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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Now displaying: Page 8
Jun 22, 2017

Facebook ads are something we all know we’ll need to use at some point in our business journey, but it can be really challenging to figure them out because we either don’t have someone showing us the way OR they just aren’t our jam.

 

Well, if Facebook ads have ever had you crying on the bathroom floor, you’re going to love this episode because I’m joined by the lovely Becky Burgess, owner of Splash Owl Media, a social media marketing agency specializing in Facebook, and she’s providing tons of answers to the loads of questions I threw her way (that I’m sure you’ve been wondering yourself too!)

 

Jun 20, 2017

For many of us Boss Moms, figuring out how to get work done while our kids are at home is a daily reality (and no easy feat!) In this episode NJ and I are discussing strategies and tips for actually being productive and getting things done while the kids are home for a sick day, a snow day, a summer, or all the time.

Jun 16, 2017

Raise your hand if you're one of those entrepreneurs who constantly has a barrage of ideas flowing through your brain at any given moment? I can totally relate, which is why I'm diving into the topic of how to handle having all those ideas without letting them clog up your brain and productivity.

Jun 15, 2017

For the first time ever I am welcoming a repeat guest onto the podcast because we were recently talking about something that I just knew you ladies needed to hear.

 

In this episode I'm joined by the lovely Samantha Rodgers from Eating Clean, Cooking Dirty about strategies and tactics to literally save and create more time in your life.

 

This one is relevant to anyone, and everyone, so be sure to tune in and share it far and wide!

Jun 13, 2017

So often there are things we will experience as Boss Moms that might trigger some guilt. Those times when you catch yourself enjoying your business more than your family....that'll do it!

 

But we believe this subject is totally normal and shouldn't be taboo, so we're diving right in and opening up a conversation about what to do and how to deal with those times where you're more excited about your business than about your family.

Jun 9, 2017

One of the toughest things as an entrepreneur, especially one who is just starting out, is figuring out what the heck to create or offer.

With a million awesome ideas swirling around in our heads, we want to do #allthethings. But it's super important to make sure you're building your business in the right order so you can grow most effectively.

In this episode I'm going to walk you through the 3 main things you need to know before creating your programs, and the 3-phase process you need to move through when creating your offerings.

Jun 8, 2017

In this episode I’m joined by Julie Ford, a certified coach, trainer and author of Creating Time & Energy, a workbook that supports “crazy busy” working parents so they can live more “intentionally full” lives and enjoy every stage before the kids leave the nest ready to live well.

 

Throughout our conversation, you’ll hear Julie share her unique journey through Boss Mom life, how she learned to roll with the punches and make lemonade from lemons, and how she’s funneling her passions into helping women just like you and me create more time and energy for the things that matter in life.

Jun 6, 2017

When it comes to talking to your spouse, significant other, accountant, team or anyone else about your business, finances and all the things that are working and not working, you might feel like crying and you might not want to do it.

 

We are going to talk today about how to have the tough conversations (and not cry!) because it's an important skill to develop and takes both intention and practice. 

Jun 2, 2017

In this episode I'm going to dive into four core concepts from a beloved children's book, The Pout Pout Fish, that can totally be applied to learning how to build and run successful businesses.

Jun 1, 2017

In this episode I'm joined by video and YouTube strategist Trena Little, whose passion is helping online business owners create a video content strategy that works for their business.

 

Being a busy business owner herself, Trena understands the importance of making video simple and painless, but effective and lasting.

 

I just love that she describes her Youtube videos as being her "sales team" and they do the heavy lifting for free (seriously, how cute is that?!)

 

By the end of our chat together, you'll hear it become really clear to me that I want to jump in with Youtube (pssst, Boss Mom TV anyone?!) and whether you're already doing video in your business or not, I know you'll walk away with some valuable tips and strategies to leverage Youtube in your business.

May 30, 2017

We are nearly halfway through this year, so NJ and I thought it would be the perfect time to revisit the goals we set at the start of the year.

Doing check-ins with yourself and your goals is a brilliant way to keep yourself on track, reign yourself back in if you've gotten off track, and it can help you see all the progress that has been made, even if you're still feeling like there's a long way to go still.

May 26, 2017

Have you ever noticed how easy it is to find yourself in a sales funnel without realizing it? It happens to us all the time. We grab on to that thing that sounded great and we wanted, and all of a sudden we find ourselves in a funnel!

 

While sales funnels can sometimes feel scary, and have gotten a bad name at times, funnels are actually a beautiful thing when approached correctly. 

 

In this episode I'm joined by Dawn Marrs of Marrs Marketing and we are chatting all about how to navigate your way through funnels and create funnels that work - for you and your ideal customers!

May 25, 2017

To celebrate another year of making my way around the sun, I thought it would be fun to reflect on and share the 10 best pieces of advice I can think of that sum up how I live my life and why I think we've been able to create so much success with Boss Mom. So, here it is....all my juicy bits of wisdom, downloaded just for you!

May 23, 2017

In today's highly socialized culture, it can feel like system overload trying to figure out how, when and where to leverage the power of live social media for your business. But, we know we're supposed to do it....right?

 

Well, in this episode NJ and I are sharing a little about how we approach "going live" in our businesses and a few practical bits of wisdom and strategy to help you figure out how to incorporate live broadcasting into your overall business plan with a little more ease.

May 18, 2017

For this Nurture Your Business segment I decided to bring in the lovely Monica Froese, Founder of Redefining Mom and Creator of Busy Moms Building and Pin Practical to chat all about Pinterest strategy!

 

This is not an area of expertise for me personally, but Pinterest is totally a tool that can be invaluable to you and your business, so I wanted to bring in someone with a wealth of knowledge and expertise in leveraging the platform effectively.

 

In This Episode You'll Hear:

 

  • How Monica got her start using Pinterest and why she's chosen to focus so much energy on leveraging the platform to grow her business
  • The keys to implementing a successful Pinterest strategy (ie: being consistent, using good SEO, creating clickable images, etc)
  • How to convert your Pinterest traffic into email list subscribers and paying customers
  • All about Monica's Pinterest masterclass, Pin Practical, which she is offering an awesome 25% off discount code when you purchase using this link.

 

Referenced in the Show:

 

Connect with Dana & Monica

 

 

We love hearing from you!

 

If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community. 

 

We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

 

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
May 18, 2017

In this episode I am chatting with Monica Froese all about the realities of being a working mom, the plethora of things that need to be changed in corporate company culture and how women can create better work arrangements for themselves and their families.

 

Monica Froese is a mom, wife, author, and entrepreneur with an MBA degree in finance and a wildly popular blog, Redefining Mom, that she writes to empower working moms to find flexible work arrangements.

 

She has traveled to the White House to discuss family-friendly workplace policies and helps moms find their version of balance through building online businesses and escape the 9-5.

 

Monica has a wealth of knowledge to share and this conversation ended up being such a cool back and forth dialogue about both of our corporate experiences, and how we can all play a part in changing the game for working moms everywhere.

 

In This Episode You'll Hear:

  • How experiencing postpartum PTSD from a traumatic birth and being expected back at work fueled Monica's passion for empowering working women, and her desire to work for herself, on her terms.
  • How she got her first big "break" that ended up getting her invited to the White House to participate in a Working Families roundtable event honoring people who have made a difference in the country for family-friendly policy.
  • Why and how she has chosen to structure her life and business in a way that works for her

 

Referenced in the Show:

 

(Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!)

 

Connect with Dana & Monica

 

 

We love hearing from you!

 

If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community. 

 

We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

 

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.

 

 

May 16, 2017

In this episode we are having a little bit of fun diving in to answer the question, "What would you have done differently?"

 

We're talking life, business and beyond as we let you in on the things we've learned over the years as boss moms and how we would have done things differently to produce different outcomes.

 

Referenced in the Show:

 

(Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!)

 

Sponsor Spotlight: Trello

 

Have you been introduced you to what I call my “work wife” yet? If not, let me make the introduction. Meet Trello– the magical unicorn of amazingness that allows me to run my life, business and team with ease without completely and totally losing my mind (what’s left of it anyway).

 

I believe every person with a life, home and business needs an awesome (and free!) place to manage their projects, schedules, homes and teams and keep everything important in their lives in one central spot that can be revisited time and time again while giving access to anyone else that needs it.

 

I love and believe in Trello so much that I created a super amazing, in-depth (free!) training that gives you a behind-the-scenes look into how exactly I use Trello to keep everything working like a well-oiled machine. Check it out here. I promise your life will never be the same.

 

Connect with Dana & NJ

 

We love hearing from you!

 

If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community. 

 

We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

 

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
May 13, 2017

Full disclosure: you're about to hear from four women packed into one hotel room, chatting it up, laughing, and talking over each other into one mic. It is kind of epic - but also filled with some golden nuggets of goodness. Tune in to hear from Stacy Tuschl of She's Building Her Empire, Brandy Salazar from Balance is Possible, and Rachel Adams of Lost 2 Found in 90 Days.

 

For additional show notes visit BossMom.com and don't forget to leave a rating and review to make sure others like you can find our show!

May 11, 2017

Branding is kind of a big thing in the world of an entrepreneur and it's something you want to make sure to get right so that you are set apart and set up to successfully connect and communicate with the right people.

 

But honestly? Branding can go so much further beyond business, which is something I'm chatting about with my lovely guest, Cathy Olson.

 

Cathy has been beautifying brands and designing experiences of digital delight for over 17 years, including working with multi-million dollar brands.

 

Now as founder of Love Inspired, an international branding and web design studio with a boutique approach, she helps creatives package their expertise in a way that excites eyes, hugs hearts, and cues cha-chings.

 

Cathy's Boss Mom Journey

 

Cathy starts off by sharing that she's been a creative person her whole life and always had a pretty good idea of what she wanted to do with her life.

 

Her aunt was a graphic designer and her grandpa was an architect, so she grew up seeing people get paid to do art and knew she wanted to get into doing some kind of commercial art.

 

She's now been a graphic designer for the past 17 years and went out on her own nearly 10 years ago. Though she started working with bigger brands, which had a lot of advantages, at the end of the day she felt like it was always about the bottom line and the experience lacked the kind of heart and passion she was looking for.

 

When she got engaged she started creating custom wedding invitations on the side to help pay for her wedding, but never planned for it to be an actual business. Eventually though, she had two full-time gigs on her hands and she had to make a decision.

 

In 2008 she quit her "cushy" job at the heigh of the economic recession, which she was criticized for at the time. But when deciding between working with the bigger companies or working with amazing, passion-driven clients in the wedding industry, it was a no-brainer for her.

 

Luckily she made the right decision, because just four months later the company she had been working for ended up doing a bunch of layoffs and she's certain she would have been included.

 

Ever since then she's been doing her thing, and growing Love Inspired into what it is today. Her focus now is really helping the business owners who are in spaces that feel overcrowded and like no one’s listening. Together, they work to create a brand and website that is different and unique, that stands out and makes a real impact instead of just being "one of the many."

 

Important Things to Consider When Building Your Website

 

After so many years in this industry, and being an entrpreneur herself, Cathy has a wealth of knowledge and expertise when it comes to creating beautiful, functional websites that convert like crazy and reach the right people with your message.

 

She talks about how people often go straight into design without first bearing in mind user experience. She suggests starting with the journey you want to take people on in mind first, then figuring out how to beautify that journey.

 

Your homepage is the place where you want to make a lasting impression and answer everyone's primary question: "am I in the right spot?"

 

Another important thing is making sure to clearly share who you are and what you do....but in a way that makes it about them, not you. They are the ones you're trying to guide through a journey of recognizing their need or desire for you, not the other way around.

 

Cathy also stresses the power of eliminating overwhelm when creating your website. Focusing on making your website user experience as streamlined and guided as possible will help you so much in the long run.

 

You need to be tracking your analytics (what are the paths most traveled) so you can be strategic about how to connect with them and create the end result. Think about their journey.

Tools That Cathy Loves & Recommends

 

 

Something brilliant that Cathy shared is that there is variability between people's conscious and subconscious, which means people will tell you things that are different from what they are actually doing.

 

Using tools to actually track and see what people are doing on your website helps you be strategic about how to connect with them and create the end result you want.

 

Referenced in the Show:

 

 

(Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!)

 

Sponsor Spotlight: Trello

 

 

Have you been introduced you to what I call my “work wife” yet? If not, let me make the introduction. Meet Trello– the magical unicorn of amazingness that allows me to run my life, business and team with ease without completely and totally losing my mind (what’s left of it anyway).

 

I believe every person with a life, home and business needs an awesome (and free!) place to manage their projects, schedules, homes and teams and keep everything important in their lives in one central spot that can be revisited time and time again while giving access to anyone else that needs it.

 

I love and believe in Trello so much that I created a super amazing, in-depth (free!) training that gives you a behind-the-scenes look into how exactly I use Trello to keep everything working like a well-oiled machine. Check it out here. I promise your life will never be the same.

 

Connect with Dana & Cathy

 

 

We love hearing from you!

 

If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community. 

 

We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

 

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
May 9, 2017

Let's be honest - we all started businesses to make money, right? Sure, we have gifts and passions and hopefully a drive behind why we do what we do other than pure financial gain. But at the end of the day, our businesses wouldn't be businesses if there wasn't revenue being generated.

The challenge is that actually getting to the point of generating revenue can be a really big challenge, especially when you're just starting out.

We've been there, friends, which is why NJ and I are hopping into this episode to discuss how exactly we each started making money in our businesses and how things have changed and evolved since then.

Listen + subscribe on iTunes // Stitcher

 

NJ's Journey to Making Money

NJ started a blog in 2009 and bootstrapped from the beginning, learning how to do #allthethings herself, from website design to graphic imagery creation to social media and beyond.

As a blogger her primary source of income came in the form of sponsored posts she wrote and marketed. But as her blog grew and she continued to develop her skills, she decided she wanted more consistent control over her income.

She knew her skills were valuable (because people kept asking for them!) so she leveraged what she had and offered her virtual assistant services to other bloggers and business owners.

She kept it simple, putting a page up on her website to outline her services, and got out there and started telling people about what she was doing.

It wasn't long before she met Dana and a few other high profile people who she started providing services for. This helped her quickly gain her confidence and she continued to develop her skills as a VA.

She has since outgrown that title as the scope of her knowledge, skills and experience have grown, and she now offers digital marketing consulting in addition to continuing to run her blog.

NJ’s motto has always been to "move fast and break things" - or in other words, don't wait for things to be perfect before putting them out into the world. Dive in, get messy and make things happen.

Dana's Journey to Making Money

When Dana first left corporate America she jumped into business as a Mindful Communication Coach since it tied together beautifully with what she had been doing in her career.

She did some consulting and speaking and made some money, but was consistently spending more money that she was making that first year.

At some point she learned the concept of zeroing in on your gift and doing what was easy to you, but difficult for other people.

She recognized that she had a gift for content strategy and creating courses, so without a website, logo, or much of anything else, she jumped into taking on content strategy coaching clients to see if it worked.

She also leveraged outside platforms like Udemy and Skillshare to create her own simple courses, which ignited a big shift in how and where she was making money.

As she continued on, the rest of her business growth all had to do with leveraging relationships and opportunities that came her way.

In addition to content strategy and creating courses, she also wrote social media content for clients for a time and continued building her network of relationships.

When she was pregnant with her second baby, she had the idea to write the Boss Mom book, and decided to part ways with all the clients she was working "for" in favor of shifting into CEO mode to ignite and grow what is now the Boss Mom movement.

She talks about how when she changed how she thought about her business, it changed the trajectory of her business.

In just a year and a half she has gone from making somewhere around $5K per month to making nearly $30K per month, and she has goals to make the Boss Mom brand a million dollar company within the year.

Final Takeaways

Don't discount where you start, because everyone has to start somewhere (just like us!)

If you're intentional about leveraging relationships and opportunities, thinks can build and grow quickly.

Business growth is all about leveraging the things you're good at, the relationships you have, recognizing what works and being really decisive as you take things one step at a time.

Referenced in the Show:

(Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!)

Sponsor Spotlight: Tailwind

Tailwind is the complete Pinterest and Instagram marketing toolkit for bloggers and small businesses that allows you to schedule posts, discover content, monitor conversations, amplify your reach, and measure results - all with one tool!

It’s easy to use, incredibly powerful, helps you master your schedule and track your key performance indicators.

To learn more and try Tailwind out for yourself, visit www.boss-mom.com/tailwind

Connect with Dana & NJ

We love hearing from you!

If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community. 

We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
May 5, 2017

Let's talk project management, baby! As business owners, managing projects is a huge part of running our businesses (and lives!) each day.

Everything we do involves managing our time, whether we are actively aware of doing it or not. When we are proactive about managing our time and our projects, we can be so much more effective and keep ourselves on track.

In this episode I'm going to break down how we here at Boss Mom approach project management and share several examples and bits of insights I hope will help making project planning and management a little less daunting for you.

Listen + subscribe on iTunes // Stitcher

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Why Project Planning & Management is Necessary 

Ok, so for starters let's get one thing out on the table - starting new projects is HARD. Sure it might be exciting to sit down with a new idea that you're looking forward to seeing come to life....but the actual planning and execution can be totally overwhelming.

Questions like, "Where do I begin? What do I need to do? What comes next?" start swirling around in your head and before you know it you're camped in front of your computer scrolling through funny cat videos on YouTube and half a bag of M&Ms has mysteriously vanished. (Ok....maybe that's me)

To avoid these kinds of scenarios, you need a plan of attack to map out your project - a framework to make the project seem less daunting and overwhelming.

Start by Asking the Right Questions 

If you want to start running projects effectively and understanding what needs to happen next in your business, you've got to begin by asking the right questions.

You can't just dive in and start making decisions willy-nilly. You need to first sit down and figure out a few things, and that begins with asking yourself some questions.

Word of advice: be logical! Good questions are based out of logic, so take the time to slow down, dig deep and logically figure out what questions you need to answer to begin moving forward.

Everything you need is in the questions you ask - brilliance and clarity comes in the questions!

Determine What Decisions You Need to Make 

I always advocate for starting a new project with a clear understanding and outline of all (or as many of) the decisions you'll need to make over the course of the project. 

The reason I like to start here (knowing what the decisions are, not actually making them yet) is so I can delay the decision-making until the right time in the process so I don't get overwhelmed with trying to make decisions out of order, without all the information I need to make them well.

You will waste tons of time and energy trying to make decisions out of order and spending time on things that aren't the highest priority.

I call this "decision hopping" which will keep you ineffective and kill your confidence because of not having everything you need to make the decisions you're trying to make in the wrong order.

Understanding Your Milestone & Prerequisites

It's important when planning your decision making to understand what your milestones and prerequisites are.

Milestones are the places you need to hit throughout the course of your project to stay on track.

Prerequisites are the things you need to know before you can decide on other things.

You need to know and understand both in order to map out what decisions need to be made when, and in what order.

Once you've done that, you can break things down further, determine how much time each decision or task will take and attach time constraints around those things.

This will lead you to being able to figure out when you need to make those decisions and complete those tasks.

My Favorite Tool for Project Management

If you've been following Boss Mom for any length of time, you've probably heard me sing love songs to my beloved project management and workflow tool, Trello.

(I actually love it so much I created an entire free training course on it - check it out here!)

Trello is amazing for project management because you want the project plans and processes you come up with to be duplicatable, scalable, and follow a fluid workflow that other people can collaborate on as necessary.

Trello enables you to do exactly that with beautiful ease and visual appeal.

Be Sure to Celebrate the Milestones

I'm a big believer in purposefully factoring in time to acknowledge and celebrate when milestones are reached as you move forward and accomplish things in your business and in each individual project you do.

So I encourage you to identify what your milestones are going to be and figure out ways to pause throughout the process to celebrate your progress - it will only help continue propelling you forward!

Referenced in the Show:

(Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!)

Connect with Dana

We love hearing from you!

If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community. 

We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
May 4, 2017

Sometimes you come across those people in life who completely blow your mind....and Julie Stoian is one of those people. Julie is a full-time digital marketing consultant and tech coach, web designer and blogger, trainer and teacher, making her mark on the Internet with several blogs and websites.

An award winning lifestyle blogger as well, she was chosen as Anderson Cooper's blogger of the day in 2012 and appeared on Anderson Live several times, as well as BBC World Have Your Say.

She's been interviewed in the New York Times and Washington Post regarding social media, and runs several successful groups and workshops for entrepreneurs who need help with online tech and strategy. Off the Internet, she is a mom of four (what?!) a musician, foodie, and theater buff.

This woman's story is crazy you guys, and I can't wait for you to hear all about her journey and what she's built because I guarantee you'll be inspired, you'll learn a ton and fall in love with her just like I did. So, let's jump in!

Listen + subscribe on iTunes // Stitcher

 

Julie's Boss Mom Journey

Julie's boss mom journey begins with her being young, married and having three babies back-to-back. She stayed home with her kids, taught piano, started a blog that became popular, ended up opening a social media management and design business and life was good....until it wasn't anymore.

One day Julie found herself in an unfortunate situation where she was getting divorced, newly pregnant (with someone else) and needing to figure out how to pick herself up and push forward through all of it.

She married her baby daddy, amicably divorced her ex-husband and the rest is history.

From 2014-2016 she did "the hustle," getting a part-time job and building her marketing and sales funnel business up all while being pregnant, getting divorced and raising her three kids. (C-R-A-Z-Y!)

As a result of all her hard work and determination to show up and do what needed done, her marketing business exploded and now she's moved into doing more mentorship and coaching for other women who want to do service based businesses like she had.

(Oh, and ps - she's now happily married to her post-divorce baby daddy and amicably split from her ex-husband, for those that want to know!)

What to Do to Make Building a Business Work

Obviously there's a lot that goes into making a business work, and everyone has a unique perspective. For Julie, it was all about just getting in there and doing what needed to be done. 

She recognized that in order to bring home the bacon she needed to not get hung up worrying about all the things that often keep business owners stuck (logos, proposals, contracts, etc).

“I was under such a tremendous amount of stress to provide for my kids I was literally like, “Go find people with problems and fix them. Like, that’s all I need to do. And then charge money to fix them. I didn’t care about niche, and I didn’t care about official contracts, I just found people with problems and I made friendships and I built relationships and I fixed their problems and then they paid me and then they liked and then they told more people about me.” (9:59)

She also dedicated herself to increasing her skillset and learning as many new things as she could to make herself more valuable.

Navigating Transitions in Business

Julie got her start as a writer and designer, which are two critical skills you need to effectively build sales funnels and do marketing.

When she realized those skills work well together she started offering marketing services to her clients (which she still does to this day!)

One day one of her clients came to her because she wanted to launch a VA training course and knew all about the business development side, but couldn't offer as much expertise with on the skillset side as Julie. They decided to go in on the venture 50/50 and it ended up doing really well because people were hungry for it.

After Julie had her first high-level success earning a client six figures in two weeks with a launch and funnel she'd built, she was officially "on the map" and she started working less with service clients and doing more mentoring and coaching, which is what she primarily does now.

Why Do You Need a Funnel?

Because the space is so crowded, the internet is so crowded, that if you don’t have a funnel the likelihood of your success is minimal at best.

“You have got to put blinders on your leads and the only way to do that is with a sales funnel. A sales funnel is far more important than a website in this moment of the internet, because if someone’s finding you on Instagram and they click on your Instagram bio and they go to your website they’ve got 500 choices. If you put the entrance of your funnel as your Instagram bio, all of a sudden there’s only one thing they can do and that is give you their email address and that is exactly what you need because from there you can show them exactly what they need to do to become your customer.” (25:37)

The blinders are because there are so many shiny objects, if you don’t direct your leads where they need to go they won’t get there as easily.

“The idea is everyone should be building a brand and a system and a funnel that attracts your ideal customer and repels everybody else.” (27:34)

Referenced in the Show:

(Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!)

 

Sponsor Spotlight: Trello

Have you been introduced you to what I call my “work wife” yet? If not, let me make the introduction. Meet Trello– the magical unicorn of amazingness that allows me to run my life, business and team with ease without completely and totally losing my mind (what’s left of it anyway).

I believe every person with a life, home and business needs an awesome (and free!) place to manage their projects, schedules, homes and teams and keep everything important in their lives in one central spot that can be revisited time and time again while giving access to anyone else that needs it.

I love and believe in Trello so much that I created a super amazing, in-depth (free!) training that gives you a behind-the-scenes look into how exactly I use Trello to keep everything working like a well-oiled machine. Check it out here. I promise your life will never be the same.

Connect with Dana & Julie

We love hearing from you!

If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community. 

We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
May 2, 2017

Ok ladies, we have officially reached our 200th episode and wanted to have a little fun as we celebrate this milestone and thank you all for tuning in each week!

In this episode NJ and I are getting a little silly with a game of "Never Have I Ever".....which you'll quickly see doesn't follow the rules at all.

You're sure to hear things you've never heard before, and we tried to sprinkle in some really valuable little tidbits to hopefully encourage or speak to you wherever you're at (because you're never the only one who has been where you're at!

Listen + subscribe on iTunes // Stitcher

 

Referenced in the Show:

(Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!)

Sponsor Spotlight: Trello

Have you been introduced you to what I call my “work wife” yet? If not, let me make the introduction. Meet Trello – the magical unicorn of amazingness that allows me to run my life, business and team with ease without completely and totally losing my mind (what’s left of it anyway).

I believe every person with a life, home and business needs an awesome (and free!) place to manage their projects, schedules, homes and teams and keep everything important in their lives in one central spot that can be revisited time and time again while giving access to anyone else that needs it.

I love and believe in Trello so much that I created a super amazing, in-depth (free!) training that gives you a behind-the-scenes look into how exactly I use Trello to keep everything working like a well-oiled machine. Check it out here. I promise your life will never be the same.

Connect with Dana & NJ

We love hearing from you!

If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community. 

We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
Apr 29, 2017

So, let's talk about how to be a good boss. This is a question I get asked a lot, since we've grown a pretty great team here at Boss Mom.

I'm by no means a perfect boss (I have to remind myself regularly that no one is!) but there are some things that I've learned will definitely help you be a better boss when you get to the point of hiring and leading team members in your business.

What I always seem to hear is that people are afraid of hiring people. And, I get it....the prospect of things not working out as planned, and hiring people actually making our lives harder instead of easier is a scary one!

There's a million questions that often run through our heads when we think of hiring a team.....

How do I know what to give them to do?

How do I make sure they stay on top of doing their job?

How do I make sure hiring someone is actually worth it to me?

What will I do if it doesn't work out?

All of this, and so much more, is what we're going to dive in and address in this episode, so click play and enjoy.

Listen + subscribe on iTunes // Stitcher

 

Being a good boss isn’t all about things being easy.....but it does get easier over time. I think that, just like in relationships, we have to past this idea that we'll find the perfect person, fall in love with them the second we meet them, that everything's going to be perfect and we'll just "get" each other.

The reality is that things don't usually work out like that. Good relationships take time to bud and bloom, and it's the same with hiring in our businesses.

1. Don’t expect perfection

You can’t live in a fantasy world where everything is rainbows and roses thinking all of a sudden someone is just going to present themselves to you and they’re going to be perfect and wonderful and never do anything wrong, and you’ll never do anything wrong, and they’re going to always know what they’re supposed to do and life is going to be perfect.

We have to realize that life and business and working with people takes a little work. The key is having some really good processes in place for when things don't work out. 

I think we spend a lot of time trying to create great processes for making things work, and we forget to create a good process for handling the times when things don’t work, which results in massive time waste.

2. Only hire your ideal client

You want to strive to only work with people that really love what you do, what you stand for, and how everything works in your business.

If they aren’t passionate about your business then how are they going to be passionate about their job?

Even if they’re only working a few hours per week, how are they going to be committed fully if they don’t care about what you’re doing?

3. Ask your team to help you define roles and processes

The best way to let a team member own their role in your business is to let them own their role! Explain what ultimately needs to happen, but then ask them to write out their true job description, what they want to do, how they can best go about executing their role, and where they want to go within your business.

The key to being a good boss is the same key to growing a thriving community - people just want to feel like they are valued and heard, cared about and for.

You don’t have to have all the answers. Allow them the space to create and innovate, and you can fill in the blanks.

It’s often easier to edit what you don’t like or doesn’t work than for you to start from scratch yourself. We often don’t know what we want or don’t want until we see it.

Also, for technical processes you can record a video of yourself walking through the process you need your team member to take over, then you can share it, review it together to make sure their aren’t any gaps in their understanding of their role or where they are wanting to go in your business.

4. Communicate like a crazy person

If something isn’t working - TELL THEM. If you’ve hired someone that gets really upset when you ask for tweaks and adjustments, you need to either reset expectations or that person isn’t going to work.

Most people are going to be totally on board with tweaking and adjusting so they can learn you and your brand better and get more efficient at their job.

Communication is key. Keep each other updated and let each other know what’s going on.

5. Assess often

You only want people doing things in your business that they absolutely love. Regularly check in to make sure they’re happy and fulfilled where they’re at and how they’d like to serve within your team.

Referenced in the Show:

(Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!)

Connect with Dana

We love hearing from you!

If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community. 

We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
Apr 27, 2017

Ok ladies, you are in for a real treat because this conversation I had with Tonya Dalton, the Founder and CEO of inkWELL Press, was seriously amazing.

Tonya started her first business as a SAHM in 2009 and by 2011, her husband was able to leave corporate America to work alongside her.

Late in 2014 she decided to follow her true passion - inkWELL Press which has grown at a rapid pace thanks to their commitment to quality and fiercely loyal fans. 

I knew pretty much instantaneously that Tonya was my soul sister. The way she thinks is so in line with the way I think and we had an absolute blast, not just talking about planners and building businesses, but ultimately about productivity. We talked about how to be effective and efficient, about changing things when you’re not happy, and so many other things that so many of us boss moms go through.

She is an absolute joy and treasure, I know you’re going to fall madly in love with her (because how couldn’t you?!) So I’m not going to deprive you of her awesomeness any further. Lets hop in and hang out with Tonya.

Listen + subscribe on iTunes // Stitcher

     

Tonya's Boss Mom Journey

Several years ago Tonya was one of those moms that thought she would just start a little side business that would be fun for her. Her husband was working in marketing at large Fortune 500 companies, traveling the world and gone for 3-4 weeks at a time. 

One night while he was traveling and they were talking on the phone Tonya mentioned a new phrase their young daughter had said that day, and her husband got really quiet then said, “I’m missing everything.”

This broke Tonya's heart, and in that moment her life changed. She decided she was going to turn her little side business into a full-time gig and make it so that she and her husband could be home working on that business together.

She sat down, got out a notebook and wrote down everything she could think of to build her business and boost her productivity, since she was obviously still a mom with 2 kids to raise with a husband who traveled a lot.

Tonya mapped out a business plan and got to work! Within a year her husband quit his corporate job and came to work with her. The business had grown enough to sustain their life, pay the bills and they loved working together.....and as they worked alongside each other, the business grew even more.

Like so many before her though, she got to a point a few years in where she realized she was losing her enthusiasm for what she was doing because that little side business wasn't born out of her passions - it was always just intended to be something fun.

After sharing her heart with her husband from a place of honesty and transparency, he was totally on board with sitting down and coming up with an alternative plan. They decided to close down that first business, even though it was successful, so Tonya could really follow her passion and purpose.

What she learned was that she was really passionate about three things: teaching, organization and productivity, and empowering women. She had to figure out what to create that would pull together all 3 of those passions, and from that Inkwell Press was born.

After closing that first business they took a big risk to build their new business, living with no income for 7 months, and today she says it was all worth it. Now she gets to work with her husband on a business they absolutely love and wake up every day fulfilled in walking out her purpose.

The Power of Planning

One of the biggest things Tonya says helped her build her business was having an organized mind and doing the planning....figuring out her "roadmap" if you will.

She shared a great analogy about how you can get into the car and have the idea that you're going to drive across the country, but if you don't have a map or GPS you don't ultimately know where you'll end up!

So Tonya focused intently on creating a map for herself, that way as she continued to move forward she knew what the next steps were going to be and she could anticipate things.

When you know where you're going and have a map for how to get there, even when you need to make inevitable adjustments (hello detours and construction work!) you are still able to veer back onto the right path because you know your end destination.

The other thing that has really helped her as she has built her business is being able to hone in on how to best spend her time.

“Productivity isn’t about getting more things done in a day, it’s about focusing in on the things you really want to focus in on, the things that are important to you, and finding these pockets of time by getting rid of the other stuff.” (11:33)

True productivity is about focusing on that one thing that really matters that will move the needle forward the most for you in the direction of your goals.

On Busy, Hustle and Balance

At this point in the conversation we start talking a little bit of trash about some common jargon many people use today, and explore how using these words can hold us back.

The first word up: busy. Tonya says she is not a fan and tries not to use the word because at the end of the day, busy doesn't always mean productive or happy. It just means busy. One of her big platforms is to stop the glorification of busy, and trade it in for productivity.

She says busy just means you’re scattering yourself in all different directions. Productive means you’re going in the direction that you want to go in and doing the right things to get there.

Think how often you ask people how they are and they reply “busy.” Busy isn’t a state of being, it’s a verb. It’s filling up your time with a lot of things.

Then we shifted into discussing the world "hustle" which Tonya says segues right into busy because it's about always moving and always doing.

“It’s okay to stop moving and have white space our lives because the white space is where we grow and that’s really where we can dedicate the time to where we need to go.” (14:22)

Lastly (and we SO have the same belief about this) Tonya thinks the idea of balance in life and work is total bogus. She says there are 3 areas that make up our life: personal, home and work, and it's all about finding harmony in these areas.

Tonya believes that using the idea of "balance" makes it sound like each area needs to be even - which isn’t feasible, realistic or healthy! To really move towards a big goal in any direction there has to be imbalance.

You have to spend more time on something if you’re really wanting it to grow. So the key is to find how you can get all 3 areas of your life to work together to create harmony, which will add to your happiness with life.

The Challenge of Decision-Making

A really common struggle today is that people want to do all the things, really well, and right now. When we don't have a clear focus, we won't have a clear understanding of what we need to say yes to or what we need to say no to. All of this leads to us to being indecisive, or making poor choices when we do finally decide.

“Everyone thinks you need to add in order to grow, and it’s really the opposite. You need to cut in order to grow.” (19:30)

She suggests figuring out the one thing you want to focus on, your key product or offering, and building around that once you feel like it’s gotten established. That, she says, is how growth happens.

From a marketing perspective, focusing in this way will also allow you to know exactly what you’re going to tell people about. And your focused message can be tailored and adjusted so it's applicable depending on your audience.

If your products and offerings are all based off your core mission, it really allows you to grow at a steady pace.

Tonya says that all of her products at inkWELL Press go through a rigorous questioning process to make sure it aligns with their overarching mission. If it doesn’t fulfill their mission, they don’t offer it (even if people are asking for it!)

Growing Pains & Season of Change

When Tonya first started inkWELL Press organization was the thing she thought was her cornerstone and what she wanted to focus in on. Eventually she started to realize as she was growing and moving forward that her focus really needed to be about productivity.

She believes that if you’re really organized it won't necessarily translate into productivity because a lot of people use organization as a way to procrastinate.

“If you’re productive, organization naturally follows.” (22:58)

So she changed her focus from organization to productivity and agrees with my philosophy that you find clarity by doing. You find it as you work, if you're open to seeing it and grabbing hold of it.

It’s really about knowing where you want to go and where you want to spend your time, in the ways that matter most to you.

Productivity is very personal and needs to be customized and tailored to you, Tonya says. It requires clarity, cutting through the clutter and focusing on the things that are important to you.

We also discuss the importance of having a business plan that can act as your decision-support to help you figure out your purpose, gift, the future you want to create, the environment you want to live in, what will you say yes and no to, etc.

People often avoid answering these questions because it feels uncomfortable, but Tonya is a believer in growth coming from outside our comfort zones.

"The first step of any process, whether it’s developing a business plan or doing your goal setting is reflection.”  (25:49)

And she says reflection isn't always easy - it can be tough work! You have to be willing to peel back the layers, get honest and vulnerable - with yourself and others.

It might feel like there are parts of you that you don’t want to explore or talk about, but those are the parts that you’re really going to grow from and that make you beautiful in who you’ve become.

You all know I love brainstorming, and often say "If brainstorming isn't uncomfortable then you’re just making a list.” (26:38)

But do you just want to just make a list or do you want to come up with actual answers, content, things, ideas that are really going to make a difference?

“Until you get lost, you can’t explore.” (27:27)

Making inkWELL Press Great

Over the years inkWELL Press has experienced a ton of growth and Tonya is sharing some behind the scenes insights into how she approaches her business.

"I really believe there can be a happy marriage between form and function, but I do believe that function comes first.” (35:52)

Tonya starts every new project by sketching out the layout and elements she thinks are important. She intentionally puts things in her planners that she feels are vital for productivity (goal setting, habit trackers, focus points, etc.

She also works completely in tandem with her husband on every single page! She says the most important thing is that each of their products is created to be functional and customizable so it will work for you.

By approaching their creation process with the end in mind - helping people get organized and be productive, they've been able to give people what they need and want and grow a thriving business with integrity.

To Tonya it's all about making her customers feel successful at the end of the day....and making her products pretty is a fun bonus.

She wants every product she creates to be something people will be excited to pull out every day so it becomes a ritual or habit. She believes if you start doing your planning on a regular basis you will see a difference in your life!

Referenced in the Show:

(Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!)

Sponsor Spotlight: Trello

Have you been introduced you to what I call my “work wife” yet? If not, let me make the introduction. Meet Trello – the magical unicorn of amazingness that allows me to run my life, business and team with ease without completely and totally losing my mind (what’s left of it anyway).

I believe every person with a life, home and business needs an awesome (and free!) place to manage their projects, schedules, homes and teams and keep everything important in their lives in one central spot that can be revisited time and time again while giving access to anyone else that needs it.

I love and believe in Trello so much that I created a super amazing, in-depth (free!) training that gives you a behind-the-scenes look into how exactly I use Trello to keep everything working like a well-oiled machine. Check it out here. I promise your life will never be the same.

Connect with Dana & Tonya

We love hearing from you!

If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community. 

We would also LOVE it if you’d leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
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