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The Boss Mom Podcast

Welcome AMAZING BOSS MOM We are so glad you found us because that means you have a burning desire to create something in this world...something that positively impacts people AND also makes you money. You are in the right place. Here at Boss Mom, we know all too well the challenges of raising babies and businesses at the same time and you need more than just great resources (which we have) you also need a strong support system (we have that too). Just like all moms you need a simple business because life is complex and you should never have to apologize for having a sometimes unpredictable schedule. You can build a really successful (and profitable) business in 15 hours a week, you just have to know how (and we are going to show you). We interview amazing ladies who share their struggles and successes as well as solo episodes where I guide you through our Nurture to Convert System designed to help Boss Moms raise their business and babies at the same time. I'm Dana Malstaff, founder and CEO of Boss Mom LLC, and I'll be your host.
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Now displaying: Page 1
May 25, 2018

We often don’t leverage holidays and special days enough--but we should! Why are holidays such a great way to get your audience excited about your products? How are the special moments in our lives opportunities for us? On this episode, I talk about the power of infusing special days and holidays into your marketing and content.

 

We have complete control over what we launch, and we can make informed decisions that we can market really well. -Dana Malstaff

 

Things We Learned From This Episode

  • Marketing and promotion is about finding a reason to celebrate.
  • September and October are great for health and cooking because we’re about to have guests, and we want to cook good meals without gaining weight over the holidays.
  • Look for correlation between a holiday and what you’re trying to sell to your audience.


Holidays and special days give us an opportunity to breathe life into our projects and promotions. If you plan ahead, you can do something that will stand out and resonate with your audience. Go to websites like http://www.holidayinsights.com/moreholidays/ , pick 4 or 5, and find a way to get people excited!

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