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The Boss Mom Podcast

Welcome AMAZING BOSS MOM We are so glad you found us because that means you have a burning desire to create something in this world...something that positively impacts people AND also makes you money. You are in the right place. Here at Boss Mom, we know all too well the challenges of raising babies and businesses at the same time and you need more than just great resources (which we have) you also need a strong support system (we have that too). Just like all moms you need a simple business because life is complex and you should never have to apologize for having a sometimes unpredictable schedule. You can build a really successful (and profitable) business in 15 hours a week, you just have to know how (and we are going to show you). We interview amazing ladies who share their struggles and successes as well as solo episodes where I guide you through our Nurture to Convert System designed to help Boss Moms raise their business and babies at the same time. I'm Dana Malstaff, founder and CEO of Boss Mom LLC, and I'll be your host.
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Now displaying: Page 1
Jul 12, 2018

Podcasting is a great way to build a relationship with your audience by giving them something more than a blog post to connect with. How can you use podcasting as an authority builder, and why should you be more than just an interviewer? What kind of feedback can you expect? In this episode the CEO of Pursuing Results, Matt Johnson, speaks all about podcasting and why you should start one too!

 

3 Things We Learned From This Episode

 

  • Putting out a podcast that gets ignored is not failure; it’s feedback. When you know what your audience doesn’t respond to, you avoid making even a more costly mistakes, such as putting together a course without having any feedback ahead of time.
  • Podcasting is a great authority builder if you know how to use credibility by association. Don’t just be the interviewer. When you have heavy hitters on your podcast, engage in conversations with them instead of just asking questions.
  • Social proof is another credibility builder, so make sure you help the guests promote the podcast episode on their social media accounts as well. This will also help you receive more exposure and get invited to speaking events.

 

You don’t have to have a million downloads to have a six figure business. You can dominate a category in the minds of your audience. Focus your marketing efforts and build your business on that. Additionally, the relationships you build with your guests will serve as another opportunity to grow.

 

Guest Bio:

Matt Johnson is a marketer, entrepreneur, musician. As founder of Pursuing Results, a podcast PR & production agency based in San Diego, Matt runs a worldwide virtual team helping business coaches and agencies break in and dominate new markets through podcasting.

Matt currently hosts and co-hosts niche business shows such as The YouX Podcast, Real Estate Uncensored, The Team Building Podcast, and Level Up. He also speaks to experts and entrepreneurs on how to turn a rockstar business into a YouX Machine. He is a featured podcast guest and speaks to audiences around the US, Canada and Australia.

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