where we should thoughtlessly, continuously post and hope that people will engage. If there is anything that the social media algorithms are showing us, it’s that engagement matters. So instead of trying to publish content haphazardly, build your strategy around your core offering or program. Present your content in different ways so there’s some diversity. This way, you can increase the appeal of one piece of content, and serve your core programs well. When you center your social media around your content, you will have a stronger and more effective strategy.

0 Comments
Adding comments is not available at this time.