The new year is a time of hope, excitement, focus and intentionality. For entrepreneurs, it’s an opportunity to move our businesses forward in a meaningful way, but how do we prepare for the next 12 months so we can actually achieve our goals?
With so many ideas and strategies flying at us, it can be hard to really focus on what’s actually in alignment with us. How do we make sure we’re starting 2022 without the baggage of the last year?
In this episode, I'm joined by Online Marketing Strategist, Business Growth Expert and The Lead Generation Genie, Meliss Jakubovic to talk all about planning for the year ahead and how to create a positive refresh for ourselves.
3 Things You’ll Learn in This Episode
Guest Bio-
Meliss Jakubovic, also known in the industry as the Lead Generation Genie, is an Online Marketing Strategist and Business Growth Expert to coaches and healers, the founder of Meliss Marketing, Author of #Expert, and Host of The Marketing Tips With Meliss Podcast. She helps coaches and healers add $10K+ to their months and scale their business in 90 days or less. She loves helping them end the feast/famine cycle and fill their 1:1 calendar and group programs so they can make an impact in the lives of others and abundance and freedom in theirs. She is also a single mom to 2 amazing boys.
For more information, head to https://melissmarketing.com/. You can also listen to her podcast or sign up for her program, Marketing With Intention there.
‘Tis the season of goal setting for the new year, and as moms who have a million distractions all the time, it’s important to find the most efficient and effective way to get to where we want to go.
How do we set goals that are aligned with our capabilities? How do we build off of what worked this year? There will be moments where we’ll veer off the path, how do we get back on track when it happens?
In this episode, I share a plan that will help us accomplish our financial, environmental and emotional goals in 2022.
3 Things You’ll Learn in This Episode
As we near the start of a new year, many of us have begun thinking about what we want to achieve over the next 12 months, and for some, picking a ‘word of the year’ is their first port of call.
When we can narrow down everything we want to accomplish into just one word, that can become our guiding light throughout the year; our North Star that promises to not only keep us on track with our goals, but can also play a role in decision-making over the coming months.
The only problem is, picking just one word to encapsulate everything we want to achieve can be overwhelming in itself. Is it even possible to narrow our dreams down to such a degree? More importantly, is it really necessary?
In this episode, Matt Johnson returns to the show to share how he’s gotten better at defining his word of the year, and how it’s impacted his business.
Things You’ll Learn in This Episode
Niching down is by far the most effective way to make more money, while simultaneously making our lives easier, so it’s no surprise why so many business experts are all for narrowing our scopes.
The problem is, however, most of us already know this, but when it comes to actually carving out a niche, we’re more than a little hesitant.
What is it that’s stopping us from niching down? Is there ever a good reason to forgo finding a niche and simply aim to serve everybody?
In this episode, producer of the show and host of the MicroFamous podcast, Matt Johnson shares why most solopreneurs are reluctant to niche down, and why we need to do it anyway!
3 Things You’ll Learn in This Episode
Guest Bio-
Matt Johnson is the founder of done-for-you podcasting agency, Pursuing Results and host of the MicroFamous podcast. Also the author of the book of the same name, Matt is passionate about the benefits of niching down and becoming famously influential to a small group of people.
To find out more, go to:
Black Friday has come and gone, and I didn't do a sale this year. Why? I just didn't want to.
So many of us get wrapped up in doing seasonal sales because that's what we think we 'should' be doing, but we seldom give much thought to whether or not we actually want to do them. Ladies, I don't want that for us! Our lives should be full of the things we enjoy.
That being said, choosing not to follow the trends isn't always easy, especially if we're constantly seeing and hearing what everyone else is doing. How can we get better at focusing on what's important to us?
In this episode, I'm introducing the idea of business meditation, so we can stop feeling pressure to follow the trends and zone in on creating the kind of lives that bring us joy.
3 Things You’ll Learn in This Episode
For most Boss Moms, taking two weeks off would put us two weeks behind. Wouldn’t it be great if our businesses got better even when we’re not there?
The great news is, that’s possible. We just have to think about our businesses from a different perspective, and shift from thinking day-to-day, to looking to what’s next.
That being said, that can be easier said than done. How can we think about the long-term and plan for it effectively, while staying focused on what needs to be done now?
In this episode, I’m introducing 2 concepts spoken about in the Nurture to Convert society: focus milestones and increasing your levels of norm.
3 Things You’ll Learn in This Episode
Once upon a time, not too long ago, who we let into our worlds was based on who lived nearby, but that’s no longer the case, and today, we can base our relationships on who really brings us joy, no matter where they are.
However, let’s face it: that can be super overwhelming at times! If the world is our oyster when it comes to the people we’re closest to, where do we even begin?
Who should we be bringing into our lives, and is there anyone we should avoid altogether?
In this episode, I’m sorting through the 5 people everyone should have in their lives (plus, the people we should keep out!).
3 Things You’ll Learn in This Episode
For many of us, Pinterest is a baffling conundrum inside of an enigma, and it’s hard to pin down the kind of strategies we need to implement to market our brands on the platform.
Is it a search engine or a social network? Can it work for people who sell business products?
Well ladies, today I’m excited to be joined by a business owner who will answer these questions and more, and share how to implement a simplistic, aligned long-term Pinterest strategy.
In this episode, founder and owner of Simple Pin Media, Kate Ahl talks about how Pinterest can serve your business, and simple ways to create great content.
3 Things You’ll Learn in This Episode
Guest Bio
Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast.
For more information and free resources, visit https://www.simplepinmedia.com/ and to binge on all the episodes of the Simple Pin Podcast head to https://www.simplepinmedia.com/simple-pin-podcast/.
As Boss Moms, we don’t have to choose between having a meaningful business and our families. We can build what we want, grow it the way we want, and in the case of our guest, run a tech company while living on a farm!
Being intentional about what we grow is super important, and when we want a particular life for ourselves, we often have to go against the grain of fast growth.
In today’s episode, I’m joined by the founder of AccessAlly, Nathalie Lussier. How has the lifestyle she wants for her family dictated her growth strategy? How is she helping people build thriving online communities?
In this episode, Nathalie talks about how she built a very different software company, and the power of growing a business at the pace you want.
3 Things You’ll Learn in This Episode
Guest Bio-
Nathalie Lussier is an award-winning entrepreneur who has been making websites since she was 12 years old. She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to start her own business right out of college. As the founder of AccessAlly, the powerful digital course and membership solution for industry leaders, she believes that access to education can help defy stereotypes and make the world a better place, while providing a sustainable livelihood for enterprising teachers. Nathalie has been featured in Forbes, Inc., Fast Company, Success Magazine, Entrepreneur, Venture Beat, and Mashable.
For more information visit https://accessally.com/, and subscribe to Nathalie’s YouTube channel.
To keep up with Nathalie’s farm adventures subscribe to Waykeeper Farm and Nerdery.
From dirty diapers to imaginary friends and dating as a single mom, motherhood comes with its own unique experiences. Raising happy, healthy children is something we take seriously, but that doesn’t mean we can’t laugh or joke about it too.
There is definitely room for humor in the craziness of motherhood, and when we do it together, it’s validating, liberating and uniting.
In today’s episode, I’m joined by the creators of the hugely popular podcast, Band of Mothers, Shayna Ferm and Tracey Tee. In this delightful conversation, Shayna and Tracey give us a unique and hilarious take on being a woman who also happens to be a mom and share their mission to validate and support all the aspects of motherhood we don’t often get to talk about.
3 Things You’ll Learn in This Episode
Guest Bio-
Shayna Ferm and Tracey Tee, are creators of the hugely popular, nationally touring comedy show for moms, “The Pump and Dump Show,” continue their mission to support and validate motherhood through this binge-worthy, weekly variety-style podcast that’s sure to make you laugh your C-Section scar open.
Through fascinating interviews, live podcast recordings, original music, games, insights and mind-blowing stories from their #BandOfMothers, these two moms, and childhood friends, weave information and entertainment together into this unique and hilarious take on being a woman who also happens to be a mom.
To submit your own motherhood story follow @bandofmothersofficial and visit https://www.bandofmothers.com/shareyourstory.
To listen to the podcast, head to https://www.bandofmothers.com/podcast.
Trigger Warning: In this episode, we discuss sensitive mental health topics.
As moms and as women, our mental health is incredibly important, and we should be having conversations about it. The problem is, many of us feel ashamed by the stigmas attached to the subject, and as a result, those conversations aren’t happening.
How can we banish those feelings of shame for good, so we can talk about our experiences with others and get the help we need, when we need it? How can we start giving ourselves permission to open up so we don’t need to suffer in silence?
In this episode, author of A Mouthful of Air and director of the film based on the novel, Amy Koppelman shares how to allow ourselves to feel true joy again.
3 Things You’ll Learn in This Episode
Guest Bio-
Amy Koppelman is the author of three critically acclaimed novels: A Mouthful of Air, I Smile Back, and Hesitation Wounds, a 2016 Independent Publisher Book Award winner. She produced and co-adapted the film adaptation of I Smile Back, starring Sarah Silverman, who received a SAG award nomination for the role. The film premiered at the Sundance, Toronto, and Deauville film festivals. Her latest film, A Mouthful of Air, is her first undertaking as a screenwriter, director, producer, and illustrator. An outspoken advocate for women’s mental health, Amy lives in New York City with her family.
To connect with Amy, go to:
https://www.instagram.com/amy_koppelman
https://www.instagram.com/amouthfulofair
And to get a copy of her book, go to:
https://www.amazon.com/Mouthful-Air-Amy-Koppelman/dp/1931561303
Whether you’re starting a business, growing a community or working through your entrepreneurial process, writing a book is a great way to clarify your purpose, ideas or brand.
Many Boss Moms have a book in them, and even though writing a book is more accessible than ever, actually getting your ideas out of your head and onto a page can be quite daunting.
We should always yearn to write something great, and that often means getting some help, even if you’re a talented writer.
Today I’m joined by a book writing coach who helps people create their own masterpieces! In this episode, Danielle Fetherson shares the 4-step book writing process she uses to turn a collection of ideas into page-turners.
We also talk about how to intentionally design the reader’s experience and why the process is so worthwhile.
3 Things You’ll Learn in This Episode
Guest Bio-
Danielle Fetherson is a former college instructor turned ghostwriter turned book writing coach. She helps service-focused leaders and entrepreneurs turn their best ideas, stories and content into amazing books worth reading, even if they’ve been stuck for years and don’t consider themselves to be amazing writers.
Clients describe her four-step process for helping them finally finish their book as engaging, energizing and inspiring. When she is not helping authors make the world a better place with their messages, she is reading, dancing, or cracking jokes with her husband, their 1-year-old son or 5-year-old daughter.
For more information, visit http://daniellefetherson.com/ or find her on Facebook.
Successful businesses come from the minds of people who notice what’s missing in the world and create it. Julie Rice saw something that she wanted to make better in the world of makeup, and Inner Beauty Cosmetics was born!
The products are a delightful clean beauty experience, from packaging to performance and especially, the natural ingredients that look and feel good without harsh chemicals and toxins.
What’s the story behind Inner Beauty Cosmetics, and how did Julie create a product that’s warm, inviting, playful and elegant? In this episode, she shares the vision behind the business, and why she’s so passionate about clean beauty.
3 Things You’ll Learn in This Episode
Guest Bio-
Julie Rice is a product developer, clean beauty advocate and the founder of Inner Beauty Cosmetics. With 15 years in the cosmetics industry, Julie Rice considered herself hip to beauty ingredients. That was until a Multiple Sclerosis diagnosis and news of her pregnancy drove her to a new level of precaution. Soon after, Inner Beauty was born. Julie’s mission: help women reclaim their health through beauty.
Inner Beauty Cosmetics are clean beauty like no one's ever seen. Formulated by toxicologists and naturopathic doctors alongside a woman with multiple sclerosis (MS) for people with sensitive skin (whether due to pregnancy, autoimmune disorders, or cancer). Inner Beauty is clean beauty that upholds the standards of mainstream beauty. To find out more about Inner Beauty and buy their awesome products, visit innerbeautycosmetics.com and use the promo code BOSSMOM to get a discount on your purchase. Follow Inner Beauty on Instagram and send an email to julie@innerbeautycosmetics.com to get in touch.
Many women are sitting on an idea for a product that thousands would buy in a heartbeat. The question is: how do you take it from secret brainstorming and napkin sketches, to a product launch complete with tons of press and influencers showing it off?
How do you even validate if it’s a good product idea in the first place?
In today’s episode, I’m excited to be joined by fashion entrepreneur, product designer and business coach, Sarah Shaw. She shares her incredible story of creating a million dollar product, and how she’s helping female entrepreneurs do the same.
"Make a sample so you can actually see your product. You can even make it out of paper to figure out the shape and size." -Sarah Shaw
3 Things You’ll Learn in This Episode
Guest Bio-
Sarah Shaw is a fashion entrepreneur, product designer and business coach that specializes in helping other women entrepreneurs to succeed. With her 20 years of experience - and 6 companies under her belt - Sarah has built a treasure trove of secrets for launching your product line, getting your products into stores and boutiques, getting your products to A-List celebrities, and getting massive publicity in order to grow her companies quickly.
For more information, visit https://sarahshawconsulting.com/ and book a call with her.
Your big, beautiful brain creates amazing things that help people. If we don’t mention these things, it’s impossible to build anticipation and get people to actually buy them from us.
The programs we offer are worthy of being mentioned, but how do we bring them up without sounding like we’re selling in every blog or podcast?
In the last of our solo episode series, I share simple statements you can incorporate into your marketing to effortlessly talk about your offers.
3 Things You’ll Learn in This Episode
Humanity may not be as dialled into our physical communities as we once were, but there’s still a need for us to connect with one another regarding different parts of our lives. That’s why building online communities around our businesses is so important.
The problem is, many of us are holding back from doing that. What’s causing us to pause and how can we push through those fears? How can we build truly great communities that bring our members value and increase our chances of doing business with them?
In this episode, I’m busting the top myths surrounding Facebook Groups and sharing how we run the Boss Mom community.
3 Things You’ll Learn in This Episode
We can’t get clients or grow our businesses without having conversations and getting on calls with prospects, but selling to someone in real-time can be overwhelming.
Getting on a call will feel a lot easier when we shift our goals and change our approach.
Instead of trying to close prospects in one call, a two-call strategy takes the pressure off, builds trust and helps you feel more in control of the process.
How do we execute these calls in order to get the result that we want?
In this episode, we’re going to talk about how to prepare for calls and set them up for a higher conversion rate.
3 Things You’ll Learn in This Episode
Labor Day is like New Year for Boss Moms: kids go back to school, and we have a chance to make some big sales ahead of the holiday season. The only question is, how do we make those sales?
For those of us who aren’t marketing and sales experts, it can feel a little overwhelming. How can we convince our audiences that they have a problem, and that we’re the only ones who can solve it?
More importantly, is it possible to do that without feeling sneaky and manipulative?
In this clip, I’m sharing my guide to creating sales copy that actually converts.
3 Things You’ll Learn in This Episode
Using social media for our businesses is great, but it’s tricky to stay consistent on those platforms without being present all day, everyday. Our best bet for sustainable growth is to get people into our email systems through a relevant opt-in.
How can we create the kind of opt-ins that get people excited about what we have to offer, so it doesn’t feel like we’re pulling teeth trying to get people on our email lists? Where have we gone wrong until now, and what should we be doing instead?
In this episode, I’m sharing how to create opt-ins that not only convert, but generate excitement about what we have to offer.
"Keep hold of the ultimate goal, which is having an opt-in that works to set you free!" -Dana Malstaff
3 Things You’ll Learn in This Episode
Whether online or in person, children are bullied every single day, and as moms, we can sometimes feel a little powerless over the situation. How do we even begin to help them through the experience?
Better yet, how can our kids find what they need to not only deal with the experience, but rise from it and assist others, through the help of their peers?
In this episode, mother-daughter duo and co-founders of Girl Gang Strong, Kennishia and Kyree Duffus share how they turned Kyree’s experience with cyberbullying into a platform to empower young girls.
3 Things You’ll Learn in This Episode
Guest Bio-
Kennishia Duffus is a Mom of three, an Event Planner and the owner of Girl Gang Strong Inc. Co-founded with her daughter Kyree, Girl Gang Strong Inc. is a subscription box & online community for preteen and teen girls.
Kyree Duffus is the co-founder of Girl Gang Strong. After going through cyber- and real life bullying herself, Kyree partnered with her mom to create a community for young girls dealing with the same experience, so they can rise from the ordeal and help others in the same situation, too.
To find out more, go to:
https://www.facebook.com/girlgangstronginc/
https://www.instagram.com/girlgangstronginc/
Growing a business takes a ton of time - something many Boss Moms just don’t have enough of. The solution is to make more time, and the only way to do that is by hiring people.
For small business owners, onboarding freelancers is the most economical route, but how do we get started with that? What are the biggest differences between hiring freelancers and appointing employees, and how can we ensure we’re finding the best fit for the job?
In this episode, creator of The Hiring Fix course, Emily Perron shares the right way to hire freelance talent.
3 Things You’ll Learn in This Episode
Guest Bio-
Emily Perron helps bloggers and creative entrepreneurs expand and improve their teams with talented freelancers. Her number one goal is to align the right person with the right role. She teaches her strategic hiring process inside her signature course, The Hiring Fix, and also works one-on-one with clients looking to bring on high-quality support.
To connect with Emily, go to:
https://www.instagram.com/emily.perron/
https://www.pinterest.com/perronemily/
https://www.linkedin.com/in/emily-perron/
And for the FREE course mentioned in this episode, head to: https://www.emilyperron.com/minicourse
Few things feel as exciting as creating a business around the things we use in our own lives, and sometimes, our coping mechanisms can turn into professional ventures.
How can we turn something like meditation for stress alleviation into a business, so we can use what’s helped us to assist countless others? How can we fall in love with our daily practices enough to promote them?
In this episode, CEO of Expectful, Nathalie Walton shares how she became the co-founder of a business that helped her through her difficult pregnancy.
3 Things You’ll Learn in This Episode
Guest Bio-
Nathalie Walton is the CEO and Co-Founder of Expectful, the number one go-to wellness app for women and growing families.
While she was working at some of the world’s most admired companies, Airbnb, Google, and eBay, she was always on a constant search for deeper fulfillment. This search launched a self-discovery process that resulted in the cultivation of a wellness & mindfulness practice; Nathalie began meditating and practicing yoga daily, became mindful of her eating, and read incessantly about finding purpose. Not long after, she became pregnant and discovered that she was at high risk for placental challenges in the second half of her pregnancy. She went from an uneventful pregnancy to a high-stress pregnancy where every day she worried about her baby’s survival. During her third trimester, she saw an ad for Expectful, which was not only life-changing but the next step into her future. Within a week of diving into the meditations and deeping her hypnobirthing practice, her condition managed to stabilize and she made it to term.
After becoming familiar with Expectful, she soon met Mark Krassner, who was looking for the right person to succeed him as CEO/Co-Founder. As a user, a new mother, a longstanding wellness enthusiast, and the person who built the roadmap for scaling Google’s Local Commerce offerings, this was the perfect opportunity for Nathalie.
Nathalie knew that she was passionate about the prospect of making Expectful available to every pregnant woman, especially those whose doctors hadn’t offered them the support and resources they could be utilizing.
Since becoming CEO, Nathalie has raised over $4M for Expectful. As Expectful’s CEO, as of September 2020, Nathalie’s mission is to solve the wellbeing crisis facing the 21 million women in the U.S. who are new parents, pregnant, or aspiring to conceive.
To find out more, go to:
There's a huge difference between having people who drift in and out of our lives and being surrounded by truly great human beings who will help us achieve anything we set our minds to.
How can we start saying no to the relationships that don't serve us, so we can focus all our energies on the connections that consistently inspire and fulfil us, instead? Is it even possible, when so many women struggle with saying no? Where do we get the confidence to believe we can say no, in the first place?
In honor of our 500th episode, author, podcaster and productivity expert, Whitnee Lynn Hawthorne shares how to start saying no to the things that stunt our growth, so we have more space to say yes to the things we want to do.
3 Things You’ll Learn in This Episode
Guest Bio-
Professional speaker, author, certified coach, Podcast host, Fortune 500 executive, productivity expert, successful entrepreneur, self-care guru, passionate mom and wife, Whitnee Hawthorne is a woman with many hats.
Whitnee leads by example and loves to inspire aligned action in others. She teaches her audiences steps they can take right now to increase their productivity, grow their confidence, and bring more joy to their lives.
With broad experience working with women from all over corporate America and in communities, Whitnee's message will resonate strongly with working moms, caregivers, and leaders alike.
To find out more, go to:
https://thesavvyworkingmom.com/podcast/
https://www.instagram.com/thesavvyworkingmom/
http://bit.ly/TheSavvyWorkingMomOnSpotify
Whitnee offers courses to Moms that aim to give clarity, confidence and peace.
Her digital courses include:
And she also offers the following workbooks:
For Whitnee's 'How to Get Unstuck' video course, go to: getunstuckmama.com
Creativity is incredibly important for our children, but their imaginations are often stunted way more than we realize. What’s stopping them from tapping into their full creative potential, and what can we do about it, as parents?
How do the stories our children read, hear, or watch influence their ways of thinking, and is there anything we should be monitoring? How can we foster creativity that will help them in the real world?
In this episode, award-winning author of the Britfield book series, Chad Robert Stewart shares how to engage our children’s minds.
3 Things You’ll Learn in This Episode
Guest Bio-
Born in Newport Beach, California, Chad Robert Stewart has 20 years of experience in writing fiction, non-fiction, and screenplays. He is an award-winning, bestselling author, creativity specialist, and prolific writer. Founder of prestigious Britfield Institute, and Devonfield, an innovative company dedicated to the highest quality in publishing, film production, and education, Chad received a Bachelor of Arts in British literature and European history from Brown University; earned an MBA from Boston College, and is pursuing a Master of Science and a Ph.D. at Peter F. Drucker and Masatoshi Ito Graduate School of Management.
To find out more, go to:
https://www.britfieldinstitute.org/
https://www.facebook.com/OfficialBritfield
https://twitter.com/britfieldworld?lang=en
One of the most awarded books in children's fiction, Britfield & the Lost Crown is a bestselling, fast-paced middle school adventure novel that transports the reader from the smoldering crags of Yorkshire, through the heart of England, and finally to the magnificent shores of Dover. Creating an interactive world of mystery and adventure, culture and education, Britfield is about friendship, family, loyalty, and courage. The first in a seven-book series, Britfield presents a real-world that children can embrace and not only entertains the reader, but educates them with accurate geography, literature, architecture, and history is interwoven throughout the exciting story.
Get a copy at:
As busy moms with businesses, we want to make sales without working all the time, but how do we do it? Through evergreen emails that nurture and do the selling for us.
There’s a nuance and an art to getting people to buy. We have to nurture our audience, create a sense of belonging and clout so when they are asked to buy from us, they trust us, care about us, and believe that they belong in our space.
Through a templated system, and series of emails, this process can be easy.
What is the permission sandwich formula, how will it help us get sales, create loyalty, retention, and referrals? In this episode, I talk about how to write emails that convert.
3 Things You’ll Learn in This Episode