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The Boss Mom Podcast

Welcome AMAZING BOSS MOM We are so glad you found us because that means you have a burning desire to create something in this world...something that positively impacts people AND also makes you money. You are in the right place. Here at Boss Mom, we know all too well the challenges of raising babies and businesses at the same time and you need more than just great resources (which we have) you also need a strong support system (we have that too). Just like all moms you need a simple business because life is complex and you should never have to apologize for having a sometimes unpredictable schedule. You can build a really successful (and profitable) business in 15 hours a week, you just have to know how (and we are going to show you). We interview amazing ladies who share their struggles and successes as well as solo episodes where I guide you through our Nurture to Convert System designed to help Boss Moms raise their business and babies at the same time. I'm Dana Malstaff, founder and CEO of Boss Mom LLC, and I'll be your host.
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Jun 20, 2019

Social media and online platforms have brought a lot of changes to the business world, but many brands are slow in adjusting. How can we build an online persona that connects with our customers? How has the role of the customer shifted?

On this episode, author, blogger, and podcaster Mark Schaefer explains why human connection is so important, even with the increasing popularity of virtual spaces.

 

3 Things We Learned From This Episode

Respect your customer (07:16- 08:08)

Customers are aware that they have more power now than ever before. The problem is, many businesses don’t act accordingly. To get ahead with the new consumers, it’s vital that businesses respect their customers’ time, resources, and spending habits.

 

Build a brand personality and forge real connections (10:19- 11:27)

No matter how advanced technology becomes, people trust people. It’s important to give your customers a human face they can get to know, like, and trust. Foster loyalty by sharing stories about what you’re going through and by being open.

 

Your customer is your marketer (20:37- 21:56)

Marketing isn’t about the advertisements anymore— it’s about the customer. Businesses are no longer able to buy their way in. We all need to start finding ways to assist our client in their daily lives and build real relationships with them.

 

While the customer has always been important to businesses, their influence on the sales process has changed significantly. Build relationships with your customers that ensure that they know you value them.

 

Guest Bio-

Michael Schaeffer is a keynote speaker, educator, podcaster and business consultant. Known globally for his work, Michael is celebrated for his approach to marketing and is the bestselling author of six marketing books. Michael is adamant that personal touches are vital for effective marketing in the age of social media.

 

To get in contact with Micahel, head to

https://twitter.com/markwschaefer

https://www.facebook.com/mark.schaefer3

https://www.linkedin.com/in/markwschaefer

https://www.youtube.com/user/MWSchaefer

 

You can also email him on mschaefer700@gmail.com

Or call him on (865) 456-1939


Head to his website, https://businessesgrow.com for more information on his business, and look at https://businessesgrow.com/mark-schaefer/ to see information about his books and career.

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